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by guest blogger & singer Deborah Underwood
I’ve been a singer for even longer than I’ve been a writer. But when it became too hard to juggle rehearsals and concerts with my writing work, I regretfully resigned from the chamber choir I’d sung with for nearly two decades.
But I really missed making music. So I had an idea: I’d write and record a lullaby to go along with GOOD NIGHT, BADDIES, my new picture book about all the supposedly-bad fairy tale creatures clocking out and going home to spend a lovely evening together.

Easy-peasy, right?
Here’s what I learned about the similarities between writing a picture book and recording a song.
They both seem simple at first, then completely impossible. But if you keep moving forward, they get done.
My first picture books were total messes. One had six main characters. One had nothing resembling a plot. It took a while for me to understand just how difficult it is to write a good picture book, because I didn’t know what I didn’t know!
Recording was the same way. I naively asked a recording artist friend what I needed to do, and learned I’d need a team of professionals, a recording studio, a bunch of knowledge I didn’t have, and a whole lot of money.
I almost threw in the towel, but decided to ask around first. Did anyone know a sound engineer? Did anyone know of a studio? Or a guitarist, since I’d cleverly written a guitar part I was unable to play?
Luckily, one of the folks I asked was Gunnar Madsen, founding member of The Bobs and a former critique group member. It turned out he has a home studio, he could do the engineering, and he knew a guitarist, Jules Leyhe, I could hire.
Ta-da! Most of the obstacles disappeared—after I did a bunch of research and reached out to people who might help. It was still a hefty expense, but not as much as my friend had predicted.
Both are learning experiences.
Every picture book I’ve written has been instructive—especially the ones I wrote in the beginning. (I don’t write books with six main characters anymore.)
Likewise, I learned a lot making this recording. For example: the guitarist and I were recording in the same room, so if either one of us made a mistake, we had to redo both our parts. A recording studio with separate booths for each musician could have made the process speedier.
Nothing’s perfect.
It’s hard not to want to go back and change things in my published books. But I’ve come to realize that with every book, I do the best I can. If my present best is better than my past best, that’s only a good thing: it means I’ve grown.
That was a hard-won lesson for this recovering perfectionist, and I’m happy it transferred to this new venture. The recording isn’t perfect, but neither am I. We could have spent hours in post-production trying to make every note flawless, but Gunnar and I agreed that the result would be less appealing; I wanted to sound like a human being, not a robot. Who wants to be sung to sleep by a robot? (Hmm, I may have a new picture book idea…)
All in all, it was a great experience. I’d dreamed of recording a song for ages, and it was a thrill to combine, rather than need to choose between, my love of singing and my love of writing.
The song is a free download at deborahunderwood.bandcamp.com. Listen here:
I hope you enjoy it! And please look for GOOD NIGHT, BADDIES. Juli Kangas’s art for the book is gorgeous, rich, funny, and heartwarming—I am one lucky writer! You can get a sneak preview of some of the beautiful illustrations in the trailer, which you’ll find at DeborahUnderwoodBooks.com.
Thank you, Deborah, for sharing your beautiful voice and original composition. It’s BAD! (That’s Michael Jackson BAD, not bad BAD.)
GOOD NIGHT, BADDIES releases TOMORROW but you can win a copy TODAY! You have until MIDNIGHT PST tonight to enter by leaving a comment below.
In Fast Times at Ridgemont High, Mike Damone counsels Rat on how to pick up girls with his fool-proof 5-point plan. Part of the plan is to be relaxed and cool at all times. “Wherever you are, that’s the place to be.” Damone leans back casually and shrugs. “Isn’t this GREAT?”

That’s exactly how I feel about NORMAL NORMAN‘s blog tour. Every stop has been the place to be!
This is my first real blog tour. I say “real” because I never organized an official one before–I just asked blogs I knew if I could do a guest post. I didn’t schedule them, I just did it when I could. Yeah, I’m not much of a planner.
My publisher organized this tour, and I’ve discovered many great new blogs that you might want to check out, too.
My heart was warmed by Inspired by Savannah when Savannah’s mom realized that Normal Norman would help her daughter feel okay about her shyness.- Librarian Margie Myers-Culver astounded me with astute observations of the book and its illustrations. Things I didn’t even realize! And ya gotta love that “Quintessential Quirkiness” title!
- The Normal Norman tissue paper craft from This Picture Book Life & Homemade City is so colorful and fun!
- I can’t wait to visit A Foodie Bibliophile because I AM A FOODIE BIBLIOPHILE!
- Then this cool Activity Kit was made especially for the tour. Click below to download it in PDF! There’s a crossword, word search, maze, spot the differences challenge and a coloring page.
There’s so much more that just tickles me purple. I’m extremely thankful to those who are participating in the #NormalNormanBlogTour and to Sterling for putting it all together. Many giveaways are still going on now, so check the blog schedule above and go win a copy of Norman!
If you’re doing a blog tour, I recommend keeping all due dates and posting dates in a spreadsheet, even though I feel dizzy at the sight of all those columns and rows! Think Spicoli in Mr. Hand’s class. Time to order a pizza! (I’m sure Norman will want pepperoni.)

Phew! What a whirlwind this week has been! The weather flip-flopped between winter and summer, the Bat Mitzvah RSVPs flooded in and my fourth book released to critical and commercial acclaim. It was also the week that I got a swift kick in the gut.
The jolt came in the form of an Amazon 1-star review that felt like a personal attack because of its mean-spirited content and because two more 1-star reviews followed for my other books. My first thought—someone out there really hates me. (And really idolizes her cat.)

But then I corrected myself. Someone out there really hates my success. The success that’s come from eight years of hard work, learning about the business of children’s literature, building a respected blog, and writing (and rewriting) picture books. Someone out there is envious and thinks that the best way to feel better is to put me down. And it’s the most impossible thing for me to understand.
I want to say to this person—please, don’t feel threatened—feel buoyed. Why? Because the children’s book market is doing so well. Think about it, picture books could be dead right now. The portent of their demise came…but has now passed, unwarranted. The Newbery Medal was awarded to a picture book! Ebooks didn’t replace a physical book in a parent’s lap. Apps and video games didn’t rob us of story time. Children’s books remain a bright spot in the publishing industry. So be happy for those people who have worked hard to achieve and work hard to achieve, too.
Look, LADY PANCAKE AND SIR FRENCH TOAST released on the same day as EVERYONE LOVES BACON. Did Josh Funk and Kelly DiPucchio go at each other’s throats…or breakfasts? No. Those books help one another sell even better because they are both delicious titles. Right now there are a ton of YETI books being published and it’s making YETIS become all the rage. People are now seeking out abominable snowmen books because they see they’re becoming popular. Our books HELP one another.

Now, this is not to say I’ve never been jealous. Of course I have! It’s a natural human emotion. But I’ve never sought to strike down someone who has enjoyed success. Whether or not I personally like a book, that artist deserves the sales and the accolades. Hopefully, one of my books will reach the same level of success some day. That’s what I keep working toward.
I think this attitude comes down to the fact that I’ve been kicked in the gut before, but by a disease. Being diagnosed with MS was the worst thing to ever happen to me, and after being in a funk for a year, I realized that if this was the worst thing then I had it pretty darn good. Great husband, two beautiful daughters, a comfortable home—that’s all I really need to be happy. Maybe it sounds cliché, but it’s true.
I was warned that speaking out about this review might cause a backlash. After all, maybe the review was legitimate and I’m just a sour puss. Sure, I could be overreacting. But the timing of the review (just minutes after I posed about NORMAL NORMAN’s #1 New Release status on social media) and having two more appear on different books suggests to me otherwise. However, yes, that person had the right to leave those reviews and I accept that.
Thankfully I’ve moved past that initial sting. I have, more than ever, realized that authors and illustrators are in this together—if we’re to keep selling books, we’re to celebrate each other’s successes. Be happy for those who get on the best-seller lists or receive starred reviews from the journals. They are bringing attention to our format and keeping it strong and desired. They have worked hard for the limelight and they should shine. My hope is that we can all shine just as brightly…and yes, even Marie Poppy’s cat.


Stuffed Norman by dollsforfriends.com!
A four-foot-tall stuffed NORMAL NORMAN sits in my house and my 12-year-old forgets he’s here, so she jumps upon spotting him, not unlike Gloria’s reaction to dog-butler Barkley on Modern Family. OH DIOS MIO!

It’s exciting and shocking to see your character come to life. Although, truth be told, Norman is not really MY character. If you were participating in PiBoIdMo this past November, you discovered that I didn’t know what kind of animal Norman was. I left the art note blank in my manuscript. Editor Meredith Mundy asked me what Norman was but I refused to name his species—I thought an illustrator would do a much better job. So Norman, he really belongs to S.britt. Only Stephan could have created a purple orangutan with handsome-nerd glasses and such emotional expressions. But it did take a while to find the real Norman. The first few attempts didn’t feel quite right. But we all knew it when the true Normal Norman revealed himself. On a unicycle.


So if I didn’t imagine Norman, how did he come to life?
I began with his name, the title: Normal Norman. That’s all I had. But I knew there was no way Norman could actually BE normal. No siree. He had to revolt at all I threw at him. By making my character act in unexpected ways, I conveyed a message to readers that I didn’t necessarily intend, but which worked out perfectly: there’s really no such thing as “normal.” We are all different in our own special—sometimes zany—ways. And that’s something that should be celebrated.
I’ll be celebrating the release of Normal Norman in just a few days, on March 1st! Sterling Children’s Books is giving away five copies via GoodReads—please click below to enter and add Norman to your want-to-read list!
If you’d like to pre-order a signed copy, please call my good friends at The Bookworm in Bernardsville, NJ at 908-766-4599. I’ll dash over there to personalize and sign it.

A couple of places I’m not dashing are London and Bologna for the international book fairs. But guess who is? Yep, you’ve guessed it: Norman. He’s on a world tour! I hope they don’t serve bananas in first class.
Meanwhile, the author will be on a virtual tour. Be sure to stop by these entertaining blogs for all kinds of uncommon fun and giveaways. But sorry, we’re not giving away stuffed Norman. After all, he’s got a jet-set schedule. Lucky dude!

You’re a lovely person. Simply charming. I mean that, I really do. You read my blog and leave nice comments and buy my books and write like you can’t go wrong. But I have to tell you:
“It’s not you. It’s me.”
In short, that’s what a literary rejection means. It’s not about YOU. Remember, YOU are lovely! It’s about the editor and whether the proposed project fits with her taste and imprint list.
Subjective, it’s all subjective! One editor’s rejection is another editor’s next book!
But editors and agents often provide writers with rejection statements that we want to understand. We feel the need to analyze, to determine what we can do better. But don’t over-analyze. Sometimes a rejection is just a way of saying “no, it’s not for me.”
Here is a list of common rejections heard by picture book writers (and other writers), plus an interpretation of what they mean. (Note that I said “interpretation”! Your mileage may vary.)
“It feels familiar.”
The editor is reminded of another book (or books) while reading your manuscript, but he can’t quite put his finger on it. Maybe it’s the character, the theme or the structure, but it’s impossible to pinpoint. In short, the story doesn’t feel unique enough. The editor doesn’t think it will stand out in the marketplace. There’s too much similar competition. If you wrote about a common theme (new sibling, moving to a new house, first day of school, etc.) without a fresh new twist, this could be the problem.
“It’s too slight.” or “It’s too one-note.”
The editor feels your story doesn’t have enough meat to it. It may be lacking a universal emotional theme (friendship, being yourself, perseverance, etc.) or a clear story arc. The editor may feel there isn’t enough going on to encourage re-readings. The story feels more like a one-line joke than a fully fleshed-out tale. The main character may not have struggled enough before finding the resolution, which is sometimes why an ending can “fall flat”. Also rejected as “needs more layers.”
“It’s not right for our list.”
Every imprint within each publisher has a specific “style”. Some are commercial, some are literary, some are message-driven, some are wacky and humorous. Know which imprint publishes what.
“It’s too similar to…”
Your story competes too closely with a book on the editor’s list or a wildly popular book by another publisher that’s already in the marketplace.
“It’s not right for us at this time.”
See above. They might have projects in the hopper that compete too closely with what you submitted. (You submitted a story about a bowling ball. They just signed a bowling ball book! What are the odds???) They may have recently contracted multiple projects and no longer have room on their list. They may be moving away from “older” picture books into the younger set (ages 2-5 vs. 4-8). Unfortunately, this rejection is also used as a polite catch-all or a form rejection.
“It’s too quiet.”
The imprint you submitted to might not publish literary fiction. The editor feels your manuscript doesn’t have a strong hook, something that will make your book marketable. They don’t feel it will stand out in the marketplace. It cannot be easily summarized into an elevator pitch, which is what their salespeople will use to market the book to stores, schools and libraries. It’s not a commercial or high-concept story.
“It’s too commercial.”
The imprint you submitted to might not publish commercial fiction. Commercial books have a strong marketing hook, are often high-concept (can be boiled down to an immediately understood, succinct statement), have a clear plot struggle and appeal to a wide range of readers. Literary fiction features artistic prose and often contains an internal conflict and more meandering plot.

“It doesn’t resonate with me.”
This is really a case of “It’s not you. It’s me.” The editor may think the story is well-written and even enjoy it, but it isn’t tugging at her heartstrings. Being an editor is like dating, like finding a potential mate—the story has to light something within her to want to devote passion and commitment to it. Remember, the editor has to spend two or more years with your story, bringing it to life. They need to feel sincerely attached to it. You want them to LOVE it, you want them to be EXCITED so they can create the best book possible. Examine your emotional theme—is it strong enough?
“I didn’t quite connect with this in the way I’d hoped.”
See above. The editor may have liked your concept and pitch, but not the execution of the story. Again, the story isn’t tugging at his heartstrings. Examine the POV, voice and the emotional theme (often referred to as a “layer”). A revision might be necessary…or not. Another editor may connect. Also rejected as, “It doesn’t have that WOW factor” or “I’m not getting that YES! feeling.”
“This needs a stronger voice.”
Voice is the unique way an author combines words and strings together sentences. It is your story’s personality, its manner of expression. It’s the difference between “Oh, shucks!” and “Oh, slippery slush!” (Little Red Gliding Hood) It’s the difference between “Charmaine’s showing off” and “Charmaine’s strutting hard enough to shame a rooster.” (The Quickest Kid in Clarksville) It’s the difference between “Pancake raced away” and “Pancake rappelled down a rope of linguini.” (Lady Pancake and Sir French Toast)
Go ahead and play with your words—use stronger verbs, alter the sentence structure, use alliteration, internal rhyme, onomatopoeia and uncommon words. Heck, make up a word every once in a while! Think of voice the way a poet thinks about meter—there’s a certain beat that the reader can dance to.
Pretend YOU are the main character. How would he or she TALK? Does the way you’ve written the story—the cadence of the words—match the character, the setting, the situation?
“There’s no current market for this.”
Your story’s subject matter and/or theme is either too popular or too obscure.
Remember when vampires were all the rage in YA? Same thing with pirates in picture books. There were a slew of well-received books featuring gangplanks that sold gangbusters. (Hey, there’s “voice” again!) But then that ship sailed. The market got soaked with pirates. So guess what? Editors didn’t necessarily buy a lot of pirate titles because there was too much existing, well-established competition. But everything is cyclical. I spot new pirate books on the horizon, captain! Land, ho!
Also, your manuscript might not be a picture book because it’s too long or too descriptive, yet it doesn’t fall neatly into another kidlit category, either.
Form Rejection vs. Personal Rejection
Most will send a form rejection. There’s just not enough time in the universe—or even in the flux capacitor—to personally respond to every manuscript. But if you receive a personal rejection, the editor or agent sees something promising. You haven’t hooked him, but he sees potential. Think of it as encouraging. You’re on the right wave. Just keep swimming; just keep swimming.
On the other hand, getting only form rejections doesn’t mean you DON’T have potential. It just means the editor or agent is crunched for time.
I mean, imagine this is what gets dumped on your desk every day!

One thing you should know: if an agent or editor wants to see more of your work, they will ask. No need for interpretation; it will be there in black and white. If they complimented your story but did not ask for a revision, DO NOT send one anyway thinking they just forgot to ask. If they want it, they WON’T FORGET. And if you send something they didn’t ask for, THEY WILL REMEMBER.
Let’s face it, the fact that you’re even receiving rejections is good. Yes, GOOD! You’re putting your work out there. And the sting of each rejection will lessen with every new one you receive. So let them pile up. Read ‘em. Move on. You WILL get rejections for the rest of your life if you’re a writer. Bottom line: learn to live with them, their brevity and their occasional ambiguity. Ever onward.
And, in case you forgot, you’re a lovely person.
Been snowed in this week and going stir crazy?

Yowie! I think you may have fractured something there, buddy.
Speaking of fractures, all along I’ve been calling LITTLE RED GLIDING HOOD a fractured fairytale, but I think I’ve been WRONG. Yes, folks, I’m admitting my mistake. Somebody turn up The Biebs!

LITTLE RED is actually a fairytale MASH-UP. (This is probably a sub-segment of a fracture, like a bone chip.)
I didn’t merely retell LITTLE RED, I inserted a flock of fairytale and nursery rhyme characters into a whole new story starring Red and The Big Bad Wolf.
During revisions, editor Heidi Kilgras asked me to create a chain reaction after the boy cried “Wolf!”. I immediately whipped this up, which Troy Cummings illustrated brilliantly:

I’m wondering if maybe I haven’t marketed this book correctly. Do people think it’s the same story as the original, just taking place on ice??? No, it’s so much more than that!
Again, self-doubt creeps into the creative’s mind. Self-doubt, which I talked about last week, happens not just when you’re writing, but through every part of the book-making process…even when the process is over! I still think self-doubt is healthy, as long as it’s not overwhelming or paralyzing. Those slices of doubt help you create a better book…and perhaps also help you market the title more effectively!
So now I’m doing the mashed potato.

Oh wait, not THAT mashed potato. I’ll leave that for an alien book.
OK, enough hijinks (which is a FABULOUS word for a picture book text)…onto the final winners of the PiBoIdMo daily prizes. I will be emailing the remaining winners (from this week) later today to arrange delivery!
Day 21: Nancy Tupper Ling Winner
LANE ARNOLD (Double Happiness)
Day 22: Anna Staniszewski Winner
CAROL GWIN NELSON (Power Down, Little Robot)
Day 23: Katy Duffield Winner
SELENA SPAIN (Loud Lula)
Day 24: Jesse Klausmeier Winner
ANNIE CRONIN ROMANO (Open This Little Book)
Day 25: AJ Smith Winner
ROBYN CAMPBELL (Even Monsters)
Day 26: Pat Zietlow Miller Winner
LISA CONNORS (Share the Bread)
Day 27: Kelly DiPucchio Winner
AMY BRADSHAW (Everyone Loves Bacon)
Day 28: Paula Yoo Winner
CHRISTINE RODENBOUR (Twenty-Two Cents…the book, not $0.22!)
Day 29: Arree Chung Winner
SARA WEINGARTNER (Ninja!)
Day 30: Kim Norman Winner
KIM PIDDINGTON (This Old Van)
Congratulations to all the winners…and that includes all those who completed the 30-ideas-in-30-days challenge. Remember you can honor your gumption (ooh, another great word!) with a prize at the PiBoIdMo CafePress Shop! Like this snazzy mug! Every purchase via our link makes $3.00 for RIF (all proceeds).
In 2015, PiBoIdMo donated $230.39 to Reading is Fundamental, helping to put new books into the hands of underprivileged children. A sincere thank you to those who snapped up PiBoIdMo goodies. You did a good thing.

Thanks to everyone for participating! That’s all, it’s OVAH!
Now I think I’ll go hibernate with this guy!
















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