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This morning I thought I was still at the NJ-SCBWI Summer Conference because I stumbled downstairs expecting to find fresh-baked coffee cake and a fruit platter. Instead, I found a slumbering adolescent who never got up for middle school and missed the bus. Hence, I was rudely thrust back into the life of a mom. Sigh. So I decided to ignore my life for a while and write this post. Relive the glory days!

This would make a great WHERE’S WALDO? spread.
The weekend was chock full of good friends, like author extraordinaire Tammi Sauer, whom I’ve known for SEVEN YEARS but had never met in person. I wanted to make a good impression upon her, so I picked her up from the airport…and then proceeded to get hopelessly lost in Newark. We did spy a ’57 Chevy during one of our dozen-or-so U-turns, so perhaps all was not lost.

’57 Chevy! Yes, I snapped this while we were stopped.
And then, we got cut off by a rumbling, muffler-roaring Racini. RACINI, PEOPLE! Only in Jersey.

Racini! (Not the full license plate.)
Of course, there were also the usual suspects present: Sudipta Bardhan-Quallen, Kami Kinard, Marcie Colleen, Ame Dyckman, Adam Lehrhaupt, our fearless RA Leeza Hernandez, and newly-signed talents like Jason Kirschner, Colleen Rowan Kosinski and Kelly Calabrese. (For those of you with bets in the pool, Ame’s hair shone bright blue this year, bordering on periwinkle, stylishly accented with a coral red bow.)

Sudipta, Marcie & Kelly. Yes, they can go by first names only.
Katya Szewczuk from KidlitTV let us know that her last name is pronounced “Shove Chuck.” Sadly, Chuck Palahniuk was not in attendance. What a fight club that would have been! (P.S. Isn’t Katya adorable? I call her Ame Dyckman Jr.)
Carrie Charley Brown, Kirsti Call, Lori Degman and Robin Newman were there, too…but the Witherspoon Grill couldn’t get us a table for 10. For shame! But they did get us a bottle of Prosecco. Next time, it should be on the house.
My editor from Sterling, the smart and lovely Meredith Mundy, made an appearance with a stack of NORMAL NORMAN cover designs from which to choose. Tammi, an author of eight Sterling titles, offered her expert opinion, too. And guess what? We all agreed on two favorites. (Now do we eeny-meeny-miney-mo?)

NORMAN!
I only saw critique partners Corey Rosen-Schwartz and Mike Allegra briefly. I waved to Mike from my post at the registration table. Then he promptly dissolved into the crowd. This became a new picture book idea. Thanks, Mike!
So I bet you’re like ENOUGH ALREADY, TARA. GET TO THE NUGGETS.
Opening Keynote by Denise Fleming
Denise encouraged us to find out what age we really are. No, this isn’t a plug for how-old.net. Go back to your childhood and discover the age of your true voice. Denise never aged past Kindergarten. Me, I’m perpetually 8.
So that’s what you write. Dig down to emerge as a child, forever locked in a state of wonder.
Denise told us an impromptu paper-making class inspired her to choose this art form as her picture book medium. She evolved from precise watercolor paintings to a more loose, bold, colorful style. HER STYLE. Her illustrations set her apart. She asked us to ponder what makes us each unique. You’ve got to offer something different and not be like everyone else. Stand out, don’t blend in.
Oh, by the way, Denise thinks you’re pretty.
Workshop One:
Writing Picture Books that Sell! by Tammi Sauer
With 23 contracts in 10 years, you’ve got to listen to and respect Tammi’s advice. She presented her top 12 tips for picture books, citing from her titles as examples. The quirkiest thing I found out is that she loves to use the name “Louise.”
Tammi recommends reading A LOT of picture books. You will begin to absorb information about their structure and format without even realizing! This knowledge will then seep into your manuscripts.
Tammi also wants us to write titles that POP. Up the tension in your stories and use words that SING.
Me? My name sings. I shall hereforthto be known as Tra-la-la Lazar.
Workshop Two:
Writing Mainstream (BUT COOL!) Picture Books by Ame Dyckman and Adam Lehrhaupt
This dynamic duo demonstrated a lot of energy, pizzazz and “special sauce.” No, we’re not talking about McD’s. Their “cream of creativity” is a mixture of unique elements that add up to writing a hook-y, mainstream winner. Slather on your own writing style, stir in heart and humor, and you will concoct a winning picture book recipe.
But remember, that’s just the sauce—an accent. Your picture book still needs meat! Pick popular subjects, relatable situations and age-appropriate “big picture” messages to make your story its most delish.
Workshop Three:
Thinking Outside the Box to Market Your Book with Jen Malone
I call this presentation “How to Sell Your Book Without Being Creepy.” As natural introverts, we writers don’t like going outside to deal with “people and weather.” We abhor the uncomfortable, used-car-like sales pitch. We don’t want to plaster the interwebs with “BUY MY BOOK!” Ick.
So what’s an author to do? Jen presented unique, creative ways to market by simply being you. Look outside your own book community to find opportunities for connections. Offer others what they want and they might just offer what YOU WANT—an introduction to a new audience. Jen has been doing work with the Girl Scouts and a famous bakery to reach her target audience, tween girls. (And, there are CUPCAKES involved. Win, win, stuff yer face.)
Workshop Four:
7 Revision Tips to Take your PB from WAAH to WOW! by Sudipta Bardhan-Quallen and Marcie Colleen
Don’t let the high-heels distract you. These two PB experts offer furlongs of fabulous advice. (Furlongs? I gotta stop the alliteration.)
They emphasized reviewing your picture book to ensure visual variety. This refers to textual elements as well as compositional ones. Think story AND layout. Think page turns. Think scene changes. Dump anything that’s repetitive or passive without purpose.
Workshop Five:
Is Your PB Worthy? by Marie Lamba
Oh, how I regret not getting a photo of Marie hugging her presentation easel. Adorbs.
Marie, an author and agent, bubbles with enthusiasm for picture books. She brought some of her all-time favorites to share and exclaimed, “Isn’t that HILARIOUS?” while doubled over in laughter.
We all want that—a reader who loves our book five, ten, even 20 years after first reading it. So how do we get that?
Be different. Don’t just write the first idea that comes to mind. Write five ideas. Then another five. Use the tenth one. Applying this tip from Donald Maass means you’ll arrive upon something no one has done.
Marie also shared the top 10 mistakes she sees in picture book submissions. For example, she doesn’t want to see “just a schtick.” (Don’t you LOVE Yiddish words?)
Your picture book can be ridiculous, but quirky humor isn’t enough. She cited her own manuscript about a girl who wears gloves on her feet and pretends she’s a monkey. It’s cute and funny, but it’s not enough. Marie didn’t have a story, she had a schtick. Your manuscript needs a plot to matter.
Other common errors include rhyming NO MATTER WHAT and writing a slice-of-life vignette—a set-up instead of a story.
Sunday Morning Keynote:
Top 10 Things You Need to Know About the Children’s/YA Market by Harold Underdown
Harold! You have to love him. (You have to follow his Purple Crayon website!) He’s bursting with kidlit experience and wisdom.
First, he told us some great news: the children’s publishing market rose 20% last year!
Hard copy books are not disappearing and ebooks are not replacing them. In fact, the ebook market has hit a plateau and represents only 15% of the children’s market, but that number leans heavily toward YA. Picture books are preffered in hard copy by a wide margin.
Bookstores (both online and brick-and-mortar) are now the biggest sales channel (40%), as opposed to schools and libraries in years past.
Know that diverse books are hot and that writers and publishers are taking this issue seriously.
YA remains a boom area, MG is very healthy and PBs are experiencing renewed interest. Some are even calling this time “the golden age of picture books.”
However, Howard emphasized that you should always do your best work and not focus on what’s hot. This is what will get you published.
Workshop Six:
Marrying the Right Manuscript with the Right Publisher by Steve Meltzer
Steve is a welcomed, popular mainstay at NJ-SCBWI. He emphasized doing your research when searching for a publisher. It’s important to seek out comparable titles published within the last three years, those that are of a similar subject and format, but not famous or mega-selling. No one’s gonna believe your series is the next Harry Potter. Query with a reasonable comp, not an outrageous claim.
Workshop Seven:
The Changing Face of Humor in Picture Books by Steve Meltzer
Do I even have to talk about this? Steve and I disagree. I respect his opinion immensely, but I think a popular recent title missed the mark and had opportunity for so much more humor than it presented. He nudged me on the lunch line, “It’s a great book.” I topped my salad with bleu cheese and thought about it.
Closing Keynote:
How to Be a Writer Without Losing Your Mind by John Cusick
John Cusick said much about life as a writer and agent, how he uses an Iron Man figurine on his desk to distinguish agent-time from writer-time, and how to balance our life roles.
He reminded us that our job is to “sit down and start.” Don’t worry about writing the whole book. Write a little bit for now. (This resonated with me. I tend to panic about writing AN ENTIRE NOVEL when I should really just put one word in front of the other.)
Also, no one cares if you stop writing. YOU MUST be the motivator.
Have a writing friend you can complain to…and let them know that this is their purpose. (Not their sole purpose, of course. We all need to kvetch and we need a kvetch catcher.)
Bottom line, it’s irrational and childish to make things up for a living. It’s crazy-making. So embrace it. Be crazy. It’s crazy that anything can be this good!
“Don’t worry about being normal because what you do is extraordinary,” John said.
I couldn’t agree more. How about you?
Let’s welcome Mindy Alyse Weiss back…she’s got the scoop from the recent SCBWI FL Conference. And boy, what a scoop it is! It’s chocolate fudge with rainbow sprinkles!
Ever wonder about an editor’s wish list? Wonder no longer! In the Editor Panel, Stacy Abrams, Kat Brzozowski, Aubrey Poole, Laura Whitaker and Andrea Pinkney discussed what kind of projects they’re seeking—and not seeking. There seems to be a trend away from dystopian and paranormal novels in YA.
Stacy Abrams, Executive Editorial Director of Bliss and Entangled Teen
Contemporary (no paranormal or dystopian). Can have an issue in it, but the book can’t be about the issue.
Kat Brzozowski, Associate Editor, Thomas Dunne Books, MacMillan
Dystopian is hard. Would love a good YA mystery. Comes across as loving dark but does love girl meets boy and they kiss, light romantic contemporary stuff for girls.
With social media, if you do one thing well but don’t like another, don’t force it.
Aubrey Poole, Associate Editor, Sourcebooks Jabberwocky and Fire
Loves sci fi, YA, not looking at genre really—it’s the stories that stand out within a genre. More experimenting with format. Read more about her wish list here.
Laura Whitaker, Associate Editor, Bloomsbury Children’s Books
She’s tired of dystopian and paranormal YA. She wants to be immersed in a story so much that she’s physically removed from her own issues. She wants to read about real people. Contemporary, original voice. With MG and YA, networking is important. Do a lot of digital marketing initiatives. You can get a huge impact from doing a blog tour. “Help me help you.”
Andrea Pinkney, Vice-President and Executive Editor, Scholastic
More diversity, African American boys, adventure, mystery, fun. Contemporary stories. *You need to normalize and not make it about the problem, even with something like bi-polar.” She’s interested in a novel with a character who has piercing or a lot of tattoos.

Laura Whitaker, Associate Editor, Bloomsbury
Besides writing a well-crafted story, how do you catch an editor’s attention? Laura Whitaker presented “Dating 101: What Makes YOU Desirable to an Editor”.
Tell her something interesting about your writing journey. What drew you to telling this story? Let her know any cool things you can share about yourself—show what makes you vibrant and unique.
Title—come up with something original that represents your work. If the title is the same when you’re published and there’s a story behind how you arrived at the title, marketing will want it later for a blog/Tumblr piece.
She’ll look at a query for 30 seconds to a minute. First thing should be the hook, then a two sentence synopsis (three if you have to), then info about yourself.
Your website is your calling card—especially for picture books.
Do you tweet out interesting, dynamic tweets? It’s the best way to build connections with other authors, agents, and editors. Twitter is more important for MG and YA.
Interact! Do you write about the process or what you’re working on? Marketing and publicity want to see your social media platform. The more social media, the better—but it is not a substitute for the craft.
Thanks again, Mindy!
Come back on Friday for the rest of the scoop from SCBWI FL. We’ll have vanilla and strawberry for those who don’t like chocolate. (Don’t like CHOCOLATE? Who are you people???)
No, that’s not an ostrich, it’s an EMU.
See, besides this crazy blog, I also belong to EMU’s Debuts, which is even nuttier because it’s run by debut kidlit authors repped by the Erin Murphy Literary Agency. (Get it? Erin MUrphy?) And we’re one bizarre bunch. (C’mon, we named our blog after an Australian flightless bird. It’s worse than vegemite, mate.)
We did something today that took a lot of NERVE for the release of Jeanne Ryan’s YA debut!
We’re playing “Truth or Dare”, video style!
Check it out because I make a complete fool of myself!
(Which, ya know, is pretty easy to do.)
I call my video “Truth or Date”.
If you can, please leave a comment (I realize that’s difficult while making the cuckoo-sign) because we’re hoping to get more comments than ANOTHER BLOG who DARED us to this challenge!
I am ridiculously far behind in picking winners. So without further ado, here they are!
WINNER of CRASHING EDEN by Michael Sussman:
MIKE ALLEGRA! (heylookawriterfellow)
WINNER of THE MONSTER WHO LOST HIS MEAN by Tiffany Strelitz Haber:
LESLIE G!
Congratulations, guys! I’ll be emailing you shortly.
I’m sorry if you didn’t win, but everyone’s leaving with a consolation prize. No, not a lifetime supply of Turtle Wax. (Do they even make Turtle Wax anymore? If you ever won a lifetime supply on Let’s Make a Deal you’d be ripped off.) Instead, it’s a piece of picture book writing advice:
Think BIG and carry a SMALL manuscript.
If you want to publish a book for children, the first thing you must do is ask yourself why.
Is your motivation to publish a kid’s book one of the following?
- Your kids/grandkids/nieces/nephews/neighbors/students love a story you’ve written.
- It would be fun to see your name in print.
- You want to sign autographs.
- You want to make money, quickly.
- You want your artist cousin/sister/friend to illustrate it.
If you answered “yes” to any of the above, please read this post. I write this to save you a lot of time and frustration. Because it’s not an easy business. NOT. EASY. AT. ALL.
New writers often believe they can pen one story in an hour or two, never revise it, yet somehow land an agent and a publishing deal—-as if the simple act of writing begets publication.
Hitting one baseball does not mean the Yankees will draft you. Likewise, writing one story does not mean Random House will offer you a contract. Although, keep hitting that ball, make it go higher and farther…learn about fielding and sliding, too…and play seriously for years, and you just might make it.
Everyone believes the first thing they write will be golden and they’ll never receive a single rejection. We are all HOPEFUL. But, everyone is wrong. (Including me!) Trust me, this will NOT happen. It has NOT happened to ANYONE. (Except for Kevin Henkes.)
The motivation to write a children’s book should be:
- You love to write. You were born to write. You can’t NOT write.
- The child inside you is begging to get out and explore.
- You love children’s literature and want to contribute worthy stories to the genre.
- You want to inspire children to read, write, create, imagine and dream.
- You enjoy learning from children. (Yes, your primary goal should not be to teach them. Teachers, parents and guardians teach. Books are meant to be fun.)
- You want to work hard to establish a career as a kidlit author. You’re in it for the long haul.
Notice fame and fortune have nothing to do with it. That’s something a small percentage of authors achieve. (Yes, authors can have dozens of books in print yet they cannot support themselves through writing alone. Moreover, advance checks can take a long time to arrive, and royalties trail about about 6-9 months behind book sales.)
And even if you become a famous author, most people won’t recognize you by sight or name. It will never get you the window table at The Four Seasons on a busy Saturday night. You’re better off making a reservation as “Doctor Lazar”.
It takes most children’s writers years to land their first book deal. And selling one book does not guarantee future book sales. Selling each subsequent book can get MORE difficult, especially if one (or more) of your titles do not sell as well as the publisher expected.
I don’t mean to be discouraging. I want to be REALISTIC. Children’s literature is a BUSINESS. And this business is like any other—it takes hard work, commitment, talent and a little luck, too. If you’re writing a children’s book on a whim, you might end up being very disappointed when you realize how tough it really is.
In short, I’ve made more money and worked fewer hours in EVERY OTHER JOB I’VE EVER HAD.
BUT…
There’s no job I’VE LOVED MORE. (Besides being a mom, of course.)
Just because you’re writing for children doesn’t mean it’s easy. In fact, it is more difficult to become a published kidlit author than it is to become any other kind of author. (That’s because there’s a tremendous amount of competition. Everyone believes writing for kids is easy because they’re kids. Not so.)
So do it because you LOVE it. You LOVE it like you CAN’T LIVE WITHOUT IT. Because children don’t deserve anything less than YOUR VERY BEST WORK.
Steps you should take:
- Earn a degree in English and/or Creative Writing.
- Read hundreds of books in your chosen kidlit genre (picture books, non-fiction, middle grade novels, graphic novels, YA).
- Write. Write. And write some more.
- Join a critique group specific to the genre in which you wish to publish. YA novelists don’t necessarily know a lot about picture books and vice-versa.
- Join SCBWI.
- Attend professional kidlit conferences, book fairs and other literary events.
- Revise. Revise. And revise some more.
- Research agents and editors online.
- Establish a social media presence. Make writing friends. Gain a support system.
- Consider investing in professional writing books, magazines and services like Publisher’s Marketplace (which will show you what books are selling, which agents are selling them, and to whom), The Horn Book, Publisher’s Weekly and The Children’s Writer’s and Illustrator’s Market Guide.
- After at least two years of writing, try submitting. Don’t send your work out in huge batches. Research who likes the kind of work you produce and target a few. If only rejections come back, try another small set of subs, revise again or write something else.
- Never give up. Keep writing new stories. Those who make it in this business are those who persevere!
Excellent online resources for aspiring children’s authors:
- SCBWI
- The Purple Crayon
- Writing for Children and Teens
- Twitter Chats for Writers
- SCBWI (formerly Verla Kay’s) Blueboards
- Myths and Truths of Writing for Children
- Preditors & Editors
- Literary Rambles: Spotlighting Children’s Book Authors, Agents and Publishing
- Author April Pulley Sayre’s How to Become A Children’s Book Author
Kidlit Book Trailers
Bookselling is changing rapidly with advances in technology and the belt-tightening economy. Publishers and authors are having an ongoing discussion of electronic rights, trying to anticipate the future of digital books.
But the forces of technology aren’t all daunting. Heck, authors are having a blast creating book trailers to promote their titles. What better way to capture the attention of an increasingly online, plugged-in audience?
Award-winning storyteller Dianne de Las Casas has created a Ning community for sharing and discussing kidlit book trailers. Authors are invited to post their trailers and other videos (like a school visit). Bibliophiles can browse the selections to discover great reads.
http://kidlitbooktrailers.ning.com
Haven’t seen a book trailer? Here’s a gorgeous one from the site: Where the Mountain Meets the Moon by author/illustrator Grace Lin.
The Unread
Here’s where you cover your ears because I’m gonna toot my own horn. Picture book author Heather Ayris Burnell (Bedtime Monster, Raven Tree Press 2010) interviewed me for her Unread series of aspiring authors. As you may have guessed, there’s almost as much talk about food as there is about books.
Besides Unread, Heather’s blog is dedicated to author interviews, book reviews and being a writer and librarian. So there’s lots of reasons to visit regularly.
http://frolickingthroughcyberspace.blogspot.com/2009/08/unread-interview-with-tara-lazar.html
Mitali Perkins’ Fire Escape
I am in awe of this woman. Not only is Mitali Perkins an amazing novelist, she shares the most compelling kidlit news and information via Twitter and her blog, with special emphasis on multi-cultural issues. If you haven’t visited, you really need to.
http://www.mitaliblog.com
http://twitter.com/mitaliperkins
Meet Eric Carle
August 23, 2009 marks Eric Carle’s 80th birthday and there’s a big bash at The Eric Carle Museum of Picture Book Art in Amherst, MA. Crayola will unveil “The Very Hungry Caterpillar Green” crayon as part of the celebration. Wow, getting a crayon named after your work. Now that’s iconic.
http://www.carlemuseum.org/Programs_Events/Upcoming/Meet_Eric_Carle/
Sudipta Bardhan-Quallen’s Picture Book Intensive
On November 15, picture book author Sudipta (yes, she has earned one-name status) will lead a four-hour picture book intensive workshop in Princeton, NJ for the NJ-SCBWI.
Some topics she’ll cover:
- Choosing Timeless Themes
- Ebb & Flow of Tension
- Creating Emotional Attachment to the Main Character
- Finding Ways to Make Your Book Re-Readable
- Humor and Heart
- Query Letters
- Marketing
I know I’ll be there!
For more info:
http://sudiptabq.wordpress.com/2009/08/10/picture-book-writing-intensive-workshop/
To Register:
http://www.newjerseyscbwi.com/events/091115-pbintensive.shtml
Do you have any can’t-miss kidlit links to share?