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…let it be Jarrett Krosoczka’s hilarious writer’s block adventure.
Starring Tomie dePaola, Jeanne Birdsall, Mo Willems, Jane Yolen, Grace Lin, John Scieszka, Adam Rex, and many others!
BOOK BY BOOK: the making of a monkey man from Jarrett Krosoczka on Vimeo.

Yeah, I changed the name of my February blogfest. Mostly because “Children’s” didn’t fit on the candy heart generator. Oh, the sacrifices we make for our art.
Here’s a sneak peek at the upcoming author interviews…

Jessica Burkart, author of the brand new tween series Canterwood Crest, billed as “The Clique” meets “The Saddle Club.”

Toni De Palma, author of Under the Banyan Tree, an Association of Booksellers for Children Best New Voices pick.
Lisa Mullarkey, author of the new Katharine the Almost Great chapter book series from Magic Wagon.
Steve Ouch, author/illustrator of SteamPotVille, a little independent title making big Tweets.

Aaron Zenz, author/illustrator of HICCUPotamus and the groovy dad behind Bookie Woogie book reviews.
Plus authors Jennifer Brown, Brenda Reeves Sturgis, Mary Ann Scott, Corey Rosen Schwartz…and I’m working on a few more.
And now the prize announcements!
Each comment you leave in February counts as an entry to win a $25 gift certificate to the bookstore of your choice. (Be sure I can reach you via your comment link. Comment as many times as you wish, but only one comment will count per blog post.) If your choice is your local independent bookseller like The Bookworm in Bernardsville, NJ, you’ll win a $35 gift certificate. 
The winner will be chosen out of a hat, which may or may not be an actual hat. Probably a melamine mixing bowl like one of these:
Plus, some of our featured authors will be giving away autographed copies of their books! Woo-hoo!
I’m having a blast putting this together, learning a lot from these new authors and getting inspired. I hope you will be, too!
Ah, February. The month of love.
I love that December’s bills have been paid off. I love that I don’t have to worry about fitting into a bathing suit quite yet. I love dreaming of ways to spend my tax refund (which has already been spent). And I love gettin’ cozy in front of the fire with my daughters and a good book.
So this February I’m hosting a celebration of children’s authors, new and old. (Well, maybe not old. Established.) It will be 28 days of author interviews, book reviews and giveaways beginning on February 1st.
And what would February be without chocolates? Besides the quintessential heart-shaped box, February 1st was the day Willy Wonka invited five kids to tour his chocolate factory for the very first time…
Do you have a new book coming out? Recently snagged your dream agent? I’m still looking for writers to feature, so please get in touch by leaving a comment!
Writers are entertainers. We immerse readers in a magical world, letting them escape with our words as a guide. If a reader enjoys your ride, chances are they’ll seek you out again. And again.
This week I read a lot about branding yourself as a writer, thanks to writing friend Jill Corcoran. The subject isn’t foreign to me, having worked in marketing for a decade. But just what is branding for writers? Developing a consistent style in your stories, offering readers a place that’s as comfortable to return to as their favorite chair. It’s not about writing books so similar that no one finds value in buying more than one. It’s about finding your niche in the publishing world and working within it.
Let’s compare this idea to chain restaurants in the US. Why are they popular? Diners know the menu, they know exactly what to expect. Olive Garden promises that the chicken parmigiana in Spokane will taste the same as the one in Cleveland. They don’t just sell unlimited salad and breadsticks, they serve predictability and comfort. Repeat diners know they’ll enjoy their meal.
People often buy the same laundry detergent, the same rice and the same cheese year after year. How many of you use the same brands your mother bought? Consumers will buy an item simply because they know it and they don’t know the competitors.
Brands also have unique qualities that make them more attractive than similar products. I prefer Barilla Plus pasta because it has added protein without a significant change in flavor. While it’s just pasta, it’s very different from the other noodles on the grocery shelves.
As a new writer in an increasingly difficult book market, developing a brand may give you an edge over the competition. When I think of Grace Lin, I think of whimsical illustrations with colorful patterns like origami paper. John Scieszka? Fairytale spoofs. Roald Dahl writes humorous, fantastical tales. Think about some of your favorite authors and what kind of feelings their name brings to mind. You want to elicit that same kind of recognition when readers think of you.
On the flip side, author K.L. Going admitted that her interest in multiple genres makes it difficult for readers to get a handle on her. At the Rutgers One-on-One Mentoring conference last October she said, “You never know what you’re going to get with a K.L. Going book.” She suggested not doing this as a new author, although she also encouraged us to write what we love.
But what if we love crossing genres? What if writing a supernatural YA mystery comes as naturally as a quiet non-fiction picture book? Perhaps you can be predictable in your unpredictability? Isn’t that a brand as well? Sure it is. But is it one you want as someone who’s trying to break into a tough, competitive business? Agents and editors tout “high concept” in novels, so why not come up with a “high concept” for yourself?
I realize that branding yourself as a writer is a complex task, especially for someone new who is still experimenting with style, genre, voice and subject matter. Stories are more complex than shampoo. You can’t guarantee thicker, fuller hair and a fresh lavender scent with each turn of the page. So what do you guarantee your readers?
Ask your critique partners what your brand might be. What perceptions do they have about your stories? What qualities in your writing are consistent? What do they look forward to when you hand them a new tale? Where does your work really shine?
You might have a very good idea about what your brand is. But remember that branding is all about someone else’s perception, not yours. You can have an image or a message you wish to relate to your readers, but are you sending it? Start asking around. Get to know your own brand so readers can get to know you.
What are you thoughts on branding for writers?
Slumpy and dumpy, I’m feeling grumpy. The end of December twinkled its lights and blinded me. Images of sugarplums not only danced in my head, they had an all-night party and crashed on my couch for two weeks.
I took a break from writing, interrupting one of the most prolific writing periods I’ve ever had. Call it a creativity smackdown. And now, well, I can’t seem to jumpy back into it.
What to do?
I need to chug-chug along here. I’ve got a mentoring session to attend in February and the NJ-SCBWI annual conference is in early June. (Five months is a mere blip in the writing world, like the short amount of time humans have been on Earth in comparison to the age of the Universe.)
How can I snap myself back into shape? I need a hard wallop upside my head. Didn’t I just write about making this year a revisolution? Ha! What a crock! I’m soft and lumpy.
So give me your ideas. How do you get out of a writing slump?
A big storm’s a-comin’, says the weatherman, pointing to a white map.
Here in New Jersey, we’re expecting at least six inches of the fluffy stuff by tomorrow. My eleven-year-old neighbor began dancing in front of my fridge and told me about her snow day superstitions: silly but important steps she must take to ensure a snow day tomorrow.
She wears her pajamas inside-out.
Sleeps with a big spoon under her pillow.
Flushes one ice cube down the toilet for each inch of snow she wants.
Eats ice cream.
And dances beside the Frigidaire.
She swears “everyone” does this. At first I wasn’t sure if “everyone” referred to her sixth-grade friends or the rest of the school-age country. Have these snow day superstitions made their way across America, much like the Mikey-of-Life-Cereal Pop Rocks and Diet Coke rumor of my youth?
Yes, they have! Darn it, because I thought this was a charming idea for a picture book. Alas, it’s already been written. Check out “Snow Day Dance” by author/illustrator Will Hubbell.
According to my young friend, the final snow day superstition is to say a prayer before bed, so I wrote one for her…and for the rest of the kids in America who are wishing hard for a day off.
Now I lay me down to sleep,
I pray for snow twelve inches deep.
Should it melt before I wake,
I pray school’s canceled by mistake!


You’ve probably heard this advice: never write a children’s story with the intent of teaching a lesson. They typically come out preachy. Kids are clever; you can’t fool them into reading a lecture.
I first heard the phrase “TwitLit” from writing friend 














