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Every SCBWI first-page session I’ve attended has had one thing in common: picture book manuscripts about new babies in the family. At least two or three are submitted each time. Editors and agents respond by warning new writers: “The market is saturated with mom-is-having-a-baby books. If you’re going to write about a new sibling, the idea must be unique to stand out.”
I remember a harsh moment. After reading the first page of a new baby tale, an editor said, “This isn’t special enough to continue.”
Daunting, isn’t it? Makes you want to toss your baby—erm, your manuscript—out the window!
So when they say the idea has to be unique, what do they mean?
In a perfect world, they’d whip out Michael Sussman’s Otto Grows Down. Illustrated by Scott Magoon, it’s a tale of a boy who wishes his baby sister Anna was never born. “Be careful what you wish for” might be a cliché, but trust me, Otto Grows Down is an uncommon cautionary tale.
Otto makes his Anna-be-gone wish on his 6th birthday as he blows out the candles. Immediately, life begins to travel in reverse. Otto wraps up his gifts and hands them back to his friends. The second hand on his new watch ticks backward.
The next day at school, they start with mess-up time. Otto can’t get used to sliding UP the slide, and he’s so tired at the end of the day, he just wants to eat breakfast and get to bed. And going to the bathroom? Nasty business. (Nasty, hysterical business to my kids.)
Otto’s parents soon return Anna to the hospital and she disappears. Otto rejoices. But strangely, time doesn’t move forward again, it just keeps unraveling. Otto celebrates his fifth birthday, his fourth, his third…and he realizes that he may disappear, too! He’s slowly losing the words he needs to make his new wish come true: OTTO BIG!
Call it a dark comedy for kids. Scott Magoon’s film noir feel strikes the right balance between humor and horror. Dark shadows and warm colors mimic Otto’s flip-flopping emotions. (And hey, did you notice all the character names are palindromes? Another cool touch, huh?)
I won’t tell you where it ends—or where it begins—but let me just say: every editor who sent Mr. Sussman a rejection probably wishes they could make time go in reverse, too.
Otto Grows Down
Story by Michael Sussman
Illustrated by Scott Magoon
Sterling, February 2009
Want it? Get it!
P.S. Author Heather Ayris Burnell interviewed Michael Sussman on her blog–plus she’s giving away a copy of the book!
Last week I interviewed author-illustrator Steve Ouch about his indie picture book, SteamPotVille. I had discovered Steve on Twitter in January with 5,000 followers, 19 five-star reviews on Amazon, and a passion for promoting his book.
Today he may have made Twistory by selling 200 copies of SteamPotVille, enough to reach #208 in Amazon’s ranking system, just behind one of Rick Steves’ travel books. What inspired the push? Steve’s banker had promised him a book tour loan if he could sell 200 copies today. So that’s just what he did.
Steve remained on Twitter for 15 hours and made hundreds of posts pushing his book. With over 10,000 followers now, he only needed 2% of them to buy. And they did. He Tweeted when someone made a purchase and promoted that person. He excerpted lines from the book. Suggested adults would love it as much as kids. Offered it as a St. Patrick’s Day gift idea. There wasn’t a sales angle he missed.
If you want to learn something about marketing and self-promotion, follow Steve Ouch on Twitter.
Random comments on the children’s book industry from editors and agents attending the NJ-SCBWI mentoring workshop on February 22:
On THE ECONOMY:
“Things are getting tighter with budgets. As hard as it was to get published, it’s even harder now.”
“Bookstores are cutting down on their inventory. We can’t get as many books in, so we’re not buying as many books.”
“This is not just a correction of the marketplace, it’s a correction of the mind.”
“We’re going to be seeing far fewer advances for mediocre books.”
“But if you’re a new author, you don’t have a poor track record to hurt you.”
“We may see a return to house authors. Authors and publishers will enter a partnership. They’ll help nuture one another and careers will have a steady progression. If you find a house that loves you, they will love you long time!”
On MARKETING & PROMOTION:
“Learn how to market your books. Do school visits. Use social networking tools. Talk to other writers about your book. Talk to everyone about your book.”
“Get to know your publicist and marketing director. They are your friends. But don’t overwhelm them with 17 email messages a day. Let them know you’re their partner.”
“Realize that the books you see up front in the stores are paid for by the publishers through co-op marketing. If they have a talking slip? Paid for. If they’re on an end-cap? Paid for.”
“Become friends with your local librarian and your local bookstores. But always keep your publicist informed about what you’re doing. Don’t go over their head. Don’t go over your editor’s head, either. That’s bad business for everyone involved.”
“Don’t waste people’s time. Don’t send chocolate to all the Borders buyers in the country.”
“With school visits, you’re a celebrity to those kids. Get yourself out there. Build word-of-mouth.”
“Temper your expectations. If you wrote a teen non-fiction book, the big retailers aren’t going to carry it. That’s not their market.”
“Don’t follow today’s trends. Writing for the market in general is a terrible idea.”
“If you’re a picture book writer, don’t start writing a YA about vampires just because it’s popular.”
On EDITORS:
“Editors are always in the market for a well-written book. But I can’t define for you what that is. I know it when I see it.”
“Know what your editor likes. Know who you’re submitting to. I don’t like gross stories.”
“But I do! Send them to me!”
“We like authors who are agented because the work comes in polished.”
Editorial Anonymous provided a great explanation of basic picture book construction a few months ago.
At that time, I skimmed the info. Today, I’m studying it.
Why? An editor asked me to make page breaks on my current manuscript. And know what? I had more page breaks than a 32-page picture book would allow! Whoops. I knew that my manuscript had to fall within the 500- to 800-word length, but I had neglected to pay attention to logical page breaks.
The editor said, “Page turns can make or break a book, and it can be helpful to an editor to see how you envision the text.”
In a 32-page picture book, you don’t actually have 32 pages for your story. You only have 24 pages since 8 are used for the book ends, copyright and title. And 24 pages translates to 12 spreads (an illustration that spans the two opened pages in a book).

Self-ended means that the printed book block serves not only for the story, but also for the end pages. No additional paper is used to form the book. The printed book block is pasted directly onto the cover.
Another common format is colored ends. This means colored paper (different from the printed book block) is used for the end pages. With colored ends, you’ll gain an additional 2 1/2 spreads since more of the printed book block is available for story.

Some picture books have single-page illustrations instead of spreads. One of my favorite devices is when a group of three things are illustrated on one page. But this isn’t done on every page. A debut author’s work might be laid out only in spreads to save on costs (it’s less illustrations to produce), so you may want to think mostly in spreads. As always, publishing is a subjective industry, so this will vary by editor.
You may be asking, why do I need to know this? Won’t the editor and illustrator figure out the page breaks? Sure, they will. Some may not even ask for your page-break input. However, you can write a more appealing picture book if you understand the format for which you’re writing. Knowing the page turns will improve your story’s pacing. You’ll realize which scenes may have too much text. You can make page turns surprising and fun.
So give it a try. Take your current PB and plug it into the format. Does it fit?
I just took a random sampling of 7 picture books from my collection. Interestingly, none had self-ended construction. They all had colored ends. Here’s how they broke down:

I don’t think I’ll ever look at a picture book the same way again. My kids are going to be frustrated if I count spreads while I read to them!
It’s interesting to note that Cowboy Camp and Spaghetti Eddie are both by debut authors. Cowboy Camp is illustrated in spreads, whereas Spaghetti Eddie is told with mostly single-page illustrations. This “illustrates” that publisher preferences vary (as do manuscripts)!
Keep in mind that when you submit your manuscript, you should do so in the standard format, unless the submission guidelines specifically request that you mark page breaks.
Some editors will never ask you for page breaks, some will insist upon them. Remember that this is a subjective industry where there are many rules to follow but many places to break them, too.

A few weeks ago, YA author Mitali Perkins put together a list of
I love picture books with a touch of magic, so I was thrilled to speak with
What is the biggest challenge when translating someone else’s words into pictures? How much input does the editor have? Do you ever speak directly with the author?
How and when did you make the decision to morph from illustrator to author-illustrator? Can you tell us about 
“Pooh-pooh on the blue,” Barnaby said.
Tammi Sauer
In 2000, I started toying with the idea of writing children’s books (this meant I would write for a couple of hours one day and not write another word for the next, oh, ten months or so). I didn’t get serious about writing children’s books until the spring of 2003 when an illustrator paid a visit to my daughter’s preschool. Seeing a real live person who was involved in the creation of children’s books was the push I needed to make writing a priority in my life. I received Cowboy Camp’s offer the following year.
I WISH it only took 1-2 years! Chicken Dance will hit the shelves three years after I received the offer. Mostly Monsterly debuts two and a half years post-offer. The waiting is pretty horrible–especially since I am not a patient person. At all.
February is over, but fear not, kidlit lovers!
I met author-illustrator Steve Ouch on Twitter several weeks ago and was immediately impressed by his 5,000 followers. (Which has now topped 10,000.) Just who is this guy? Why had I never heard of his book SteamPotVille?
Twitter is parallel to human society. All of the general rules of socializing apply to this medium, so I get out there and socialize. The more I do it, the more popular I become.













