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Not every book is meant for every reader, but try telling that to an author. We cringe at bad customer reviews of our titles. After years of hard work, it’s difficult to hear that someone dislikes your story. It’s even harder to swallow when your book gets a one-star review for glacier-speed delivery and schmutz on the cover. Yep, these days the old adage is truer than ever: “Everyone’s a critic.”
No one’s immune to the anonymous online rant. Not even Pappi’s Pizza Parlor.

(They had no problem swallowing that review.)
If you’ve spied Jimmy Kimmel’s “Mean Tweets”, where celebrities read devastating Twitter exchanges about them, you know that these criticisms can be hilarious and even, I dare say, cathartic to read aloud.
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So in the same spirit of poking fun at ourselves and our detractors, author Marc Tyler Nobleman collected videos of children’s authors reading bad reviews of their books. The first installment included three deliciously derogatory episodes. And now the next three episodes have been released, with a mightily attractive screen shot of yours truly gracing the “cover” of Episode 5.
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Enjoy, and feel free to share your worst review below!
It’s as healthy for ya as a meatball sandwich.
Let me take you back to the first year of PiBoIdMo—2009. (For those unindoctrinated, that’s Picture Book Idea Month. Wait, can a picture book writer even use a highfalutin word like unindoctrinated? Or highfalutin?)
Well, it’s 2009 and my good friend Corey Rosen Schwartz is having trouble meeting the 30-ideas-in-30-days challenge. She despises her ideas. Corey takes her frustration out on Facebook, where all passive-aggressive complaints go to get their wings. She shares several titles on her idea list which feature the precocious blondie:
- Goldifox and the Three Hares
- Tawnylocks, Goldi’s Little Known Twin
- Goldi-Rocks and The Three Bear Band
She posts these same titles on her blog under the caption “Goldi on the Brain” (a serious affliction for fractured fairytale writers). And you know what? Everyone on Facebook and the blog LOVES the third idea. (Remember the Rule of Threes?) One person, Beth Coulton, even offers to collaborate. They write it together and it gets bought by Putnam in 2010.
And so, a book is born. Isn’t it adorable? Don’t you just wanna pinch its cheeks?
The concept is clever—the Three Bears form a band but they can’t find a lead singer who can hit the high notes.

They hold Idol-like auditions and the fairytale characters just don’t cut it. Sorry, Little Red, you’re not going to Hollywood. No golden ticket for you.

(I wonder if Papa Bear is supposed to be Simon? But Simon wouldn’t dare don a bandana, right? V-neck tees are much more his style. Maybe Papa is Keith Urban.)
Meanwhile, Goldi wreaks havoc in their studio.

She even drools on their keyboard!

What are the Bears to do? They have to get rid of the golden-haired menace!
Or do they?
Well, you can find out right here. Because I’m giving away a signed copy of GOLDI ROCKS AND THE THREE BEARS to one lucky winner! Just leave a comment below and a winner will be randomly selected in one week. Good luck, music fans!
And congratulations to Corey, Beth and Nate on the release of their new book!
You know, picture book authors and teachers have oodles in common. We all love kids, we’re often underpaid, and we deal with constant parent criticism. Really, we could be twins. Except teachers must get groomed and dressed every morning while we authors get to lounge around in jammies all day. (Sorry, it’s one of the professional perks.)

I do Skype visits in my jammies–whichever kind the kids pick. This time it was ice skate jammies!
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That’s why I was surprised when I spoke to a group of 50 teachers last week and not a single one had ever used Skype in the classroom. We’re not so twinsy after all?
I connect with a lot of teachers online, so I mistakenly assumed that a majority already took advantage of this technology. But I learned that lack of time and resources—plus occasional lack of the internet—means Skype doesn’t get utilized. Some schools even have privacy concerns and other rules preventing its use.
But that’s too bad! Why should it be? If schools can’t afford to bring an author in to speak, Skype provides a free next-best-thing alternative. Author Kate Messner maintains a list of authors who offer free 15-minute Skypes, and a searchable database of Skype-able authors is available at skypeanauthor.wikifoundry.com. With World Read Aloud Day approaching on March 5, think of how excited students will be to hear an author read their own book. It’s magical. Kids consider authors the “rock stars” of the written word.
Just ask Shannon McClintock Miller’s students. She’s District Teacher Librarian at Van Meter Community School in Van Meter, Iowa and has invited authors/illustrators into her library via Skype for the last six years!
I asked Shannon a few questions to help other teachers get started with their own Skype program…
Shannon, what can a teacher do if their administration is skeptical about Skype?
If the administration is resistant, teachers need to show examples, show the importance, show the impact it can have on the students. They also need to reassure them that the kids are safe, that they know what they are doing…that they understand the “digital citizenship” impact.
When we started out, we practiced Skyping into each others’ rooms. I would read from my library office to the kids down the hall over Skype. We were then able to teach them about Skype, how to behave, that it was just an “extension” of their classroom. All those silly behaviors that we see at first when kids are put in front of a camera can be talked about and addressed. Make sure your administraion knows this.
The impact of bringing in not just authors, but other experts and professionals, takes the library or classroom outside of the four walls and into the world. It brings the children experiences that they might not have otherwise.
What is your Skype set-up like?
We have a computer with a camera and that is what I use. I have it connected to a projector so the kids can see the author or visitor. You don’t have to have a fancy set up to make this work. It can be simple. And kids can also gather around the laptop on the table, which is what we usually do because they like to be close to the author. Also, it’s very important to have speakers set up. Have the kids be able to come up easily and ask questions, too.
I love how mobile my set-up makes me. I can go anywhere with my laptop…and make connections happen naturally. I also use my phone and iPad with Skype, too. Last year took my phone to our pasture for a class of Kindergarteners to see our horse. It works—the connection, the relationships are what is important.
Also, it’s important to have the author’s book available. We have even read the book along on our iPad if the book is an eBook, too. Or I have printed off papers from the Skype visitors to have for the kids.
We are renovating our library and this is a very important part of the new design. But I want people to know—you can have it be very simple, too.
What have been some of your most memorable Skype author/illustrator experiences?
We have had so many wonderful Skype visits.
- Mercer Mayer was very special because being one of the favorite of all kids (and teachers)… And my cousin (with whom I teach) asked me for her kindergarteners.
- Michael Buckley led an hour-long discussion as a culminating event with our 5th graders and also had fun with us on the last day of school last year.
- Tom Angelberger has Skyped with us several times to create Origami Yodas.
- Robert Forbes and Mrs. P read poetry together for our Poetry Summit with five other schools around the world.
- Peter Reynolds Skyped from his home studio. Being an artist and friend of Peter’s, this was very special.
- Loren Long Skyped for Read Across America Day
- This fall we have been Skyping with Capstone Publishing Art Studio. And LOVED this one…
- I know I am leaving out so many of my favorite friends and visits…I could go on and on.
How do you feel these visits have impacted your students?
I feel that these visits bring great experiences and connections to our students. By Skyping with authors, they can discuss writing, publishing, reading, brainstorming, etc. By Skyping with illustrators, they can discuss being an artist for books, for authors, how they got involved and the process.
A lot of times the authors talk about writing when they were younger—how they went to school, where they trained and how they got better at writing.
We have Skyped with publishers to understand the process of writing and publishing a book.
We get to bring the world to our children through these virtual visits.
Thank you, Shannon! It’s interesting to hear from a school system that has been utilizing Skype to its full advantage!
So, how about YOU?
Are you a teacher, educator or librarian eager to try Skype? I’m offering free 15-minute Skype sessions for World Read Aloud Day on March 5th!
I will read my book THE MONSTORE, tell students a SECRET about the book and then answer their questions. (I also perform a magic trick made possible only by this amazing technology and the warping of the space-time continuum.)
Just email me at tarawrites (at) yahoo (dot you-know-what-else) and we can set up a time slot!
Happy Skyping to all!
So my debut picture book has been out for three and a half weeks (not that I’m counting). People are excited for me. It’s finally real! They ask me how the book is doing.
Ya got me!
I’ve received two positive quasi-reviews from School Library Journal and Publisher’s Weekly—I call them “quasi” because they were more like synopses than reviews. No thumbs up or thumbs down, just thumbs sideways. I watch my Amazon rank bounce up and down. Up to 12,000, then down to 134,000, then back up again. I held book signings where a few complete strangers did show up, looked at my book, then put it back again. My township’s mayor bought two copies as gifts. Reviews on GoodReads and Amazon have been 96% positive. And bloggers have beamed over the book. Still, I have no idea if sales are brisk, average or slow. There’s no way to know.
So, three and a half weeks post-release and I’m kinda stuck.

I call it “Post Book-Launch Stress Disorder”.
I don’t know what to do next to help promote my book. And frankly, I’m exhausted. I’m lounging with my laptop, glancing at Amazon and GoodReads, checking my inbox for messages. I know I have blog interviews to complete, but it’s tough to answer repetitive questions in new and interesting ways. And it doesn’t help that I have three books under serious consideration right now and it feels like they’re taking forever to work their way through the system. I feel very much in limbo, without direction. Maybe I need to consult with North West.
I suppose this is why so many writers have a schedule, a set routine. I am not one of those people. I have never been good with routines, tap dance or otherwise. But I see the advantage of the same-old, same-old. If I were a scheduled, disciplined person I’d be writing every day, no matter what, Post Book-Launch Stress Disorder be damned. Like Roald Dahl, I’d stroll to my writing hut, plop down in my comfy chair and grasp my Number 2 Ticonderoga, watching it fly across the legal pad. But no. I sit here. And wonder what comes next.
I never had an actual book launch party. I don’t like planning parties and it seemed like a frivolous expense. Friends assured me you only release a book once—celebrate! Plus, my husband said the party is to thank everyone who has helped me over the years, not necessarily to toot my own horn. But it felt like tooting, and frankly, I’m tired of tooting. (P.S. To the seven-year-olds reading this, NOT THOSE KINDS OF TOOTS.)
It’s hard not to toot when someone blogs beautifully about your book, or when it winds up in a major newspaper. But I fear I may be getting overexposed. Maybe I need to consult with North West.
All this is to say I have no plan. Wednesday was the last day of school for my children and I’ve realized the summer is here and I NEED A PLAN. They’re going to camp, but it’s only half days, which leaves me little time to write. Did I say I need a plan?
Anyone got a plan for beating Post Book-Launch Stress Disorder?

Hope. Dream. (See attached necklaces.)
When people find out I’m a children’s author, I typically get this response:
“Oh, wow! You know, my sister/cousin/neighbor/son’s teacher wrote a children’s book a while back. You could probably help her/him to get it published.”
This is so common. You know the saying “everyone has a book in them”? That’s incorrect. “Everyone has a children’s book in them” is far more accurate!
In the early days, I was naive. I said, “Of course!” I gave the person my contact info, then I spent hours with their acquaintance critiquing their manuscript, teaching them about picture book structure, and ultimately causing this person great disappointment when they realized the tale they whipped out on a rainy afternoon wasn’t publishable exactly as they had written it.
It made them feel awful. It made me feel awful. It was not worth it.
Then I realized—these casual writers think having a published book would be “neat”. And it’s not neat. It’s hard work.
So now, I take a very honest approach. Instead of offering my assistance right away, I say this instead: “If they have a passion for children’s books, by all means, send them my way and I’ll do all I can to help. But if this person wrote a story on impulse and they don’t have any desire to have a career in children’s literature, they’ll find it extremely difficult to get published and end up being very frustrated and disappointed.”
This is usually followed by an “Oh. Gotcha.”
They understand. (I hope.)
I don’t know why being a children’s author is perceived as such a simple skill as opposed to something like playing in the NHL or becoming a doctor or lawyer. You never hear someone say, “You know, my sister/cousin/neighbor/son’s teacher wrapped an ace bandage around a kid’s ankle a while back. You could probably help him/her to become a pediatrician.” OK, I realize you don’t need a degree to become an author, but you do need several years of concentrated study and practice. You need to be dedicated. Passion for your craft is essential.
So now I let people know this. Publishing is not something to enter into partway. The industry is full of criticism, rejection and waiting…more waiting than the DMV times a thousand. It’s frustrating. It’s challenging. If you don’t love it, you won’t live through it.
So hope and dream. And work hard.
The kids deserve it.
OK, silly title. And if anyone under 30 reads this post, they’re not gonna get the reference to Moon River.
But heck, I like it, because your smile will be wider after you visit RhymeWeaver…
Many kidlit writers hear “don’t rhyme” from picture book editors. It’s not that editors hate rhyme (well, maybe SOME do), it’s just that they see badly-executed rhyme so often in the slush, it’s easier to discourage it. Common rhymes like “me, see” and “you, two” and other one-syllable predictability can kill the joy of a story.
Remember “Celebrity Apprentice” when the men’s team gleefully authored “I know my A, B, C’s and my 1, 2, 3’s” as if it hadn’t been regurgitated in a googolplex of board books? They thought it was a rhyme worthy of victory and publication. Well, they did win the challenge, but the book Trump promised to publish was released by a vanity press, not a traditional publisher. No publisher was gonna touch it, ten foot pole or not.
Editors also see a lot of rhyme with flawed meter. Meter is a tricky thing. There’s stressed and unstressed syllables, plus the lilt of natural speech patterns that can render your meter more choppy than Zoanette Johnson’s drumming. If you read your own rhyme aloud, you might not even hear how off it is, because you are forcing yourself to follow the pattern [you think] you created.
Then there’s the near-rhyme mistake, when the words don’t really rhyme at all, unless you twist your tongue or alter your accent. Like “hat” and “what” or “hat” and “back”. Once or twice and you can maybe get away with it. More than that and the editor may assume you need the WaxVac.
Moreover, writers can find their story dictated by rhyme, getting trapped in nonsensical situations simply because “dishwasher” rhymes with “impostor” (almost). It’s obvious when a plot decision has been forced based upon one word.
For these reasons, editors will advise, “don’t rhyme”.
For these reasons, author Lane Fredrickson created RhymeWeaver.com.
Lane is the author of WATCH YOUR TONGUE, CECILY BEASLEY, a rhyming picture book with a joyfully jaunty rhyme. Remember as a child when you stuck out your tongue and a parent warned, “It will get stuck that way!” Well, Cecily finds herself in that very predicament. Hilarity ensues when a bird takes up residence on Cecily’s perfect pink perch. What’s Cecily to do?
Knowing the difficulty of rhyme for picture book writers, Lane created RhymeWeaver.com to teach the bard-challenged the complexities of rhyming well.
Lane, your rhyme is perfection! How did you get to be so good at it?
Ha. Thank you, Tara.
The short answer would be: a gnawing question and a genetic glitch.
But there is also the long answer. When I first joined SCBWI, everybody seemed to be telling everyone else NOT to write in rhyme, like there was a disease associated with it. You know, literary sarcoma or writer’s blockjaw. You almost didn’t want to admit you were a rhymer lest they sit in some quarantined section and slap a scarlet R on your forehead. The other thing I kept hearing was that a person’s rhyme had to be PERFECT. I wanted to write PERFECT rhyme, but I could never get a really good answer as to what PERFECT rhyme was. This is the kind of scenario that drives a slightly obsessive-compulsive person to behaving obsessively compulsive. So I googled around and studied my Seuss and found a website that offered critiques for $50. The critique, although well-intentioned, was just plain bad advice involving “counting syllables.” And don’t get me wrong, I’ve definitely given bad advice (but I’m pretty sure it was free when I did it). I totally get that sometimes bad advice seems good because it comes from multiple sources, but “counting syllables” is not the way to perfect meter and I had (being slightly obsessive compulsive) already figured that out. So I went back to school thinking I’d take a poetry class and clear up the PERFECT meter issue. But the thing about college is they don’t tell you what you want to know, they tell you whatever they want to tell you. So it took a BA in English and healthy stab at an MA in British Lit to figure it out that meter is a lot of things, but PERFECT is rarely one of them (I only stabbed at the MA, I haven’ t killed it yet).
What inspired you to put all your rhyming knowledge into a website?
I watched a lot of people go through exactly what I went through: trying to figure out the rules, trying to decide if writing in rhyme was worth the stigma, trying to find complete resources that explained everything. I have a degree in psychology, where I focused on cognition and development (which is the opposite of those people who ask you to talk about your problems). Cognitive and developmental psychologists look at how people think and how they grow, mature, and learn. I knew that I could show meter in a way that’s visual and image-based. I knew that I could break it down into constituent parts in a way that I had never seen done. I knew that I could make it easier to grasp. But I wanted it to be free because I’m trying to improve the status of rhyme in the literary world and the more people who rhyme well, the less it looks like I have a disease.
Lane’s website has already helped this ruined rhymer who can’t hear meter even if I got whacked upside the head with it. So I encourage you to pay RhymeWeaver.com a visit, Pin it, share it, study it, LIVE IT. Children deserve better rhyming picture books like CECILY BEASLEY.
And hey, you can WIN CECILY! Just leave a comment telling me about the most interesting thing you learned at RhymeWeaver.com. A winner will be picked randomly in a week (or knowing me and prize distribution, two weeks).
So don’t hesitate, get out there and rhyme, oh Kate! (Sorry if your name isn’t Kate. I had to end on a rhyme.)
Sorry if I tricked you.
This is not a post about breaking picture-book-writing rules. (Although I will DEFINITELY get on that idea lickety-split!)
This post’s about the book BREAK THESE RULES!
Due from Chicago Review Press in September, yours truly plus 34 kidlit authors YOU’VE ACTUALLY HEARD OF (unlike me), take on typical life rules adults love to preach (like “Grow Up and Be Serious!”) and offer our experience of why it’s probably a BETTER idea to BREAK those rules.
The subtitle says it all: “35 YA Authors on Speaking Up, Standing Out, and Being Yourself”—and so do the yellow canvas sneakers clashing with the argyle socks.
Behold the brand-spanking-new cover!

My husband asked why my name wasn’t on the cover. Isn’t he adorable? (Seriously, I just wanna pinch his cheeks like a plump polyester-pant-suit-wearing Auntie.) Um, there’s no way anyone’s gonna pick up this book because it says “Tara Lazar”. But look—it says “Matthew Quick” and “The Silver Linings Playbook”. HOLY OSCAR-WORTHY GUACAMOLE, PEOPLE!
So be on the lookout for this extraordinary compilation come September because all proceeds benefit The Children’s Defense Fund. And it’s sure to be a POWERFUL read for adolescents and teens (and the occasional pusillanimous adult).











“I think what this fella Psy is tapping into…is the fact that people don’t want any meaning right now. The most popular music apparently is that without intelligible words…not reality, not feeling, not meaning.”
Darn straight, readers want a good beat. What they don’t want is to be beat over the head with a lesson you think they need to learn, sly Mr. Fox.














