So my debut picture book has been out for three and a half weeks (not that I’m counting). People are excited for me. It’s finally real! They ask me how the book is doing.
Ya got me!
I’ve received two positive quasi-reviews from School Library Journal and Publisher’s Weekly—I call them “quasi” because they were more like synopses than reviews. No thumbs up or thumbs down, just thumbs sideways. I watch my Amazon rank bounce up and down. Up to 12,000, then down to 134,000, then back up again. I held book signings where a few complete strangers did show up, looked at my book, then put it back again. My township’s mayor bought two copies as gifts. Reviews on GoodReads and Amazon have been 96% positive. And bloggers have beamed over the book. Still, I have no idea if sales are brisk, average or slow. There’s no way to know.
So, three and a half weeks post-release and I’m kinda stuck.
I call it “Post Book-Launch Stress Disorder”.
I don’t know what to do next to help promote my book. And frankly, I’m exhausted. I’m lounging with my laptop, glancing at Amazon and GoodReads, checking my inbox for messages. I know I have blog interviews to complete, but it’s tough to answer repetitive questions in new and interesting ways. And it doesn’t help that I have three books under serious consideration right now and it feels like they’re taking forever to work their way through the system. I feel very much in limbo, without direction. Maybe I need to consult with North West.
I suppose this is why so many writers have a schedule, a set routine. I am not one of those people. I have never been good with routines, tap dance or otherwise. But I see the advantage of the same-old, same-old. If I were a scheduled, disciplined person I’d be writing every day, no matter what, Post Book-Launch Stress Disorder be damned. Like Roald Dahl, I’d stroll to my writing hut, plop down in my comfy chair and grasp my Number 2 Ticonderoga, watching it fly across the legal pad. But no. I sit here. And wonder what comes next.
I never had an actual book launch party. I don’t like planning parties and it seemed like a frivolous expense. Friends assured me you only release a book once—celebrate! Plus, my husband said the party is to thank everyone who has helped me over the years, not necessarily to toot my own horn. But it felt like tooting, and frankly, I’m tired of tooting. (P.S. To the seven-year-olds reading this, NOT THOSE KINDS OF TOOTS.)
It’s hard not to toot when someone blogs beautifully about your book, or when it winds up in a major newspaper. But I fear I may be getting overexposed. Maybe I need to consult with North West.
All this is to say I have no plan. Wednesday was the last day of school for my children and I’ve realized the summer is here and I NEED A PLAN. They’re going to camp, but it’s only half days, which leaves me little time to write. Did I say I need a plan?
Anyone got a plan for beating Post Book-Launch Stress Disorder?
58 comments
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June 28, 2013 at 9:54 am
Amberbop
So lovely and honest, as always, dear Tara. I’d say take a spa day and sleep on it and like Anne of Green Gables always reminds me, tomorrow is a new day. xoxo
June 28, 2013 at 9:58 am
madelynrosenberg
So far the only thing that seems to work is to focus on The Next Thing. But if there’s medication for this, I want some. Nice post.
June 28, 2013 at 9:59 am
Jen Hill (@jenhillustrator)
Throw yourself headlong into the next project! At least that’s my tactic…
June 28, 2013 at 6:42 pm
Virginia Walton Pilegard
Amen.
June 28, 2013 at 10:11 am
Holly Ruppel
It’s your first book! That’s something to celebrate! But if you don’t feel like celebrating on that scale (completely understandable), maybe it’s best to focus on what’s next: a fresh project. Best of everything, Tara!
June 28, 2013 at 10:15 am
Catherine Johnson
I think you should doss on Pinterest and pin things you love and enjoy the small things. I hate the idea of a party too. I like Seth Godin’s method of simply showing up and blogging with the odd casual mention of his books.
June 28, 2013 at 10:15 am
deborah freedman
Ditto what Jen said!
June 28, 2013 at 10:16 am
Mary Uhles
Sounds like a wonderful problem to have;) you are now stressing on the next step of promoting your actual book as opposed to wondering in the wee hours whether or not the idea in your head will ever be noticed… by anyone. My plan would be a) drink a delicious martini while having your nails done then b) throw yourself into the next project while letting the wheels turn on the continuing life of your first book and finally c) throw a party… but not for you… connect The Monstore to a larger, more news worthy idea. A feel good idea… something that changes the story away from ‘look at my book’ to ‘look what my book can do.’ In marketing we call that layering the brand;) good luck, it’ll be great whatever happens
June 28, 2013 at 10:25 am
Diana Murray
Alas, I’m betting there’s no known cure for PBLSD. I can understand how you feel (even though I haven’t passed the launch threshold). Maybe try a short break to recharge the ol’ batteries? I’m not a scheduler either, but I’m thinking that might need to change soon.
June 28, 2013 at 10:25 am
Julie Falatko
I had something brilliant and pithy and super-helpful to say, but I lost it from my brain because my children are talking and whining half an inch from my ear. Believe me, it was going to help you with everything. You were going to be like, “JULIE! You fixed EVERYTHING!” and then you were going to send me cupcakes. But now all I have is the knowledge that my 7 year-old is starting a fortune-telling business and my 9 year-old is writing a tourist guide for a planet he just made up. Also they want to know what the plan for dinner is. And if they can use the new label maker.
You should maybe write a tourist guide to a planet where there are fortune tellers, cupcake dinners, and everything is neatly labeled. That’s all I’ve got now.
June 28, 2013 at 10:28 am
Sonja Anderson
My first book contract is sitting in front of me, so I read your post with great interest, Tara! Thanks for being so honest about what’s going on in your head. Loved your post, and I wish you a fun summer with your kids . As someone who is all too familiar with that limbo state (I started writing the book I just got a contract for in 2001 and have been submitting it for the past seven years!), I heartily wish you speedy resolution and helpful feedback regarding your manuscripts still out there!
June 28, 2013 at 10:50 am
pippinmathur
Oh yeah. I so get it. I had it bad and still experience occasional pangs. The only thing that does help is focusing on something different .
Sometimes it’s a new illustration, sometimes hanging with the kids, sometimes planning the summer camp I have in July, planning for a trip is good, taking a short trip is better.
New writing projects are great but some days it just ain’t gonna happen.
Basically you have to treat it like you’re supposed to treat a submission, you’ve done the hard work already, now you need to move on to something else before you go crazy checking your email or cyber stalking. 🙂
P.S. I did a launch party. We invited our closest friends and family, people who supported me through the process for cocktails and drinks at one of our favorite restaurants. It was low-key and great fun.
June 28, 2013 at 10:51 am
Deborah Underwood
Perfectly normal, and the part no one tells you about ahead of time. Thanks for telling the people who will follow in your footsteps. I echo everyone’s advice: celebrate, then move onto your next project. If some great promotional idea occurs, fabulous, but make sure you give yourself some time to recover from all the work you’ve just done. And congratulations!
June 28, 2013 at 10:53 am
tammi sauer
I generally have two side affects when suffering from this disorder…checking the weekly updates on Amazon Central (for a rough estimate on the prior week’s number of book sales) and religiously checking WorldCat (for an estimate on how many libraries have the book in their systems).
But what I have come to realize that there is only so much an author can do regarding a book’s level of success. I just try to write the best thing I can, let it go, and hope for good.
So that’s my advice:
Write the best thing you can, let it go, and hope for good!
June 28, 2013 at 10:56 am
Karen Henry Clark
I once attended a women’s empowerment session about joy and frustration and the like. A young woman asked, “My life was so much fun when I was planning my wedding. There were parties and presents. Everyone said I was beautiful. People took me to lunch to hear about our honeymoon. Now I’ve been married 6 months and the fun is gone. No one calls, except to ask when we’re starting a family. What happened?” An older woman said, “Welcome back to reality.” Nothing is ever quite what you think it will be. How you weather this phase is the trick. The answer is different for everyone–just like the fact that everyone who ever got published tells a different story about how it happened. I suspect you’re too smart to fail.
June 28, 2013 at 10:59 am
Carrie Brown
I like Julie’s plan….sounds fun! But what I was going to say before reading her fun comment was enjoy your family! (So really it’s not that much different from what Julie said. 🙂 I always seem to find the most inspiration when I take a break and enjoy time with my kids…instead of telling them I am trying to work. We all feel happy that we had time together and ideas sort of start falling out of the sky. But, my other thought was why not make a video celebration or a book trailer? I had a lot of fun learning how to maneuver iMovie, and video is great for tons of reasons. And then have cupcakes to celebrate pushing past yet another milestone. I admire you…you inspire so many people. I wish you the best!
June 28, 2013 at 10:59 am
Stephanie J. Blake
It is hard for me even 6 months out, but you have to let your book get its own life.Let your baby fly out on his own! You will be so pleasantly surprised. I think a spa day, a new project, and a small party are all good things.
June 28, 2013 at 11:05 am
Jarm Del Boccio
Wish I could help, Tara, but I’m not in your shoes yet. But, by the time I am, you will have all this great advice that you have gleaned from promoting three books!!
MakingtheWriteConnections
June 28, 2013 at 11:31 am
Rena Traxel
Know that it takes time to build a brand and that it will happen. There is nothing wrong with taking some time to relax. In the fall you will be able to do school visits maybe some Skype visits this will push your brand even further by just being yourself. It can be hard to toot your own horn BUT remember your book is going to inspire kids to read, to imagine, to write, to illustrate and that is pretty amazing! Remember that.
June 28, 2013 at 11:40 am
Wendy Greenley
Being pre-published I have no actual advice. But whether or not the faceless masses love you, know that those of us who have met you do love you (thanks, NJ SCBWI!). That sounds pretty good and the rest, the writing, is gravy.
June 28, 2013 at 11:44 am
Dawnyelle
I’ve cream and a trip to the children’s section of the library followed by a quiet walk to your favorite thinking spot!
June 28, 2013 at 11:44 am
Carol Gordon Ekster
Hey, you’re entitled to a little “post book-launch stress”. Don’t be hard on yourself, and you seem to be doing just fine without a schedule. It takes a long time for a book to get exposure. It’s not going to happen in 3 1/2 weeks, it may take months or years to build its fantastic reputation. Hang in there and write when the spirit moves you. And good luck with those books being considered. It’s hard to wait, but it’s all part of this writing life. Thanks for telling it like it is. Getting a book published is not all the glamour some people think it is!
June 28, 2013 at 12:02 pm
Jenn DesAutels Illustrator
I think it’s normal to feel this way because if you think about it, you’ve been tapping all your creativity in order to get the project done, and your thoughts were focused on all the tasks you needed to do in order to bring the book to launch. Now that it is done, you likely need to fill your creative well again. I know your blogging does this for you somewhat, but whenever I’m feeling at loose ends because of the completion of a major project, regular private journaling helps to sort through the anxiety. By journaling, I mean writing longhand in a comp book, every day for about 20 minutes, about every little gripe, rant, chore, random idea, etc. whizzing through my head. And a recharge is not only well deserved but likely crucial to your being able to devote yourself to your next big project – not just an indulgence. Best wishes, congratulations, virtual hugs!!
June 28, 2013 at 12:46 pm
Darshana
Hi Tara, thank you for sharing your thoughts. Unfortunately I have no advice to give as I am still pre-published. I agree with Jenn that it totally makes sense to feel this way, since you have put so much time and energy into this project. It seems like it might be time to decompress a little, do something that makes you happy and relax. After that dive into your next project. Best of Luck, this is just a phase and it too will pass.
June 28, 2013 at 1:09 pm
julie rowan zoch
I’ve only been to one launch, and it was nice simple affair in a non-profit coffee shop, and maybe the author brought some cookies.
But I was SO SURE we were gonna hear about the party you are having in a candy store!!! Why not? People can buy their own goodies, maybe you could set up a cooler with lemonade and have your kids make a the sign ‘selling’ a cup for a visit and a handshake! Have them dress as monsters handing out gummy worms from a cardboard box. Now what kid is NOT gonna want to go? AND get the book! Heck, I’ll put a flyer together you can print out/copy and hang around town, post on fb/blog etc. And what candy store owner is gonna say no to that?
June 28, 2013 at 2:18 pm
Linda
I can tap dance but that’s about the only routine thing I can do. Sorry I can’t be of more help but definitely take some time to step back and just enjoy the fact that you have a beautiful picture book out there. Maybe it’s time to step back and give it time and space to blossom on it’s own. Is there such a
thing as being a helicopter author?
June 28, 2013 at 2:29 pm
Robyn Campbell
I love your honesty. And now I know what to expect. EGAD! Life is so blasted strange sometimes. I went my ex-writing partner’s debut for her first book in the trilogy. She had eats. Yummy things. But I am not a party person either. And since you’re not a tooter I’ll do it for you. *toot* *toot*
June 28, 2013 at 2:47 pm
Ruth McNally Barshaw
NOTHING GOOD comes from checking Amazon stats and WorldCat sales rankings. Nothing. Stop it. You’re wasting time and increasing anxiety.
Put your time into the next manuscript. Or come up with a list of interview questions that you would like to answer (get creative!) and send them to the interviewers. Play with bookmark designs. Create teacher resources for your book.
My first book launch was an ice cream party after school at the local elementary school. Worked fantastic and cost about $60 for 250 kids and parents and friends. I love big expensive book launch parties, but you won’t catch me throwing one til I’m rich.
Hugs, Tara. You’re on the roller coaster ride now, and most of the time it’s headed up. 🙂
June 28, 2013 at 4:14 pm
wendymyersart
Yes, eat ice cream. Watch a movie or read a book, chill with the kids, or nap. Or all of the above. SOmetimes you just need to clear it all out, like a good rain does, so it looks all shiny and new the next day. Then get your butt back in gear (and start tooting again 🙂
June 28, 2013 at 4:53 pm
Tim Young
I hate to say it hasn’t stopped happening to me. I Hate Picture Books! is my 4th book. After 3 months of always finding a new review on Google every few days things have slowed up. It’s just a matter now of making the rounds, applying for book festivals, book store signings and school visits as well as finding the time for working on the next ones. It’s also important to make time for relaxing, that’s why I spent the day at the beach today.
June 28, 2013 at 6:12 pm
Patricia Tilton
Love your honesty. Thanks for sharing. I probably would have similar feelings. It’s nice to hear a real experience. 🙂
June 28, 2013 at 6:40 pm
Virginia Walton Pilegard
Write another book. The best advertisement for your first book is a second book.
June 28, 2013 at 7:34 pm
Penny Klostermann
No advice from this pre-published, but a lot of support and hugs for you and THE MONSTORE.
June 28, 2013 at 8:43 pm
Donna Black
Pretend today is November 1 and write just one new idea.
June 28, 2013 at 8:57 pm
Joanne Fritz
Remember your own advice, Tara, in that hilarious and moving speech you gave at NJ SCBWI. You are the same person you were before you got published. So do what that person would do. Relax. Take a break (you deserve it). Then jump back into the writing and blogging and being a shining example of perseverance for all of us unpublished writers.
It was lovely to see you again and I’ve enjoyed reading THE MONSTORE over and over, after waiting so many years to read it.
June 28, 2013 at 10:06 pm
Michelle Heidenrich Barnes
Wow! Reading these comments has been as educational as reading your post. While I haven’t (yet) been in your position, I can imagine what people would tell me if I were… cut yourself some slack, give yourself the downtime if you need it, go with the flow, and enjoy the ride. Keep your eyes and ears open to the opportunities and promotion ideas that come to you (and they will come), but until then, just pretend you know what you’re doing and assume you are exactly where you need to be.
June 28, 2013 at 11:18 pm
Julie
Well, Tara, all I can say is I wish I had your problem. First book out and 3 more coming. Turn off your computer, close your eyes and repeat that phrase like a mantra. You DID it. Now sit back and ENJOY it for pete’s sake!! Do NOTHING for a few days but admire the beautiful book you wrote and got published. Take a vacation to refresh and re-center – it’s clear you’re exhausted and it sounds like the adrenaline is petering out. Tomorrow is another day.
June 29, 2013 at 1:39 am
Marcia Berneger
Great comments above–rest, relax, new project–definitely will take your mind off post-book-launch-depression. But here’s a suggestion for when you’re having trouble switching gears. When my hubby’s book first came out, he set a daily goal (on weekdays only–weekends are for fun). Each day he called one independent bookstore and one (main) public library somewhere in the United States and asked if they’d buy his book. (Okay, he put a lot more finesse into it than that.) He actually sold a lot of books that way (he’d give the publisher’s info for the sales.) He had to research the places to call–which also took his mind from his PBLSD. That’s what I plan to do when my book launches (no date yet–just signed the contract last week).
It’s a weekend now–so enjoy!!
June 29, 2013 at 8:47 am
Genevieve Petrillo
PBLSD is a lucky-author’s problem. Stay in your PJs, shop online for things you don’t need, and relax. I can’t wait to have this problem!
June 29, 2013 at 9:55 am
Sharon Putnam
Have you considered having a Blog Tour with a free copy of MONSTORE offered as a prize at the end of it to someone who leaves a comment on the blogs? Two people in my critique groups have gone this route and have had great success as well as fun with it. I know it’s after your book launch date but I wouldn’t think it would be that late to start one
June 29, 2013 at 11:26 am
kevanjatt
Rather than stress disorder, I’ve had the post-launch blues. And I’ve got no suggestions for dealing with it other than moving along to the next project. Though I haven’t tried it, I enthusiastically second the suggestion above of a “spa day”. I think I’ll schedule one for the day after my next book launch.
And, for what it is worth, I am going to buy The Monstore on Tuesday.
June 29, 2013 at 1:22 pm
Dorothy Wiese
If I ever write a book good enough to have post-launch blues, I might have a better answer. However, my suggestion is visit a garden and enjoy the colors, smells, sights, and sounds. The best gardens have water features. Spend time enjoying the day and let your mind wander. I hope that you find peace and tranquility.
June 30, 2013 at 8:15 am
jenniferkirkeby
I don’t have anything brilliant to add since everyone above me seems to have done that. But I do know that when something fabulous happens to me, and I’m at the top of that roller coaster, well, you know what happens next… You’re a wonderfully creative and honest person, Tara, and we all love you for it. Give yourself a break from checking ratings, comments, etc. You have written a FABULOUS book in case I didn’t tell you. And after you’ve given yourself some Princess time (I started to write Pinterest time – sheesh!) then you have 3, count ’em 3 projects to get back to! But you need time to reset and renew your spirit. (Says the lady with the piles all over her office…) All the best to you!
July 1, 2013 at 5:49 am
lunamaria413
Not that I’m a professional by any means, but you sound stressed, and that’s no good! 🙂 Have the party, and relax a little, write just a teensy bit every single day, then you won’t feel so backed up. 🙂 Hope this helps!
July 1, 2013 at 9:54 am
Wendy Wahman
Spa day. Museum day. Close the blinds, eat pizza and watch movie days… time for inner re-fueling, however you do it, Tara, and in as many ways you can. Recharge, relax, and in my limited experience, step away from the reviews and Amazon charts. xo
July 1, 2013 at 2:29 pm
thiskidreviewsbooks
You are… you are… you are… Uhh… You! Be yourself (with a plan)! 😀
July 1, 2013 at 9:42 pm
Chiêu Anh Urban
I’m in a similar position, with my second book also released this past June. A book launch party was a great way to celebrate with my family and friends, who’ve supported me through my publishing journey. It was fun creating book treats and crafts to share with the kids. I’ve been using my time celebrating the book release in creative ways. I’ve designed activities and party printables to go with the book, made a fun book-themed diaper cake to donate to Operation Showers, and reached out to the less fortunate to share my books with. This is very rewarding for me; sharing my book with children and doing what I love (baking, crafting, designing). And you are doing such a great job with a few more books on the way and some under serious consideration. Embrace your wonderful gift, and enjoy this moment you worked so hard for. It’s stress but good stress. 🙂
July 2, 2013 at 2:34 pm
Becky
I loved your parenthetical comment to youngsters about tooting. Hilarious!
I don’t have a plan for beating post book-launch stress disorder. But hopefully I will in about two years when my own book comes out. 🙂
July 3, 2013 at 8:00 pm
Roxie Munro
Tara, when I had my first book published, and had this weird sort of let-down, my editor kind of prepared me for it. It’s a common phenomena ( usually stronger right after you turn it in..you’ve waited and worked to finally finish it, and then….what do you do the next day?). But, really try to enjoy your accomplishment. And then, move on to the next project….
July 6, 2013 at 10:54 am
:Donna Marie
Tara, I was at Barnes last night looking for your book on the shelf and when I asked one of the booksellers I know to check if they sold it on the B&N site, he looked. He was able to tell me why it wasn’t on the shelf itself, so now I at least understand a bit more about publisher distribution! BUT, I DID order it last night and am REALLY looking forward to receiving it 🙂 It’s been on my “to buy” list all along. And I was thinking—you probably already have, but talk to Ame. She’s a Promo Wiz! Maybe that’ll help, too 🙂 Try to stay positive ’cause the premise is wonderful. I can’t wait to get it.
July 7, 2013 at 3:50 pm
Jaymie
This post is beautifully honest and transparent and I love that – but I don’t love that that you feel so in limbo and a little lost. I hope that you can embrace the summer with your kiddos and get a little break and perspective on the book situation so you can dive in again soon with fresh passion for your work! Hang in there!!
July 7, 2013 at 9:13 pm
laurimeyers
Ditto martini, ice cream and spa day, of course. But I also like to have a plan and something to look forward to. I know The Monstore is NOT a Halloween book, but Halloween is right around the bend so its something to look forward to. I think you should have a holiday plan and ideally a Monstore costume contest. If we know now, we can start looking around for horns and fur and eyeballs. Did I mention I’ve been in the car for 9 hours? I may decide dressing up like a monster is a bad idea in the morning, but right now I’m pumped up!
July 7, 2013 at 9:14 pm
:Donna Marie
Good ideas, Lauri 😀
July 8, 2013 at 6:31 am
How Difficult is it to Sell a Book Online? | Writing for Kids (While Raising Them)
[…] being the curious type, trapped in Post Book-Launch Stress Disorder, I decided to don my gumshoes. (BTW, thank you for all the awesome comments on PBLSD. I want to […]
July 8, 2013 at 8:23 am
Alexandria Casey
Publication? Good. A little let-down after the event? Normal. Calling it “PBLSD” and making light of PTSD — a very real and serious, life-threatening, family-destroying illness — to describe your less than perfect state? Wrong, and disrespectful.
July 8, 2013 at 9:59 am
Tara Lazar
I did not intend to be disrespectful to PTSD, I simply sought to give a name to a phenomenon that had not yet been coined, that all authors seem to feel but cannot articulate. I appreciate your comment and apologize. I myself suffer from MS, but I can appreciate comedy about the disease, as I feel laughter has a healing quality. Through humor, I learned to overcome the limitations of my disease.
July 8, 2013 at 10:13 am
Rebecca Gomez
Well said, Tara!
July 8, 2013 at 3:47 pm
:Donna Marie
I, too, didn’t find offense in the name of your “disorder,” but I don’t have it. I think depending upon what a person’s specific disorder is, and the attitude toward dealing with it, is what dictates how someone perceives it. I do, though, have serious chronic illness which has been misunderstood for decades and I have had to deal with a lot of pain and stress because of it. If someone were actually making fun of it, I would become defensive. I sincerely don’t believe you were mocking anyone or anything in this case.
Also, I strongly agree that all of us need to accept whatever our situations are and, whenever possible, laugh about it or the results of our symptoms (e.g. brain fog—severe for me, along with lots of other stuff, including fibro). Acceptance is key.