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authorphoto_anika_deniseby Anika Denise

Tis the Season!

What’s in the secret sauce of a successful seasonal title? Anika Denise, author of Monster Trucks, a high-octane Halloween tale of vroom and doom, divulges tips on crafting seasonal stories that SELL!

First, what’s a seasonal title? (It may seem obvious, but indulge me a moment, kidlit peeps.) A seasonal title is any book that relates to a season or holiday, be it Halloween, Hanukah, Easter, Earth Day, Back-to-School or Black History Month. (Think table displays in bookstores and libraries.)

So, why am I singling them out? I mean, shouldn’t we all just write good stories, and if they happen to have a holiday hook, all the better?

Yes! But this might get your attention: At a recent SCBWI retreat, Christian Trimmer, Executive Editor at Simon & Schuster, revealed seven factors that help get a picture book acquired. Number one was: “Be a Celebrity!” (Unless you’re Kelly Clarkson, read on.) Number two: “Get that Promotion!” In other words, books with potential for holiday placement are more likely to catch an editor’s eye.

Excellent! So how do you write a seasonal story that sells?

BE SEASONAL, BUT NOT OVERLY SPECIFIC

My editor on MONSTER TRUCKS, Nancy Inteli, pointed out that while she frequently acquires seasonal titles, she especially seeks books that aren’t so narrowly holiday focused that their shelf life is limited. “Monster Trucks has a clear Halloween hook,” she explained. “But it also appeals to the truck-loving crowd, which makes it a perennial.”

monster-truckscover

That’s not to say you should abandon that Arbor Day book you’re writing, just keep in mind that a broader seasonal story might have a better shot at finding a home.

Another great example of a not-so-specific seasonal book: Creepy Carrots by Aaron Reynolds and Peter Brown. Although Creepy Carrots is quite likely on every Halloween book display table in America, it’s not strictly a Halloween book. Quirky and funny, it and can be read and shared all year round.

And speaking of quirky and funny…

ORIGINALITY IS KEY!

It’s always key. But when traversing well-trodden territory like “Back to School,” you better come packing a twist. Take School’s First Day of School by Adam Rex and Christian Robinson, for example. It explores first day jitters from the SCHOOL BUILDING’s perspective. Genius! And delightfully original.

RAMP UP THE READ-ALOUD APPEAL

One happy outcome of writing a seasonal title is, booksellers, librarians, teachers and parents are going to want to incorporate your book into story times. It helps to keep this in mind as you polish your manuscript. Humor, action, poetic techniques, evocative language and relatable characters will ramp up your read aloud appeal.

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In BAKING DAY AT GRANDMA’S, bouncy rhymes, rhythmic refrains, and descriptions of sweet scents filling the air (hopefully) engage and entertain the read-aloud crowd. And although the new board book edition is being marketed for Christmas—at its heart—BAKING DAY AT GRANDMA’S is a cozy wintertime tale about spending time with family.

So if you’ve got an idea for a seasonal story simmering on the back burner, fire it up and submit! Tis the season!

Thank you for the useful information on selling a seasonal book, Anika. As the first stop in Anika’s MONSTER TRUCKS blog tour, we are giving away a copy to a random commenter. One comment per person, US addresses only, please. Good luck!

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Anika Denise is the author of several critically acclaimed books for young readers including three illustrated by her husband Christopher Denise: Baking Day at Grandma’s, Bella and Stella Come Home, and Pigs Love Potatoes. Publishers Weekly hailed her latest picture book Monster Trucks, illustrated by Nate Wragg, “a mash-up made in heaven” in a recent starred review. When not writing tales of vroom and doom, Anika can be found zipping around her hometown of Barrington, Rhode Island in her monster minivan, or reading not-so-scary stories with her husband and three kids. Visit her online at AnikaDenise.com, or on Twitter @AnikaDenise.

Let me take you back to the first year of PiBoIdMo—2009. (For those unindoctrinated, that’s Picture Book Idea Month. Wait, can a picture book writer even use a highfalutin word like unindoctrinated? Or highfalutin?)

Well, it’s 2009 and my good friend Corey Rosen Schwartz is having trouble meeting the 30-ideas-in-30-days challenge. She despises her ideas. Corey takes her frustration out on Facebook, where all passive-aggressive complaints go to get their wings. She shares several titles on her idea list which feature the precocious blondie:

  • Goldifox and the Three Hares
  • Tawnylocks, Goldi’s Little Known Twin
  • Goldi-Rocks and The Three Bear Band

She posts these same titles on her blog under the caption “Goldi on the Brain” (a serious affliction for fractured fairytale writers). And you know what? Everyone on Facebook and the blog LOVES the third idea. (Remember the Rule of Threes?) One person, Beth Coulton, even offers to collaborate. They write it together and it gets bought by Putnam in 2010.

And so, a book is born. Isn’t it adorable? Don’t you just wanna pinch its cheeks?

goldirocks

The concept is clever—the Three Bears form a band but they can’t find a lead singer who can hit the high notes.

goldiint1

They hold Idol-like auditions and the fairytale characters just don’t cut it. Sorry, Little Red, you’re not going to Hollywood. No golden ticket for you.

goldiint2

(I wonder if Papa Bear is supposed to be Simon? But Simon wouldn’t dare don a bandana, right? V-neck tees are much more his style. Maybe Papa is Keith Urban.)

Meanwhile, Goldi wreaks havoc in their studio.

goldiint3

She even drools on their keyboard!

goldiint4

What are the Bears to do? They have to get rid of the golden-haired menace!

Or do they?

Well, you can find out right here. Because I’m giving away a signed copy of GOLDI ROCKS AND THE THREE BEARS to one lucky winner! Just leave a comment below and a winner will be randomly selected in one week. Good luck, music fans!

And congratulations to Corey, Beth and Nate on the release of their new book!

7ate9
Winner of the 2018 Irma S. Black Award and the SCBWI Crystal Kite!
black kite

As a children's book author and mother of two, I'm pushing a stroller along the path to publication. I collect shiny doodads on the journey and share them here. You've found a kidlit treasure box.

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My Picture Books

COMING SOON:


illus by Melissa Crowton
Tundra/PRH Canada
June 4, 2019

THE UPPER CASE:
TROUBLE IN CAPITAL CITY
illus by Ross MacDonald
Disney*Hyperion
October 1, 2019

FOUR WAYS TO TRAP A LEPRECHAUN
illus by Vivienne To
HarperCollins
Spring 2020

THE WHIZBANG WORDBOOK
illustrator TBA
Sourcebooks Jabberwocky
August 2020

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