by Anika Denise
Tis the Season!
What’s in the secret sauce of a successful seasonal title? Anika Denise, author of Monster Trucks, a high-octane Halloween tale of vroom and doom, divulges tips on crafting seasonal stories that SELL!
First, what’s a seasonal title? (It may seem obvious, but indulge me a moment, kidlit peeps.) A seasonal title is any book that relates to a season or holiday, be it Halloween, Hanukah, Easter, Earth Day, Back-to-School or Black History Month. (Think table displays in bookstores and libraries.)
So, why am I singling them out? I mean, shouldn’t we all just write good stories, and if they happen to have a holiday hook, all the better?
Yes! But this might get your attention: At a recent SCBWI retreat, Christian Trimmer, Executive Editor at Simon & Schuster, revealed seven factors that help get a picture book acquired. Number one was: “Be a Celebrity!” (Unless you’re Kelly Clarkson, read on.) Number two: “Get that Promotion!” In other words, books with potential for holiday placement are more likely to catch an editor’s eye.
Excellent! So how do you write a seasonal story that sells?
BE SEASONAL, BUT NOT OVERLY SPECIFIC
My editor on MONSTER TRUCKS, Nancy Inteli, pointed out that while she frequently acquires seasonal titles, she especially seeks books that aren’t so narrowly holiday focused that their shelf life is limited. “Monster Trucks has a clear Halloween hook,” she explained. “But it also appeals to the truck-loving crowd, which makes it a perennial.”
That’s not to say you should abandon that Arbor Day book you’re writing, just keep in mind that a broader seasonal story might have a better shot at finding a home.
Another great example of a not-so-specific seasonal book: Creepy Carrots by Aaron Reynolds and Peter Brown. Although Creepy Carrots is quite likely on every Halloween book display table in America, it’s not strictly a Halloween book. Quirky and funny, it and can be read and shared all year round.
And speaking of quirky and funny…
ORIGINALITY IS KEY!
It’s always key. But when traversing well-trodden territory like “Back to School,” you better come packing a twist. Take School’s First Day of School by Adam Rex and Christian Robinson, for example. It explores first day jitters from the SCHOOL BUILDING’s perspective. Genius! And delightfully original.
RAMP UP THE READ-ALOUD APPEAL
One happy outcome of writing a seasonal title is, booksellers, librarians, teachers and parents are going to want to incorporate your book into story times. It helps to keep this in mind as you polish your manuscript. Humor, action, poetic techniques, evocative language and relatable characters will ramp up your read aloud appeal.
In BAKING DAY AT GRANDMA’S, bouncy rhymes, rhythmic refrains, and descriptions of sweet scents filling the air (hopefully) engage and entertain the read-aloud crowd. And although the new board book edition is being marketed for Christmas—at its heart—BAKING DAY AT GRANDMA’S is a cozy wintertime tale about spending time with family.
So if you’ve got an idea for a seasonal story simmering on the back burner, fire it up and submit! Tis the season!
Thank you for the useful information on selling a seasonal book, Anika. As the first stop in Anika’s MONSTER TRUCKS blog tour, we are giving away a copy to a random commenter. One comment per person, US addresses only, please. Good luck!
Anika Denise is the author of several critically acclaimed books for young readers including three illustrated by her husband Christopher Denise: Baking Day at Grandma’s, Bella and Stella Come Home, and Pigs Love Potatoes. Publishers Weekly hailed her latest picture book Monster Trucks, illustrated by Nate Wragg, “a mash-up made in heaven” in a recent starred review. When not writing tales of vroom and doom, Anika can be found zipping around her hometown of Barrington, Rhode Island in her monster minivan, or reading not-so-scary stories with her husband and three kids. Visit her online at AnikaDenise.com, or on Twitter @AnikaDenise.
96 comments
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September 26, 2016 at 8:34 am
katiemillsgiorgio
Thanks for sharing…so helpful!
September 26, 2016 at 8:43 am
David McMullin
Thanks, so much. I always tend to stay away from my holiday ideas, thinking they will have a limited appeal. Maybe I should take a second look.
September 26, 2016 at 8:44 am
Cathy Stenquist
I always wondered what might be desired in seasonal titles. Thank you for getting my creative juices flowing early on a Monday. Look forward to seeing your book!
September 26, 2016 at 8:45 am
Emmi S. Herman
Good ideas here! Thank you.
September 26, 2016 at 8:46 am
scrapkins
Fantastic blog with great tips. Thanks Tara. Anika’s book looks like a lot of fun.
September 26, 2016 at 8:46 am
Michele Blood
Brilliant!
September 26, 2016 at 8:46 am
kathalsey
What a fun title and the advice for writing a seasonal title is right on now that we are entering a plethora of seasons! TY Anika and Tara.
September 26, 2016 at 8:49 am
Joan Swanson
Great Advise! I will use these tidbits while I’m polishing up my seasonal book on leprechauns:)
September 26, 2016 at 8:53 am
Laura Rackham
Seasonal…not holiday specific. Thanks!
September 26, 2016 at 8:54 am
polly renner
I LOVE holiday books, and long to write one! Thanks for giving us hope! Can’t wait to see all the holiday books out this season.
September 26, 2016 at 8:56 am
Bev
Great idea about making your holiday story not JUST for the holiday!
And I have some little monsters who would love to read about Monster Trucks!
September 26, 2016 at 8:58 am
Abigail Rayner
I found this post very interesting. My first ever PB ms was witch-themed, and I was told by an editor that it was too geared to Halloween, and would have a short shelf life. This would count against me when I submitted the ms. I’ve avoided holiday ideas ever since. This piece makes an important distinction, with great examples- we read Creepy Carrots all year round. I’m going to dust off some holiday ideas right now! Thank you!
September 26, 2016 at 9:00 am
lmconnors
You’ve got me inspired to try a seasonal-style book. Thanks for this post!
September 26, 2016 at 9:00 am
Lisa R
Great advice, Anika, thanks!!
September 26, 2016 at 9:01 am
Jennifer Bower
Thanks for the encouragement!
September 26, 2016 at 9:02 am
Debra Daugherty
Thanks for this great advise. I love holiday stories and have written a few, but so far no luck in placing them. I’m going to try again, thanks to you.
September 26, 2016 at 9:07 am
Michael Lawrence Vogel
Thank you Anika! My son is a huge fan of monster truck books! Gives me a few good ideas!
September 26, 2016 at 9:11 am
Victoria Wirkkala
Such great advice and what fun ideas!!
September 26, 2016 at 9:27 am
Kimberly Marcus
Thanks for the post. Opens up our thinking about where our manuscripts can fit.
September 26, 2016 at 9:32 am
Megan Cason
Just what I need to read today! Thank you Anika!
September 26, 2016 at 9:34 am
Anita Banks
Exciting, thanks for the post.
September 26, 2016 at 9:36 am
Carolyn Rohrbaugh
Good information. Thank you
September 26, 2016 at 9:45 am
Lynne Marie
LOVE this book and blogpost! Thanks Anika and Tara!
September 26, 2016 at 10:02 am
Kristen Schroeder (@KLSchroed)
I have a Halloween-themed book on submission right now, and just received feedback from an editor that it didn’t have enough Halloween elements. Go figure!
September 26, 2016 at 10:03 am
Judy Bryan
Congratulations, Anika! And thank you, Tara! Great blog post.
September 26, 2016 at 10:15 am
Debbie Mickelson
Thanks for these tips. I now need to work on my seasonal ideas.
September 26, 2016 at 10:17 am
ptnozell
You’ve hooked me with your holiday hook advice! Thank you Tara & Anika. I look forward to reading Monster Trucks.
September 26, 2016 at 10:21 am
Diana Owen
Great advice. I’ve always tiptoed around seasonal stories. Definitely revisiting some of my ideas. Thanks so much!!!
September 26, 2016 at 10:36 am
JenFW
Love the literal take on Monster trucks!
September 26, 2016 at 10:39 am
Linda Chavez
This was a really helpful post. I’ve always wondered about holiday books, and the best time to submit. This makes a lot of sense. Thank you!
September 26, 2016 at 10:44 am
kirsticall
I can’t wait to read Monster Trucks! Clever title and looks fun too!
September 26, 2016 at 10:58 am
Judy Sobanski
Monster Trucks looks wonderful! Thanks for the tips on what publishers are looking for in seasonal stories.
September 26, 2016 at 11:02 am
Emily Wayne (@emilywayneart)
Great post Anika! Can’t wait to add Monster Trucks to my shelf!
September 26, 2016 at 11:04 am
Sue Heavenrich
Great advice! I like the understated seasonal books (non-Holiday)
September 26, 2016 at 11:20 am
katrinamoorebooks
Great post! Thank you for sharing 🙂
September 26, 2016 at 11:22 am
Gabi Snyder
Fantastic advice. Thanks, Anika!
September 26, 2016 at 11:24 am
Ali Earle Pichardo
Thanks for the great advice. When I was an Early Education teacher I was always looking for holiday stories to read to my students. I look forward to getting Monster Trucks for my grandsons.
September 26, 2016 at 11:35 am
evelynchristensen
Sounds like a really fun book, Anika! Thanks for sharing your tips about writing a seasonal book.
September 26, 2016 at 11:40 am
Sheila Welch
Thank you! Although the suggestions are directed at authors of picture books, they also work for those writing for magazines. And magazines need seasonal tales over and over.
September 26, 2016 at 11:44 am
Cindy
Thanks for such an awesome – and helpful – post!
September 26, 2016 at 11:52 am
expressdog
Great advice! Thanks so much, Anika! I look forward to reading Monster Trucks.
September 26, 2016 at 11:52 am
pathaap
What a great and very helpful post! Thanks, Anika!
September 26, 2016 at 11:55 am
Gregory E Bray
This book is on my son’s list of books to get. Looking forward to reading ti with him. Great article.
September 26, 2016 at 12:17 pm
Dorothy Wiese
Thanks, Anika. It looks as if you have a big winner here. I know some little boys that love everything with wheels. They will love this book!
September 26, 2016 at 12:40 pm
Nancy Kotkin
Good tips. Thanks! Look forward to reading your book.
September 26, 2016 at 12:41 pm
mariagianferrari
Thanks for the crafty seasonal tips, Anika!! And congrats on Monster Trucks!!
September 26, 2016 at 12:56 pm
Judy Y
Thank you for sharing, Anika!
September 26, 2016 at 12:59 pm
Lucky Jo Boscarino
Love the twist on monster trucks, looking forward to reading it.
September 26, 2016 at 1:23 pm
Kathy Doherty
I love quirky and funny, too! Anika, thanks for sharing your darling books.
September 26, 2016 at 1:30 pm
Jim Chaize
Great reasons to write a season story. Thanks.
September 26, 2016 at 1:42 pm
Valarie Giogas
Great advice! Thanks, Anika.
September 26, 2016 at 1:50 pm
Darshana
Great advice! Thanks! Congrats on your book release.
September 26, 2016 at 1:52 pm
yangmommy
Thanks for the tips, Anika!
September 26, 2016 at 2:07 pm
Mark Bentz
Great post Anika! I like the tip about when you write your holiday story, it can be enjoyed year round as well. Good job!
September 26, 2016 at 2:28 pm
supermario6
Can’t wait to read these!
September 26, 2016 at 2:29 pm
Kassy Keppol
Thank you for mentioning that having it be seasonal but not specific, is a good idea. I have been working on a book, that can be made broader very easily and hadn’t realized that it should be. Thank you for catching my error, before I made it.
September 26, 2016 at 2:31 pm
Kristi
Great information! Thanks for the tips. I’m going to start working on my celebrity status. 😉
September 26, 2016 at 2:32 pm
Teresa Robeson
Such a clever idea to combine trucks and a Halloween theme! Thanks for the tip on how to make a holiday book more marketable!
September 26, 2016 at 2:43 pm
danielle hammelef
I love your ideas for books! Excellent for marketing too for year around sales. Thanks for the post and for letting one of us lucky people win a copy.
September 26, 2016 at 2:59 pm
Sharon Chriscoe
A fantastic book from an amazing author!
September 26, 2016 at 3:14 pm
Sandra Jenkins
Good ideas. Now to apply them to my Halloween WIP.
September 26, 2016 at 3:18 pm
katmaz2012
Thank you for the great advice. Monster Trucks looks like fun. I love the verbs!
September 26, 2016 at 4:04 pm
Kari
Creepy carrots? So cool.
September 26, 2016 at 4:21 pm
Cathy Ogren
Such fun books! Great tips, too! Thanks, Anika!
September 26, 2016 at 6:37 pm
Natasha Wing
Clever play on words.
September 26, 2016 at 8:17 pm
jpetroroy
Great advice. This looks like so much fun,
September 26, 2016 at 8:42 pm
Janet Smart
Great info! Thanks. I love the copy of your book.
September 26, 2016 at 10:11 pm
Lisa Rogers
Thanks for so clearly explaining what makes an appealing seasonal/holiday title that goes beyond the actual holiday. You’re right about Creepy Carrots–I just put it on display with the Halloween titles in my library. And congrats on Monster Trucks –it looks completely irresistible!
September 26, 2016 at 11:30 pm
Ashley Bankhead
What a great interview. I love the great information about seasonal books, and how they can be a good sale. Thanks for all the great info.
September 27, 2016 at 9:39 am
christinerodenbour
Thank you!! Excited to get back to work on my seasonal book now.
September 27, 2016 at 9:45 am
Patricia Saunders
Thank you for sharing :>) I just happen to have one in the working stage.
September 27, 2016 at 11:06 am
Rebecca Van Slyke
This advice comes at a good time for one of my books! Thanks!
September 27, 2016 at 11:11 am
Kristi Veitenheimer
Great information about writing seasonal stories that still have universal appeal! Thanks!
September 27, 2016 at 1:32 pm
Sandy Perlic
I love the idea of “Monster Trucks” – so clever! Thanks for a different way of thinking about seasonal stories.
September 27, 2016 at 4:10 pm
Trudi Foss
I love holiday books! But I like your approach to this as
writing seasonal books rather than focusing on a specific holiday! Thank you for your insights.
September 27, 2016 at 4:23 pm
LaurenKerstein
Terrific post. Thank you for helping us develop a better understanding of writing holiday books with an all-year-long appeal.
September 27, 2016 at 4:29 pm
anikadenise
So glad you found the post helpful! I wanted to share with you another comment from Christian Trimmer (who writes picture books in addition to editing them). I asked him the same question I asked Nancy Inteli, about what she looks for in a seasonal book, but his answer came in just as this post went live. So Christian has graciously allowed me to post his answer here:
“I like working on picture books that tie-in to a heavy shopping period (Valentine’s Day, Easter, Mother’s and Father’s Day, Halloween, Christmas) but that can live outside those periods. The Hug Machine by Scott Campbell (which I didn’t edit) is a good example. The book totally stands on its own merit but works incredibly well for Valentine’s Day. Same goes for Beard Boy by John Flannery (which I also didn’t edit). It’s perfect for Father’s Day but also makes a great year-round gift for dads. There are a ton of holiday/seasonal books, so the competition is tough. As such, I’m also looking for original approaches, like Monster Trucks.”
Aww, thanks for the shout out, Christian! And thanks, EVERYONE, for reading and commenting! 🙂 -Anika
September 27, 2016 at 4:38 pm
Jenna D Woloshyn
My kids like reading some seasonal books all year round anyway.😀
September 27, 2016 at 4:43 pm
shiela fuller
Monster Trucks with a Halloween theme is exceptionally creative. I love the sneak peek!
September 27, 2016 at 9:17 pm
LeeAnn Rizzuti
Great tips on writing seasonal/holiday themed books that aren’t constrained by a calendar, Anika. Thank you.
September 28, 2016 at 9:14 am
Laura Purdie Salas
I love SCHOOL’S FIRST DAY OF SCHOOL. And I’m off to put MONSTER TRUCKS on reserve. One of those titles that makes me say, “What a great mash-up–why didn’t I think of that!”
September 28, 2016 at 11:55 am
Pat
You make valid points, I hadn’t thought about a seasonal book being flexible enough to read anytime of the year, but I love ‘creepy carrots’ and agree it can be appropriate anytime. Thanks for causing me to rethink seasonal books.
September 28, 2016 at 3:00 pm
Carleen M. Tjader
Great tip to pair a seasonal book with an enduring theme that works for any time of year. Monster Trucks sounds like a winner!
September 28, 2016 at 4:44 pm
Jill Jeffries
Fabulous tips! Thanks to you both and good luck to Anika!
September 28, 2016 at 5:44 pm
Traci Bold
Anika, you gave me the informational boost and encouragement I need to rework two of my picture books. Thank you so much! Looking forward to hearing what your Monster Trucks are up to! Vrrooom! Vrrooom!
September 28, 2016 at 5:48 pm
Keila Dawson
As the author of a seasonal book, great advice. Helps when a story line has a broad appeal. Can’t wait to read Monster Trucks. 🙂
September 28, 2016 at 9:53 pm
laura516
Monster Trucks! So clever 😊 Congrats and thanks for the tips.
September 29, 2016 at 6:07 am
Norah
I really enjoyed reading this post with its fun advice. Thanks Anika and Tara.
September 29, 2016 at 1:03 pm
thislittlebirdie
This is terrific as I currently have a picture book with a holiday tie in out on submission!
September 30, 2016 at 4:40 am
Wendy Engelmann
Great post Anika. Thanks for the insight in writing “holiday” books.
And as always Tara a timely theme for the coming holidays. Thanks for all you do for the kid lit community.
Continued good luck to Anika.
September 30, 2016 at 10:23 am
ThisKidReviewsBooks
Great tips! 😀
October 3, 2016 at 1:21 am
Michelle J.
We love holiday books!
October 3, 2016 at 8:17 am
City Sights for Kids
What a great post – Thanks for sharing these tips!
– Amanda Sincavage
October 3, 2016 at 9:27 am
Wendy Greenley
Fantastic mash-up idea! Thanks for sharing the post, Anika and Tara.
October 4, 2016 at 11:37 pm
Kerry Aradhya
Great post and great ideas for holiday stories. Thanks, Anika and Tara!!
October 24, 2016 at 2:48 pm
Rebecca E. Guzinski
Amazing and unique tips! 🙂