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Quick, think of a picture book with a long title!
DUH, I KNOW.

Of course, Judith Viorst and Ray Cruz’s classic sports a long title for hyperbole purposes. The author wants you to know that Alexander’s day was straight-up disastrous…and that Alexander is perhaps a tad overdramatic. The title sets up the plot and character perfectly.
However, you don’t see long picture book titles like this one too often. Why?
Picture books tend to sell on concept. That concept must be communicated succinctly in order to capture a young child’s (and a parent’s) imagination. Yes, people really do judge a book by its cover.
If your picture book manuscript has an overly long title, it may suggest your concept is either too vague or too complicated for the format. You want to nail down your concept and make it snappy, catchy. BAM! SELL THAT BOOK!
Even though character name titles are short, I personally tend to shy away from them. The title ERIN & JOAN doesn’t tell my audience enough about who the characters are. Here’s an interesting case study: the talented Ame Dyckman’s WOLFIE THE BUNNY was originally called WOLFIE & DOT. The final title WOLFIE THE BUNNY practically sells itself (with Zacharia OHora’s bold artwork), whereas the original title doesn’t necessarily relay enough clues about the tale.

But there are exceptions when two names work. GEORGE & MARTHA, one of the most popular picture books of all time, totally blows a hole in my theory.
So does Josh Funk and Brendan Kearney’s upcoming LADY PANCAKE & SIR FRENCH TOAST. But here the names give you a lot to go on.

Now let’s examine SLJ/Fuse #8’s Top 100 Picture Books. The majority of titles are between one and four words. The longest title? THE LITTLE MOUSE, THE RED RIPE STRAWBERRY AND THE BIG HUNGRY BEAR, published in 1984. But let’s take a look at the cover…

…interestingly, THE BIG HUNGRY BEAR is emphasized in larger letters, juxtaposed against the image of the delicious strawberry and an anxious-looking mouse. I’m going to predict that in today’s market, an editor might have cut that title down to just the BEAR part. (But alas, the world will never know. Just like we still don’t know how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop!)

Now here’s a title for ya:
POPPY THE PONY PICKS A PERFECTLY PATIENT PLAYMATE
This isn’t a real title, but notice how long it is and how it fell into an alliteration trap! Ahhhhh! I tend to see this often with new writers’ manuscripts.

THE STINKY CHEESE MAN AND OTHER FAIRLY STUPID TALES
This is a real title. It’s long but it’s allowed to be. It features “stinky” and “stupid,” two words especially beloved by the target audience. (Plus it’s Jon Scieszka! You gonna argue with JON SCIESZKA?)

So take a close look at your picture book manuscript’s title. If you haven’t found a clever moniker, it may be that your story isn’t focused enough yet. If the title is long and complicated, maybe your story is, too. The title is going to be one of your most important selling points, so spend some time on it and get it right!
Bottom line: long titles can work, but be sure to know when they don’t.
Now it’s your turn:
What are some of your favorite picture book titles?
I typically don’t like to upload JUST a winner announcement…I like to shove something else in there to ensure the post is entertaining and informative as well.
So, here.

OK, so that’s neither entertaining nor informative. But it is hilarious.
What do you think he was saying at that moment? (Guess in the comments.)
Personally, I think he was scatting.
Or casting a groovy employment spell upon the graduating masses.
Or perhaps asking for a sammich.
Performing “The Eensy-Weensy Spider”? (Deb Lund’s guess.)
Now that we’ve had a little fun, let’s get onto the winnahs.
The winnah of OWL BOY by Brian Schatell is:
JIM CHAIZE
The THREE winnahs of framed BE A FRIEND art from the incomparable Salina Yoon are:
SANDI LAWSON
DANIELLE DUFAYET
SHERI RAD
Whooppeee-do-dooo-beeee! (Hmm, this may be what McConaughey was saying.)
Congratulations to the winners and please be on the lookout for an email from me!
Releasing on January 5, 2016 is Salina Yoon’s 158th book, BE A FRIEND. (Yes, it really is her 158th book. Salina is the most prolific author-illustrator on the planet!)
The delightful cover is being revealed by Bloomsbury exclusively here today!
Isn’t it sweet?

Salina, I know with my books the cover has come at the end of the book-making process…but I recently spoke with Matthew Cordell and his latest book’s cover idea came to him early on. When did you create this cover and what about the story did you want to convey through the images?
The cover was the first thing I designed and illustrated when I conceived of the idea to prepare it for submission. But since then, the cover’s changed a few times, even its title, and only recently was everything finalized. The book itself was completed much earlier.
Conveying the story with just one image and one title is so challenging with any book. In BE A FRIEND, it was important to show the two main characters having a deep connection to one another. It’s a unique kind of friendship because one child is silent, and he lives in a world of his own imagination. But here, we see the girl looking straight into his eyes, accepting the gift he dreamed up in his mind. She accepts him, just the way he is, and that’s a strong theme in the book. Like a mother who blows a kiss across a room and the child snatching it up, even gifts of the imagination are felt if the heart is in them.
Could you tell us a little more about the book?
BE A FRIEND is about a boy named Dennis who expresses himself through the silent art of mime, which alienates him from the other kids. No one seems to notice him, except one girl. Her name is Joy. Even without words, they can laugh and play. And most importantly, they can be friends. Joy shows Dennis that he can still be himself while including others—that his world needn’t be solitary.
This book is for any child (or adult) who has ever felt different that made them feel alone, and the importance of reaching out and making connections.
BE A FRIEND is a heartwarming celebration of individuality, imagination, and the power of friendship. (Bloomsbury/January 2016)
Salina is giving away three signed, framed art prints from BE A FRIEND just for visiting her cover reveal today.
Leave a comment below; one comment per person, please. Three random winners will be drawn on May 18th. Good luck!
I grew up with a funny guy.

(No, Walter Matthau isn’t my dad, but I don’t have a digital photo of my father and he looks just like Mr. Wilson from “Dennis the Menace.” So this will have to do.)
Anyway, he’s the one who passed along his sharp, dry humor to me. He was actually a Chemical Patent Attorney for a large petroleum company and used to speak about opening a law firm together when I grew up. Only being a Chemical Patent Attorney is quite possibly the career of my nightmares. I suppose his job is why he’s so funny—it didn’t provide gas for humor so he had to create his own laughs. (It did provide gas, though.)
A simple man, he has means but always preferred to live in a small apartment or condo. When I asked him why he didn’t buy something larger, he quipped, “Why? You can only be in one room at a time.”

Smart, Pops.
So I began thinking about this concept recently…as it applies to picture books, of course. You know I suffer from PBOTB (Picture Books on the Brain, not Picture Book Off-Track Betting). Here’s what I came up with:
“You can only be on one spread at a time.”
Aha!!!
So what does this mean?
When you’re finished with your tale, cut it in pieces.
You may already be aware of my layout templates:
Look at each spread of your story individually and ask yourself some questions:
- Does it move the story forward?
- Does it provide a page-turn surprise?
- Does it provide ample opportunity for illustrative interpretation or an illustrative subtext?
- Is it interesting and entertaining? Does the reader want to linger?
- Is it active?
- Does it have too much text?
- Does the scene change from the previous page?
Remember, you can only be on one spread at a time. Make each one MATTER.
Maybe you’d like to comment with your interpretation of this witty Pops-inspired picture book phrase…? Please do!

And now, the winner of my March giveaway–Philip C. Stead and Matthew Cordell’s SPECIAL DELIVERY!
DIANA DELOSH!
Congratulations, Diana, I’ll be emailing you!
Now I usually end with something witty, so I called my dad for comment. He says being a children’s book author is quite possibly the career of his nightmares. And with that, he’s ready for a nap…albeit a scary one.
If you read my recent #ReFoReMo reverie, you know that I go out on a lot of dates. No, I’m not trying to relive my college days. I’m taking myself out on these dates…TO THE BOOKSTORE. There I get to sip a half-caff vanilla chai latte with a twist and pore over the newest picture books. Of course, I love the ones with a twist. Twist is the word-o-the-day, boys and girls!
So here are three books that I just had to buy. And, I’ll tell you why. PLUS, I’ll even chat with one of the creators and give away his book. Because it’s just that “special.”
In no particular order…
MY GRANDMA’S A NINJA
by Todd Tarpley and Danny Chatzikonstantinou

Why I love it:
It’s absurd—imagine an elderly lady in pearls and readers with a stealthy, drop-from-the-ceiling approach. Her grandson Ethan is dubbed the cool kid for his zip-lining ninja nana, but her antics begin to wear on him and his friends. However, Grandma has a plan! (Plus there’s a twist!) Humor and heart abound in this tale, which is always a kickin’ combination.
.
HOME
by Carson Ellis

Why I love it:
The illustrations evoke the warmth and security of home. The reader travels around the world—real and imaginary—to view the variety of abodes that people, animals, even a Norse god, call their own. Then the author/illustrator circles back to her own home, her studio, the very place she created this charming book. She closes by asking the reader, “Where is your home?” What a heartfelt discussion HOME will elicit. It makes you want to hug the book tight. I can’t think of a better snuggle-up-at-home read right now.
.
SPECIAL DELIVERY
by Philip C. Stead and Matthew Cordell
Why I love it:
Oh, the adventure! Oh, the absurdity! Sadie wants to deliver an elephant to her favorite aunt who “lives almost completely alone and could really use the company.” Sadie enlists many methods to get her treasure to Great-Aunt Josephine…by plane, by train, even by alligator. Two surprises come at the end—we finally learn the meaning of “almost” and we also know Sadie is a girl who stays true to her word.

The illustrations by Matthew Cordell are a perfect accompaniment to this quirky tale, like mashed potatoes with gravy. One just makes the other even better. So I asked him about his process for SPECIAL DELIVERY. (Sadly, no mashed potatoes were involved.)
Special Delivery has a very loose, sketchy style. How did you arrive upon that design for the story?
My style in general has always been rather loose and sketchy. Early on I was a bit more timid about it, but as years have passed, I think it’s gotten looser and sketchier, and I’m happy about that. In my conversations with Phil about this, I think he tailored the story a bit to my art style and approach, and I really took it to the brink (or at least as close as I’ve yet come) with my loosey-goosey attack of pen to paper based on his story. The book is very fast-paced and madcap, which goes hand in hand with a very fast-paced and madcap line.

The cover is a clever play on the famous “Inverted Jenny” postage stamp. How did you come up with that idea?
This was really interesting… Usually the creation of a book cover is a long, drawn out, sometimes-grueling process. So many people at the publisher and beyond have to be satisfied with the book cover before it’s given approval. And it usually comes late in the process of making the book (at least it does for me). But I had just finished sharing the first sketch dummy with Phil and Neal Porter (our terrific editor) and the moment I hung up the phone, the cover image zapped into my head. One of the most–if not THE most–famous US postage stamps, the “Inverted Jenny” was the perfect solution to our cover. Not only does Special Delivery feature a wild ride in an old biplane, but it features stamps and other fun things postal. Heck, it’s called SPECIAL DELIVERY! A tip of our hats to this famous stamp was the answer. Roughly and quickly, I sketched up my re-imagining of the Inverted Jenny and emailed it to the guys I’d only just spoken to. And they loved it as much as I did. Thankfully, when we ran it up and up the flagpole at Macmillan, we got thumbs up all the way.
What was your favorite part of the entire project?
I love so much about this book. Its wild, free, and fun spirit. The story. The art and design of it. It is so fast and spontaneous and fearless in many ways. But the thing I love the most about SPECIAL DELIVERY–and I’m about to get sticky sweet here, but so be it–is the bond that formed between Neal and Phil and me during the making of it. There was this synergy happening as the book came together in its various stages, and our heads were always in the same electric place. I enjoyed getting to know them both better in the process and sharing in this thing together and being completely on the same page throughout. There was some weird, good magic at work here.
I’ll say! The story feels absolutely timeless, as if it’s been around a long time and will be a favorite for years to come.
And why don’t you see for yourself, blog readers? I’m giving away a copy of SPECIAL DELIVERY to one random commenter. Please comment only once. I’ll randomly select a winner in two weeks and deliver it right to you! Good luck!

It’s come to my attention that we need a collective noun for children’s book writers and authors.
I am therefore inviting your input.
If you’d like to suggest one for writers and a different one for authors, please feel free. (Can’t forget illustrators!) Leave as many collective nouns as you’d like. Of course, you get points for cleverness. I’ll pull them together in a future post so we can vote on them. And then, perhaps, when we see a gathering of these wonderful folks, we’ll know what to call them.

For those of you who didn’t grow up on 80’s music, this is A Flock of Seagulls.


Sarah Frances, how did 



Amen to that!





For those of you who don’t know Brian, he co-chairs the 



That book was Farmer Goff and His Turkey Sam, which ended up being named an SLJ Best Book when it came out. One might suppose it was all smooth sailing from that point, but of course that’s not how the industry works.
Early in my career I was invited to teach a children’s book illustration and writing course at Parsons School of Design, more or less the same type of class I had taken with Mark Stamaty. Naturally I called him for advice. I ended up teaching this class for 12 years. One of the most gratifying aspects of teaching was the ability to help people make creative breakthroughs, to help them raise their work to the next level. Some of my students eventually published!
My feelings about the conference are similar to my feelings about teaching. Juvenile publishing is not the most glamorous nor remunerative branch of publishing —JK Rowling and her ilk aside—so most of us do it out of a true love for the genre. But it is a small industry, and can be difficult to break into, so many of those fortunate enough to be working in it are very grateful to be able to do so, and want to “pay it forward,” as the saying goes. At the Rutgers conference, as in teaching, I want people to get published! I want them to make creative breakthroughs, I want to connect them to professionals who might be able to help their careers. And at Rutgers, I and my colleagues on the Council have been able to do just that.
The One-on-One Plus Conference, as it is now called, is unique in that we have a faculty of over 80 editors, agents, art directors, well-published authors and illustrators, and that every aspiring author or illustrator who attends is guaranteed a forty-five minute one-on-one session with one of these professional mentors, to discuss the work that they have submitted. As I’ve personally benefited from mentors like Mark Alan Stamaty, and the editor who took on my first book, I’m only too happy to see others go on to success from this conference that I help organize.



















