You are currently browsing Tara Lazar’s articles.
This morning I thought I was still at the NJ-SCBWI Summer Conference because I stumbled downstairs expecting to find fresh-baked coffee cake and a fruit platter. Instead, I found a slumbering adolescent who never got up for middle school and missed the bus. Hence, I was rudely thrust back into the life of a mom. Sigh. So I decided to ignore my life for a while and write this post. Relive the glory days!

This would make a great WHERE’S WALDO? spread.
The weekend was chock full of good friends, like author extraordinaire Tammi Sauer, whom I’ve known for SEVEN YEARS but had never met in person. I wanted to make a good impression upon her, so I picked her up from the airport…and then proceeded to get hopelessly lost in Newark. We did spy a ’57 Chevy during one of our dozen-or-so U-turns, so perhaps all was not lost.

’57 Chevy! Yes, I snapped this while we were stopped.
And then, we got cut off by a rumbling, muffler-roaring Racini. RACINI, PEOPLE! Only in Jersey.

Racini! (Not the full license plate.)
Of course, there were also the usual suspects present: Sudipta Bardhan-Quallen, Kami Kinard, Marcie Colleen, Ame Dyckman, Adam Lehrhaupt, our fearless RA Leeza Hernandez, and newly-signed talents like Jason Kirschner, Colleen Rowan Kosinski and Kelly Calabrese. (For those of you with bets in the pool, Ame’s hair shone bright blue this year, bordering on periwinkle, stylishly accented with a coral red bow.)

Sudipta, Marcie & Kelly. Yes, they can go by first names only.
Katya Szewczuk from KidlitTV let us know that her last name is pronounced “Shove Chuck.” Sadly, Chuck Palahniuk was not in attendance. What a fight club that would have been! (P.S. Isn’t Katya adorable? I call her Ame Dyckman Jr.)

Carrie Charley Brown, Kirsti Call, Lori Degman and Robin Newman were there, too…but the Witherspoon Grill couldn’t get us a table for 10. For shame! But they did get us a bottle of Prosecco. Next time, it should be on the house.
My editor from Sterling, the smart and lovely Meredith Mundy, made an appearance with a stack of NORMAL NORMAN cover designs from which to choose. Tammi, an author of eight Sterling titles, offered her expert opinion, too. And guess what? We all agreed on two favorites. (Now do we eeny-meeny-miney-mo?)

NORMAN!
I only saw critique partners Corey Rosen-Schwartz and Mike Allegra briefly. I waved to Mike from my post at the registration table. Then he promptly dissolved into the crowd. This became a new picture book idea. Thanks, Mike!
So I bet you’re like ENOUGH ALREADY, TARA. GET TO THE NUGGETS.
Opening Keynote by Denise Fleming
Denise encouraged us to find out what age we really are. No, this isn’t a plug for how-old.net. Go back to your childhood and discover the age of your true voice. Denise never aged past Kindergarten. Me, I’m perpetually 8.
So that’s what you write. Dig down to emerge as a child, forever locked in a state of wonder.
Denise told us an impromptu paper-making class inspired her to choose this art form as her picture book medium. She evolved from precise watercolor paintings to a more loose, bold, colorful style. HER STYLE. Her illustrations set her apart. She asked us to ponder what makes us each unique. You’ve got to offer something different and not be like everyone else. Stand out, don’t blend in.
Oh, by the way, Denise thinks you’re pretty.
Workshop One:
Writing Picture Books that Sell! by Tammi Sauer
With 23 contracts in 10 years, you’ve got to listen to and respect Tammi’s advice. She presented her top 12 tips for picture books, citing from her titles as examples. The quirkiest thing I found out is that she loves to use the name “Louise.”
Tammi recommends reading A LOT of picture books. You will begin to absorb information about their structure and format without even realizing! This knowledge will then seep into your manuscripts.
Tammi also wants us to write titles that POP. Up the tension in your stories and use words that SING.
Me? My name sings. I shall hereforthto be known as Tra-la-la Lazar.

Workshop Two:
Writing Mainstream (BUT COOL!) Picture Books by Ame Dyckman and Adam Lehrhaupt
This dynamic duo demonstrated a lot of energy, pizzazz and “special sauce.” No, we’re not talking about McD’s. Their “cream of creativity” is a mixture of unique elements that add up to writing a hook-y, mainstream winner. Slather on your own writing style, stir in heart and humor, and you will concoct a winning picture book recipe.
But remember, that’s just the sauce—an accent. Your picture book still needs meat! Pick popular subjects, relatable situations and age-appropriate “big picture” messages to make your story its most delish.

Workshop Three:
Thinking Outside the Box to Market Your Book with Jen Malone
I call this presentation “How to Sell Your Book Without Being Creepy.” As natural introverts, we writers don’t like going outside to deal with “people and weather.” We abhor the uncomfortable, used-car-like sales pitch. We don’t want to plaster the interwebs with “BUY MY BOOK!” Ick.
So what’s an author to do? Jen presented unique, creative ways to market by simply being you. Look outside your own book community to find opportunities for connections. Offer others what they want and they might just offer what YOU WANT—an introduction to a new audience. Jen has been doing work with the Girl Scouts and a famous bakery to reach her target audience, tween girls. (And, there are CUPCAKES involved. Win, win, stuff yer face.)
Workshop Four:
7 Revision Tips to Take your PB from WAAH to WOW! by Sudipta Bardhan-Quallen and Marcie Colleen
Don’t let the high-heels distract you. These two PB experts offer furlongs of fabulous advice. (Furlongs? I gotta stop the alliteration.)
They emphasized reviewing your picture book to ensure visual variety. This refers to textual elements as well as compositional ones. Think story AND layout. Think page turns. Think scene changes. Dump anything that’s repetitive or passive without purpose.

Workshop Five:
Is Your PB Worthy? by Marie Lamba
Oh, how I regret not getting a photo of Marie hugging her presentation easel. Adorbs.
Marie, an author and agent, bubbles with enthusiasm for picture books. She brought some of her all-time favorites to share and exclaimed, “Isn’t that HILARIOUS?” while doubled over in laughter.
We all want that—a reader who loves our book five, ten, even 20 years after first reading it. So how do we get that?
Be different. Don’t just write the first idea that comes to mind. Write five ideas. Then another five. Use the tenth one. Applying this tip from Donald Maass means you’ll arrive upon something no one has done.
Marie also shared the top 10 mistakes she sees in picture book submissions. For example, she doesn’t want to see “just a schtick.” (Don’t you LOVE Yiddish words?)
Your picture book can be ridiculous, but quirky humor isn’t enough. She cited her own manuscript about a girl who wears gloves on her feet and pretends she’s a monkey. It’s cute and funny, but it’s not enough. Marie didn’t have a story, she had a schtick. Your manuscript needs a plot to matter.
Other common errors include rhyming NO MATTER WHAT and writing a slice-of-life vignette—a set-up instead of a story.
Sunday Morning Keynote:
Top 10 Things You Need to Know About the Children’s/YA Market by Harold Underdown
Harold! You have to love him. (You have to follow his Purple Crayon website!) He’s bursting with kidlit experience and wisdom.
First, he told us some great news: the children’s publishing market rose 20% last year!
Hard copy books are not disappearing and ebooks are not replacing them. In fact, the ebook market has hit a plateau and represents only 15% of the children’s market, but that number leans heavily toward YA. Picture books are preffered in hard copy by a wide margin.
Bookstores (both online and brick-and-mortar) are now the biggest sales channel (40%), as opposed to schools and libraries in years past.
Know that diverse books are hot and that writers and publishers are taking this issue seriously.
YA remains a boom area, MG is very healthy and PBs are experiencing renewed interest. Some are even calling this time “the golden age of picture books.”
However, Howard emphasized that you should always do your best work and not focus on what’s hot. This is what will get you published.
Workshop Six:
Marrying the Right Manuscript with the Right Publisher by Steve Meltzer
Steve is a welcomed, popular mainstay at NJ-SCBWI. He emphasized doing your research when searching for a publisher. It’s important to seek out comparable titles published within the last three years, those that are of a similar subject and format, but not famous or mega-selling. No one’s gonna believe your series is the next Harry Potter. Query with a reasonable comp, not an outrageous claim.
Workshop Seven:
The Changing Face of Humor in Picture Books by Steve Meltzer
Do I even have to talk about this? Steve and I disagree. I respect his opinion immensely, but I think a popular recent title missed the mark and had opportunity for so much more humor than it presented. He nudged me on the lunch line, “It’s a great book.” I topped my salad with bleu cheese and thought about it.
Closing Keynote:
How to Be a Writer Without Losing Your Mind by John Cusick
John Cusick said much about life as a writer and agent, how he uses an Iron Man figurine on his desk to distinguish agent-time from writer-time, and how to balance our life roles.
He reminded us that our job is to “sit down and start.” Don’t worry about writing the whole book. Write a little bit for now. (This resonated with me. I tend to panic about writing AN ENTIRE NOVEL when I should really just put one word in front of the other.)
Also, no one cares if you stop writing. YOU MUST be the motivator.
Have a writing friend you can complain to…and let them know that this is their purpose. (Not their sole purpose, of course. We all need to kvetch and we need a kvetch catcher.)
Bottom line, it’s irrational and childish to make things up for a living. It’s crazy-making. So embrace it. Be crazy. It’s crazy that anything can be this good!
“Don’t worry about being normal because what you do is extraordinary,” John said.
I couldn’t agree more. How about you?
Ooh, I’m all abuzz because I’ve got Toni Buzzeo on the blog today. Yes, THE NY Times Best-Selling picture book author of ONE COOL FRIEND (which also won a Caldecott Honor for David Small). Toni’s newest book is WHOSE TOOLS?, her first non-fiction title.
I’d like to say, “I sat down with Toni and we chatted over Earl Grey tea and frosted lemon cake,” but I can’t. Because we didn’t. I plopped on the couch nursing a sore knee and Toni wielded tools while emailing. (Quite the talent!) But we still had plenty of fun. And I can now call her my one TOOL friend.
Toni, WHOSE TOOLS? is your first foray into non-fiction. Where did the idea come from?
I’m an elementary librarian by profession (though my writing career made managing a library in addition to speaking and writing too challenging). As a result, I’m a freelance librarian these days. What that means is that I do a fair amount of curriculum writing (for NoveList and others). One day I was working with a book that was a guessing game and it gave me an idea. What about a book that was a guessing game about professions involved in building a house? The clues would be the tools and the answer would be the name of the professional.
My husband Ken is an engineer, thus when I told him about this idea, he went wild with enthusiasm and pledged to help me as soon as I wanted to get started. We spend the winter in Sarasota, Florida every year, so in 2013, on the drive down to Florida, we brainstormed what was to become WHOSE TOOLS?
Hey, but his name isn’t on the cover! LOL
It’s true, Ken’s name SHOULD be on the book. It is dedicated to him, though.
So now that you’ve published both fiction and non-fiction, which is your favorite to write?
WHOSE TOOLS? is my first non-fiction book, soon to be followed by WHOSE TRUCK? and A PASSION FOR ELEPHANTS: THE REAL LIFE ADVENTURE OF FIELD SCIENTIST CYNTHIA MOSS.

I have loved writing nonfiction books for kids as I did when I was writing the eleven books I have published for teachers and librarians. As a librarian myself, there’s something so deeply ingrained about sharing information! And of course, I love the research process involved in writing a book like A PASSION FOR ELEPHANTS.
But I do also love the creation of a world, the characters and the events that happen in a fictional universe all of my own creation. Even then, I rely heavily on research about the real world, whether it’s a particular PLACE (East Africa in the case of my African animal trilogy, STAY CLOSE TO MAMA, JUST LIKE MY PAPA, and MY BIBI ALWAYS REMEMBERS) or a particular TIME (1929 in LIGHTHOUSE CHRISTMAS; 1870 in THE SEA CHEST).
I’m just like every mother. I can’t choose my favorite!
Was WHOSE TRUCK? just a natural extension of WHOSE TOOLS? Do you have more WHOSE-A-WHATCHA books planned?
My publisher, Abrams, wanted to buy a second book at the same time they acquired WHOSE TOOLS? but they didn’t want the workers to build another building. Because the focus of this series is professions, we started to think of groups of workers who shared something in common and came up with the idea of trucks. As Ken says, every professional in this book needs a truck to do his or her work! It was the perfect companion book.
We’ve thought ahead to the possibility of a third book, WHOSE HAT? It’s not under contract yet but if it becomes a part of the series, it will focus on the hats and other wardrobe accoutrements worn by various workers. (Hint: think astronauts!)
Why do you think young kids are so fascinated with tools and trucks…and why are these such great subjects for children’s books?
I have a one year old grandson, Camden, who is totally WILD about tools. He has toy tools but he really loves the REAL tools because they DO real work! I think that the job of childhood is to learn how the world works and, once they understand that, to learn how they can change it. What better way to change it than with tools? And what better way to enjoy it than from the inside of a truck?

Camden and Ken
Now that you’re a NY Times Best-Selling Author, do you feel like you’ve reached a new stage in your career? Is that one thing checked off your writerly bucket list? What else is on that list?
Tara, as you know, there are a million ways to succeed in this children’s writing business and at least a thousand ways to feel disappointed. It was an amazing thrill to land on the NY Times Best Sellers List! And a year later to learn that David Small won a Caldecott Honor for ONE COOL FRIEND doubled the thrill. The evening of the Newbery/Caldecott banquet I had a deep and profound moment of realizing that I’d gotten everything I’d wished for. On the disappointing days, I remind myself of that moment.
What I want now, more than anything in this career, is for it to last until I die. I want to continue to write and publish wonderful children’s books every year of my life!
Well, that sounds PERFECT to me!
Toni, thanks so much for chatting with me. Sorry we didn’t have lemon cake. I would have cut it with a buzz saw in your honor!
Also, thanks for offering a copy of WHOSE TOOLS? for a giveaway!
Please leave a comment below to enter the random drawing (one comment per person, please). A winner will be selected at the end of June.
Good luck!
Kidlit Creativity Camp
with Deb Lund
September 15-18, 2015
Letchworth State Park
Glen Iris Inn
Genesee Falls, New York
Tara, I’m so excited for our Kidlit Creativity Camp play date in September! I’ve already started packing my creative play toys…
Springs, sprockets, my word purse, pictures, improv prompts, puppets, gadgets, gimmicks, doodles, dance shoes, dice, anti-inner-critic spray, troublemaking dares, a jillion idea generators, and assorted missing pieces for revision puzzles. I might have to pay for an extra bag on the plane—especially when I add all the Whidbey Island (no woo-woo) wishing stones and magic wands! (Yes, you get to take them home with you.)

In case that sounds like too much silliness, it’s not. In case someone might be thinking it’s only for picture book creators, it’s not. In case it appears too elementary (pun intended), it’s not. Our days together will have all the usual craft activities like critiques, writing time, individual attention, and encouragement, but we’ll spice it up with the creativity coaching you probably don’t even know you need and the playfulness that you already know you’ve been missing.
Play is a neglected necessity for creative people.
We think we don’t have time—that we must directly and diligently work toward an outcome. Purposeful play is a prerequisite to product. Play helps you connect the unconnected. It actually speeds up the creative process, expands possibilities, and makes your work more meaningful and joyful.
I totally get how play can seem unproductive, even though the opposite can be true. The need to play, like the need to dream, is one of those things I know intellectually and might still instinctively choose work habits that have evolved from years of built-up misinformation and plain old wrong beliefs.
As writers, we can have an excellent work ethic, but if purposeful play isn’t part of that work, we’re working too hard! I’m tired of working too hard and not getting anywhere—aren’t you? Wouldn’t you like to exchange some hard work for more results?
Creativity requires play.
I know Tara knows that as well as I do—probably better. We’ve played together in online classes, in blog posts, and in our jammies on Skype. And now, finally, we get to play together in person (jammies optional)!
Creativity needs a safe space (especially if you’re in your jammies).
Ever feel like throwing a tantrum because it seems like there are far more obstacles in the way of your writing dream than you could ever dream up to throw at your characters? That’s not bad! It means you’re in the right place for a transformation—in your writing and in your writing life. At camp, you can take off your mask or try on others! (I’ll provide the masks.) We’ll explore, regroup, energize, and connect!

The Glen Iris Inn
No judgment allowed. We’ll be replacing that with curiosity.
Our safe circle will allow you to face your fears, address your doubts, and claim your creativity. But please sign up now! We’re capping enrollment at 24, and reserved rooms and lower rates are in place only until July 1.
Creativity takes time.
The Kidlit Creativity Camp can help you make the best use of your time. You deserve the opportunity to create new habits, to make time for your dreams, to get support in making your writing be the best it can be, and to be part of the supportive, creative playful community that we’ll create together at Kidlit Creativity Camp.

Library at the Glen Iris Inn
I’ll see you at our September play date.
Wear your play clothes.
I hope you’ll join me for Deb’s amazing camp and retreat. I signed up immediately after she announced it because I know what a great coach and teacher she is!
Visit her website for more information and to sign up!
And now for YOUR prize (as if the camp isn’t enough)! Deb is giving away a deck of her fabulous Fiction Magic cards to one lucky blog commenter!
And if Deb fills the retreat, all attendees will receive a deck as well.
A winner will be randomly selected in a couple weeks.
Good luck!
Quick, think of a picture book with a long title!
DUH, I KNOW.

Of course, Judith Viorst and Ray Cruz’s classic sports a long title for hyperbole purposes. The author wants you to know that Alexander’s day was straight-up disastrous…and that Alexander is perhaps a tad overdramatic. The title sets up the plot and character perfectly.
However, you don’t see long picture book titles like this one too often. Why?
Picture books tend to sell on concept. That concept must be communicated succinctly in order to capture a young child’s (and a parent’s) imagination. Yes, people really do judge a book by its cover.
If your picture book manuscript has an overly long title, it may suggest your concept is either too vague or too complicated for the format. You want to nail down your concept and make it snappy, catchy. BAM! SELL THAT BOOK!
Even though character name titles are short, I personally tend to shy away from them. The title ERIN & JOAN doesn’t tell my audience enough about who the characters are. Here’s an interesting case study: the talented Ame Dyckman’s WOLFIE THE BUNNY was originally called WOLFIE & DOT. The final title WOLFIE THE BUNNY practically sells itself (with Zacharia OHora’s bold artwork), whereas the original title doesn’t necessarily relay enough clues about the tale.

But there are exceptions when two names work. GEORGE & MARTHA, one of the most popular picture books of all time, totally blows a hole in my theory.
So does Josh Funk and Brendan Kearney’s upcoming LADY PANCAKE & SIR FRENCH TOAST. But here the names give you a lot to go on.

Now let’s examine SLJ/Fuse #8’s Top 100 Picture Books. The majority of titles are between one and four words. The longest title? THE LITTLE MOUSE, THE RED RIPE STRAWBERRY AND THE BIG HUNGRY BEAR, published in 1984. But let’s take a look at the cover…

…interestingly, THE BIG HUNGRY BEAR is emphasized in larger letters, juxtaposed against the image of the delicious strawberry and an anxious-looking mouse. I’m going to predict that in today’s market, an editor might have cut that title down to just the BEAR part. (But alas, the world will never know. Just like we still don’t know how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop!)

Now here’s a title for ya:
POPPY THE PONY PICKS A PERFECTLY PATIENT PLAYMATE
This isn’t a real title, but notice how long it is and how it fell into an alliteration trap! Ahhhhh! I tend to see this often with new writers’ manuscripts.

THE STINKY CHEESE MAN AND OTHER FAIRLY STUPID TALES
This is a real title. It’s long but it’s allowed to be. It features “stinky” and “stupid,” two words especially beloved by the target audience. (Plus it’s Jon Scieszka! You gonna argue with JON SCIESZKA?)

So take a close look at your picture book manuscript’s title. If you haven’t found a clever moniker, it may be that your story isn’t focused enough yet. If the title is long and complicated, maybe your story is, too. The title is going to be one of your most important selling points, so spend some time on it and get it right!
Bottom line: long titles can work, but be sure to know when they don’t.
Now it’s your turn:
What are some of your favorite picture book titles?
I typically don’t like to upload JUST a winner announcement…I like to shove something else in there to ensure the post is entertaining and informative as well.
So, here.

OK, so that’s neither entertaining nor informative. But it is hilarious.
What do you think he was saying at that moment? (Guess in the comments.)
Personally, I think he was scatting.
Or casting a groovy employment spell upon the graduating masses.
Or perhaps asking for a sammich.
Performing “The Eensy-Weensy Spider”? (Deb Lund’s guess.)
Now that we’ve had a little fun, let’s get onto the winnahs.
The winnah of OWL BOY by Brian Schatell is:
JIM CHAIZE
The THREE winnahs of framed BE A FRIEND art from the incomparable Salina Yoon are:
SANDI LAWSON
DANIELLE DUFAYET
SHERI RAD
Whooppeee-do-dooo-beeee! (Hmm, this may be what McConaughey was saying.)
Congratulations to the winners and please be on the lookout for an email from me!
Releasing on January 5, 2016 is Salina Yoon’s 158th book, BE A FRIEND. (Yes, it really is her 158th book. Salina is the most prolific author-illustrator on the planet!)
The delightful cover is being revealed by Bloomsbury exclusively here today!
Isn’t it sweet?

Salina, I know with my books the cover has come at the end of the book-making process…but I recently spoke with Matthew Cordell and his latest book’s cover idea came to him early on. When did you create this cover and what about the story did you want to convey through the images?
The cover was the first thing I designed and illustrated when I conceived of the idea to prepare it for submission. But since then, the cover’s changed a few times, even its title, and only recently was everything finalized. The book itself was completed much earlier.
Conveying the story with just one image and one title is so challenging with any book. In BE A FRIEND, it was important to show the two main characters having a deep connection to one another. It’s a unique kind of friendship because one child is silent, and he lives in a world of his own imagination. But here, we see the girl looking straight into his eyes, accepting the gift he dreamed up in his mind. She accepts him, just the way he is, and that’s a strong theme in the book. Like a mother who blows a kiss across a room and the child snatching it up, even gifts of the imagination are felt if the heart is in them.
Could you tell us a little more about the book?
BE A FRIEND is about a boy named Dennis who expresses himself through the silent art of mime, which alienates him from the other kids. No one seems to notice him, except one girl. Her name is Joy. Even without words, they can laugh and play. And most importantly, they can be friends. Joy shows Dennis that he can still be himself while including others—that his world needn’t be solitary.
This book is for any child (or adult) who has ever felt different that made them feel alone, and the importance of reaching out and making connections.
BE A FRIEND is a heartwarming celebration of individuality, imagination, and the power of friendship. (Bloomsbury/January 2016)
Salina is giving away three signed, framed art prints from BE A FRIEND just for visiting her cover reveal today.
Leave a comment below; one comment per person, please. Three random winners will be drawn on May 18th. Good luck!
I grew up with a funny guy.

(No, Walter Matthau isn’t my dad, but I don’t have a digital photo of my father and he looks just like Mr. Wilson from “Dennis the Menace.” So this will have to do.)
Anyway, he’s the one who passed along his sharp, dry humor to me. He was actually a Chemical Patent Attorney for a large petroleum company and used to speak about opening a law firm together when I grew up. Only being a Chemical Patent Attorney is quite possibly the career of my nightmares. I suppose his job is why he’s so funny—it didn’t provide gas for humor so he had to create his own laughs. (It did provide gas, though.)
A simple man, he has means but always preferred to live in a small apartment or condo. When I asked him why he didn’t buy something larger, he quipped, “Why? You can only be in one room at a time.”

Smart, Pops.
So I began thinking about this concept recently…as it applies to picture books, of course. You know I suffer from PBOTB (Picture Books on the Brain, not Picture Book Off-Track Betting). Here’s what I came up with:
“You can only be on one spread at a time.”
Aha!!!
So what does this mean?
When you’re finished with your tale, cut it in pieces.
You may already be aware of my layout templates:
Look at each spread of your story individually and ask yourself some questions:
- Does it move the story forward?
- Does it provide a page-turn surprise?
- Does it provide ample opportunity for illustrative interpretation or an illustrative subtext?
- Is it interesting and entertaining? Does the reader want to linger?
- Is it active?
- Does it have too much text?
- Does the scene change from the previous page?
Remember, you can only be on one spread at a time. Make each one MATTER.
Maybe you’d like to comment with your interpretation of this witty Pops-inspired picture book phrase…? Please do!

And now, the winner of my March giveaway–Philip C. Stead and Matthew Cordell’s SPECIAL DELIVERY!
DIANA DELOSH!
Congratulations, Diana, I’ll be emailing you!
Now I usually end with something witty, so I called my dad for comment. He says being a children’s book author is quite possibly the career of his nightmares. And with that, he’s ready for a nap…albeit a scary one.





Sarah Frances, how did 



Amen to that!





For those of you who don’t know Brian, he co-chairs the 



That book was Farmer Goff and His Turkey Sam, which ended up being named an SLJ Best Book when it came out. One might suppose it was all smooth sailing from that point, but of course that’s not how the industry works.
Early in my career I was invited to teach a children’s book illustration and writing course at Parsons School of Design, more or less the same type of class I had taken with Mark Stamaty. Naturally I called him for advice. I ended up teaching this class for 12 years. One of the most gratifying aspects of teaching was the ability to help people make creative breakthroughs, to help them raise their work to the next level. Some of my students eventually published!
My feelings about the conference are similar to my feelings about teaching. Juvenile publishing is not the most glamorous nor remunerative branch of publishing —JK Rowling and her ilk aside—so most of us do it out of a true love for the genre. But it is a small industry, and can be difficult to break into, so many of those fortunate enough to be working in it are very grateful to be able to do so, and want to “pay it forward,” as the saying goes. At the Rutgers conference, as in teaching, I want people to get published! I want them to make creative breakthroughs, I want to connect them to professionals who might be able to help their careers. And at Rutgers, I and my colleagues on the Council have been able to do just that.
The One-on-One Plus Conference, as it is now called, is unique in that we have a faculty of over 80 editors, agents, art directors, well-published authors and illustrators, and that every aspiring author or illustrator who attends is guaranteed a forty-five minute one-on-one session with one of these professional mentors, to discuss the work that they have submitted. As I’ve personally benefited from mentors like Mark Alan Stamaty, and the editor who took on my first book, I’m only too happy to see others go on to success from this conference that I help organize.














