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by Anika Denise
Tis the Season!
What’s in the secret sauce of a successful seasonal title? Anika Denise, author of Monster Trucks, a high-octane Halloween tale of vroom and doom, divulges tips on crafting seasonal stories that SELL!
First, what’s a seasonal title? (It may seem obvious, but indulge me a moment, kidlit peeps.) A seasonal title is any book that relates to a season or holiday, be it Halloween, Hanukah, Easter, Earth Day, Back-to-School or Black History Month. (Think table displays in bookstores and libraries.)
So, why am I singling them out? I mean, shouldn’t we all just write good stories, and if they happen to have a holiday hook, all the better?
Yes! But this might get your attention: At a recent SCBWI retreat, Christian Trimmer, Executive Editor at Simon & Schuster, revealed seven factors that help get a picture book acquired. Number one was: “Be a Celebrity!” (Unless you’re Kelly Clarkson, read on.) Number two: “Get that Promotion!” In other words, books with potential for holiday placement are more likely to catch an editor’s eye.
Excellent! So how do you write a seasonal story that sells?
BE SEASONAL, BUT NOT OVERLY SPECIFIC
My editor on MONSTER TRUCKS, Nancy Inteli, pointed out that while she frequently acquires seasonal titles, she especially seeks books that aren’t so narrowly holiday focused that their shelf life is limited. “Monster Trucks has a clear Halloween hook,” she explained. “But it also appeals to the truck-loving crowd, which makes it a perennial.”

That’s not to say you should abandon that Arbor Day book you’re writing, just keep in mind that a broader seasonal story might have a better shot at finding a home.
Another great example of a not-so-specific seasonal book: Creepy Carrots by Aaron Reynolds and Peter Brown. Although Creepy Carrots is quite likely on every Halloween book display table in America, it’s not strictly a Halloween book. Quirky and funny, it and can be read and shared all year round.
And speaking of quirky and funny…
ORIGINALITY IS KEY!
It’s always key. But when traversing well-trodden territory like “Back to School,” you better come packing a twist. Take School’s First Day of School by Adam Rex and Christian Robinson, for example. It explores first day jitters from the SCHOOL BUILDING’s perspective. Genius! And delightfully original.
RAMP UP THE READ-ALOUD APPEAL
One happy outcome of writing a seasonal title is, booksellers, librarians, teachers and parents are going to want to incorporate your book into story times. It helps to keep this in mind as you polish your manuscript. Humor, action, poetic techniques, evocative language and relatable characters will ramp up your read aloud appeal.

In BAKING DAY AT GRANDMA’S, bouncy rhymes, rhythmic refrains, and descriptions of sweet scents filling the air (hopefully) engage and entertain the read-aloud crowd. And although the new board book edition is being marketed for Christmas—at its heart—BAKING DAY AT GRANDMA’S is a cozy wintertime tale about spending time with family.
So if you’ve got an idea for a seasonal story simmering on the back burner, fire it up and submit! Tis the season!
Thank you for the useful information on selling a seasonal book, Anika. As the first stop in Anika’s MONSTER TRUCKS blog tour, we are giving away a copy to a random commenter. One comment per person, US addresses only, please. Good luck!

Anika Denise is the author of several critically acclaimed books for young readers including three illustrated by her husband Christopher Denise: Baking Day at Grandma’s, Bella and Stella Come Home, and Pigs Love Potatoes. Publishers Weekly hailed her latest picture book Monster Trucks, illustrated by Nate Wragg, “a mash-up made in heaven” in a recent starred review. When not writing tales of vroom and doom, Anika can be found zipping around her hometown of Barrington, Rhode Island in her monster minivan, or reading not-so-scary stories with her husband and three kids. Visit her online at AnikaDenise.com, or on Twitter @AnikaDenise.
Ch-ch-ch-ch-ch-ch-CHANGES!

You heard right, PiBoIdMo, your beloved Picture Book Idea Month, is growing up and making some moves.
First–it will take place in JANUARY 2017 instead of NOVEMBER 2016.
Next–it will have a NEW NAME.
Finally–the focus will become broader, welcoming all kinds of writers and creative folk, from students to professionals.
MORE INFO SOON!!!


Three years ago I visited RIF Headquarters in Washington D.C. to deliver a donation from Picture Book Idea Month. I was told an incredible story of how a RIF executive had just returned from one of the poorest areas of Appalachia. She visited a school with children who lived in run-down homes of five families each. Many more lived in tents patched together. These children had no books of their own. The books RIF provided would help give them a chance to succeed.

I wish I could recall the story in full. I was riveted listening about the sheer joy of the children. Many couldn’t believe the books were theirs to keep.

Every year I have taken the proceeds from the PiBoIdMo Cafe Press shop and given it to RIF. Every year I wish it were more. RIF is a charity I believe in so deeply. I believe in the power of books and reading to transform lives.
So I am very honored to be spending the day with RIF tomorrow for their 50th Birthday Bash. In those 50 years, RIF has given more than 412 MILLION BOOKS to 40 MILLION CHILDREN. That is EXTRAORDINARY.

If you’d like to join in the festivities, we will be live streaming on the web at rif.org/50 at 9:15am EST.
There is also a RIF 50th Toolkit with classroom activities and ways to celebrate.
And remember, for just a small donation, RIF is able to provide a child in need with much-loved BOOKS.

Thank you for reading…and for giving the gift of reading!
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I am thrilled to be writing this blog post.

Wait a second…
That’s the worst opening, isn’t it?
Let me explain.
Back when I wrote marketing copy, sales letters and press releases for a living, I bought POWER SALES WRITING by Sue Hershkowitz-Coore, an eye-opening guide and the most useful business book I’ve ever read. Good business requires sharp writing.
In the book, Hershkowitz-Coore tells marketing writers to stop being thrilled all the time. Sure, you are thrilled to announce a deal, launch a product or publish a book. But why should your audience be thrilled? What’s in it for them? No one is going to be thrilled simply because you are (except for your mother).
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The point? Stop writing sales pitches from your point of view and write from the target audience’s POV. Make your audience thrilled. Give them something to get excited about.
I receive dozens of unsolicited book review pitches a week. There are too many, so I take a simple approach to weeding them out. Those that use “I am thrilled” to open the pitch get deleted. (Sorry.) With that introduction, I know they haven’t considered my blog readers’ point of view.
I never forgot that thrilling lesson. Yes, I’m sometimes still too thrilled for my own good. I want friends to be happy for me, so I will occasionally toot my own flugelhorn. But then I remember what my Nana used to say: “Well, your arms are long enough to pat yourself on the back.” (Yeah, Nana could be harsh.) In a way, Nan was trying to teach me the same lesson as Hershkowitz-Coore. No one is going to be as thrilled as you are, so you’d better make your news worthwhile to others.
I am thrilled to be finished writing this blog post…because I hope it has helped you.
Hey, do you know what time it is?

That’s right, it’s yay o’clock!
And you know what that means, don’t you?
It’s time to meet the SUPER HAPPY PARTY BEARS!
Welcome to the Grumpy Woods!
Just kidding. No one is welcome here.
No, I’m just kidding again. That’s how these brand-spanking new chapter books begin. See, you’re already laughing three sentences in.
So let me present a more welcoming welcome.
The SUPER HAPPY PARTY BEARS are unlike anything you’ve seen in a chapter book series. Firstly, they are not some formula regurgitated in rainbow, written by an illusive nom-de-plume. No! These are the first books by up-and-coming author Marcie Colleen. In addition to this series, Marcie has the picture book LOVE, TRIANGLE releasing next year with Bob Shea (BOB SHEA, PEOPLE!!!) and THE ADVENTURE OF THE PENGUINAUT is blasting off soon, too.
Next, these books feature adorable, full color illustrations by Steve James. OMG, you do not know how SUPER HAPPY that makes me!

I have a reluctant reader at home (I know, can you believe it?!) and the thing she dislikes about chapter books are the black-and-white line drawings. She clings to picture books and their boundless art. With SUPER HAPPY PARTY BEARS, which she has SWIPED FROM ME to take to the first day of school, she doesn’t even realize she’s reading a chapter book because every page features a color illustration. Not only that, but there’s a flip-book animation in the corner of every title. In KNOCK KNOCK ON WOOD, Bubs shimmies with a hula hoop.
So let’s get back to the story. Every morning in the Grumpy Woods, where the SUPER HAPPY PARTY BEARS live, the other residents don their cranky pants (really, a whole outfit).

Mayor Quill and his devoted subjects relish their grumpiness. They thrive on it. And the SUPER HAPPY PARTY BEARS? They are ecstatic, dancing, blissful bears no matter what the forest folk throw at them. Nothing can dampen their desire to party. They just wanna bear hug everyone. They see the positive in everything. And you know, what a great attitude to share.
Now, even though the Mayor, Humphrey Hedgehog, Dawn Fawn and the others make their harumphs for the bears loud and clear, the whole party crew, from Littlest Bear to Big Puff, fail to notice. In fact, they worship Mayor Quill. This, of course, annoys the prickly politician to no pointy end.
Therein lies the humor. But that’s not ALL the humor! For parents reading along, there are clever asides and pop-culture nods.

Meet Ziggy. Ziggy plays guitar. ‘Nuff said.
Then there’s the famous SUPER HAPPY PARTY BEARS dance.


You wanna dance with me? Well, grab yourself a copy and shimmy, shimmy, shake!
Actually, you can grab TWO copies right here, one GNAWING AROUND and one KNOCK KNOCK ON WOOD, the first two books in the series from Macmillan’s new imprint, imprint. (So nice I said it twice.)

Just leave a comment to enter. PLUS, if you TWEET, FACEBOOK, REBLOG or otherwise share this review, you gain an extra entry, WOO-HOO! Just leave one comment per each method so I can tally your extra entries.
This will be a PARTY TO REMEMBER! GOOD LUCK!
I’m a sucker for monsters.
And in Aaron Zenz’s new picture book, monsters are suckers for suckers.

When Aaron told me about MONSTERS GO NIGHT-NIGHT, I have to admit, I got a bit panicked. I have a bedtime book coming out, too! But leave it to Aaron to create a fresh and giggle-worthy take on the bedtime ritual. We may have written on the same subject, but his book is a monster all its own. A snuggly one.
On first glance, if MONSTERS GO NIGHT-NIGHT seems like just another going-to-bed read, you’d be monstrously mistaken. Yes, like children, monsters like to eat bedtime snacks, put on pajamas and give kisses. But…monsters do it in their unique monster way.
The page turn surprise is key to the humor in this book. The child reading the book is told “Monsters eat bedtime snacks” and is then presented with a range of delectable options–milk, bread, carrots or an…umbrella? You must turn the page to find out what the monsters prefer.
There are many monsterly midnight conundrums to solve. What kind of pajamas do monsters wear? What do monsters snuggle with? What do monsters take baths with?
You guessed it, chocolate pudding! (Pass the whipped cream shampoo, please.)

The illustrations use contrasting colors to POP those adorable creatures right off the page. There’s a blue monster on an orange background, a yellow monster on a purple background. While the monsters are bright and bold, there is also something soft and lovable about them. Maybe that’s because of the monsters’ creator…and I don’t mean Aaron. I’m talking about Elijah. Who’s Elijah, you ask? Watch this:
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Parents, MONSTERS GO NIGHT-NIGHT is my new top-rated pick for bedtime with toddlers and preschoolers. If you aren’t snuggled up with a tuba by book’s end, I guarantee you’ll be cuddling with your own little monster.
Night-night!

Win a copy of MONSTERS GO NIGHT-NIGHT! Just leave a comment below. One comment per person, US addresses only, please. A winner will be randomly selected in early September. Good luck!

by Karlin Gray
What do I know about writing nonfiction picture books?
After my book NADIA: THE GIRL WHO COULDN’T SIT STILL was published, someone said to me, “Great timing with the 40th Anniversary of the Perfect 10! How smart of you to write that book now!”
Um, no. Well, yes . . . but then no.
Four years ago, my writing instructor discussed nonfiction picture books in class. I couldn’t remember reading any when I was a kid so I thought back to my five-year-old self. Who or what fascinated me? If I could have read a picture book about any person or subject, what would it have been?
Well, in 1976, I was just a 5-year-old girl who loved gymnastics. (I mean, I was terrible at it but I LOVED it.) So, duh! Only one answer popped into my head—Nadia Comaneci.
That was smart—asking kid Karlin what she wanted to read. Someone else at my publisher was smart enough to look into the future and see the marketing stars align.
While working on my book, I didn’t pay attention to the dates of the next Olympics. I didn’t know that it would be the 40th Anniversary of Comaneci’s historic 10. (Math’s not really my thing.) I didn’t even know if my book would find a publisher! The only thing that I knew was that kid Karlin would have flipped for a picture book about Nadia Comaneci.
So, that’s the book I wrote for kid Karlin . . . and grown-up Karlin loved every minute of it!

Here are some fellow writers sharing what they have learned about writing nonfiction picture books.
Audrey Vernick, author of THE KID FROM DIAMOND STREET:
I write both fiction and nonfiction. In the beginning, I thought the only place for voice was in fiction, and it’s probably where I feel more comfortable experimenting with it. But it’s totally worth the time to play around and explore unexpected possibilities because when a truly unique voice emerges, oh my! Finding Winnie: The True Story of the World’s Most Famous Bear by Lindsay Mattick wasn’t only beautifully illustrated by Sophie Blackall–what a story! Other examples that come to mind are Phil Bildner’s Marvelous Cornelius, illustrated by John Parra; Swan: The Life and Dance of Anna Pavlova by Laurel Snyder, illustrated by Julie Morstad; and, because I can’t resist a baseball book, The You Never Heard of .. ? books written by Jonah Winter.
Susan Hood, author of ADA’S VIOLIN:
Don’t be afraid to ask for help. In my experience, experts, scholars, curators, producers, reporters, and authors of adult books on your subject are more than happy to consult with you. Your passion is their passion! I offer them acknowledgement in the book, but make sure to ask permission to list their names and/or work. Kate Messner wrote an eye-opening blog about this: “Think Before You Thank.” I wouldn’t have dreamed that a public thank you might compromise someone professionally, but it might. So go ahead, ask for help, but ask for permission to use their names as well.
Maria Gianferrari, author of COYOTE MOON:
When you’re doing your research and note-taking, keep a list of “cool facts.” You might not have a place for them in your story, but they’ll be perfect for back matter! Think of a creative and engaging way to organize and present the material. For example, you might present the back matter in how-to form. I did this for one of my nonfiction books using How To Swallow A Pig: Step-by-Step Advice From the Animal Kingdom by Steve Jenkins and Robin Page as a mentor text. A cool fact could also be a hook for beginning your story.
Nancy Churnin, author of THE WILLIAM HOY STORY:
Engage, learn from and share the journey with people who know and care deeply about your subject. I could not have written The William Hoy Story without the help of Steve Sandy, a Deaf man who is a friend of the Hoy family, and was able to answer questions about small details of William’s life while giving context about what it was like to grow up as a Deaf person in the late 19th century. Steve’s help continued after publication as he and his wife, Bonnie, have been amazing supporters of the book. I am also profoundly grateful to National Baseball Hall of Fame announcer Eric Nadel, a Hoy fan, who has written about him for adults. Eric advised me on baseball details, and has also been a fantastic supporter of the book.
Laban Hill, author of WHEN THE BEAT WAS BORN:
What I’ve learned from writing nonfiction picture books is that the stories are about people and their emotions first and the facts are secondary. That does not mean you can make up facts, but that the motivations and fears and aspirations of the people involved reveal how the facts fit in.
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Thanks for all the non-fiction tips, Karlin!
In honor of Nadia Comaneci’s 40th Anniversary of the Perfect 10 and the 2016 Rio Olympics, we are giving away a copy of THE GIRL WHO COULDN’T SIT STILL. Simple comment below to enter. One comment per person, US addresses only, please.
Karlin Gray is the author of NADIA: THE GIRL WHO COULDN’T SIT STILL and runs a weekly Q&A blog with writers about their first picture books. You can find her at karlingray.com, @KarlinGray or on Facebook.
Enjoy watching the Olympics and check out the schedule on NBC.


“Is there any better medium for bringing together such varied artists and writers and stories and styles? The book has not died after 500 years and the picture book continues to be the most accessible of media. It’s not a fad. It’s not obsolete technology. It is an intimate tactile entity for making ideas come alive. As long as there is paper, what better way to use it?”
“A lot of American mothers today have become what the Japanese call “Education Mamas.” They want their offspring to start college at 12 and retire at 30, and book merchants are hell-bent on accommodating them. They have forgotten the Alice who asked for all children: “What is the use of a book without pictures or conversation?” Thanks to the conversation of Lewis Carroll and pictures by Sir John Tenniel, Alice is very much alive today. Would anybody remember Alice without Sir John?”
“The demise of picture books is connected to other mistaken predictions like the death of the print book when e-books came on the scene years ago. There is a general backlash against electronic books because of the amount of time people are spending on their phones, online, and binge-watching TV. People need a break from screen time. Also, the e-book experience, when compared to the tactile experience of a print picture book is not significantly better. The time spent reading an actual book is still a great past time that relies on the power of imagination, and the close relationship of words and pictures.”
“I never believed in the demise of the picture book! Picture books will always remain a vibrant art form. They are constantly evolving, constantly being reinvented as new authors and illustrator enter the field. Styles change; a new style surprises and delights, then there are imitators, and eventually something different will turn it all around again. I’ve seen a style dismissed as outdated, then a few years go by and it is fashionable again, maybe even considered classic.







Maria Ashworth is a dedicated children’s book writer who has just released a big new venture, a picture book entitled MY BIG TREE, illustrated by Bailey Beougher. What makes this book different than the ones I typically feature? It is with a smaller, independent publisher…but it has led to big things for Maria’s career. (You note the theme is BIG here, right?)
Maria Ashworth volunteers her time when she’s not writing for the Maud Marks Library Friends Board in Katy, Texas where she serves as President, as well as a Member-At-Large for the Friends of the Harris County Library. She’s a member of the Society of Children’s Book Writers and Illustrators. Some of Ms. Ashworth’s picture books and middle grade novel manuscripts have been nominated as finalists in several contests. She’s published a handful of short stories through contests and a women’s anthology. Visit her at 













