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by Deb Lund
I’ve been restless lately. Uncertain. Wondering what to work on next, but not taking action. Growing up in northern Minnesota, the outward version of that was an approaching storm—a blizzard, a tornado, torrential rains… It starts out in stillness and quickly gets dark.

There’s something in the air that you can’t quite identify, and then it whooshes in…
Energy builds. Everything whirls around you. There’s nothing to hang on to. It all feels impossible and there’s nothing you can do about it—except face it. Be brave! Lean into the wind! You got this!
Creativity needs chaos. It needs a storm. Once in a while we need to be shaken out of our pitiful patterns and hideous habits. You know what I mean. Those crazy excuses—I’m too old/young/busy/whatever. Or… just another game of Solitaire, or another snack. Yeah! That’s what I need!

When the storm hits, don’t hide out, and don’t run away. What matters to you? What’s your big dream? What would give your life more meaning? Claim it! Step into the eye of the storm.
Snatch the ideas flying by. Add more snatches to them. Don’t look for pieces that fit—go for curiosity, not judgment. Just grab them. Own the storm!

Are you wondering what you’re getting yourself into? Feeling lost? Unprepared? Me, too! When it comes to creativity, if you don’t know what you’re doing—you’re on the right path!
Still feeling anxious? What do you say to yourself? Here are some of mine…
- “Who do you think you are?”
- “It was only a fluke that you ever got published.”
- “Someday they’ll figure out you can’t write.”
Change those conversations! We all run around scared that someone else is going to find out we don’t really know what we’re doing. We’re afraid we’ll die in the storm.
Take back that talk, and talk back!
It’s hard work finding your way through torrential rains, hail, sleet, or snow. The wind might mangle your umbrella. You might slip on the ice. You might end up in your own version of Oz. Do it anyway.

I grew up with stories of farmers tying ropes between their homes and barns so they could take care of their cattle during blizzards. We have no worries there. Tara is our tether, and she’s tenacious! You may feel lost now and then, but the rope is always within reach. Come back and read this post when your doubts drift up around your ears. I promise you can do this!
When a storm approaches, you get ready. You gather up all you need. You make a plan.
Here’s a short list to help you get started:
- Piggyback on elements of your favorite stories.
- Glance through book titles on bookstore and library shelves.
- Start with first sentences from books you haven’t read.
- Drag out past idea lists or folders to mix and match
- Look at photos—your own, social media, online image searches.
- Mine your memories.
- Think emotions: Sad, angry, hurt, frustrated, relieved, determined, etc.
- Search magazines, newspapers, and online resources for interesting stories.
- Observe kids in libraries, stores, parks, schools, or your own at home.
- Think “firsts”—teeth, steps, birthdays, school, friend, kiss, etc.
- Identify epiphanies and turning points.
- Ask kids, parents, teachers, librarians, friends, family—anyone!
I’m sure our amazing Storystorm line-up will cover some of these in detail and more. Still feeling anxious? Change your default reaction to calm. Tough order, I know. But it’s possible.

As tornadoes touched down around us on Minnesota summer days, neighbors without basements would run to our house and gather in ours. My mom would ask me to play the piano while we waited out the storm.

Playing through a storm is a pretty good analogy of the creative process.
Here’s how you do it…
Ignore the dangers around you. Stay focused, deny the distractions, and entertain yourself until the wind dies down enough to step out into the new landscape before you. And when you do, stay curious. If you label the storm a disaster, you’re not free to experiment and explore.
Keep an open mind as you assess the possibilities. You can shovel out a path or pick up pieces later. Until then, enjoy the wonder and the rainbows. After this month, you might just become a storm chaser.

Deb Lund is best known for her rowdy, rollicking dinoadventures. She’s helped many writers forge their way through storms with her card deck, Fiction Magic: Card Tricks & Tips for Writers. Deb is a creativity coach who claims that outsmarting her own fierce inner critic makes her more qualified to lead storm troopers than all her training, teaching, and years of coaching experience. Visit Deb at deblund.com.

Deb is generously giving away three prizes: two 15-minute creativity coaching sessions and one set of Fiction Magic cards.
Leave ONE COMMENT below to enter. You are eligible to win if you are a registered Storystorm participant and you have commented once on this blog post. Prizes will be given away at the conclusion of the event.
Good luck!
***STORYSTORM REGISTRATION IS CLOSED. You can still join in the challenge by reading the daily posts and jotting down ideas, but you will not be eligible to win STORYSTORM prizes.***

Oh, Toto, I have a feeling we’re not in Kansas anymore…
That’s right, Picture Book Idea Month has been blown away by STORYSTORM! Need to know why? Check here.
STORYSTORM is a month of brainstorming new story ideas. This event is open to any writer seeking inspiration, support and community.
How does STORYSTORM work? It’s simple…
- Register here by signing your name ONCE in the comments below. Teachers participating with a class can register under the teacher’s name.
- Registering makes you eligible for prizes.
- Visit this blog daily (taralazar.com) for inspirational essays by guest bloggers—professional authors, illustrators and experts in creativity.
- Instead of visiting the blog directly, you can receive the daily posts via email by clicking the “Follow Tara’s Blog” button in the left column—look under my photo for it.
- After you have read the daily inspiration, jot down a daily story idea in a journal, computer, anywhere you like to write. Some days you might have no ideas, but some days you might have five or more.
- At the end of the month, if you have at least 30 ideas, sign the STORYSTORM pledge and qualify for prizes.
- Prizes include professional consults, signed books, original art, writerly gadgets and gizmos.
Remember, do not share your ideas publicly. They are YOURS. No need to prove that you have them at the end of the month. The pledge you will sign is on the honor system.
Are you in? Awesome. Pick up your Official Participant badge below and affix it to any social media account you wish. (Right click to save to your computer, then upload it anywhere.)

May I suggest a STORYSTORM journal to keep those ideas safe?
Go to the CafePress STORYSTORM Store here: cafepress.com/storystorm.
All proceeds ($3 per sale—only if you use our URL) will be donated to Reading is Fundamental (RIF), to help put books into the hands of underprivileged children. Please remember to enter the store via cafepress.com/storystorm. If you search CafePress instead, we do not receive the funds.
Other merchandise will go on sale once the event begins, but you can order your journal now.
The final piece? Join the STORYSTORM Facebook discussion group. You need friends for the journey!

The group is completely optional, but it remains a year-round source of writing information and support, mostly focused on picture books, I admit, because that is where this all began.
Registration will remain open through JANUARY 7TH.
What are you waiting for? Register and go celebrate! I’ll see you back here on New Year’s Day.


Many thanks to S.britt for the logo design and Troy Cummings for the banners and badges.
Sorry for the delay. I’ll have Alex Trebek entertain you while you wait…

Well, that was certainly interesting, Alex. Umm, thanks.
(P.S. This kid did it better.)

In the meantime, need to know why PiBoIdMo became STORYSTORM? Check it.
Here it is, the moment you’ve been waiting for…

SANTA SLAM DUNK!
OK, maybe not what you were expecting. A little holiday humor. Let’s move on…
Those of you who participate in Picture Book Idea Month already know I moved the annual writing challenge to January instead of November. And you also know I changed the name. The new, much-easier-to-pronounce moniker is…

Did that just blow your mind?

I hope so!
The new logo was designed by talented illustrator S.britt (of NORMAL NORMAN fame).
Now, I hear you asking some questions.
WHY THE NAME CHANGE?
The original challenge—to create 30 picture book concepts in 30 days—was named “Picture Book Idea Month” or “PiBoIdMo” for short. Everyone pronounced the awkward acronym a different way. And if you managed to say it, it didn’t make sense to others.
“STORYSTORM” is a portmanteau of story and brainstorm that is more immediately understood.
The new name signals a broader scope—any type of writer interested in being inspired in January can now join the challenge. Novelists, short story writers, non-fiction authors and even teachers and their students are welcomed. Any writer, anyone who wants to brainstorm for a month.
The goal is for STORYSTORM participants to jot down 30 story ideas in January. Then everyone will have thirty new shiny ideas to ponder, flesh out and write in 2017.
WHY THE MONTH CHANGE?
PiBoIdMo was originally held in November because it was modeled after NaNoWriMo, which runs at that time. But November is so busy with the start of the holiday season. Starting fresh in January—a new year, new goals—will hopefully prove to be both inspiring and motivating.
IS IT STILL FREE TO PARTICIPATE?
ABSOLUTELY.
WHEN CAN I REGISTER?
After the slam-dunking of presents down the chimney is over. In other words, Boxing Day. In other, other words, December 26th.
Registration will remain open for the entire first week of January. You do not have to register, but doing so makes you eligible to win prizes—agent consultations, books, critiques, and a whole lotta fabulous stuff that even Santa can’t make possible.
So THANK YOU for being patient while I pondered these changes. More announcements soon—like the guest-blogger line-up!
But in the meantime, join our STORYSTORM Facebook group which is active year-round for friendly support and discussion.


Once again it’s time for Santa to load up his sleigh—and good little writers everywhere will be hoping to discover inspiration in their stockings. These are the lovely trinkets, thingamabobs and tasty tidbits I’ve found that may tickle the fancy of that children’s writer you know (wink, wink, that’s you). I’ve also asked kidlit friends to suggest gifts. Plus, please feel free to leave a comment with your own holiday picks. Also remember there are many more selections on my Things Writers Like Pinterest board.
Of course, I wish publishing contracts for you all!
You get a book, YOU get a book, YOU ALL GET A BOOK!!!
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BUILD-ON-BRICK MUG
selected by Tara

Every writer needs a good cuppa while they’re compiling their next masterpiece. A morning chai allows me to think through what I want to accomplish for the day. Taking time to stop and ponder before committing pen to paper is always a good idea. I confess to playing a daily game or puzzle in the AM to get the gears moving. So I find this playful mug serves a dual purpose—delivering a dose of caffeine while also jump-starting the creative cogwheels.
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TYPEWRITER DESK ACCESSORIES
selected by Tara

I admit it, I’m a sucker for anything TYPEWRITER. Not wanting to leave a mug ring on the pristine, polished surface of my new desk, or on a new manuscript, this coaster set seemed like a perfect solution.
I’ll take a pair of these bookends, too. Yes, I am running the risk of overdosing on Underwoods.
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S’WELL BOTTLE
VEGAN ENGLISH TOFFEE
PILOT METROPOLITAN FOUNTAIN PEN
selected by the indecisive Deborah Underwood, author


Available via Teavana, Chocolate Inspirations, and Goulet Pens
Speaking of Underwoods, Deborah is one kidlit author you could never overdose on.
Deborah says, “I have many loves, so this was a tough decision. Should I recommend the beautiful S’well bottle that keeps my coffee hot? Or the vegan English toffee from Chocolate Inspirations (arguably the best candy in the world)? Heaven knows writers need both coffee and chocolate to fuel our work and drown our rejection sorrows.
But no—Tara said only one item. (Ha! See what I did there?) So, because writing comes first, my pick is the Pilot Metropolitan Fountain Pen, medium nib, in black. It’s reasonably priced, it has a pleasing weight in the hand, and it makes me feel like I’ve stepped back in time to a slower-paced, more civil world. Go forth and create, elegantly!”
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FATBOY BEANBAG PILLOW
selected by Tara

When you need some R&R–rest and reading–the Fatboy provides a comfortable respite. This is not Greg Brady’s beanbag chair. Made in a variety of sizes, colors and nearly indestructible, washable materials, the Fatboy will shape up to be your favorite reading nook.
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ECHO SMARTPEN
selected by Tara

This blog began when I decided to post my NJ-SCBWI notes online. I still take copious notes at every conference and writing event, and the Echo Smartpen is on my please-please-oh-please list because it records what you hear…and what you write…in-sync. So that doodle doohickey you cannot recognize? You will hear WHEN you scribbled it and it will make sense again. You could also talk to yourself while writing, as if you needed another reason for people to think you’re odd.
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ICEY DESIGNS JOURNALS, PENCILS, PINS
selected by Marcie Colleen, author & educational consultant

Marcie says, “It never fails, as soon as I proclaim to the heavens, *I do not need another journal,* along comes an Etsy shop like Icey Designs and I am hornswaggled. This shop is chockfull of amazing writerly gifts, including inspirational pocket journals and notepads reminding those who need it “To Thine Own Self Be True” and “Breathe.” While you are there, you have to check out the craft-inspired pencils–my favorite is the “Let the Madness Flow” pencil. I know I can relate to that! There are also adorable enamel pins. What Harry Potter fan wouldn’t want to wear “Mischief Managed” on their lapel? Bottomline, I can’t pick just one item from this fabulous store from designer and author, Hafsah Faizal. You can bet that when the business of writing gets me down I’m heading to Icey Designs for a little retail therapy and a reminder to “Live Wondrously” as their motto says.”

Tara says, woozy with whimsy, “The enamel pins!!!”
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JANSJO USB LED LAMP
selected by Tara
I know I am partial to kitsch, so here’s something for the more pragmatic writer—a (an???) USB LED lamp. With the darker afternoons of winter, I need the extra light, especially when I am Skyping with a classroom. They can now see me and my jammies du jour. This smart and inexpensive little lamp stays in position and lights up the keyboard as well as your own fingertips do.
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DREW THE PENCIL LAMP
selected by Tara

See, I’m right back to kitsch. I adore this adorable lamp. Even the cord is a design feature–wind it any which way for an extra curlicue of quirk.
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WRITING CRAFT BOOKS
selected by Erin Murphy, literary agent

Available wherever fine books are sold
Erin says, “My gift suggestion is (huge surprise) books! Every writer needs more books, and a gift certificate to a local indie is even better, so the writer can choose the books him or herself. But if you really want something with some heft for them to unwrap, you can’t go wrong with inspiration in the form of two outstanding books about craft and the writing life from two of the best editors in the children’s book business: Cheryl Klein’s THE MAGIC WORDS: WRITING GREAT BOOKS FOR CHILDREN AND YOUNG ADULTS and Kendra Levin’s THE HERO IS YOU: SHARPEN YOUR FOCUS, CONQUER YOUR DEMONS, AND BECOME THE WRITER YOU WERE MEANT TO BE.”
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ROCK PAPER JOURNAL
selected by Tara

Available via Heart Stone Paper
At this spring’s NE-SCBWI conference, keynote speaker and NY Times bestselling author Wendy Mass confessed she likes to write in the bath. Knowing that could prove disastrous (and soggy) for a normal notebook, she told us she uses water-resistant, tear-resistant paper made from ROCKS. And then she gave everyone in attendance a rock paper journal. I was especially pleased because armed with my new notebook, I can now play Rock-Paper-Scissors FTW!
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MINI LIBRARY SCENTED TEA LIGHTS
selected by Tara

If you’re an avid writer, chances are you are a voracious reader. Your nose is always in a good book. Continue to take care of that nose with this set of ten scented tea lights inspired by classic novels.
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SISTER FOX’S FIELD GUIDE TO THE WRITING LIFE
BOOK SCARF
BANANAGRAMS
selected by Heidi Stemple & Jane Yolen, authors


Available via Heidi Stemple, Storiarts and Serious Puzzles
Heidi says, “SISTER FOX’S GUIDE TO THE WRITING LIFE by Jane Yolen is a collection of poems about writing. Some funny, some poignant, all a call to get your BIC (butt in chair) and get writing. It’s not easy to get (as it is published in the UK) but, I have a supply to sell from our office ($20 includes shipping and autograph—be sure to include a name; this offer is limited). Also, book scarves (or, honestly, anything by Storiarts) made with the text of some of your favorite books, are soft, well made, and wearable. But, more importantly, they are real conversation starters. I have 3 (plus the writing gloves). I am partial to, of course, Alice in Wonderland. Don’t just buy this scarf, though…search through their site. You will NOT be sorry.
Jane says, “When we’re both working, and one of us want a break, we’ll find the other and ask ‘Banangrams?’ We play almost every day.”
(Bonus: Tara found a jumbo outdoor edition of the popular game.)
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ANIMAL CARD HOLDER
selected by Tara

When I return home from an SCBWI conference, I love poring over the creative postcards and business cards of writers and illustrators. There are ones I want to keep in view because I love the artist’s style or I want to swap a manuscript with another author. This clever desk accessory is very practical…and comes in a variety of animal styles and colors. This one makes me want to write an albino hedgehog book.
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WHEN IN DOUBT TEE
selected by Tara

Available via The Library Store
I always follow this advice. I bet you do, too.
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ROALD DAHL POSTCARDS
selected by Tara

Available via The Literary Gift Company
What a wangdoodle of a good idea. I bet a writing friend would love to receive this entire box…or even one sincere missive via post. Texting is so last week. Dahl is FOREVER.
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WRITER AT WORK SIGN
selected by Tara

Available via GraphicsMore
Ah, if only we could give our favorite writer the gift of time.
Until that time, let’s continue to give them space. (Otherwise known as “the space-time continuum”?)
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WRITER’S TEARS WHISKEY
selected by Tara

Available via Celtic Whiskey Shop
Alas, if your favorite writer received another rejection, missed that deadline, or went out of print, this would be the perfect gift. Just remember—drink responsibly, folks.
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Happy Holidays!
For more writerly nonsense and giftsense, check out my Things Writers Like Pinterest board!

by Dev Petty
My first book, I DON’T WANT TO BE A FROG, came out last February and it’s been a wild ride this year publicizing and reading my book across the San Francisco Bay area which I call home. It’s kind of been the year when I went from “person who wrote and sold a book” to “writer,” if only because I now actually say “Writer!” when people ask what I do instead of coughing and pretending I didn’t hear the question like before.

My journey from Visual Effects artist, to mom, to writer was fast. I didn’t have a ton of time to consider what being a writer would mean or what it would feel like to read my book to a room full of eager faces. I’ve visited many schools, dozens of bookstores, a few libraries, workshops and panels too. I had a lot to learn, if only about engaging with kids, which even though I’m a parent, I needed some work on. What was surprising, and exciting, was how much I learned about writing FOR kids through the process of reading TO kids. It turns out, if you do the same sort of spiel and read the same book enough times, you start to notice some things and, like so many other experiences, those things inform the act of writing picture books…who knew?! So here are a few WRITING lessons garnered from READING.
Kids are power-hungry little critters. What do I mean? It means they like to have the information, fill in the gaps, answer the questions, even guess the question all before you, another kid or another adult gets a word out. Every time I read a certain page of I DON’T WANT TO BE A FROG, I get to the part where I say “Because you are a….”
and the kids all shout out FROG!
Which is infinitely more fun that me saying “frog” to them in my not-that-fun voice. Time after time, I realize that when given a chance to extrapolate and interpolate they’ll do it. What does this mean for writing? It means you can leave a little space. Kids can draw conclusions and they’ll feel good for doing so. It also means you can play with that phenomenon. It’s a fun technique to send ’em down one road and get them thinking they know the answer and then turn the page and it’s something else entirely…it’s kind of a safe way to be wrong about something.

Kids are smart. They OFTEN ask me about publishing, how a picture book is put together, how and where I write, etc. Unlike young Dev who spent a lot of time drawing some sort of hybrid human/hotdog people, these kids are sophisticated and curious and savvy. Spend an afternoon with a bunch of second graders and you’ll be jotting down words to look up when ou get home. I talk to them about paste downs, collaboration in a digital world, and revision. This ought to remind us writers to not dumb things down- it may take more than one read, but they’ll get it…and then they’ll teach you.

Dev’s required reading shoes
Kids are also weird and they appreciate weird. I’ve written about this before, but many, many readings have reminded me of the truth of this statement. The best readings I have are the ones where I am revealing of my own oddities, shortcomings and foibles. It may get back to the power-hungry nature of the little guys, but they do love to feel that you’re on equal footing, that the writer is goofball, kid-like participant in the process and not button-up preacher sitting in the adult-sized chair above. What does it mean for writing? It means I’ve learned the joy of letting go a little and using a big brush to write strong, strange things and hope that kids, if not adults, will get it. Or at least enjoy it.
Kids like pictures. Well, duh Dev—of course kids like pictures…they draw them ALL THE TIME…on paper! But seriously, I found when I incorporate images into my reading, even a simple 20 minute reading, they are much more involved and attentive. Examples: I used to just say Mike Boldt illustrated the book…but then I put a funny picture of Mike in a big flowery frame and started bringing it along…they love it. I bring the alternate language versions of my book and pass them around. I draw a little. It’s pretty obvious what this means for writing—it means, think about the pictures! It means letting the pictures do a lot of the work for you, it means present, don’t preach.
So in this year, I’ve sure learned a lot. I’ve come a long way since my first reading when my hands wouldn’t stop shaking and I had notes written on a scrap of paper so I’d know what to say. My writing has changed because of all these kids, parents, librarians and teachers who’ve welcomed into their rooms. In fact, these days when I’m writing a new story, I IMAGINE myself reading it to a room full of kids and I imagine the page turns and pauses and laugh lines, the open space for them to guess and wonder, and the possible reactions to things. Of course, in my head, the kids are all wearing overalls and red converse and yellow rain slickers and have rosy cheeks and bacteria-free hands and speak a little french and go fishing and think I’m terribly cool, like spy cool and that they might want to be like me some day. I digress…
Finally, in case you’re a new author and in the market for a few tips you may not have considered—here now a few Reading Your Picture Book Lessons I’ll offer for free:
- Don’t swear. Seems obvious, right? Harder for some of us than others.
- If you take questions, always ask the kid’s name before he/she talks.
- Bring along a little giveaway, not all kids can afford your book and you’ll feel good if you send em home with something.
- Show up early.
- Send a thank you note to the teacher, book store manager or librarian after.
- Connect with the parents and teachers, let them ask questions too
- .If you make a joke about something like eating bugs, be ready for the possibility that one of the kids in your audience has, and often does eat bugs as part of their culture and then be prepared to feel really, really awkward.
- Seriously, don’t swear.
- When signing books, bring scratch paper to write the names down before you pen them in your book. The kid might say “My name is Max” and that might have an umlaut and a couple h’s these days.
- Finally, remember what the whole point of this writing for kids thing is. It’s to delight, inspire, amuse…kids. I’m just the hired help–another reminder this is the best job on Earth.
Thanks, Dev. These are great tips. (And I second that umlaut warning. Also, don’t say another name while you are writing a name, otherwise a book for Marcie will wind up being a book for Autumn. True story.)
You can win a copy of Dev’s newest book, I DON’T WANT TO BE BIG. Just leave a comment below–include a reading aloud tip if you have one. A winner will be randomly selected in a couple weeks. US addresses only, please. GOOD LUCK!
Dev Petty is the author of I DON’T WANT TO BE A FROG, I DON’T WANT TO BE BIG, and CLAYMATES (L,B & Co. ’17). She is a former visual effects artist who loves writing picture books because they’re like tiny, paper movies. Dev is a Berkeley native, devout Californian, and she’s super good at word jumbles. She’s represented by Jen Rofé of ABLA. Visit her at DevPetty.com.
November—typically this month I’m a blogging fool, organizing Picture Book Idea Month posts, participants and prizes. But PiBoIdMo has been moved to January, a new year, a fresh start. The new news about the annual writing challenge is that I’m working hard on the new name and logo, which I will reveal shortly, along with the changes in scope. So the news is that there is no news? Yeah, sorry ’bout that. I feel badly, so let me cheer you up with Snoopy, who always makes me feel better. (Plus, added bonus: BUNNIES!!!)

And some of you will feel even better, because I am playing Oprah again today with my favorite things: giveaways. I did not realize it had been months since I announced prize winners, so I have a bunch here. Congratulations to all and be on the lookout for an email from me.
NADIA: THE GIRL WHO COULDN’T SIT STILL Winner
Carol Gordon Ekster
MY BIG TREE Winner
Shuko
MONSTERS GO NIGHT-NIGHT Winner
Danielle Hammelef
LILLA’S SUNFLOWERS Winner
Bethany Johnson
SUPER HAPPY PARTY BEARS Winner
Marlaina Gray
MONSTER TRUCKS Winner
Diana Owen
BRUNHILDA’S BACKWARDS DAY Winner
Melissa Stoller
MARIA GIANFERRARI Winners
Query Pass: Genevieve Petrillo
PB Critique: Mary Jo Wagner
Book: Kelly Conroy
There are still open giveaways, so give the blog a scroll. Plus I’ll have another one next week. Boy, with all the blogging lately, it sure does feel like November…doesn’t it, Snoopy?

by Ruth Spiro
I’ve spent the past few weeks in a flurry of activity, celebrating the release of my new science-themed board books, illustrated by Irene Chan. BABY LOVES AEROSPACE ENGINEERING! and BABY LOVES QUARKS! are the first two titles in the Baby Loves Science series, published by Charlesbridge. Next year they’ll be joined by two siblings, BABY LOVES THERMODYNAMICS! and BABY LOVES QUANTUM PHYSICS!

When my first picture book, LESTER FIZZ, BUBBLE GUM ARTIST, was published in 2008, my marketing plan included the tried-and-true signings, mailings and school visits. But back then, we authors had to promote our books the old-fashioned way: Barefoot, walking uphill, in the snow.
At least that’s how it seems, looking at it in the rearview mirror.
Take a minute to consider how you’d get the word out about your new book and connect with potential readers without social media.
For me, this second time around is a whole new world.

LESTER FIZZ came out in August of 2008, and I scheduled most of my launch events for September. I ordered postcards with the book cover on one side and details like the ISBN and a few blurbs on the other. I used the postcards as event invitations by printing labels with the date, time and location, affixing them to the postcards and then addressing them by hand. This required more work, but it allowed me to order a larger quantity of generic postcards I could use for multiple purposes, such as leave-behinds at conferences.
At the last minute, I decided to spring for the 5 x 7 size, which I thought would have greater visibility. Unfortunately, when I sent my first mailing I neglected to consider two important details. First, I used regular postcard stamps, not realizing the larger size required extra postage. This problem was compounded by the fact that when I designed the postcards, it hadn’t occurred to me to include a return address.
I’m not sure where those postcards ended up, but it wasn’t in my friends’ and family’s mailboxes. Ordering a larger quantity turned out to be my only smart move, because once I learned that 90% of the postcards were never delivered, I had to re-do the entire mailing. (The others arrived at their destinations postage due!)
Later that month when my schedule slowed down, I joined Facebook. Not many people I knew were using it, as it wasn’t yet a “thing” among people my age. Still, I’d been hearing about it more and more so I decided to check it out. I had fun connecting with high school friends and former colleagues, and began posting status updates. I still had two more book signings coming up in October, so I posted the details.
Surprisingly, people I hadn’t seen in years showed up, some with friends, babies, nieces and nephews in tow. Truth be told, these folks weren’t on my invitation list and would never have known about the events if I hadn’t shared them on Facebook.
Eight years later, Facebook has become an invaluable resource. It enables authors and illustrators to leverage our social networks by publicizing events, sharing links to blog posts and reviews, and connecting with fans and potential readers. Best of all, rather than blowing my promotion budget on invitations and stamps, I purchased important stuff like rocket ship cookies, airplane tattoos and astronaut ice cream!

I recall exactly how I met Tara-–on Twitter!
I had a Google Alert set for my book title (another helpful resource) and discovered her tweet:

We began following each other, I found Tara’s blog, and made a friend with similar interests halfway across the country. (Tara’s note: I love quirky LESTER FIZZ.)
In 2008 I knew very few people who were active on Twitter. The old joke was that people used it to announce what they’d eaten for breakfast. Back then, I think Twitter was still figuring out what it wanted to be when it grew up.
Ah, but Twitter is home of the hashtag.
For those still unfamiliar, and I personally know more than a few, I’ll briefly explain. Adding a “#” to the beginning of a word or phrase makes it visible to all of the 313 million active users around the world who are searching for that word or phrase. #Authors, #illustrators, #booksellers, #librarians, #bloggers, #editors, #agents and others in the #kidlit and #SCBWI community, including those interested in #picturebooks, #graphicnovels, #reading, and #literacy use hashtags to connect and see what others are discussing. Get the picture?
(People use hashtags on Facebook and Instagram too, but it all began on Twitter.)
You can share ideas and #chat with like-minded people around the world without leaving your own comfy couch. Through the years, I’ve used Twitter to “meet” hundreds of educators, librarians and booksellers. I’ve received invitations to speak at conferences, set up Skype visits with classrooms in India, Turkey and Mexico, and kept abreast of topics trending in children’s literature. When used the right way, the power of Twitter is stunning.
So, while I may have missed the boat with #bubblegum, now I can easily find people who are interested in #boardbooks, #STEM, #quarks and #aerospace. See? It’s addictive!
But wait, there’s more…

Booksellers, librarians and parents often post photos of new or favorite books, and some popular Instagram accounts have tens of thousands of followers (or more!) How cute is this photo of a little reader?


One word: Educators! If you have Educator Guides, crafts or activities to go along with your books, create a Pinterest board and pin them there. I pinned mine for Lester Fizz five years after it was published, and they’re still being “favorited” and “repinned.”
Baby Steps
In my opinion, Facebook and Twitter are the two heavy hitters. They’ve given me the biggest return on my investment of time and effort without costing a penny. But as I made a list of all the tools that didn’t exist (or weren’t as popular) only six or eight years ago, I realized just how far we’ve come. There are some resources I haven’t mentioned (LinkedIn, SnapChat, Tumblr) simply because I haven’t found them quite as useful as the others.
Keep in mind that while these social media platforms can be used for promotion, they’re also spaces for creating community. I’ve found that the most rewarding experiences come from authentic interactions, resulting in relationships that grow over time. The best part is that once you’re an active member of a community, you don’t have to promote yourself as much because others will help do it for you. Of course, this works both ways. It’s a joy to celebrate contracts and “book birthdays” of those in your community, especially when you’ve followed each other through all the ups and downs of the journey.
Thank you, Ruth, for showing us how book marketing has changed dramatically in just a few years. I personally do not know what I would do without social media because, as you know, I like to stay home in my jammies.
Ruth is giving away a signed, two-book set of BABY LOVES SCIENCE to a random commenter. How do you use all the tools we have today to spread the word about your work?
A winner will be selected soon. (I have stopped saying a particular date because I never get to it in time. Yes, I have lots of things I have to pick winners for…I PROMISE SOON.)
Ruth Spiro is a children’s book author and freelance writer. Her Baby Loves Science board book series, published by Charlesbridge, includes Baby Loves Aerospace Engineering! and Baby Loves Quarks!. The next two titles, Baby Loves Thermodynamics! and Baby Loves Quantum Physics! will be published in 2017. Also forthcoming from Dial is a new picture book series, Made by Maxine, which sold at auction in a 3-book deal. The first book is scheduled for 2018.
Ruth’s debut picture book, Lester Fizz, Bubble-Gum Artist won awards from Writer’s Digest and Willamette Writers, and was a Bank Street College of Education Best Book of the Year. Her articles and stories have appeared in FamilyFun, CHILD, and The Writer, and also in popular anthologies, notably The Right Words at the Right Time (Vol. II), edited by Marlo Thomas, and several Chicken Soup for the Soul titles. She lives in suburban Chicago.
Website: RuthSpiro.com
Twitter: @ruthspiro
Instagram: @ruthspiro
Facebook: facebook.com/RuthSpiro.Author/

Image via midwestjournalpress.com
When I first thought of the title of this blog post, it was to be about all the books I have received from publishers the last few months—all the books I did not have time to properly write about, but I still wanted to acknowledge.
Then, after this week’s events, another meaning struck me.
Nathan Bransford already said it: Now we write.
There are stories inside you which will help ease the terrible confusion of the moment. Stories widen our world view, they introduce us to the struggles and triumphs of others, they increase our empathy and understanding. They lighten our hearts. They open our minds. We cannot see those stories now, deep within you. You have an obligation to summon them forth.
But I want to further the discussion. There are other things we can do besides read and write.
Volunteer for a cause in which you believe deeply. Volunteer for a cause that you want to know more about. Step up. Be a role model, a pillar of your community. Start small and aim big. Encourage others. Instill hope and stand for something good and decent in this world. There is no greater call to service than right now, however you feel about this week’s outcome.
We can all make a difference.
(Recommended for kids: BE A CHANGEMAKER by Laurie Ann Thompson.)





Speaking of the San Francisco architecture, when I was visiting the city years ago, I was fascinated to learn that there are “color consultants” who help people choose the hues for their Victorian houses—the shingles, the shutters, the trim—every little swirling detail. Likewise, your new book is a feast for the eyes—so colorful and detailed. How would you describe your unique style—and how did it evolve?










Elisa’s publisher is giving away a copy of the book—just leave a comment to enter. One comment per person, US addresses only please. You have until December 13 to enter so the winner can get their book in time for the holidays. GOOD LUCK!
















