by Deb Lund
I’ve been restless lately. Uncertain. Wondering what to work on next, but not taking action. Growing up in northern Minnesota, the outward version of that was an approaching storm—a blizzard, a tornado, torrential rains… It starts out in stillness and quickly gets dark.

There’s something in the air that you can’t quite identify, and then it whooshes in…
Energy builds. Everything whirls around you. There’s nothing to hang on to. It all feels impossible and there’s nothing you can do about it—except face it. Be brave! Lean into the wind! You got this!
Creativity needs chaos. It needs a storm. Once in a while we need to be shaken out of our pitiful patterns and hideous habits. You know what I mean. Those crazy excuses—I’m too old/young/busy/whatever. Or… just another game of Solitaire, or another snack. Yeah! That’s what I need!

When the storm hits, don’t hide out, and don’t run away. What matters to you? What’s your big dream? What would give your life more meaning? Claim it! Step into the eye of the storm.
Snatch the ideas flying by. Add more snatches to them. Don’t look for pieces that fit—go for curiosity, not judgment. Just grab them. Own the storm!

Are you wondering what you’re getting yourself into? Feeling lost? Unprepared? Me, too! When it comes to creativity, if you don’t know what you’re doing—you’re on the right path!
Still feeling anxious? What do you say to yourself? Here are some of mine…
- “Who do you think you are?”
- “It was only a fluke that you ever got published.”
- “Someday they’ll figure out you can’t write.”
Change those conversations! We all run around scared that someone else is going to find out we don’t really know what we’re doing. We’re afraid we’ll die in the storm.
Take back that talk, and talk back!
It’s hard work finding your way through torrential rains, hail, sleet, or snow. The wind might mangle your umbrella. You might slip on the ice. You might end up in your own version of Oz. Do it anyway.

I grew up with stories of farmers tying ropes between their homes and barns so they could take care of their cattle during blizzards. We have no worries there. Tara is our tether, and she’s tenacious! You may feel lost now and then, but the rope is always within reach. Come back and read this post when your doubts drift up around your ears. I promise you can do this!
When a storm approaches, you get ready. You gather up all you need. You make a plan.
Here’s a short list to help you get started:
- Piggyback on elements of your favorite stories.
- Glance through book titles on bookstore and library shelves.
- Start with first sentences from books you haven’t read.
- Drag out past idea lists or folders to mix and match
- Look at photos—your own, social media, online image searches.
- Mine your memories.
- Think emotions: Sad, angry, hurt, frustrated, relieved, determined, etc.
- Search magazines, newspapers, and online resources for interesting stories.
- Observe kids in libraries, stores, parks, schools, or your own at home.
- Think “firsts”—teeth, steps, birthdays, school, friend, kiss, etc.
- Identify epiphanies and turning points.
- Ask kids, parents, teachers, librarians, friends, family—anyone!
I’m sure our amazing Storystorm line-up will cover some of these in detail and more. Still feeling anxious? Change your default reaction to calm. Tough order, I know. But it’s possible.

As tornadoes touched down around us on Minnesota summer days, neighbors without basements would run to our house and gather in ours. My mom would ask me to play the piano while we waited out the storm.

Playing through a storm is a pretty good analogy of the creative process.
Here’s how you do it…
Ignore the dangers around you. Stay focused, deny the distractions, and entertain yourself until the wind dies down enough to step out into the new landscape before you. And when you do, stay curious. If you label the storm a disaster, you’re not free to experiment and explore.
Keep an open mind as you assess the possibilities. You can shovel out a path or pick up pieces later. Until then, enjoy the wonder and the rainbows. After this month, you might just become a storm chaser.

Deb Lund is best known for her rowdy, rollicking dinoadventures. She’s helped many writers forge their way through storms with her card deck, Fiction Magic: Card Tricks & Tips for Writers. Deb is a creativity coach who claims that outsmarting her own fierce inner critic makes her more qualified to lead storm troopers than all her training, teaching, and years of coaching experience. Visit Deb at deblund.com.

Deb is generously giving away three prizes: two 15-minute creativity coaching sessions and one set of Fiction Magic cards.
Leave ONE COMMENT below to enter. You are eligible to win if you are a registered Storystorm participant and you have commented once on this blog post. Prizes will be given away at the conclusion of the event.
Good luck!















Speaking of the San Francisco architecture, when I was visiting the city years ago, I was fascinated to learn that there are “color consultants” who help people choose the hues for their Victorian houses—the shingles, the shutters, the trim—every little swirling detail. Likewise, your new book is a feast for the eyes—so colorful and detailed. How would you describe your unique style—and how did it evolve?










Elisa’s publisher is giving away a copy of the book—just leave a comment to enter. One comment per person, US addresses only please. You have until December 13 to enter so the winner can get their book in time for the holidays. GOOD LUCK!


























Kids like pictures. Well, duh Dev—of course kids like pictures…they draw them ALL THE TIME…on paper! But seriously, I found when I incorporate images into my reading, even a simple 20 minute reading, they are much more involved and attentive. Examples: I used to just say Mike Boldt illustrated the book…but then I put a funny picture of Mike in a big flowery frame and started bringing it along…they love it. I bring the alternate language versions of my book and pass them around. I draw a little. It’s pretty obvious what this means for writing—it means, think about the pictures! It means letting the pictures do a lot of the work for you, it means present, don’t preach.
Dev Petty is the author of I DON’T WANT TO BE A FROG, I DON’T WANT TO BE BIG, and CLAYMATES (L,B & Co. ’17). She is a former visual effects artist who loves writing picture books because they’re like tiny, paper movies. Dev is a Berkeley native, devout Californian, and she’s super good at word jumbles. She’s represented by Jen Rofé of ABLA. Visit her at 


When my first picture book, 
I’m not sure where those postcards ended up, but it wasn’t in my friends’ and family’s mailboxes. Ordering a larger quantity turned out to be my only smart move, because once I learned that 90% of the postcards were never delivered, I had to re-do the entire mailing. (The others arrived at their destinations postage due!)




Ruth Spiro is a children’s book author and freelance writer. Her Baby Loves Science board book series, published by Charlesbridge, includes Baby Loves Aerospace Engineering! and Baby Loves Quarks!. The next two titles, Baby Loves Thermodynamics! and Baby Loves Quantum Physics! will be published in 2017. Also forthcoming from Dial is a new picture book series, Made by Maxine, which sold at auction in a 3-book deal. The first book is scheduled for 2018.
(Recommended for kids: 













