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You may be wondering–what ever happened to Tara? It’s been almost a month since she blogged. (Or you may not. You may be relieved your inbox has been devoid of my blivel. I made that word up, in case you’re wondering. A portmanteau of blog and drivel.)
Well, I’ve been traveling! I’ve actually changed out of my pajamas several times in the last few weeks!
Not so pristine whiteboard.
At the end of March I drove down to MD/DE/WV SCBWI’s Annual Conference to present my workshop “From Concept to Dummy for Picture Book Writers”. About 70 writers attended–it was a full house in our little room. The attendees got a taste of my imbalance. Yes, my mental imbalance, but also my MS imbalance. Luckily I didn’t topple the whiteboard. I did, however, have one sinking moment when I thought I used a permanent Sharpie on the pristine white surface. It reminded me of NJ-SCBWI 2008 when I volunteered to hang signs on the aging plaster of the Princeton Theological Seminary, only to take chunks of wall with me when I removed the signs. Be forewarned, I cause mayhem and destruction at SCBWI events.
I think many will agree that the best part of the workshop was when we read the beginnings of successful picture books to discern the WHO, WHAT, WHERE, and WHEN in each opening line. Incorporating these details makes your reader ask WHY and eagerly turn the page to find out.
Many new writers mistakenly begin stories with, “My name is Jamie and I’m six years old.” This tells a reader nothing about the story to come. And more importantly, an editor who reads this plain first line will most likely stop there. YIKES. Not what you want. You have to break out of that slush pile with a line that captures the editor immediately.
After reading a dozen picture book openings, with me screaming WHY? WHHHHHYYYYY? and bending over in feigned painful anticipation, shaking my fists at the sky, I challenged the participants to rewrite their opening lines. Everyone was quite thrilled to get their own Tara WHHHHHYYYYY? in response to their improved introductions.
Writer Sarah Maynard summarized my workshop with bullet points, to which I’ve added my thoughts from the event:
- You have 30 seconds to grab their attention. MAKE IT GOOD!
Like a resume to obtain a job, you have limited time to make an impression with an agent or editor. They can have hundreds of manuscripts to read each week, so they give each one only a few moments to grab them. Punch that opening, make them want to continue reading.
- “Writing a picture book is 99% staring and 1% writing.”
There is A LOT of thinking involved in writing a picture book. Don’t worry if you’re not actually putting words on paper every day. Think about how to resolve problems in your story. Stare at your manuscript. Your subconscious will most likely be working on a solution and it will pop out while you’re doing mundane chores, like emptying the dishwasher, folding laundry, or taking a shower.
- Learn who YOU are as a WRITER.
A lot of authors, including me, espouse advice that may not work for you. Discover how YOU work best and stick with it. For instance, routine doesn’t jive with me, although it works for a lot of other people. I used to force myself into routine only to get frustrated, losing my creative mojo. Only you know how to thrive in your creative mode. It’s very personal. Don’t take advice that doesn’t serve you well. (It may be useful to note here that I’ve shunned routine my entire life.) - If it’s not apparent by words you’ve written, add an art note.
One attendee told me I was the first person to speak positively about art notes. Yeah, I think they get a bad rap. They’re absolutely ESSENTIAL to use if it’s not apparent what’s happening by your words alone. If the text says your character is smiling but you actually want them to frown, you need an art note to convey that. Of course, you should not use them to direct the entire shabang, but to ensure there are no misunderstandings. Which brings me to the last point…
- Don’t make an agent or editor guess!
I find that some new writers like to surprise the reader on the second or third page of a manuscript. This means the beginning is not entirely clear and the reader must guess what is happening. Well, what if your reader guesses wrong? Then they become hopelessly confused at the reveal and probably discard your manuscript. You don’t want an agent or editor to have to guess what is happening in your tale. Make it CRYSTAL either by the text or the addition of art notes. It can be as simple as “[art: the character is a bear]” to make everyone understand.
I thoroughly enjoyed my time in Maryland—the hospitality of the chapter went above and beyond. We had a lovely faculty dinner at the Craftsman-style log cabin home of former RA Edie Hemingway. Is there anything more writerly than that (I mean, c’mon, HEMINGWAY)? Edie has a charming home with a writing hut tucked into the woods.
Far better than my writing space—my unmade bed!
As I crawl back into my pajamas, I’ll be getting another blog post ready. This time, about my trip to Reading is Fundamental and the donation that my publisher and PiBoIdMo participants made possible, enriching the lives of children with BOOKS!
WRITE ON!
by As an author, I look forward to my next book release the way parents look forward to the birth of their child. After all, the release date is a birthday of sorts—the day my creation is real to everyone, not just me! If you’ve ever known someone expecting twins, the excitement is even higher—though, the fear associated with the event is also heightened.
This year, I’m having the publishing equivalent of quadruplets:
- DUCK, DUCK, MOOSE in January,
- ORANGUTANGLED in February.
- SNORING BEAUTY in March.
- Then, TYRANNOSAURUS WRECKS in April!
Like I said, I’ve got 99 problems, but a book ain’t one.
I get it. To have her problems, you might be thinking. After all, too many things publishing is a far better problem than too few. Or none at all. But there are problems created by my multiple birthing. Here are a few things you might not consider when praying for a year like this:
- The whirlwind of marketing becomes a tornado.
Since January, I’ve done three blog giveaways (the first was a DUCK, DUCK, MOOSE package of a book, a book, and a package of magic erasers, the second was a piece of Aaron Zenz’s original art, and the third is the autographed book we will give away here on this blog) with a fourth one coming up. I’ve done 42 Skype classroom visits—not including the 14 I have scheduled for the TYRANNOSAURUS WRECKS launch. I’ve flown to a conference in California and done a bunch of signings. I’ve revamped my website, I’ve had educator guides created, I’ve read the books so many times I have them memorized. And on the 7th day I rested…except, not really. Remember, all these marketing things are in addition to my regular job of writing, revising, preparing workshops, creating professional development. Oh, and raising all my kids. 
Too much of anything is good for nothing.
As much as we want to see our books in print, publishing is about more than just personal accomplishment—t’s about sales. While my ego might be excited by multiple books out at the same time, the market is another story. Have you ever heard of market saturation? Economic theory says in a given market, only so much growth can be supported. For authors, that means there are only so many new books a consumer will buy at a given time. Having too many books at once can actually reduce the probability that a fan will buy all of them, just because he may not want to buy more than a certain number of books within a short time period. This principle also extends to recognition. It’s highly unlikely that you’d have multiple books nominated for a given award in the same year. So you’ve increased your overcall competition by competing with yourself.- The “what have you done for me lately?” problem.
Let’s face it—people are basically raccoons, distracted by whatever is new and shiny. And if you have a bunch of books come out at once, chances are, that will be followed by a long gap until your next release. But a book only keeps it’s “new car smell” for a finite amount of time. When something else new and shiny comes along, you won’t be able to compete and the raccoons will move on.
So, who still wants to have lots of books published at once? And who doesn’t?
Well, let me tell you a secret—it’s not up to you.
For the most part, publishers work on their schedule. And their concerns aren’t your concerns. So books may come out slowly at regular intervals, or they might appear all at once. As authors, we don’t have much say in this.
So how do you deal with this? How can you turn all these negatives into something positive for you?
I’ve given you the problems, so let me propose some solutions:
- Find your overarching narrative.
Whenever I have a book release, I take the details of its inspiration and craft a storyline that matches to a theme. For example, every night at bedtime in my house, my kids go nuts. My son, especially, when he was younger, he refused to sleep—no naps, no bedtime, no nothing. He was absolutely convinced I was going to do something awesome. This became the backstory for CHICKS RUN WILD, and I’ve introduced the book to hundreds if not thousands of readers by telling this story. With each of your books, you should be creating a narrative as well—but when you have multiple books at once, think of an umbrella narrative that talks about all the books. For example, DUCK, DUCK, MOOSE and ORANGUTANGLED are both about having bad days (though they resolve that issue differently). When I talk about them together, I tell my audience about taking bad days, mistakes, blunders and turning them into inspiration. They’re also both about friendship, and the different ways your friends can help you get through a rough patch. When you have one narrative, that message starts to represent you as a brand instead of the individual products/books. And at the end of the day, you want fans of your brand, not just your book. - Coordinate efforts.
When you start marketing one book, leave yourself openings to market the others. For example, when I was booking release day virtual visits for SNORING BEAUTY and I had too many requests, I offered the folks I couldn’t schedule in March a spot on the TYRANNOSAURUS WRECKS release day. So instead of having to start from scratch for the next release, I’ve got some legwork done already.
Use this principle in your marketing materials, too. Having bookmarks printed? Think about designing something that works for all your new releases. Making postcards? Create a “New for 2014” card instead of individual designs.
Just breathe. As I said before, in the grand scheme of things, having too many things published at once is the better dilemma to have. Because if you’ve got to have 99 problems, at least a book ain’t one.
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Thank you, Sudipta! This is all good to know since I will be having two books released in 2015! Yikes! TWINS! Somebody boil some water!
Do you have any questions or comments for Sudipta? Leave a comment below and you’ll be entered to win a signed copy of one of her 2014 books, YOUR CHOICE! (And a tough choice it is!)
Also be sure to visit Sudipta’s awesomely nerdy blog, Nerdy Chicks Rule.
Today we’re lucky to have Peggy Robbins Janousky visiting to share highlights from SCBWI FL’s Picture Book Intensive. Take it away, Peggy!
I have attended many picture book intensives over the years, but this one topped them all. Participants were treated to an all-star panel that included: agent Deborah Warren of East West Literary, editor Laura Whitaker of Bloomsbury, author and editor Andrea Davis Pinkney and author Toni Buzzeo.
The presentations were practical, but powerful:
- Always bring your “A” game.
- Rhyme is not taboo, but bad rhyme is.
- Picture books are getting shorter and are being targeted for younger audiences.
- Show, don’t tell.
- Hook me and keep me hooked.
- Be passionate about your book and be able to pitch in just a few sentences.
One of the best things that was presented was the HOT list. These are the topics that editors and Barnes and Noble want now:
- Moments of the day
- School stories
- Learning concepts
- Holidays (MLK, Valentine’s Day, 4th of July, St. Patrick’s Day)
- Friends and family
- Biographies
- Character-driven stories
- Original stories that every kid will love
- Interactive picture books
- Finding the new in the old
If you haven’t taken an intensive before, I strongly urge you to consider it. Intensives are exactly that, intense. They give you the opportunity to delve in deeper and they also give you the opportunity to get to know the presenters on a more intimate level. I came away from this intensive with a new sense of purpose and drive. I also came away with a few good friends. All in all, it was money worth spending.
I have to admit, I almost did not attend the Miami conference. I was having a pity party and I wasn’t really up for the company. I had broken my leg in three places. Needless to say, getting around was a wee bit difficult. I was ready to bail. I am glad I didn’t. The first page of my manuscript was read during “first page reads”. Much to my surprise, the panel loved it. One editor wanted to know who wrote it, an agent wanted to read more, and another editor wanted to acquire it. I have to admit, I was in shock. By the end of the weekend, thanks to the help of a good friend, I had signed with that agent. Just one month later… My bio and picture are up on the East West Literary website. The editor that I mentioned is considering three of my manuscripts. And I am still pinching myself.
I will tell you that this was not an overnight success. I have attended many conferences and taken copious notes. I have revised, cut, and revised some more. I have also had moments where I was so rejected that I thought I would never put myself through another critique again. So what’s the moral of the story? Never give up. Never let pity or self-doubt get the upper hand. Believe with all your heart that your day will come. Then get off your butt and get to that conference. Your happily ever after is waiting for you to show up!
Peggy Robbins Janousky uses her offbeat sense of humor to write offbeat picture books. When she is not writing, Peggy uses her time to rescue stray animals. Much to her family’s dismay, she keeps them all.
And thanks to Kristen Fulton for adding this summary of Andrea Pinkney’s workshop: The Write Stuff.
- Writers write every day, whether it be a holiday or vacation.
- Find your “twinkle”—what makes you sparkle around others?
- Establish immediacy—using voice, characterization, mystery and drama.
- Ask yourself, “Why does the reader want to come on this journey and what makes the reader stay on this journey?”
- Writing is fun—and hard work.
- Writing is re-writing at least 10 times.
- Just get started and keep going.
- Read every day, whether it be a holiday or vacation.
Kristen Fulton writes non-fiction picture books and is running an amazing non-fiction picture book retreat with loads of agents, editors, and authors on July 7-12. Check out her website for details!
Let me take you back to the first year of PiBoIdMo—2009. (For those unindoctrinated, that’s Picture Book Idea Month. Wait, can a picture book writer even use a highfalutin word like unindoctrinated? Or highfalutin?)
Well, it’s 2009 and my good friend Corey Rosen Schwartz is having trouble meeting the 30-ideas-in-30-days challenge. She despises her ideas. Corey takes her frustration out on Facebook, where all passive-aggressive complaints go to get their wings. She shares several titles on her idea list which feature the precocious blondie:
- Goldifox and the Three Hares
- Tawnylocks, Goldi’s Little Known Twin
- Goldi-Rocks and The Three Bear Band
She posts these same titles on her blog under the caption “Goldi on the Brain” (a serious affliction for fractured fairytale writers). And you know what? Everyone on Facebook and the blog LOVES the third idea. (Remember the Rule of Threes?) One person, Beth Coulton, even offers to collaborate. They write it together and it gets bought by Putnam in 2010.
And so, a book is born. Isn’t it adorable? Don’t you just wanna pinch its cheeks?
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The concept is clever—the Three Bears form a band but they can’t find a lead singer who can hit the high notes.
They hold Idol-like auditions and the fairytale characters just don’t cut it. Sorry, Little Red, you’re not going to Hollywood. No golden ticket for you.
(I wonder if Papa Bear is supposed to be Simon? But Simon wouldn’t dare don a bandana, right? V-neck tees are much more his style. Maybe Papa is Keith Urban.)
Meanwhile, Goldi wreaks havoc in their studio.
She even drools on their keyboard!
What are the Bears to do? They have to get rid of the golden-haired menace!
Or do they?
Well, you can find out right here. Because I’m giving away a signed copy of GOLDI ROCKS AND THE THREE BEARS to one lucky winner! Just leave a comment below and a winner will be randomly selected in one week. Good luck, music fans!
And congratulations to Corey, Beth and Nate on the release of their new book!
Allow me to be Andy Rooney for a moment.
Imagine me as a white-haired, bulbous, salty old man with a whiny accent.
I know, it’s hard. But just IMAGINE. (By the way, isn’t “bulbous” a marvelous word? I think we, as writers, should seek its descriptive assistance more often. But sorry, I digress. Back to being Andy…)
“Ya ever wonder why so many children’s books feature THREES? Goldilocks and the THREE Bears? The THREE Little Pigs? Snow White and the SEVEN Dwarfs? No wait…I miscounted…I mean The THREE Billy Goat’s Gruff?”
Yes, there’s something downright appealing about the number THREE. (P.S., I’ve returned to being Tara. Thank goodness ’cause those eyebrows are itchy.)
It’s like two is too little. And four is too many. As Goldi would say, three is “just right”. Three is as satisfying as a warm, comfy little bed. (Until the three bears arrive home, that is.)
According to Wikipedia (yes, I’m quoting Wiki), “things that come in threes are inherently funnier, more satisfying, or more effective than other numbers of things. The reader or audience of this form of text is also more likely to consume information if it is written in groups of threes. From slogans (“Go, fight, win!”) to films, many things are structured in threes.”
The rule of threes is all around us. In photography, the “rule of thirds” dictates that the most visually striking elements of a photograph should align with the intersection of theoretical lines which break the image into thirds lengthwise and widthwise. (Geesh, what a clunker of a sentence.) Hence:
In interior decorating, objets d’art are often grouped in threes.
Architecture adheres to this rule as well. Three are more aesthetically pleasing than two or four. Threes help to balance the focal point in a room. Just ask Genevieve.
There’s the “three schema approach” in software engineering. But don’t ask me to explain. That’s the hubby’s forte.
Even religion espouses threes—the Father, the Son and the Holy Ghost.
“Omne trium perfectum” is a Latin phrase which translates to “everything that comes in threes is perfect”. The world seems to think so. You’ll see the “rule of threes” demonstrated everywhere. Hey, I even sneeze three times in a row.
So in picture books, where do we use this rule?
Descriptive groups of three.
“The Monstore” by Tara Lazar & James Burks
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Three images upon a page.
“Boy + Bot” by Ame Dyckman & Dan Yaccarino
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Even three text boxes!
“Children Make Terrible Pets” by Peter Brown
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And the classic three characters.
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But the most important rule of threes in picture books is three attempts to solve a problem. (Prior to the fourth successful attempt.)
These three attempts invest the reader in your hero’s struggles. Solving the problem in one fell swoop? That doesn’t feel genuine, and the reader won’t care about their journey because it’s over before it’s even begun. There’s no time to empathize with your MC. And with two attempts, the main character has not yet collected enough information to help complete his task. But third time’s the charm! (See that?) It’s when he tries again, fails, hits his lowest point, but then realizes just what he needs to rise again. Three attempts build tension and encourage the reader to turn the page–eagerly! Oooh, what happens NEXT?
Crack open your favorite picture book and you’ll notice threes abound. What did you find?
But now, I’m going to tell you about some different numbers…
THE MONSTORE author and PiBoIdMo creator Tara Lazar’s “7 ATE 9”, a pun-packed preschool noir mystery, starring a hard-boiled Private “I” and a mysteriously missing number, to Kevin Lewis at Disney-Hyperion, by Ammi-Joan Paquette at Erin Murphy Literary Agency (World).
Hip, hip, hooray!
(That’s three cheers!)
Hey look, Jerry won a prize in a box of cereal!
Well, he’s going to be mighty jealous of you PiBoIdMo’ers—because your prizes sure beat a Honey Comb tattoo. (Your prizes are BIG, yeah-yeah-yeah. They’re not SMALL, no-no-no.)
It’s time for the final prizes of PiBoIdMo, the ones offered by our guest bloggers during the month of November. There’s artwork, signed books and critiques galore!
How were the winners selected? I used Random.org to pick a number that corresponded with the order in which you commented on each prize post. Then I checked the winner’s name against the list of registered participants and those who signed the Winner’s Pledge. The name had to appear in both places. If the person commented twice on any of those three posts, they were disqualified. Winners were eligible for one prize only. If a name was selected twice, they were removed and another number was picked by Random.org.
All winners will be emailed within the next few days. If you do not receive an email from me, first check your spam folder, then contact me directly.
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OK, so let’s start with the PRIZES YOU DID NOT KNOW ABOUT! These are prizes offered by people who did not guest blog but felt compelled to contribute to the event. Thank you Tamson, Suzanne and Alayne!
First, editor Tamson Weston offered a picture book critique for manuscripts under 1000 words. The winner is:
SUZY LEOPOLD
Next, illustrator Suzanne del Rizzo offered a signed, personalized copy of her picture book SKINK ON THE BRINK. It goes to:
BRENNA FRIESNER
Finally, Alayne Kay Christian offered a picture book critique. The lucky one is:
DARYL GOTTIER
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Now let’s move on to the prizes offered by PiBoIdMo guest bloggers.
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NUGGET & FANG Prize Pack
JANET HALFMANN
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Hand Screenprinted Cards
AMIE VALORE-CAPLAN
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Original ZOE & ROBOT Drawing
COURTENAY SCHURMAN
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Signed Hardcopies of the Following Books:
SANTA KID
SHERRY WALZ
MISS SMITH AND THE INCREDIBLE STORYBOOK
DONNA J. SHEPHERD
MISS SMITH AND THE HAUNTED LIBRARY
TONYA LIPPERT
MISS SMITH READS AGAIN
SUZANNE KAUFMAN
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Signed Hardcopy of BE IN CHARGE (Five Winners)
SUE PODUSKA
JANET SMART
LISA CONNORS
JENNIFER VOIGT KAPLAN
ALEXA KAUFHOLD
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Elizabeth Rose Stanton’s Prize
Signed Hardcopy of HENNY (when released)
RICK STARKEY
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Signed Hardopy of CHICK-O-SAURUS REX and a personalize illustration by Daniel Jennewein
LINDA HOFKE
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Signed Hardcopy of CORA COOKS PANCIT
JULIE GRASSO
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BABY PENGUINS EVERYWHERE Prize Pack
ANN BIRNIE
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Choice of Picture Book with Audio CD
MELINE SCHEIDEL
Picture Book Critique
VIVIAN KIRKFIELD
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Signed Copy of DRAW CRAZY CREATURES (Two Winners)
DAWN MITCHELL
LAURI MEYERS
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Signed copies of THE QUIRKS and ELVIS AND THE UNDERDOGS
STACY GRAY
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Picture Book Critique
SUE HEAVENRICH
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Signed F&G of RABBIT’S SONG
THIS KID ERIK
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8.5 x 11 Print from her Etsy Shop (Two winners)
CAROLYN ROHRBAUGH
SHIELA FULLER
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ROBOT ZOMBIE FRANKENSTEIN! Prize Pack
GRANT JENKINSON
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KAR-BEN Books Prize Pack
COREY ROSEN SCHWARTZ
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Critique of Kidlit Manuscript – 10 Pages
MELANIE ELLSWORTH
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ARNIE THE DOUGHNUT Prize Pack
MARGARET GREANIAS
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Well, that’s all folks! This officially concludes PiBoIdMo 2013. It’s been a blast! Thank you for your enthusiasm throughout the event, in your comments and your participation in the Facebook group. I could not do it without you—and that’s not cliché, that’s TRUTH.
Please remember to contact me should any of your PiBoIdMo ideas win a contest, an agent or a contract. I love highlighting your success stories!
But for now, write on! Be sure to consider some of these other picture book writing challenges offered throughout the year:
- Shannon Abercrombie’s Start The Year off Write 2014
- Meg Miller’s ReViMo 2014
- Julie Hedlund’s 12 x 12 in 2014
- Lora Koehler and Jean Reagan’s Picture Book Marathon 2014
- Paula Yoo’s NaPiBoWriWee 2014
…and, of course, PiBoIdMo 2014! See you next November!
Who shall roll the drums this time?
Sorry, Anna Kendrick canceled last minute and this is all I could get on short notice.
So there’s more prizes to give away…all the Post-PiBo goodies!
Again, winners were selected with the help of Random.org and double checking and blah-di-blah-di-blah-blah. You know the drill by now.
So let’s go…
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TEA PARTY RULES Prize Pack
LORI ALEXANDER
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Signed hardcopy of DEAR SANTASAURUS
CATHY BIGGERSTAFF
Picture book critique
MARY CROCKETT
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Picture book critique
SUZI GUINA
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Signed hardcopy of GOLDI ROCKS AND THE THREE BEARS
ELLEN MOTT
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Weeeeee! Congratulations to the winners! Be on the lookout for an email from me.
That’s all for today, folks. Stay tuned for the rest of the PiBoIdMo prizes!
I’ve already asked Animal for a drum roll twice on this blog, so it’s time to give someone else a chance. Take it away, Mr. Astaire!
What poise! What grace! What shiny white spats!
So here are the prize winners for those goodies given away during Pre-PiBo in late October.
How were these winners selected? Again, I used Random.org to draw numbers which corresponded to the order in which a person commented on the prize post. Then I checked to ensure that the participant had officially registered AND completed the challenge and had only commented once on each of the three posts. If all checked out, they were named the official winner!
All winners will be receiving an email from me today. Please be on the lookout for it. If you don’t receive it, please contact me.
Without further ado…
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Signed hardcopy of NEVER PLAY MUSIC RIGHT NEXT TO THE ZOO
TANIA COLE
Skype visit
JULIANA LEE
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GOLD 12×12 Membership for 2014
JANELLE MIKULAS
Signed hardcopy of A TROOP IS A GROUP OF MONKEYS
CAT JONES
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Picture book critique #1
PAT HAAPANIEMI
Picture book critique #2
YVONNE MES
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Signed hardcopies of ADOPTIVE FATHER and WITHOUT ME?
DEE ALMOND
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Picture book critique
LAURA GEHL
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Signed hardcopy of THE HOUSE THAT SANTA BUILT
SANDY PERLIC
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Congratulations to all the Pre-PiBo winners.
MANY more winners to come so stay tuned!
***UPDATE 12/21/13: I’m thrilled to report that CHALKY has been fully funded! Congratulations to the gentlemen of Little Thunder Co., Jordan Henderson and Kyle Steed.***
Two weeks ago as I was wrapping up PiBoIdMo (and holiday gifts), this little fella arrived in my inbox:
I immediately connected with the illustration—even though I’m allergic to cats. ***AH-CHOO!***
But just look at him! Fluffy and soft, pawing his way into the sunshine for a day of adventure!
Captivated by the texture of the illustration, the color palette, the dapples of light, and the cat’s expressive body language, I wanted to know more.
I learned that his name is Chalky. CHALKY AND THE NEW SPORTS CAR is a picture book venture by Little Thunder Co., a trio of designers from Belfast. Chalky is a character based on a real cat, with illustrations by the talented Jordan Henderson and original typography by Kyle Steed. They’ve got a Kickstarter campaign that ends in FOUR DAYS and they need your help!
So I sat down with Gabriel, Tim and Michael of Little Thunder Co. to talk about the process of creating CHALKY and the behind-the-scenes challenges of launching a Kickstarter project. Mind you, I was sitting in New Jersey while these guys were in Ireland. And they probably weren’t sitting, they’ve been so busy promoting CHALKY! I imagine them floating around like superheroes, as in their photo…
Gabriel Muldoon, Tim Potter and Michael McKeever
Gentlemen, this blog often focuses on ideas and inspiration. Your main character, Chalky, was based on a real cat. Whose cat is Chalky and how did this evolve into a story for children?
TIM: Chalky was a stray cat who was found in a friend’s shed circa 2003. I brought him back home where he has resided ever since as our family cat.
Chalky is a fun, friendly and curious cat. He has a particular passion for cars and enjoys sitting on the warm bonnets (hoods) of vehicles that have recently parked in the neighbourhood—and who could blame him given the Irish climate? He also enjoys peering up the exhaust pipe of cars and, being a white cat, he would often return home with a black ring of soot on his face. Big exhaust pipes are his favourite—the more of his face he can press up it, the better. I don’t know what the fascination is, but it gives us a few laughs when he comes home at night with soot on his face.
My father and author, Stanley Potter, turned his hand to writing short stories and poetry in his retirement and the things Chalky gets up to are a constant source of material for him. He wanted to write these stories for his grandchildren to enjoy and he sent me over this first story “Chalky and the New Sports Car” and I was so impressed with it that I shared it with the rest of the Little Thunder Co. team.
What kind of work does your production company, Little Thunder Co., typically do, and how do you think your experience translates into creating a children’s picture book?
GABRIEL: We’re primarily a digital design studio that creates high-impact digital products for the big screen, small screen and everything in between. This typically includes websites and apps but our main speciality is humanising the user experience by taking the best practices and principles of design to create an organic experience for the user.
Part of what we do involves storytelling, and apps and websites all have an underlying narrative. Some are good and we don’t even notice them, others are bad and stick out like a sore thumb so we look at transition, pacing, language—all important aspects of how a story unfolds over time—and apply these to our work. These storytelling techniques transcend different disciplines and has helped us in the production of our children’s book. We’ve been able to break the story down, identify key scenes and art direct it in a way that is fitting to the audience, the same way we would had it been a website. We’ve learned a lot of new things along the way about picture books that we can also apply to our craft as designers so there is a great cross-over and sharing of knowledge between both practices.
As designers we also understand layout and typography so we’ve been able to apply these to the design of the book. Typography is a really important ingredient for us and we consider it ‘clothing for words’ so we’ve put a huge emphasis on getting this right which has led us to commision typographer Kyle Steed to hand craft every word in the book. We could have picked a font and there are plenty of great ones out there, but we wanted to create the complete children’s picture book experience and we couldn’t achieve it without giving the words their own unique voice.
So you knew from the beginning that you wanted to take control of this creation and not go the traditional publication route. What led you to Kickstarter? What specific challenges come with launching a Kickstarter campaign?
GABRIEL: Over the past few months there have been a string of successful Kickstarter projects from companies based within a few minutes walk from our office (Brewbot, SeeSense & Patchblocks), so we felt the time was right to give it a go ourselves. Belfast is an exciting place to be right now in regards to design and we have a very supportive community that will get behind your project and support you.
MICHAEL: This is the first Kickstarter project that we have launched and one thing we have learnt is that preparation is first and foremost. There is an enormous amount of content you have to think about and prepare beforehand. The video itself is an important part of your pitch and we were literally filming right up until a few minutes before we needed to go live.
TIM: Once it went live you soon find yourself working around the clock to promote it, responding to questions and comments, thinking of new strategies to help gain pledges, the list is endless. It’s quite the emotional roller coaster as if you don’t make your goal, you don’t get a penny from Kickstarter. It’s all or nothing which adds to the intensity during the funding period.
What are your goals for CHALKY? How do you hope your audience will react to the story?
GABRIEL: Simply, we hope that the book resonates with the audience through the beautiful illustrations, typography and engaging story to create the sort of book parents will enjoy reading their kids and the book that the kids will ask for their parents to read them.
What will be your definition of success for the book?
MICHAEL: I would say success to us would be getting to the stage where we have physical copies of the book that people can own and can live on their bookshelves. Something that kids and parents will enjoy reading.
GABRIEL: Yeah, and just on that point, I think the greatest moment will be able to read our story to my kids and get to experience what it is all about at the end of the day, a book the family can enjoy.
Do you have a goal for the number of books you hope to sell?
TIM: In all honesty we’re doing this project out of passion to create something beautiful and different from what is already out there on the market. As far as sales go, it is hard for us to project this, because this is our first attempt at entering the children’s book market. All we knew starting this was we wanted this book to exist and every sale after that is a bonus, so we’ve no spreadsheet hidden away with projected sales and targets. To us it’s all about the craft of something great.
What about Chalky do you feel is different from what’s already on the market?
I would say we’ve researched the anatomy of great storytelling and what makes something visually compelling and tried to apply these to the production of CHALKY. An example would be the typography. We could have used an existing typeface for the book but for us to create a richer, immersive experience and to compliment the illustrations, we’ve wanted to get the words hand-crafted. We also have gone for a unique illustrative style, that is totally digital but calls on traditional painting techniques to create them.
If successful with this book, what will you do next? A Chalky sequel or other picture books?
GABRIEL: We actually have another four Chalky stories written and ready to go which will introduce new characters and adventures. If this first book is successful, we’ll start to work on the next one and develop Chalky as a brand. The bigger picture is to become an independent publishing house and work with other story writers, designers, typographers and illustrators to create a rich and varied collection of picture books all created to an exceptional standard.
Thank you so much Gabriel, Tim and Michael, and I wish you much success with CHALKY!
Dear blog readers, ’tis the season of giving. The gentlemen are shy of their Kickstarter goal, so won’t you consider backing them? Remember, when you back them, they give you something back!
Click below to go to the Kickstarter campaign.
Plus Gabriel, Tim and Michael would love to hear what you think of CHALKY! Do you have any questions about their creative process or Kickstarter? Please leave them a comment below.
P.S. More PiBoIdMo prizes to come, so stay tuned!
Drum roll, please!
(Did I ever mention I’m a huge Muppets fan?)
It’s time to announce our PiBoIdMo 2013 GRAND PRIZE WINNERS!
How were these winners selected? Every participant who signed the PiBoIdMo Winner’s Pledge was assigned a number based upon the order in which they commented. I then used Random.org to generate random numbers. The numbers were checked to their corresponding name, then I ensured that name was on the PiBoIdMo registration post. If the name had been registered, then I double checked to make sure they had not commented on the winner’s pledge multiple times (thus giving them extra chances to win). If all checked out, the winner was verified. (And they all checked out!)
Without further ado, here they are! Please congratulate them!
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KAREN MAE ZOCCOLI
DENICE R. GILB
JAN DEYKIN
MARY ROSE
SYLVIA LIU
SUMMER HINDERER
NOEL CSERMAK
DEBBIE ALVAREZ
KATHY DOHERTY
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I will pair each of you with a PiBoIdMo agent and contact you via email.
You will have one week to contact your agent with your FIVE best ideas. I suggest you flesh them out into a paragraph, like an elevator pitch. Something short and snappy. The agent will then provide feedback on which idea(s) may be the best to pursue as manuscripts. The agent may provide short and sweet feedback like a simple “Go for it!” or more lengthy feedback providing suggestions. I don’t know what’s in store for you–but there’s one thing for certain–their feedback will help you determine what to begin writing!
Thank you all for participating this year! I daresay it was the best year ever!
Remember there are PLENTY more prizes to come—everything you saw during the event plus even a few more! Signed books and critiques and art, OH MY! More to come all this week…
Writing for Kids (While Raising Them) 