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110912_Sudipta Bardhan-Quallen_BB_AB_0136by Sudipta Bardhan-Quallen

As an author, I look forward to my next book release the way parents look forward to the birth of their child. After all, the release date is a birthday of sorts—the day my creation is real to everyone, not just me! If you’ve ever known someone expecting twins, the excitement is even higher—though, the fear associated with the event is also heightened.

This year, I’m having the publishing equivalent of quadruplets:

duckduckmoose orangutangled

snoringbeauty tywrecks

Like I said, I’ve got 99 problems, but a book ain’t one.

I get it. To have her problems, you might be thinking. After all, too many things publishing is a far better problem than too few. Or none at all. But there are problems created by my multiple birthing. Here are a few things you might not consider when praying for a year like this:

  • The whirlwind of marketing becomes a tornado.
    Since January, I’ve done three blog giveaways (the first was a DUCK, DUCK, MOOSE package of a book, a book, and a package of magic erasers, the second was a piece of Aaron Zenz’s original art, and the third is the autographed book we will give away here on this blog) with a fourth one coming up. I’ve done 42 Skype classroom visits—not including the 14 I have scheduled for the TYRANNOSAURUS WRECKS launch. I’ve flown to a conference in California and done a bunch of signings. I’ve revamped my website, I’ve had educator guides created, I’ve read the books so many times I have them memorized. And on the 7th day I rested…except, not really. Remember, all these marketing things are in addition to my regular job of writing, revising, preparing workshops, creating professional development. Oh, and raising all my kids.
  • orangutangsbyaaronToo much of anything is good for nothing.
    As much as we want to see our books in print, publishing is about more than just personal accomplishment—t’s about sales. While my ego might be excited by multiple books out at the same time, the market is another story. Have you ever heard of market saturation? Economic theory says in a given market, only so much growth can be supported. For authors, that means there are only so many new books a consumer will buy at a given time. Having too many books at once can actually reduce the probability that a fan will buy all of them, just because he may not want to buy more than a certain number of books within a short time period. This principle also extends to recognition. It’s highly unlikely that you’d have multiple books nominated for a given award in the same year. So you’ve increased your overcall competition by competing with yourself.
  • The “what have you done for me lately?” problem.
    Let’s face it—people are basically raccoons, distracted by whatever is new and shiny. And if you have a bunch of books come out at once, chances are, that will be followed by a long gap until your next release. But a book only keeps it’s “new car smell” for a finite amount of time. When something else new and shiny comes along, you won’t be able to compete and the raccoons will move on.

So, who still wants to have lots of books published at once? And who doesn’t?

Well, let me tell you a secret—it’s not up to you.

For the most part, publishers work on their schedule. And their concerns aren’t your concerns. So books may come out slowly at regular intervals, or they might appear all at once. As authors, we don’t have much say in this.

So how do you deal with this? How can you turn all these negatives into something positive for you?

I’ve given you the problems, so let me propose some solutions:

  • Find your overarching narrative.
    Whenever I have a book release, I take the details of its inspiration and craft a storyline that matches to a theme. For example, every night at bedtime in my house, my kids go nuts. My son, especially, when he was younger, he refused to sleep—no naps, no bedtime, no nothing. He was absolutely convinced I was going to do something awesome. This became the backstory for CHICKS RUN WILD, and I’ve introduced the book to hundreds if not thousands of readers by telling this story. With each of your books, you should be creating a narrative as well—but when you have multiple books at once, think of an umbrella narrative that talks about all the books. For example, DUCK, DUCK, MOOSE and ORANGUTANGLED are both about having bad days (though they resolve that issue differently). When I talk about them together, I tell my audience about taking bad days, mistakes, blunders and turning them into inspiration. They’re also both about friendship, and the different ways your friends can help you get through a rough patch. When you have one narrative, that message starts to represent you as a brand instead of the individual products/books. And at the end of the day, you want fans of your brand, not just your book.
  • Coordinate efforts.
    When you start marketing one book, leave yourself openings to market the others. For example, when I was booking release day virtual visits for SNORING BEAUTY and I had too many requests, I offered the folks I couldn’t schedule in March a spot on the TYRANNOSAURUS WRECKS release day. So instead of having to start from scratch for the next release, I’ve got some legwork done already.

sudiptabookmarkUse this principle in your marketing materials, too. Having bookmarks printed? Think about designing something that works for all your new releases. Making postcards? Create a “New for 2014” card instead of individual designs.

Just breathe. As I said before, in the grand scheme of things, having too many things published at once is the better dilemma to have. Because if you’ve got to have 99 problems, at least a book ain’t one.


Thank you, Sudipta! This is all good to know since I will be having two books released in 2015! Yikes! TWINS! Somebody boil some water!

Do you have any questions or comments for Sudipta? Leave a comment below and you’ll be entered to win a signed copy of one of her 2014 books, YOUR CHOICE! (And a tough choice it is!)

Also be sure to visit Sudipta’s awesomely nerdy blog, Nerdy Chicks Rule.

kami headshotby Kami Kinard

I’m one of those people who has always known I wanted to be an author. What? You too? It’s pretty common (but not necessary) among we writer types. When I first started out, more than a decade ago, I wasn’t exactly sure what type of writer I wanted to be. So I played around with different genres. It was a lot of fun.

But I wanted to do more than have fun. So I devoured Writer’s Market and Children’s Writers Market. I purchased books of writerly advice, and books featuring quotes from authors.

Whenever I felt inspired, I wrote and wrote and wrote. When I didn’t feel inspired to write, I used my free time to do other things. I took courses in metal working, I learned bead stringing techniques, I started a small jewelry-making business, and I even learned to play the banjo.

Then I purchased the book that changed my methods, and ultimately led to publication success.

You might say I experienced a lifestyle change because of this book. One of the quotes featured in it was just a few words from Jack London. Here, I’ve made a little poster of it for you, so you can print it out and hang in your workspace.


Reading this quote resulted in an important ah-ha moment for me. The reason I wasn’t moving forward with my writing was that I was waiting for inspiration to lead me. When it didn’t, I was wandering off of the trail. I realized that in order to capture my dreams, I needed to focus on my quest for inspiration. I gave my metalworking supplies to a cousin in design school. The banjo went to a friend who’d borrowed it a few times. The jewelry making business was sold. I kept the bead stringing supplies because—hey—everyone needs a hobby! (And if you’re serious about this, writing can’t be your hobby.)

Then, I grabbed my club and started spending my lunch break in libraries. I chased down inspiration between the covers of books, captured ideas, and caged them into poems that were soon published in children’s magazines.

I hunted down the idea for this poem, sold to Jack and Jill, on the “UBA” page of a rhyming dictionary. Scuba and Tuba? What’s not to love?

Tuba Scuba page 1

I stumbled across the idea for this story about gopher tortoises, published in Ladybug, while stalking a story about alligators. (The alligator story escaped me, but at least I didn’t come away from the excursion empty handed.)

Burrow Borrowers pages 1& 2

I tracked down inspiration in unlikely places, like the stroller handle where an inch worm journeyed, and an autumn maple that was reminiscent of a gigantic golden feather. Often, as in these two cases, the inspiration resulted in stories I was able to sell.

Eventually, my club and I apprehended inspiration between the pages of my old middle school diaries, and my trophy looks like this.

the boy project

My first published book!

You can find inspiration almost anywhere. But you have to stalk it. Sniff the air. Listen for it. Be alert to its presence.

Now, when people ask me, “Where do you find inspiration?”

I answer, “Anywhere I have five minutes of free time.” And this is true. I don’t wait for huge blocks of time, for peace and quiet, or for good atmosphere. Give me five minutes, and I’ll find inspiration. After all, I’m never without the tools of my trade. That’s the best thing about working with words: they’re lightweight, omnipresent, and free!

When Tara invited me to post for PiBoIdMo, my first response was, “I haven’t sold a picture book.” True confession. Notice I put this at the end of the post! Years ago, I imagined I would author only picture books and poetry. But pursing inspiration led me in an unexpected direction. My first published book was not the picture book I predicted it would be, but a middle grade novel.

November is filled with inspiration and ideas. As the month draws to a close, I invite you to pick up your club and keep chasing inspiration. Focus on your quarry. Be relentless. You never really know where the chase will lead you, but if you can capture your inspiration with words, the award is magnificent!

Bonus: If you’d like more PiBoIdMo tips, check out my blog for another post about writing.


Author Bio: Kami Kinard’s poetry, articles, and stories have been published in some of the world’s best children’s magazines. Her first middle grade novel, The Boy Project (Scholastic 2012), will soon be followed by a companion novel, The Boy Problem (Scholastic 2014). A former public educator, Kami currently teaches writing for children and adults and leads writing workshops at conferences and retreats. She lives in balmy, buggy, and beautiful Beaufort, SC with her husband, two children, and the world’s smartest dog. You can learn more about her and her books by visiting her website or her blog at


Kami is giving away a critique of up to ten pages of any single children’s manuscript. An experienced critiquer, Kami has critiqued picture books, novels, and poems that have gone on to be published.

This prize  will be given away at the conclusion of PiBoIdMo. You are eligible for this prize if:

  1. You have registered for PiBoIdMo.
  2. You have commented ONCE ONLY on today’s post (as per Annette’s spine-tingling challenge).
  3. You have completed the PiBoIdMo challenge. (You will have to sign the PiBoIdMo Pledge at the end of the event.)

Good luck, everyone!

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My Picture Books


illus by Mike Boldt
July 2021

illustrator TBA
Sourcebooks eXplore
November 2021

illus by Ross MacDonald
Little, Brown

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