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If you’re an un-agented writer, you might be thinking—do I even NEED a blog? What content should it contain? How often should I post? What SHOULDN’T I blog about?
Well, relax. Deep, cleansing breaths. I asked a few agents what they thought of writerly blogs. Their responses may surprise you.
Erin Murphy, Erin Murphy Literary Agency:
“I don’t have any strict rules or do’s and don’ts. I find blogs are perhaps less useful than they used to be, with the exception of those with large followings. Mostly I go to them, when considering signing someone new, to get a sense of their personality and how they present themselves (whether to fellow kidlit folks, gatekeepers or kids).”
Ammi-Joan Paquette, Erin Murphy Literary Agency:
“A writer’s blog wouldn’t be a deal-breaker for me unless it was wildly unprofessional. First and foremost, when I’m looking at a potential client, it’s all about the writing. But beyond that, a blog or website gives a sense of who that person is, how our tastes and interests might mesh, etc. So make sure your web presence reflects who you are, and that it looks clean and tight and polished. I don’t think they’re essential, but it is nice to put a face and background to the voice I’m reading on the screen.”
Jennifer Laughran, Andrea Brown Literary Agency:
“I don’t care if an author has a blog or not. But if they DO have a blog, I hope it is lively, interesting, informative, fun to read, and gives a sense of their “voice” and a glimpse into their lives.
Turnoffs: Lots of word-count posts. Constant self-promotion. Complaining about blogging, complaining about the publishing industry, complaining about specific people (your agent or editor, for example)—or “Humblebragging.” Overly political or “sexy” posts (unless you are a political or sexy writer).
If an author HATES blogging and is struggling to find the time or energy…if it is taking away from their work or making them miserable…then they should absolutely not do it. An unused blog, or a blog that is just complaints or self-PR, is so much worse than no blog at all.”
Teresa Kietlinski, Prospect Agency:
“Blogs are absolutely important in my decision making. When submissions come in, I tend to visit blogs first because they give me a taste of the writer’s (and illustrator’s) personality, voice and interests. It also lets me see how dedicated they are to the craft of writing or illustrating. Do they post frequently? Do they talk about topics of interest in the children’s book world? Are they honing his/her skills? What books is he/she reading? Would I like to join him/her for lunch or tea? (the last question for me is the most important). If I do not instantly connect with a blog, chances are I will not connect with the blog’s writer.
My goal as an agent is to work with clients who I like working with. Clients who are funny, interesting, and interpret the mundane stuff in a surprising way. Blogs can give me insight on these qualities. And while websites are important, especially for seasoned authors, they are not always personal.
I would suggest not limiting your blog to “kids stuff only.” Talk about what interests you—but keep it professional in tone. Readers are looking to connect with your personality. Who are you?
Do remember that anyone can read your posts so keep them professional in tone. Do update your blog regularly.”
So it’s clear: if an agent is interested in your work, they WILL Google you. So avoid posting:
- Samples of works in progress (they might be considered “published”)
- A tally of submissions/rejections
- Complaints about rejections, the industry or specific professionals
- Long, rambling posts
- Overly political, religious or controversial topics (unless that is the focus of your professional writing)
Before you start a blog, realize there’s millions of them out there already. What are you bringing to the table? Do you have a unique perspective? Just like thinking of the hook before you write the book, you might want to think of the hook for your blog before you launch into it. (Relatively-newish blogs with compelling hooks: Literary Friendships by Audrey Vernick and Design of the Picture Book by Carter Higgins.)
Or, you can just go for it and post whatever you like. After a few dozen posts, you might discover your niche. Check your blog stats and determine which posts bring in the most visitors. Work in that direction.
And remember, the story’s the thing. No blog will snag you a book deal if your submission is sub-par. So get the manuscript right first, then worry about blogging later…
Or, maybe, not at all.
I am ridiculously far behind in picking winners. So without further ado, here they are!
WINNER of CRASHING EDEN by Michael Sussman:
MIKE ALLEGRA! (heylookawriterfellow)
WINNER of THE MONSTER WHO LOST HIS MEAN by Tiffany Strelitz Haber:
LESLIE G!
Congratulations, guys! I’ll be emailing you shortly.
I’m sorry if you didn’t win, but everyone’s leaving with a consolation prize. No, not a lifetime supply of Turtle Wax. (Do they even make Turtle Wax anymore? If you ever won a lifetime supply on Let’s Make a Deal you’d be ripped off.) Instead, it’s a piece of picture book writing advice:
Think BIG and carry a SMALL manuscript.
STORYTELLER: The Authorized Biography of Roald Dahl by Donald Sturrock cannot be missed, yet for two years I missed it. What is wrong with me? (Eh-hem, this is a rhetorical question, thankyouverymuch.)
Roald Dahl remains one of the most iconic children’s authors of all time, yet he began his career writing macabre short stories based upon his experience in the Royal Air Force during World War II. Just how did he evolve into the fantastical children’s author we all love?
Sheila St. Lawrence, Dahl’s literary agent at the Watkins Agency, is to thank. She realized “the ease in which Dahl could enter a child’s mind,” clearly apparent in his short story “The Wish”. In the tale, a young boy dares to walk across a carpet by stepping only on its yellow portions. Should his foot slip onto another color, he thought he would “disappear into a black void or be killed by venomous snakes.” This story was the only adult Dahl piece to feature a child protagonist to date, and it could not escape St. Lawrence’s attention.
After a disastrous two-year foray into playwriting, St. Lawrence implored Dahl to turn his literary aspirations elsewhere. Yet he ignored her kidlit suggestion, wrote stories that got turned down by The New Yorker, and instead got placed in the far less desirable (but still paying) Playboy.
Dahl’s publisher Alfred Knopf expressed interest in a children’s book, but then dropped a collection of adult stories called “Kiss Kiss” from Knopf’s 1959 list. Dahl spouted some choice words in response, threatening that Knopf would never squeeze a children’s book out of him.
Dahl once again became focused on writing for actors, as he wished to develop vehicles for his wife at the time, screen star Patricia Neal. After all, if Neal was working steadily, her income afforded him more time to write what he wanted to write. There were shows for Hitchcock and a drama series for TV based upon classic ghost stories, produced by Alfred Knopf’s half brother. But when the pilot episode encountered a controversy, the series got permanently shelved and Dahl was forced to return to the idea that evolved into JAMES AND THE GIANT PEACH.
I will say “and the rest is history” here, although STORYTELLER is only halfway through Dahl’s life story at this point. So like Sheila St. Lawrence, I implore you to turn your literary aspirations toward it.
But before I go, it would be a shame not to share with you Dahl’s advice to children’s writers, as told to Helen Edwards in an interview for Bedtime Stories exactly 42 years ago:
What makes a good children’s writer? The writer must have a genuine and powerful wish not only to entertain children, but to teach them the habit of reading…[He or she] must be a jokey sort of fellow…[and] must like simple tricks and jokes and riddles and other childish things. He must be unconventional and inventive. He must have a really first-class plot. He must know what enthralls children and what bores them. They love being spooked. They love ghosts. They love the finding of treasure. The love chocolates and toys and money. They love magic. They love being made to giggle. They love seeing the villain meet a grisly death. They love a hero and they love the hero to be a winner. But they hate descriptive passages and flowery prose. They hate long descriptions of any sort. Many of them are sensitive to good writing and can spot a clumsy sentence. They like stories that contain a threat. “D’you know what I feel like?” said the big crocodile to the smaller one. “I feel like having a nice plump juicy child for my lunch.” They love that sort of thing. What else do they love? New inventions. Unorthodox methods. Eccentricity. Secret information. The list is long. But above all, when you write a story for them, bear in mind that they do not possess the same power of concentration as an adult, and they become very easily bored or diverted. Your story, therefore, must tantalize and titillate them on every page and all the time that you are writing you must be saying to yourself, “Is this too slow? Is it too dull? Will they stop reading?” To those questions, you must answer yes more often than you answer no. [If not] you must cross it out and start again.
For me, these are words to write by. Funny that he should utter them within days of my birth! (Wait a second, did I just reveal my age?! Eh-hem, this is a rhetorical question, thankyouverymuch.)
UPDATE: Whoopsie. I looked at the wrong footnote. The quote above is from a letter Dahl wrote to “The Writer” Magazine in October, 1975: “A Note on Writing Books for Children”.
Allow me to reveal the cover of THE MONSTORE, my June 2013 picture book illustrated by James Burks!

It’s so fabulous I spend hours staring at it as if I’m a 7th grade dork in love with a 1981 poster of Rick Springfield.
Forget about wishing to be Jessie’s girl, I’d rather be James’s girl, ’cause the dude seriously knows how to whiz-bang-kaPOW a picture book cover. ( Oh, Rick, please don’t take it personally.)
That’s main character Zack front-and-center with his pesky little sister Gracie popping into the frame. The hulking orange guy is Manfred, the flying monster is Mookie, and that’s Mojo with the striped, wiggling arms and crooked horns. Peeper is the little eyeball perched on the Monstore sign, although he isn’t named in the book. He’s James’s invention!
That leaves the red broom guy. And guess what? He doesn’t have a name. Well, he does because James names all the character he draws, but this monster never gets mentioned in the story.
So here’s a monster of a contest for ya: try to guess the name James gave him! If you do, you’ll win an original, autographed monster sketch by the talented Mr. Burks. If no one guesses his correct name, or if there’s more than one correct answer, the ultimate winner will be decided by Random.org. UPDATE: We’re now giving away TWO sketches because y’all have come up with such great names. One to the person who guesses the name and one random winner chosen from the rest of the entries.
You get one entry for commenting and then one additional entry for each place you share THE MONSTORE cover—blog, Facebook, Twitter, Pinterest, etc. Just leave a comment letting us know! The contest closes one week from today, so get those monsterly names in!
Hope you love the cover.
And if Rick Springfield is out there, how about playing my book launch party?
Have your people call my monsters.

*Photo Credit: WENN.com

“Tara Lazar’s LITTLE RED GLIDING HOOD, with an icy twist on the familiar fairy tale, where Little Red is desperately searching for a partner in the upcoming pairs skating competition, to Heidi Kilgras at Random House Children’s, by Ammi-Joan Paquette at Erin Murphy Literary Agency (World).”
Thanks for making my announcement, Ryan. *blush*
It couldn’t have come on a better day!
This was a deal that required a lot of perseverance. It proved to me that writers should never give up on a story.
And I must say that I am thrilled beyond all beyond (is that even an idiom?) to be working with Heidi Kilgras, who has edited titles of industry legends such as Jane Yolen. WOWZA.
From the very beginning, Heidi had a particular illustrator in mind for this project. I hope to share that news with you soon because it’s pretty darn awesome!
Congratulations to all the writers and illustrators featured in PM today! In picture book news, Marilyn Sadler sold ALICE FROM DALLAS to Abrams Children’s and Susan Reagan sold PINGO AND PUFF to Hyperion Children’s.
And now, it’s time to PAR-TAY!

Photo Credit: Martha Payne
Thanks to new fan and friend John Evans, I just learned about NeverSeconds, a blog written by a nine-year-old Scottish schoolgirl named Martha Payne (a.k.a. “VEG”) who was tired of her awful school dinners. So Martha decided to photograph her meals, rate them (she counts the number of hairs included at no extra cost), and share them with the world.
A clever kid! But this story gets even better.
Once VEG’s school council got word of the blog, they banned her from taking photographs of her meals. But Jamie Oliver, the celebrity chef who has been campaigning for healthier school meals worldwide, launched a social media support crusade via Twitter. After millions of blog hits and public outcry, Roddy McCuish, the leader of the Argyll and Bute Council in West Scotland, lifted the blog ban. McCuish claimed preventing the photos from being posted was a form of censorship. So VEG is online once again.
Not only is she still posting her meals, she’s receiving photos from children and educators around the world. Plus, Martha is raising money for Mary’s Meals, headquartered in Scotland and right here in New Jersey! This non-profit organization’s mission is to feed children in the most impoverished nations.
I have a passion for healthy eating, so I just had to blog about this young girl’s chutzpah! I hope you’ll support her over at NeverSeconds and maybe submit your own school lunch! If she posts your picture, VEG will even tell you how long she took to find your location on the globe. It’s a good food and geography lesson all at once!
So…just for fun…I wrote a song parody for Martha/VEG. Sung to the tune of Bon Jovi’s “You Give Love a Bad Name”, this is “School Gives LUNCH a Bad Name”. Enjoy and mangia!
School Gives Lunch a Bad Name
Your meal’s a la carte
But it’s still lame.
Martha,
School gives lunch a bad name. (Bad name.)
A “balanced” meal is what they sell
They promise you chicken but give you dry spelt.
A plain white tray with no mashies,
And globs of brown stuff that stink like bad cheese.
Oh, it’s a load of yuck!
Oh, they told you don’t blog
But Jamie told Twitter,
“You’re righteous, photog!”
Your meal’s a la carte
But it’s still lame.
Martha,
School gives lunch a bad name. (Bad name.)
We read your grade; it’s a four you claim.
Martha,
School gives lunch a bad name. (Bad name.)
School gives lunch, oh!
Bring the fork to your lips,
Pull out hair with your fingertips.
Your school cooks bad, we don’t know why.
It’s not too hard to make fresh veggie stir-fry.
Oh, it’s a load of yuck!
Oh, they told you don’t blog
But Jamie told Twitter,
“You’re righteous, photog!”
Your meal’s a la carte
But it’s still lame.
Martha,
School gives lunch a bad name. (Bad name.)
We read your grade; it’s a four you claim.
Martha,
School gives lunch a bad name. (Bad name.)
School gives lunch, oh!
I just got back from a FABULOUS 1st grade school visit! I was so excited about it that I immediately had to vlog.
While this isn’t my first vlog (that was for EMU’s Debuts), it is the debut vlog for this blog.
If you want to start doing school visits as a pre-published author, I explain the way to go about it. I think. *Warning: DO NOT APPEAR AS CRAZY AS I DO IN THIS VIDEO.*
Apologies for the ethereal lighting. I was sitting in my breakfast nook with the blinds opened. But I rather prefer the Cybill Shepherd “Moonlighting” look, don’t you, dahlings? (What, you don’t know what that means? Oh, you young whipper-snapper, go Google it.)
More apologies for the mirror writing. If I knew how to flip a video, I would. Anyone know? Help?!
And hey, wanna know more about my school visits? I’m going old-school with a CLICK HERE. (Really. Click there.)
And please remember to leave me a comment about what we should name “vlogs” instead of “vvlawwwgz”. It’s an ugly word for an exciting medium.



MS: My favorite YA novels are Phillip Pullman’s trilogy, FEED by M.T. Anderson, UNWIND by Neal Shusterman, and MARCELO IN THE REAL WORLD by Francis X. Stork.

TL: THE MONSTER WHO LOST HIS MEAN is about a monster who loses his ‘M’. You know I host 
















