This morning I thought I was still at the NJ-SCBWI Summer Conference because I stumbled downstairs expecting to find fresh-baked coffee cake and a fruit platter. Instead, I found a slumbering adolescent who never got up for middle school and missed the bus. Hence, I was rudely thrust back into the life of a mom. Sigh. So I decided to ignore my life for a while and write this post. Relive the glory days!
This would make a great WHERE’S WALDO? spread.
The weekend was chock full of good friends, like author extraordinaire Tammi Sauer, whom I’ve known for SEVEN YEARS but had never met in person. I wanted to make a good impression upon her, so I picked her up from the airport…and then proceeded to get hopelessly lost in Newark. We did spy a ’57 Chevy during one of our dozen-or-so U-turns, so perhaps all was not lost.
’57 Chevy! Yes, I snapped this while we were stopped.
And then, we got cut off by a rumbling, muffler-roaring Racini. RACINI, PEOPLE! Only in Jersey.
Racini! (Not the full license plate.)
Of course, there were also the usual suspects present: Sudipta Bardhan-Quallen, Kami Kinard, Marcie Colleen, Ame Dyckman, Adam Lehrhaupt, our fearless RA Leeza Hernandez, and newly-signed talents like Jason Kirschner, Colleen Rowan Kosinski and Kelly Calabrese. (For those of you with bets in the pool, Ame’s hair shone bright blue this year, bordering on periwinkle, stylishly accented with a coral red bow.)
Sudipta, Marcie & Kelly. Yes, they can go by first names only.
Katya Szewczuk from KidlitTV let us know that her last name is pronounced “Shove Chuck.” Sadly, Chuck Palahniuk was not in attendance. What a fight club that would have been! (P.S. Isn’t Katya adorable? I call her Ame Dyckman Jr.)
Carrie Charley Brown, Kirsti Call, Lori Degman and Robin Newman were there, too…but the Witherspoon Grill couldn’t get us a table for 10. For shame! But they did get us a bottle of Prosecco. Next time, it should be on the house.
Me, Kelly, Marcie, Kami, Sudipta and Tammi
My editor from Sterling, the smart and lovely Meredith Mundy, made an appearance with a stack of NORMAL NORMAN cover designs from which to choose. Tammi, an author of eight Sterling titles, offered her expert opinion, too. And guess what? We all agreed on two favorites. (Now do we eeny-meeny-miney-mo?)
NORMAN!
I only saw critique partners Corey Rosen-Schwartz and Mike Allegra briefly. I waved to Mike from my post at the registration table. Then he promptly dissolved into the crowd. This became a new picture book idea. Thanks, Mike!
So I bet you’re like ENOUGH ALREADY, TARA. GET TO THE NUGGETS.
Opening Keynote by Denise Fleming
Denise encouraged us to find out what age we really are. No, this isn’t a plug for how-old.net. Go back to your childhood and discover the age of your true voice. Denise never aged past Kindergarten. Me, I’m perpetually 8.
So that’s what you write. Dig down to emerge as a child, forever locked in a state of wonder.
Denise told us an impromptu paper-making class inspired her to choose this art form as her picture book medium. She evolved from precise watercolor paintings to a more loose, bold, colorful style. HER STYLE. Her illustrations set her apart. She asked us to ponder what makes us each unique. You’ve got to offer something different and not be like everyone else. Stand out, don’t blend in.
Oh, by the way, Denise thinks you’re pretty.
Workshop One:
Writing Picture Books that Sell! by Tammi Sauer
With 23 contracts in 10 years, you’ve got to listen to and respect Tammi’s advice. She presented her top 12 tips for picture books, citing from her titles as examples. The quirkiest thing I found out is that she loves to use the name “Louise.”
Tammi recommends reading A LOT of picture books. You will begin to absorb information about their structure and format without even realizing! This knowledge will then seep into your manuscripts.
Tammi also wants us to write titles that POP. Up the tension in your stories and use words that SING.
Me? My name sings. I shall hereforthto be known as Tra-la-la Lazar.
Workshop Two:
Writing Mainstream (BUT COOL!) Picture Books by Ame Dyckman and Adam Lehrhaupt
This dynamic duo demonstrated a lot of energy, pizzazz and “special sauce.” No, we’re not talking about McD’s. Their “cream of creativity” is a mixture of unique elements that add up to writing a hook-y, mainstream winner. Slather on your own writing style, stir in heart and humor, and you will concoct a winning picture book recipe.
But remember, that’s just the sauce—an accent. Your picture book still needs meat! Pick popular subjects, relatable situations and age-appropriate “big picture” messages to make your story its most delish.
Workshop Three:
Thinking Outside the Box to Market Your Book with Jen Malone
I call this presentation “How to Sell Your Book Without Being Creepy.” As natural introverts, we writers don’t like going outside to deal with “people and weather.” We abhor the uncomfortable, used-car-like sales pitch. We don’t want to plaster the interwebs with “BUY MY BOOK!” Ick.
So what’s an author to do? Jen presented unique, creative ways to market by simply being you. Look outside your own book community to find opportunities for connections. Offer others what they want and they might just offer what YOU WANT—an introduction to a new audience. Jen has been doing work with the Girl Scouts and a famous bakery to reach her target audience, tween girls. (And, there are CUPCAKES involved. Win, win, stuff yer face.)
Workshop Four:
7 Revision Tips to Take your PB from WAAH to WOW! by Sudipta Bardhan-Quallen and Marcie Colleen
Don’t let the high-heels distract you. These two PB experts offer furlongs of fabulous advice. (Furlongs? I gotta stop the alliteration.)
They emphasized reviewing your picture book to ensure visual variety. This refers to textual elements as well as compositional ones. Think story AND layout. Think page turns. Think scene changes. Dump anything that’s repetitive or passive without purpose.
Workshop Five:
Is Your PB Worthy? by Marie Lamba
Oh, how I regret not getting a photo of Marie hugging her presentation easel. Adorbs.
Marie, an author and agent, bubbles with enthusiasm for picture books. She brought some of her all-time favorites to share and exclaimed, “Isn’t that HILARIOUS?” while doubled over in laughter.
We all want that—a reader who loves our book five, ten, even 20 years after first reading it. So how do we get that?
Be different. Don’t just write the first idea that comes to mind. Write five ideas. Then another five. Use the tenth one. Applying this tip from Donald Maass means you’ll arrive upon something no one has done.
Marie also shared the top 10 mistakes she sees in picture book submissions. For example, she doesn’t want to see “just a schtick.” (Don’t you LOVE Yiddish words?)
Your picture book can be ridiculous, but quirky humor isn’t enough. She cited her own manuscript about a girl who wears gloves on her feet and pretends she’s a monkey. It’s cute and funny, but it’s not enough. Marie didn’t have a story, she had a schtick. Your manuscript needs a plot to matter.
Other common errors include rhyming NO MATTER WHAT and writing a slice-of-life vignette—a set-up instead of a story.
Sunday Morning Keynote:
Top 10 Things You Need to Know About the Children’s/YA Market by Harold Underdown
Harold! You have to love him. (You have to follow his Purple Crayon website!) He’s bursting with kidlit experience and wisdom.
First, he told us some great news: the children’s publishing market rose 20% last year!
Hard copy books are not disappearing and ebooks are not replacing them. In fact, the ebook market has hit a plateau and represents only 15% of the children’s market, but that number leans heavily toward YA. Picture books are preffered in hard copy by a wide margin.
Bookstores (both online and brick-and-mortar) are now the biggest sales channel (40%), as opposed to schools and libraries in years past.
Know that diverse books are hot and that writers and publishers are taking this issue seriously.
YA remains a boom area, MG is very healthy and PBs are experiencing renewed interest. Some are even calling this time “the golden age of picture books.”
However, Howard emphasized that you should always do your best work and not focus on what’s hot. This is what will get you published.
Workshop Six:
Marrying the Right Manuscript with the Right Publisher by Steve Meltzer
Steve is a welcomed, popular mainstay at NJ-SCBWI. He emphasized doing your research when searching for a publisher. It’s important to seek out comparable titles published within the last three years, those that are of a similar subject and format, but not famous or mega-selling. No one’s gonna believe your series is the next Harry Potter. Query with a reasonable comp, not an outrageous claim.
Workshop Seven:
The Changing Face of Humor in Picture Books by Steve Meltzer
Do I even have to talk about this? Steve and I disagree. I respect his opinion immensely, but I think a popular recent title missed the mark and had opportunity for so much more humor than it presented. He nudged me on the lunch line, “It’s a great book.” I topped my salad with bleu cheese and thought about it.
Closing Keynote:
How to Be a Writer Without Losing Your Mind by John Cusick
John Cusick said much about life as a writer and agent, how he uses an Iron Man figurine on his desk to distinguish agent-time from writer-time, and how to balance our life roles.
He reminded us that our job is to “sit down and start.” Don’t worry about writing the whole book. Write a little bit for now. (This resonated with me. I tend to panic about writing AN ENTIRE NOVEL when I should really just put one word in front of the other.)
Also, no one cares if you stop writing. YOU MUST be the motivator.
Have a writing friend you can complain to…and let them know that this is their purpose. (Not their sole purpose, of course. We all need to kvetch and we need a kvetch catcher.)
Bottom line, it’s irrational and childish to make things up for a living. It’s crazy-making. So embrace it. Be crazy. It’s crazy that anything can be this good!
“Don’t worry about being normal because what you do is extraordinary,” John said.
I couldn’t agree more. How about you?
There is a community for everything, and now there’s also one for picture book authors and/or illustrators who will debut in 2016. With the encouragement and online group expertise of the gracious Tara Lazar and the noble Sylvia Liu, 2016 Picture Book Debut Authors and/or Illustrators was born. It’s open for anyone who has a picture book coming out in 2016, and it’s meant to be a space for us to share our debut journey, to support, market, discuss, share new ideas and enable each other. It will be a space to connect with and promote each other, to celebrate this achievement, and to find out about the great new books that are coming into the world.
Thank you for joining me today, Toni!
A few years ago, my sister in agent-hood Pat Zietlow Miller asked if I would take a peek at her manuscript. That manuscript turned out to be the newly-released WHEREVER YOU GO. I immediately knew it would be a beloved hit because of its lyrical text and universal theme, but once Eliza Wheeler signed on to illustrate, I became certain her art would exponentially elevate WHEREVER YOU GO into the stratosphere. (Don’t you wish we had flying cars to take on that trip?)
by 
Writing for Kids (While Raising Them) 