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by Katie Frawley

Say what you will about 2020, it sure was a year of comfortable pants. Sweat pants, pajama pants, yoga pants, no pants. I’m all for being comfortable in our clothes, but being comfortable in our writing lives? Not so much.

When I first started writing picture books in 2016, funny manuscripts poured out. Silly stories. Kooky characters. Goofy gags. That was my jam! My debut picture book, TABITHA AND FRITZ TRADE PLACES, is a funny story about a cat and an elephant who do a vacation home swap through a website called LairBnB. It was a pleasure to write, and I hope it’s a hoot for kids to read!

I wore my comfortable picture book pants day in, day out. They were familiar, well-worn, and had just the right amount of stretch around the waist. Ahhhh.

Then, a few months back, opportunity knocked. Unanticipated, unfamiliar, uncomfortable OPPORTUNITY.

A friend in the movie business reached out and asked if I’d like to participate in a writer’s lab for a children’s animation studio. Here’s how the conversation went…

Her: Have you ever thought about writing children’s animation?

My brain: What? Animation? Like movies and stuff? COOL!

Me: I haven’t! Do you have something specific in mind?

Her: I’d like to get you into a writer’s lab. You’d need to come up with 10 movie or TV series pitches in two weeks. What do you think?

My brain: Say yes! Say YES! YES, YOU IDIOT!!!!!

Me: I’d love to give it a try! Thanks for thinking of me!

Her: I’ll be in touch with details.

Me: Talk soon!

My brain: Wait! We don’t know anything about writing for the screen. We only write picture books. WHAT IS THE MATTER WITH YOU???

Writing these pitches was miles outside my comfort zone. Not only had I never thought about writing a screenplay, I’d never even read one. I can pitch a picture book like Nolan Ryan, but animation pitches? It was a whole new ballgame. But there was no backing out now. So I put on my big girl pants (which are MUCH less comfortable than sweatpants, by the way) and got to work.

It wasn’t easy. Most of it wasn’t fun. But I cranked it out. I flexed different parts of my brain, I repurposed old Storystorm ideas, I almost cried a few times! And the result? Well, I don’t actually know yet! My fingers are still very much crossed. But I know one thing. I am a stronger writer for the journey. The mere act of pushing myself was the reward.

So, here’s my advice to you: Get out of your comfort zone! If you only write humor, try something soulful. If you’ve been a rhymer so far, slip into some prose. If you tend toward true stories, see how fiction feels. As you jot your way through StoryStorm, write down ANY idea that calls to you, whether it feels familiar or not. Maybe you’ll writer a winner; maybe you won’t. But you’ll benefit from the journey either way.

And remember, if you’re going to push yourself outside your comfort zone, you might as well wear comfortable pants.

Katie Frawley studied English at the University of Florida (GO GATORS!) and earned a Master’s Degree in British and American literature from Florida Atlantic University. Before having her children, she had the distinct honor of teaching English to rowdy teenagers. When not banging away on the keyboard, Katie can be found testing new recipes with her miniature sous chefs, shooing iguanas away from her garden, or reading picture books to a captive audience on the couch. Katie lives in Fort Lauderdale, Florida with her husband, five children, and a handsome mutt named Nantucket.

Find Katie on Twitter @KatieFrawley1 or at her website Katie’s debut, TABITHA AND FRITZ TRADE PLACES, is traveling to shelves on the first of June! If you’d like to pre-order, please support your local indie!

Katie is giving away one picture book and one copy of TABITHA AND FRITZ TRADE PLACES when it’s released.

Two separate winners will be randomly selected.

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by Ruth Spiro

As we head into a new week of Storystorm, you may (or may not) have a growing list of ideas. But if you’re anything like me, you’re staring at that list and thinking, “Now what?” Because stories almost never come to me fully formed. They usually start with just a glimmer. A thought. An image. A feeling. So, how do I turn an idea into a story?

I ask, “What does this make me think of?”

When someone asks me where my book ideas come from, I basically re-enact a scene from the movie Working Girl. You know, the one where Melanie Griffith is asked how she came up with the idea for investing in a radio station. She pulls out a folder with seemingly random notes and news clippings, then proceeds to connect the dots, showing how each bit of information made her think of something else that eventually led her to the Big Idea.

Here’s an example of how that might work:

Idea:  Apples

What does that make me think of?

Apple-picking with my kids

What does that make me think of?

Apple trees

What does that make me think of?

If this gets tedious, you can switch it up and ask a different question. (Especially helpful if you’re writing nonfiction.)

What does this make me wonder?

What more do I want to know?

Getting back to our apple trees, the thing I wanted to know was “How?” How do apples grow on trees?

If you’re curious too, you’ll find the answer here:

I used the same technique to come up with a story for my newest book, MAXINE AND THE GREATEST GARDEN EVER, the sequel to MADE BY MAXINE.

For those who haven’t read the first Maxine book, she’s a girl who loves to make things, but not in the crafty sense. She’s a true Maker at heart who uses her tinkering and coding skills to build things that solve problems around the house. Her motto is, “If I can dream it, I can build it!”

As I began brainstorming ideas for MAXINE AND THE GREATEST GARDEN EVER, I made a list of locations and things kids like to do.

Idea:  Do stuff in the backyard

What does that make me think of?

Planting a garden

What does that make me think of?

A challenge I experienced in my own garden.

A-Ha! Now I had something to work with.

Like many gardeners, I’ve had my share of frustration when critters nibbled on the fruits of my labor. If my STEM-loving Maxine had this same problem, how would she solve it in a way true to her character? I couldn’t wait to let her show me!

Without revealing too much more, MAXINE AND THE GREATEST GARDEN EVER is about friendship, creativity, persistence, and being kind to one another. Maxine discovers there are often multiple solutions to a problem, and sometimes a problem isn’t really a problem at all, but an opportunity to grow.

I can’t sign off here without acknowledging the importance of today, Marin Luther King Jr. Day. We honor the life, work, and legacy of an important civil rights leader in our country’s history. What does this make me think of?

In 2017 I was invited to present at the LA Times Book Festival and had the opportunity to attend a talk with Representative John Lewis and Andrew Aydin about their recent release, MARCH: BOOK THREE. (From the front row, no less!)

What does this make me think of?

Representative Lewis said, “Find a way to get in the way.”

What does this make YOU think of?

Go write it!

Ruth Spiro is the author of the Baby Loves Science board book series, published by Charlesbridge. There are 21 current and forthcoming titles including Baby Loves Aerospace Engineering, Baby Loves Coding and Baby Loves the Five Senses. She continues her signature style of introducing complex subjects to little listeners with Baby Loves Political Science, a new series perfect for election year and beyond. Democracy and Justice are now available, Congress and The Presidency arrive this April. The Science books are illustrated by Irene Chan and Political Science by Greg Paprocki.

Ruth’s STEM-themed picture book series, Made by Maxine (Dial), is about an inspiring young Maker who knows that with enough effort, imagination and recyclables, it’s possible to invent anything. Made by Maxine sold at auction as a three-book series, Maxine and the Greatest Garden Ever comes out on February 16. Maxine is illustrated by Holly Hatam.

A frequent speaker at schools and conferences, Ruth’s previous presentations include the Los Angeles Times Festival of Books, Chicago Tribune Printer’s Row LitFest, Children’s Festival of Stories, Nerd Camp Michigan, NAEYC and more. Ruth hopes her books inspire kids to observe the world, ask questions, and when it comes to their futures, DREAM BIG!

Ruth’s books are all available from your favorite bookseller. When possible, please support independent bookstores!

Visit Ruth online at Penguin Classroom,, Facebook, Twitter @RuthSpiro, and Instagram @ruthspiro.


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by Katey Howes

Happy 2021, StoryStormers! How is the month of brainstorming treating you so far?

Maybe your idea engine is chugging steadily along with an “I think I can, I think I can,” attitude. You might feel your creativity bouncing out of control like five little monkeys jumping on a bed. Or perhaps, in spite of an influx of inspirational sights, sounds and friendly blog posts, your brain snores on??

Well, no matter which classic picture book your mind most resembles today, I’m pretty sure you can guess my chosen theme: refrains!

From CHICK-A CHICK-A BOOM BOOM to I LOVE MY WHITE SHOES, children’s literature is full of fabulous refrains. Why not channel their power jumpstart your creativity today?

A refrain is a phrase repeated throughout a book, generally in a predictable position in the text structure. A good refrain:

  • adds to the MEANING of the story
  • contributes to the PACING and FLOW of the story
  • compliments the SPIRIT of the story
  • is fun to say!

An effective refrain is repeated frequently enough to be memorable, but not so often it overwhelms. It may get a “twist” or variation once or twice in the book to keep readers on their toes or to emphasize a significant plot point.

Done well, refrains boost a book’s place in a child’s heart from blasé to “read it ten times a day!” Refrains may make a book rhythmic or melodic, add predictability, improve participation at bedtime and circle time, form a lasting impression, teach, soothe, or motivate.

On the other hand, done poorly, a refrain can come across as unnecessary, lazy, trite or annoying. It can distract from the heart of your story or – even worse – showcase that there’s not much story there at all.

Refrains are a risky business, people. This writing thing is not for the faint of heart.

In my upcoming book, RISSY NO KISSIES, I utilized a refrain for several reasons. First, to showcase building tension, caused by repeated conflicts. Rissy is a lovebird, but she doesn’t like kisses. In one situation after another, family and friends try to share affection with her through kisses. Each time she repeats the refrain to refuse kisses, they speculate as to what might be wrong with her. Is she rude? Confused? Sick?

The pairing of the refrain with Rissy’s increasingly upset body language and facial expression drives home the idea that these various interactions aren’t isolated incidents. They form a pattern, and build one upon the next.

At the same time, the refrain provides young readers with something familiar and predictable, increasing their comfort level with the story. Because this book addresses tough emotions and difficult social situations, giving kids that comfort is very important!  With the help of a soft color palette and clear, empowering resolution, the familiarity of a refrain balances out the difficult emotions and situations tackled in the book.

The idea for the refrain:

“No Kissies!” Rissy chirruped
with a most emphatic squeak,

was actually inspired by a line in one of my favorite books, NOISY NORA, which ends:

“But I’m back again!” said Nora
with a monumental crash.

I wanted to channel an energy, emotionality, and authenticity similar to Nora’s as I told Rissy’s story. Reflecting Nora’s voice in Rissy’s refrain helped me focus on and accomplish that goal.

So as a spark for your Storystorm idea today, I suggest you begin with a refrain. This particular refrain may never make it to a final draft (I assure you, many of mine have made it to the trash bin!), but it can certainly get you started on something new. Here are a few exercises you can try:

  1. Find a line from a book you love and create a refrain that mimics its rhythm and intonation, but hints at a different story.
  2. Pick an emotion you’d like readers to feel and write a refrain that centers that emotion.
  3. Think of a catchy or fun-to-say phrase (and imagine a character who’d like to say it).
  4. Take a refrain from a song or nursery rhyme and change a few words to give it a unique twist.

Good luck and good writing!

Katey Howes is the award-winning author of several picture books, including Grandmother Thorn (Ripple Grove Press, 2017), Magnolia Mudd and the Super Jumptastic Launcher Deluxe (Sterling, 2018), and Be A Maker (Carolrhoda, 2019). With each of her books, Katey seeks to empower readers to recognize their independence, creativity, and strength.

Katey’s latest book, Rissy No Kissies, illustrated by Jess Engle, releases March 2, 2021 with Carolrhoda Books, and has already received a starred Kirkus review and glowing recommendations from teachers, psychologists, and consent educators for its messages of autonomy, consent, and acceptance.

Katey lives in Bucks County, Pennsylvania with her husband, three ravenous readers, and a pup named Samwise Gamgee. You can find her on the screened porch with a notebook and a bowl of Moose Munch—or find her online at, tweeting @kateywrites, and on Instagram @kidlitlove.

Katey is giving away a signed copy of RISSY NO KISSIES and a custom enamel Rissy the lovebird pin.

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by Diana Murray

It seems only natural to start writing a story as soon as you know the beginning. But since the beginning and the ending need to be connected, doesn’t it make sense to figure out the ending first? That way you’ll know what you’re moving toward. But you often can’t work out the ending till you know the middle! I don’t mean every single thing that happens in between. But just that exact middle point. The middle can consist of a “black moment” before a final solution, or it can be some other big turn of events. Even in plotless, lyrical concept books, there is almost always an arc of some kind, and the middle needs to pop.

I know, I know. This challenge is all about creating ideas. Aren’t I putting the cart before the horse? Well, the thing is, once you catch an idea and write it down, it kind of takes on a life of its own. It will start sparking other similar ideas. It might branch off into something new or it might rustle up a distant memory. Your mind might ask questions about your idea, or posit possible story directions. Write everything down! I like to collect ALL those musings and nestle them right under the ideas in my file. Ideas always generate more ideas and questions generate more questions! Use that to your advantage.

Anyway, lots of people out there are successful “pantsers”, but I personally find that having a plan is the most efficient way for me to work. Here are the first few stages I typically go through, from idea to first draft. I’ll use “Unicorn Day” as an example (with actual snippets from my original idea file). As you can see, my ideas often begin with a title.

I have an idea. I write it down, but I don’t dive in yet.

Dolphin Party?

This idea came to me after watching dolphins swim around in Orlando. I was thinking about how majestic and almost magical they seem.

I have lots of other ideas throughout the weeks, both related and random. I write them down, but don’t go further than that yet. (Some of them suck. Some are OK. Some are fun, but not marketable. Some feel too common. I don’t assess that until later. For now, at the early idea stage, I enjoy being wild and free! No idea is shunned at this phase.)

Dolphin Daze, Dolphin Day, Five Diving Dolphins, Dolphin Princess, Unicorns of the Sea
Under where? Underwear! – wordplay? make refrain?

Loose Tooth Blues (song)

Worm Race

Monkey Party? They go “bananas”.

Unicorn Party? Unicorn Day?


If I find that thoughts keep popping up regarding one of the ideas in particular, I go back to it, and jot down some notes. Perhaps a turn of phrase or a plot point will keep bubbling up. When the same idea keeps nagging at me day after day, I know it’s time to go deeper.

Unicorn Party? Unicorn Day? Describe magical party. “Only three rules”. “Must have fabulous ‘do”?

But what happens??? Maybe a horse comes by and he’s sad. They give him a horn? “Unicorn party! Unicorn party! Everyone’s invited!” Chant of some kind?

Maybe they need someone sensible and horse is the sensible one?
Maybe ALL the unicorns are actually horses? Or the main one? That’s the surprise–fake horn all along?

…(my ramblings continue for several pages)

Once the story starts coming out, I write notes in this sort of crazy, conversational stream of consciousness. Usually, a week or two goes by. Then the answer finally pops out:

The horse sneaks in with a fake horn. Paper horn tied on with string. Nobody knows…until it falls off during celebration.

And that’s my middle. How do I know? It just feels right. And a different person might find a different “middle” even if they start with the exact same title. But anyway, now that I’ve found it, I know where I’m going with the story and I can start fleshing things out more. I often do a rough outline with page numbers before switching to verse. By this time, I’m usually chomping at the bit! I start writing at a galloping pace till I get my first draft down.

When I plan things like this, my initial draft comes out more polished and I tend to have fewer revisions after I’m done. And since I write in rhyme, that’s especially beneficial! Until I figure out that “middle” or that “twist” (and by extension, the ending) I don’t have much to go on, and I risk writing something that meanders or feels slight.

Here are a few other examples of “middles” in my books:

  • ONE SNOWY DAY (Sourcebooks): Two kids and a dog go on a snowy day adventure in this counting concept book. In the middle, the dog steals the snowman’s carrot nose.
  • GRIMELDA THE VERY MESSY WITCH (Tegen/HarperCollins): A messy witch loses an ingredient she needs to make pickle pie. In the middle, she’s forced to use her broom to sweep instead of fly.
  • SUMMER COLOR (Little/Brown): In this color concept book, two kids go on a nature walk on a very hot summer day. In the middle, there is a sudden rainstorm, and a mad rush home.
  • PIZZA PIG (Step-into-Reading/RandomHouse): A pig serves all his customers the perfect animal-specific pizzas in his shop. In the middle, a shy turtle refuses to eat, no matter what he tries.

Enjoy this early idea phase and write down EVERYTHING, without self-critiquing. Just let the ideas frolic in your mind. Soon, you will see which ideas keep nagging at you, and once you get that middle figured out, you’re off to the races! And with all that planning, you’ll have the reins firmly in hand.

For those who don’t know, it was during the very first Storystorm (PiBoIdMo 2009) that I came up with the manuscript that got me my agent. Since signing with her in 2012, I have sold 15 picture books and 2 early readers.

Diana Murray is the author of over a dozen books for children, including GOODNIGHT VEGGIES (HMH, March 2020), a Jr. Library Guild Selection; and UNICORN DAY (Sourcebooks, 2019), a National Indiebound Bestseller. Both of these books will be coming out in board book editions this April. Diana grew up in NYC and still lives nearby with her firefighter husband, two children, and a smarty-pants cockatiel named Bean. Visit her at

Diana is giving away one of her signed books (of your choice).

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by Mike Ciccotello

We’ve all heard that critique from an editor, “It’s too predictable.” And then, we pull out the rejection Bingo Card and fill in a spot.

Coming up with an unexpected concept is challenging. There are plenty of ways we can apply this “unexpected” element to a story. It could be the overall concept, a plot point, or even a character. For this post, let’s focus on the concept of your story. For me, it’s typically paired with a bunch of planning and work. What? But, Mike, shouldn’t these unexpected concepts just come to us when we least expect them? Well, just because we used the word “Unexpected” does not mean the idea will unexpectedly come to us. I wish it were that simple. Maybe some magical authors have unexpected ideas suddenly popping in their heads all the time. Good for them. I wish them well. I’m so very, very happy for them. Sigh. Still, the rest of us need to spend a lot of time working toward the unexpected. We need to dig deep to find that special something that makes our story sing.

A couple of years ago, my agent asked me to develop a promotional illustration for back-to-school. I immediately started working but knew I needed to get all of my expected ideas out of the way to get to the unexpected. I started drawing a typical back-to-school scene with kids in line at the bus. Which led to adding a dog in place of a child, then an anthropomorphic bus, then an anthropomorphic book with the bus. This process went on for a few days. (Sometimes, this process takes much longer.) Then, one day, I was outside with my kids in their sandbox, playing sandcastle ice cream shop, of course, and the idea appeared in front of me. Well, part of it, anyway. I was staring at a shovel, and it was staring back at me.

But, Mike, what does a shovel have to do with back-to-school? Absolutely nothing, but it has a lot to do with right before you go back-to-school. I started imagining a shovel and a ruler sizing each other up on the beach. Why not, right? So, I played around with the sketch and added a few more items.

That was the first iteration of BEACH TOYS vs. SCHOOL SUPPLIES. It was a fun concept, and I couldn’t wait to develop it. I did more work on the illustration and ended up with this.

My next author-illustrated book, BEACH TOYS vs. SCHOOL SUPPLIES (FSG/Macmillan), will be washing up on shore near you this June.

And here’s the cover. Did you expect a cover reveal in this blog post?

Now, how do you find YOUR unexpected ideas? Take your time. Work through the expected and then keep going. Turn the expected upside down and shake the change out of its pockets. You may find something unexpected there.

Once you find that surprising concept, you can sprinkle in some compelling characters, build a strong narrative, and add a bit more “unexpected” to the plot. You know, all the easy stuff. 😉

Before I go, let’s try something fun—list five random objects around you. Pick the one with the most personality. Now come up with today’s Storystorm idea based on that character.

Happy writing, and don’t forget to talk to your silverware!

Mike Ciccotello received a BFA with a concentration in painting from Mason Gross School of the Arts at Rutgers University. He is the author-illustrator of the picture book TWINS and the forthcoming BEACH TOYS VS. SCHOOL SUPPLIES (both from FSG/Macmillan). Mike will also illustrate Bridget Heos’s TREEMENDOUS (forthcoming from Crown/Penguin Random House) and CHEESE AND QUACKERS, a two-book early graphic chapter-book series written by Sudipta Bardhan-Quallen (forthcoming from Aladdin/S&S). He is an active member of SCBWI, CBIG, and was a contributing member of Find him online on Twitter @ciccotello, Instagram @ciccotello and Mike is represented by Rachel Orr. Please contact Rachel at rko(a)

Mike is giving away an an original inked piece of some of the BEACH TOYS VS. SCHOOL SUPPLIES characters.

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by Lauren Kerstein

We’re off to see the Wizard! The Wizard of story ideas…

Often, when I begin exploring an idea, my journey leads to LOTS of new ideas. Grab a notebook and let’s go! Let me show you what I mean.


Let’s start with a concrete idea.

Here’s one: Squirrel loves peanut butter and jelly sandwiches, but his brother is allergic so he can’t eat them. Ever!


Let’s create a word bank of words we might use in this story:


Let’s pick a few of the words we added to our word bank and follow that lovely Yellow Brick Road. What other ideas might we discover?


Let’s celebrate. We just generated a whole list of new ideas by following the Yellow Brick Road. WOO HOO!


Now, spend some time fleshing out a few of those ideas before you lose them. You can write in your notebook or on blank paper. You can use the Storystorm template I created. Or you can do both. I fill out as much of my template as I can. Then, if I’m really inspired by an idea, I write notes, notes, and more notes in a journal dedicated to this new book idea.

ADDED BONUS: The other thing to keep in mind is that following the Yellow Brick Road not only leads to new ideas, it can also help you add layers to your manuscript. And as we all know, layers are a very good thing. In my picture book HOME FOR A WHILE (Illustrated by Natalia Moore/Magination Press/ February 2, 2021), I incorporated many different layers: foster care, finding your strengths, and emotion regulation/coping strategies. These layers clicked into place as I followed the Yellow Brick Road and really explored the heart of Calvin’s story. I can’t wait for you to meet him!

So, GO FORTH and conquer, and follow the Yellow Brick Road. You just never know where it might lead!

Lauren Kerstein is an author and psychotherapist. She is a Jersey girl at heart who currently lives in Colorado with her husband, their two dragons…er, daughters, and their rescue dog. Lauren is the author of the Rosie the Dragon and Charlie picture book series (Illustrated by Nate Wragg/Two Lions). Her latest picture book, HOME FOR A WHILE (Illustrated by Natalia Moore/Magination Press) moves into shelves February 2, 2021. Lauren also writes books in her field. Lauren is one of the founders of #ReVISIONweek, a judge with Rate Your Story, runs a critique business, and is a long-time member of 12×12 and SCBWI. Her writing goals are simple. Read voraciously. Embrace feedback. Grow each day. Work hard. Be passionate. Write courageously. Touch children’s hearts. You can visit her at, and follow her on Twitter @LaurenKerstein, Instagram @LaurenKerstein and Facebook.

Lauren is giving away a picture book critique and a copy of HOME FOR A WHILE.

Two separate winners will be randomly chosen.

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by Joana Pastro

In my 2020 StoryStorm post, I talked about always having my senses on, and my brain ready to make the necessary connections to generate ideas.

But then the pandemic turned our lives upside-down, and somewhere along the way, I lost the habit of searching for ideas. It was like my senses were turned off and I was going about my day on autopilot. Not making connections. Not allowing my mind to wander, or my heart to wonder at the beauty and emotions each day brings. Yes, dear Storystormer, I forgot to follow my own advice.

But fear not! Storystorm is here to make it all better, and I’m happy to report that I’ve been having at least one idea per day. I hope you are too!

Today, I propose we set out to find an idea for a story only you can tell. After all, that’s one of the top pieces of advice that writers get. To do so, you’ll have to dig into your memories and find an idea near and dear to your heart. How?

The first idea spark for my upcoming book BISA’S CARNAVAL (illustrated by Carolina Coroa, coming November 2021 from Scholastic), happened when I fell in love with the picture book FESTIVAL OF COLORS by Kabir Sehgal and Surishta Sehgal. I knew I HAD to write a book as bright and vibrant as that one. But what would MY story be about? What was the ACTUAL idea? I found out by doing the following exercises.

Make Lists!

I love making lists. They keep me organized, on task, and, because of their visual aspect, I can literally see the ideas that are already floating in my head!

So, keeping in mind your heritage and/or your childhood, create the following lists:

  • Festivals/celebrations
  • Music, dances
  • Clothing, accessories
  • Food, dishes
  • Places
  • People
  • Sports, entertainment
  • Nature – plants
  • Nature – animals

Feel free to add other categories. Take ownership of this activity! I suggest saving and adding to these lists for future idea hunts!

Now, take a closer look, and select the words that are begging for your attention. When I make these lists there’s always something that will almost immediately hook me, even if it’s only a faint spark of an idea.

Take those words and:

  • Let them simmer.
  • Do a quick research about them. New? Wikipedia? Fun facts? Wacky news?

In addition to the lists, I recommend taking your chosen word(s) and. . .

Go on a journey!

Well, not exactly, but I like to think of this as embarking on a train that you’ll keep riding from one memory to another, until you reach one that you feel strongly enough to explore. The goal is to dig deeper on a more personal level. Ready?

Make yourself comfortable, close your eyes, and think about what memories those words prompt! What do you remember? Allow your memories to roam free, and see where else it takes you.

Make connections, catch those ideas and write them down!

Here’s to a healthier and happier 2021 filled with an abundance of ideas!

Joana Pastro always wanted to be an artist of some sort. So, she became an architect. But once her first child was born, all the visits to the library, and the countless story times made Joana start dreaming of becoming a children’s book author. After a lot of reading, writing and revising, her dream came true. Her debut picture book, LILLYBELLE, A DAMSEL NOT IN DISTRESS, illustrated by Jhon Ortiz, was published by Boyds Mills Press in 2020. Her second book, BISA’S CARNAVAL, illustrated by Carolina Coroa will be published by Scholastic in Fall/2021. Originally from Brazil, Joana now lives in Florida with her husband, her three extremely creative children, a rambunctious Morkie, and a needy Maltipoo. Visit her on Twitter @jopastro, Instagram @jppastro, or at

Joana is giving away a copy of LILLYBELLE, A DAMSEL NOT IN DISTRESS.

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by Christine Van Zandt

Hello, Storystormers!

To quote Thomas Edison: “Genius is one percent inspiration and 99 percent perspiration.” The inspiration for my underpants manuscript happened during an idea-brainstorming session I forced my family to have with me. My (then) third-grader had the lightbulb moment, “Kids love underwear!” So true, but was I the right person to write an underwear book? Since I’m so meticulously methodical, I generated a list of random questions and checked them off in my mind:

  • Q. Was I an expert on underwear?
  • A. Of course! An almost-lifelong expert at that.


  • Q. If, maybe, I needed to uncover more information, did I have the resources?
  • A. The library’s my best friend! The staff knows my name. (Really, they do.)


  • Q. Was I passionate about this topic?
  • A. YES! Underwear is fun and it saves our buns.

After those two minutes of inspiration, I moved on to perspiration and in the subsequent months many bars of chocolate were consumed.

I found published picture books similar to my idea, read and analyzed them. Deciding that my vision differed enough that it may find room in the marketplace, I charged forward like a knight in quilted underpants and . . . wrote the first draft!

It took 235 days from the first draft until I connected with a publisher. Here’s a glimpse at that time period:

  1. Read the manuscript aloud to myself. Revised.
  2. Thought it’d be easy finding and verifying kid-friendly facts. Discovered I was wrong.
  3. Reminded myself that my job needed my time. Tried to stop thinking about underwear.
  4. Checked out fifty pounds of reference books. Found five-and-a-half relevant facts.
  5. Panicked. Refocused when libraries closed, at-home school began, and everyone was home (Every. Day. All. Day. Long.).
  6. Read my manuscript to my family and got their feedback. Revised.
  7. Had family members read it to me. Revised.
  8. Read to the cat, because no one else would listen. Realized the cat only wanted to type with his tail. Let the cat revise.
  9. Bought reference books. Bought more reference books.
  10. Added foldout tables so I could dig out my keyboard, mouse, and the cat.
  11. Workshopped with my main critique group. Revised.
  12. Workshopped with other critique partners, then (guess what?), revised!
  13. Repeated until no one could stand this story anymore—because of how awesome it had become.
  14. Put the manuscript out there for the world. Logged when/where/how/why I sent it.
  15. Started over and wrote the next book.

So you see, it’s simple. Inspiration + perspiration = publication. Sometimes. I’ve written plenty of manuscripts that haven’t connected with the right publisher at the right moment. In the book industry, a story may also need the element of luck/timing.

In the 129 days since my underwear book found its publisher I’ve repeated many of the above steps as the book’s length increased from 32 to 48 pages and went through various renditions.

Am I finished? I don’t think “finished” happens.

My focus has shifted to the pre-order campaign, product- and self-promotion. Because of the pandemic, resilient, innovative authors are having successful book rollouts virtually and through social media. Since I work as a literary editor, I’ve been giving away manuscript critiques via opportunities like Storystorm, and monthly on Twitter. (So follow me already, @ChristineVZ.)

Today and every day in January, take time to create and write down a new story idea. You never know when a thought or statement will be THE ONE that you streeeetch into a published picture book.

Happy Storystorming evermore,

Credit: Marlena Van Zandt

Christine is a freelance editor, writer, and owner of Write for Success Editing Services. To uncover underwear facts, take a peek at her nonfiction picture book, A BRIEF HISTORY OF UNDERPANTS (April 2021, becker&mayer! kids). She’s the editor behind the SCBWI’s “Ask an Editor” column (Kite Tales blog) and contributes interviews. She also reviews children’s books for Good Reads with Ronna.

To find or follow Christine: website, Twitter, LinkedIn, Facebook, or Instagram.

Christine is giving away a first-1,000-words critique of one story (children’s/adult, fiction/nonfiction, any genre). For shorter pieces, such as picture book/short story/magazine article, one item of 1,000 words or fewer will be critiqued. If you have something that’s not listed, rub a magic lantern and make your wish—or just ask Christine.

Leave one comment below to enter.

You’re eligible to win if you’re a registered Storystorm participant and you have commented once below.

by Carrie Finison

If you’ve studied story structure, you’re familiar with the classic narrative arc: main character has a problem or wants something, makes several attempts to solve her problem, learns a little something along the way, and finally uses that learning to resolve her problem or get what she wants. Growth and change in the main character is key to many of these stories.

BUT…what if that thing your character wants, or that problem she’s trying to solve, is in direct opposition to an innate character trait—something she CANNOT CHANGE about herself?

What if your character has fabulous hair, but feels uncomfortable when people touch it?

Don’t Touch My Hair by Sharee Miller

What if your character is a bear, but would rather be a bunny? Or is a frog, but would rather be…anything else?

Bunnybear by Andrea J. Loney, illustrated by Carmen Saldaña
I Don’t Want to Be a Frog by Dev Petty, illustrated by Mike Boldt

What if your character is big and mean and grouchy, but is continually followed around by small, adorable creatures?

Big Mean Mike by Michelle Knudsen, illustrated by Scott Magoon
Mother Bruce by Ryan T. Higgins

What if your character needs her personal space, but has waaaay too many siblings?

Charlotte the Scientist is Squished by Camille Andros, illustrated by Brianne Farley

What if a group of carnivores tries to go vegetarian?

Carnivores by Aaron Reynolds, illustrated by Dan Santat

What if your character is a very loud rooster who lives in a very quiet town?

The Rooster Who Would Not Be Quiet by Carmen Agra Deedy, illustrated by Eugene Yelchin

What if your character is so huggable that everyone wants to give him a squeeze, but he’s not the hugging kind? That’s how the idea for my upcoming picture book DON’T HUG DOUG, illustrated by Daniel Wiseman, came to me.

I knew this was a common problem—we all know kids who have gone through a no-hugs phase, kids who avoid hugs due to sensory issues, and conversely, kids (and—ahem!—adults) who are overenthusiastic huggers. What if, I thought, a kid who doesn’t like hugs is just so puppy-dog-eyes adorable that EVERYONE wants to hug him? Instant conflict!

These books are often about personal boundaries, identity, or personality. They’re humorous and can be fun to read but—writer beware—they can be difficult to write, as I quickly found with my hugging story. Why? Because as I stated at the start of this post, problems that are in opposition to an innate character trait usually cannot be resolved (or at least, can’t be happily resolved) the “old fashioned way”—by the main character changing. Something else has gotta give. Find these books and study their endings to see how the authors handled this dilemma.

In the meantime, have fun making your characters miserable!

Carrie Finison began her literary career at the age of seven with an idea, a box of markers, and her father’s typewriter. She has been writing off and on ever since, though she has (somewhat regretfully) traded in the typewriter for a laptop. Her first picture book, DOZENS OF DOUGHNUTS, was published in July, 2020. Her second book, DON’T HUG DOUG, illustrated by Daniel Wiseman, will hit the shelves this month, on January 26 and has earned a starred review from Kirkus. She lives outside Boston with her husband, son, daughter, and two cats who permit her to write in their cozy attic office. For updates, subscribe to her newsletter, check out her website, or follow on Twitter @CarrieFinison, Facebook, or Instagram @carriefinison.

Carrie is giving away a picture book critique.

Leave one comment below to enter.

You’re eligible to win if you’re a registered Storystorm participant and you have commented once below.

by Kirsten Pendreigh

I’m loving the inspirational Storystorm posts from successfully published creators! But I also know that the road from shiny new idea to publication is long and winding. There are potholes and wrong turns, dead ends and roadwork delays. So many delays! Sometimes you run out of gas. Sometimes you break down and wonder, should I take the offramp?

When my 2021 picture book debut got cancelled last summer, I had to pull over and refuel. I’d followed all the publishing advice. (Work Hard! Persevere! Be Patient! Toughen Up! Set Clear Goals!) It wasn’t enough. It was time to remind myself why I was on the road at all. Goalposts shift. Years of work can get swept away. Many things are out of our control.

I asked: What is it that sustains me and keeps me trucking along?

My answer? A lesson my son taught me years ago:

Joy in the journey.

Process over [unpredictable] product.

Kids model process over product all the time. My son loved to paint and draw and dig. But he never wanted to keep his paintings or drawings; he didn’t really care what we planted. To him, the joyful process of creating, of digging in, was more important.

What are the things that bring you joy on this writing journey?

For me it’s a long list, that includes:

  • creating funny characters and stories in my unique voice
  • playing with words: finding the perfect line, the perfect rhythmic pattern
  • puzzling out picture books:  page turns, art notes, pacing
  • diving down rabbit holes of research
  • editing and revising
  • sharing stories with critique partners, helping them shape their work
  • being part of a supportive and loving community of writer

But what do I love most? Generating ideas!

For me, Storystorm is the perfect way to rekindle my creative joy. In this tired old world, how magical, how hopeful, to join almost two thousand other people firing up their synapses and finding new stories to share!

This idea stage is free of judgement and full of possibility. Each new idea is a precious, fragile, exciting secret only your unique brain knows about. It could go anywhere!

Today I challenge YOU, fellow traveller on this long and bumpy road, to cherish this stage. Be open to the joyful sparks waiting for you—as you walk, as you eavesdrop on your kids, as you look out the window at birds, as you laugh about something you read. What calls to you? What triggers a faster thumpetty-thump of your pulse? What gives you that warm glow, that AHA moment?

Respond to those sparks. Nurture them!

Jot something down, even if it’s a fragment of a thought, a nonsensical doodle, or a question. And do it without judgement. Brainstorm like no-one’s watching!

Just for today, forget about all the webinars and craft books and agent/editor/author interviews you read. Forget about 3-act structures and hooks and pitches, and marketability. Forget about the destination.

Because if you start with joy, the rest will follow. Joy is contagious. Readers and editors and agents will feel it too. The stories I start with joy always fare better than the ones I try to “engineer” at the beginning. One of them landed my wonderful agent! Soon, I’ll be able to announce good news about another story, of whales who made my heart go thumpetty-thump. And that debut that got cancelled? It’s going out on sub again. If it doesn’t get picked up, that’s okay; I still love it. It still makes people laugh.

I’ve recently written a lyrical story about nurse logs—fallen trees that nurture new life in the coastal rainforests near my home. Clearly a metaphor for the poet in me! I feel my spirits lift each time I see this regeneration, even on these cold, dark days of isolation and uncertainty. It’s a gift to get to write about things I love. Maybe my log story will end up as firewood. I’ll try to bask in its warm glow. I’ll still be creating with joy. I hope you will too.

Happy Storystorm, fellow travellers!

Kirsten Pendreigh is a children’s author and poet who lives in Vancouver, BC. She is represented by Natalie Lakosil at Bradford Literary. Kirsten writes both humor and lyrical stories for children, in fiction and non-fiction. Her poems are found in multiple literary anthologies and magazines. Kirsten is an active member of 12x12PB and Storystorm and a regular on Twitter. Please connect with her there @kpiependreigh or through her website or Instagram where she posts pictures of things that bring her joy.

Kirsten is giving away two picture book critiques.

Two separate winners will be randomly selected.

Leave one comment below to enter.

You’re eligible to win if you’re a registered Storystorm participant and you have commented once below.

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My Picture Books


illus by Mike Boldt
July 2021

illustrator TBA
Sourcebooks eXplore
November 2021

illus by Ross MacDonald
Little, Brown

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