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Marsha Riti grew up in Texas where everything is big, including dreams. So I assumed that she had always dreamed of becoming a children’s book illustrator. Truth is, Marsha knew she had a place in the arts, but it took her a while to discover where that place was.
Marsha currently resides in Austin but she was raised in “the sticks.” Living in a sparsely populated town forced Marsha to use her imagination for entertainment. (Good training for a children’s book illustrator, huh?)
When Marsha’s not at her desk, you might find her cleaning, cooking, gardening, creating pottery, doing math homework, and hanging out with her boyfriend and friends.
Marsha, how did you evolve from doodler to doer? What got you started in children’s book illustration?
I was always the best at drawing in high school so when I went off to college it was a no-brainer. In college I tried doing a little bit of everything. My only regret would be not taking metal working or lithography. Even though my interests were (and still are) all over the place I have always loved drawing.
After receiving my BFA from the University of Texas at Austin I went to work for a string of locally owned businesses, some of which were related to the arts, others were not. These jobs were great learning experiences: I can now show great professionalism in the face of adversity and I have also found my true love, illustration.
How did you find your true love?
I took a children’s book illustration class at a local art school. My teacher Mark Mitchell did a great job inspiring me to pursue children’s book illustration. He made the idea of being an illustrator accessible. Before I took his class I had no idea about where to start, but he did a really good job outlining ways to get into the field. I also got a better understanding of watercolor form taking Mark’s class.
Can you tell us about the inspiration behind your illustrations?
Two of the sample paintings were assignments given to me by my boyfriend, artist and designer Adam Norwood. He just gave me a simple phrase like: “full moon over the treehouse” and “fun in the rain.” Then I thought of an image that would best fit the words.
The other sample painting titled “Treasure Apartments” is for a book dummy titled Treasure Hunt that I have not yet finished. Here is a description of the painting:
Each apartment has a very specific owner: the top is a fashionable twenty-something who loves the mid-century look. The next apartment houses the main character, the little girl. Her father (behind the paper) has been everywhere and has the trappings to show it. Then there is the pink apartment—she has lived a long life and loves to listen to her vintage record collection. The bottom apartment is a stay-at-home programmer who is also a bike enthusiast.
I really enjoy using my imagination to think up all kinds of interesting scenarios and characters. Then I get to think about the attire and items that would best show their persona. It is like playing with a really elaborate doll house.
How would you describe your illustration style?
I think my style is illustrative and cartoony with an emphasis on fun.
Some of my favorite children’s book illustrators are: Samuel Ribeyron, Jean-Baptise Monge, Graeme Base, and Lisbeth Zwerger. These illustrators are inspiring to me because their work is visually deep both in the sense of space but also because they have texture and substance.
I am inspired by the composition of Japanese woodblock prints by Katsushika Hokusai.
For figure study and line inspiration I like to look at drawings and etchings by the old masters: Rembrandt, Titian, and Durer.
I have a fondness for minimalist art by Donald Judd, Frank Stella, and Carl Andre. For an artist to be able to break their aesthetics about line, weight, color, composition, and form, down to its base level is very inspiring to me.
I love the color field paintings by Mark Rothko and Barnett Newman. They amaze me–the scale of their paintings envelopes you in color and can really change your mood.
I also find inspiration from installation art by James Turrell. His installations show beauty in nature in a deceptively simple way.
Other influences would be the early cartooning done by Winsor McKay and George Herriman. Their innovation, imagination, and humor are strong influences on me.
I guess I subscribe to the “less is more” school of thought that I am trying to merge with my love of lush illustration.
What are your goals for the future?
Finishing my first book dummy, getting work, and improving as an artist and storyteller.
Marsha, thank you for sharing your amazing art! Good luck to you!
Marsha Riti is a member of Austin SCBWI. To learn more about her work, visit MarshaRiti.com and follow Marsha on Twitter @MarshaRiti. (Besides her daily doodles, I enjoy Marsha’s daily vintage furniture picks from the Austin Craigslist.)
Children’s book writers were treated to another fun and informative first page session this week in Princeton, hosted by the NJ-SCBWI. Editors Michelle Burke and Allison Wortche of Knopf & Crown Books For Young Readers listened to 30 first pages read aloud as they followed along with each manuscript page. Then they gave their immediate first impressions of the work.
If you’ve never attended a first page critique, it’s a quick way to get a handle on what your peers are writing. A first page session shows you what it’s like for an editor to spend two hours in the slush pile. Common themes emerge. Mistakes reveal themselves. If you listen carefully, you’ll learn how to avoid first page problems and encourage an editor to read on.
So what did the editors say? I encourage you to read on…
Picture Books:
Use varying imagery in picture books. One manuscript conveyed a lot of emotion and the editors didn’t see where the illustrator would take inspiration for art. The same scene through several page turns may lose a child’s attention.
Dialogue needs to match the age of your character. A picture book character shouldn’t sound older than a five- or six-year-old child. Their actions should also match their age.
Cut excess detail in picture books. The first page of the manuscript should reveal a clear story arc. If the manuscript is bogged down with details, it slows the story down. For example, writing that a mother is carrying a napkin to the table and setting it down next to the plate is unecessary (unless that specific action is crucial to the story, and even so, it could probably be illustrated).
Premise and conflict should be apparent on the first page of a picture book manuscript. For example, dialogue between two characters should reveal a story, not just serve as adorable banter.
Every line in a picture book should move the story forward. There’s no room for chatting or extraneous stuff.
Picture books should have a linear approach. Moving back and forth in time can confuse a young child.
With holiday stories, you automatically have to work harder. Stories about specific times of year are a tough sell. There’s a lot of competition and a small sales window.
Some picture book stories are told better without rhyme. If the phrasing is unnatural in rhyme–things you wouldn’t ordinarily say–it can be jarring to the story. One bad line can ruin the manuscript’s chances.
Middle Grade/YA:
The narrator/main character should be the highlight of the first page. One manuscript began by describing a minor character as a way to compare/contrast the narrator. However, when that minor character disappeared from the rest of the page, the editors were confused. Was that comparison necessary to introduce the narrator?
Historial fiction should tell a story. The reader should get a sense of the main character first–how he/she is affected by historial details. Too much fact will bog the story down and lose the character.
Don’t be too reptitive in a novel–get on with the story. If a main character reveals the same thing over and over again on the first page, it feels overdone. Introduce a concept and then move on with the story; don’t circle back paragraph after paragraph.
A first person narrative should have more narrative than dialogue on the first page to take advantage of this device. Plus, the narrative voice and the dialogue voice should match (unless the disconnect is for a specific purpose).
Avoid the stereotypical whiny, displaced, unhappy middle-grade voice. More than one middle-grade manuscript began with a character learning that he/she had to move. The result was a whiny narrator who wasn’t necessarily likeable. Editors warned that they see a lot of the parents-uprooting-child theme, so to rise above the slush, consider a different approach.
Be cautious in stories with several important characters. It’s difficult to write a story with multiple characters because introducing them can sound like a laundry list. Reveal their personalities in a way that’s organic to the story. It also asks a lot of the reader, to keep track of several characters.
Watch tense. The switch from dialogue to narrative in one story felt very abrupt because the dialogue was in past tense and the narrative was in present.
The difference between MG and YA is edgy, gritty. If the main character’s personality feels innocent, the genre might be middle grade, not young adult.
Balance description and dialogue. Dialogue moves a story along fast. Description slows it down. Long stretches of each create a choppy storytelling rhythm.
Make descriptions specific, not generic. One story began with vague details that could be applied to almost any story setting. It wasn’t until further down on the page that the reader learned the unique time and place, something that attracted attention. The editors suggested moving that info higher up.
YA characters should be teenagers. College YA characters and those over the age of 19 can be a tricky sell. That moves the story into adult territory. YA readers need to relate to the characters, and 20+ seems like a lifetime away to a 15 year-old.
Finally, stories should be kid-friendly, not sprinkled with adult sensibilities. One of the editors warned, “this feels like it’s about kids rather than for them.” Don’t let a parental point of view creep into your writing–kids find that creepy.
I’ve pulled together some questions and answers from yesterday’s QueryDay on Twitter. I’ve edited this slightly to make it more readable (there’s more room than 140 characters here). The questions are in no particular order and may not include every response. In fact, I’ve removed answers by writing peers to concentrate on agent advice.
I hope this helps you with your query process. Thanks to all the agents and writers who participated!
Will an agent overlook a title she doesn’t like to request proposal/chapters for a query that otherwise caught her eye?
Rachelle Gardner: It’s all about the writing. The story. Yeah, a title can help or hurt your chances, but not make or break.
What are the rules for resubmitting after lots of revision? (We’re talking years since the original sub.)
Rachelle Gardner: Most important rule on resubmitting after revision: Be honest, say it up front.
Is it best to send a query to a few agents at once or just send them one by one?
Rachelle Gardner: I don’t know of any agents who expect or even want exclusivity on queries. On requested partials, yes.
Scenario: Big publisher has full manuscript. They offer contract. How can one query an agent to represent you in this situation? Is it proper?
Colleen Lindsay: It will depend on the offer. Agents are in it for $$$ too, so if the offer isn’t big enough, we won’t care. It takes as much time to work on a $2000 deal as a $20,000 deal. Not every deal created equally. But you should always have a publishing lawyer look over the contract even if an agent won’t rep you.
Greg Daniel: If I were a writer trying to find the right agent, I’d pay for access to Publishers Marketplace.com.
Regarding requested material: What is it that ultimately kills the YES when you read a partial or full that had potential?
Lauren MacLeod: Actually, it goes the other way. I start with probably no & you can move to yes with great voice & writing.
Rachelle Gardner: TOP reason I say “no” to queries is the story doesn’t sound unique, fresh, exciting. The problem isn’t the query, it’s the book. What kills the YES? That’s where it gets difficult and subjective. Does the story grab me and not let go, or not? What about being told “your writing is good” but still no? Remember–dozens of queries in the pile. Can only say yes to a few.
I’d think it’s better not to compare your book to other books and just let it stand on it’s own, meself.
Rachelle Gardner: Listing comparable books is important, it puts yours in context, shows you know your market, helps agent “get” your book.
Would this put you off – if someone spends years perfecting one novel? Would output be a concern?
Lauren MacLeod: No need to tell me in the first place (nothing to gain), but I expect first novels to have had more polish than 2nd.
Greg Daniel: No, wouldn’t concern me.
Why do publishers/agents even bother with email partials? Why not just take the whole manuscript and stop reading if it’s a dud?
Lauren MacLeod: I ask for email partials to manage expectations. I try and write longer & more involved rejections for fulls.
Having a hard time deciding what genre my novel is, should I leave that part out of query or can you suggest a way to help decide?
Rachelle Gardner: You must include the genre. Publisher, bookstore, consumer all need to know! Find books/websites that discuss genre.
How much of it is really who you know? How much of the process relies on you receiving recommendations?
Rachelle Gardner: Referrals definitely help. That’s why you go to conferences and network like crazy. I appreciate referrals from my current clients, editors I trust, and other friends in the industry.
Elana Roth: Connections help. Half my list is from referral, but the other half is from queries.
Greg Daniel: The only recommendations that make much difference to me are writers who are referred to me by my current clients.
Are most agents from NY or CA? Is it okay to query agents in other places? Are they for real?
Lauren MacLeod: With email and phones agents anywhere can get in contact with editors. First and foremost, pick someone you connect with.
Rachelle Gardner: It’s a good point about agent location. The Internet has made it easier for publishing folks to live anywhere.
Should a fiction writer ever mention their education or academic publications?
Lauren MacLeod: It should be mentioned in your bio, certainly, esp. if you are planning on doing more, but it should be a CV.
I’m worried about being relevant to the market…will the super hero novel I’m writing now still be relevant six months from now?
Lauren MacLeod: A great story with dynamic writing will always be relevant. Write good books, don’t worry about trends.
Do I need an agent to get a great book published?
Lauren MacLeod: Not necessarily, but probably to get it in the hands of the editors at the big houses & to negotiate a fair contract.
What are you looking for when it comes to voice?
Colleen Lindsay: Authenticity.
In my YA query, would you want to know if I’ve been mentored by famous YA author?
Kate Sullivan (editor): YES, I would LOVE to know if you were mentored by a famous, accomplished or great YA author in a query/pitch.
I had the pleasure of meeting author Jeannine Norris at a recent NJ-SCBWI mentoring workshop. One of the organizers, Kathy Temean, held up a copy of Tonight You Are My Baby and pointed to Jeannine, the author, sitting right behind me. Kathy told us that Jeannine had met her editor at a previous NJ-SCBWI event. Amazing! I immediately knew I had to talk to Jeannine about her path to publication.
Jeannine, how long have you been writing?
I have been writing for about four years. I dabbled in writing when our children were babies, as I missed the creative stimulation of my former job. I really started to write when our youngest went to pre-K.
Where did the inspiration for Tonight You Are My Baby come from?
The inspiration came when our daughter, Quinn, who was four years old at the time, was diagnosed with a brain tumor. As a mother, I needed the strength to help our daughter get through this difficult journey. I started to think about Mary, as the mother of Jesus, and her incredible strength. I decided to write about the Nativity, from a mother’s perspective, and, if the book was published, donate part of the proceeds to helping kids with brain tumors. Quinn’s tumor was benign, and next year will be her five-year celebration! We started a foundation, At Least Kids, that contributes to pediatric brain tumor research at Children’s Hospital of Philadelphia and supports families struggling financially. A portion of each book sold is donated directly to At Least Kids.
What a scary time for you as a parent, but what a blessed outcome—a healthy child, a beautiful book and a charitable foundation.
You met your editor at a writer’s event here in New Jersey. Can you tell us how the deal transpired?
I met my lovely editor, Catherine Onder, at a NJ-SCBWI mentoring workshop. Catherine heard Tonight You Are My Baby during the first page session. Another editor asked to see the rest of the manuscript, but it was eventually declined. Several months later, I met Catherine at another NJ-SCBWI workshop (with another manuscript) and she remembered the first page of Tonight You Are My Baby. She asked to see the rest of the manuscript and several months later it was acquired. I couldn’t have been happier! The right time, the right place, a great editor. I’m a huge cheerleader for SCBWI events. Opportunities abound!
I love NJ-SCBWI, too!
After your book was acquired, what was the editing process like?
The editing process was fascinating! I needed to add a few stanzas, when Tim Ladwig, the illustrator, started working on the book. Catherine helped me with the revisions as well. I have to say, I love revising, as my book became so much better! Revisions and rhyme are always a challenge—often it means changing the entire line, instead of just a word. Catherine pointed out that I had used the word “quiet” several times in my manuscript. Not a good idea when you are only dealing with 400-500 words! I hadn’t even noticed. When I do my school visits, I always tell the students about my revisions. A good editor is like a good teacher—encouraging, has a vision, and wants your work to be its best. Kids are always surprised that even authors make many revisions.
Interesting–how many times had you repeated “quiet”?
I think I had repeated “quiet” three times!
I suspect that many writers have a “crutch” word or phrase in a manuscript that we just don’t notice. Yours was “quiet.” Mine is “just.” (See?) It takes a good editor to point that out!
Why the need to add the stanzas? Was it because of the illustration spread count? Or did Tim add a drawing you hadn’t envisioned?
We added three stanzas because when Tim started to draw the story arc, we wanted Mary first traveling to Bethlehem and meeting Jesus several pages in. Naturally, the book is about a mother and her baby, but we needed additional stanzas to add other images: the angels trumpeting, the sheep/cows/donkey in the stable, the wise men bringing gifts. All those stanzas were added during revisions. As it happens, the angels trumpeting is my favorite illustration! It’s not what I imagined, and I love it! Tim was so creative. The rest of the illustrations are what I saw in my mind’s eye when I was writing. Tim really “got it”—Mary is very young, completely accessible and a joyous mother.
What has surprised you most about being a published author?
My big surprise was—I didn’t really have any big suprises! The tremendous benefit of using the SCBWI and Verla Kay discussion boards is using the experiences of other authors to make the path easier. I am hugely indebted to those who have traveled this literary path before me! Through the discussion boards and workshops, I felt really well-prepared. Any of my questions were answered: simple questions such as “How do I make postcards?” to more complicated questions dealing with contracts. One pleasant surprise was that all of my school visits were wonderful. Each one was gracious, organized, prepared AND I sold a lot of books! Again, I learned how to prepare pre-order forms, write school contracts and even develop a PowerPoint presentation through the experiences of others. There is much to be learned, but a wealth of information is readily available.
What other advice do you have for aspiring children’s authors?
I would urge writers to join a critique group—or start one of their own! I belong to an online group and a local group. I met both of these groups through SCBWI conferences. Critique groups have so much to add! My groups provide me with valuable, honest comments and help prepare my manuscript for an editor’s eyes. I would also suggest aspiring authors gain writing credits through magazine articles, local publications and online sites. The extra income is nice, too! Attend every SCBWI workshop/conference you can afford. I’ve had an SCBWI workshop on my birthday list for the past several years! If your manuscript is acquired, be prepared to market yourself–heavily. The debut author MUST knock on doors, visit schools, call the bookstores, have a website, ask for interviews. This is your opportunity! Finally, have fun. Write what will bring you to your desk each day with a smile on your face.
That’s excellent advice, thank you, Jeannine.
Although Tonight You Are My Baby is about the birth of baby Jesus, a celebration of Christmas, what makes it a relevant read throughout the entire year?
Tonight You Are My Baby is really a celebration of a mother’s love. It’s about the boundless joy that every new mom experiences. The knowledge that a baby’s birth is truly a miracle—a gift unto itself. Tonight You Are My Baby is a celebration of Christmas, but it’s also a celebration of a mother’s heart. The book is certainly most popular at Christmas, but I find many people buying it for other occasions: new baby presents, baby showers, birthdays, etc. Mothers and little ones snuggle as they read of the love story that took place long ago.
Extra cuddle time: a wonderful reason for everyone to pick up this glorious book. Congratulations and thank you for sharing your journey to publication with us!
Tonight You Are My Baby
Story by Jeannine Norris
Illustrations by Tim Ladwig
HarperCollins, September 2008
Check it out!
Every SCBWI first-page session I’ve attended has had one thing in common: picture book manuscripts about new babies in the family. At least two or three are submitted each time. Editors and agents respond by warning new writers: “The market is saturated with mom-is-having-a-baby books. If you’re going to write about a new sibling, the idea must be unique to stand out.”
I remember a harsh moment. After reading the first page of a new baby tale, an editor said, “This isn’t special enough to continue.”
Daunting, isn’t it? Makes you want to toss your baby—erm, your manuscript—out the window!
So when they say the idea has to be unique, what do they mean?
In a perfect world, they’d whip out Michael Sussman’s Otto Grows Down. Illustrated by Scott Magoon, it’s a tale of a boy who wishes his baby sister Anna was never born. “Be careful what you wish for” might be a cliché, but trust me, Otto Grows Down is an uncommon cautionary tale.
Otto makes his Anna-be-gone wish on his 6th birthday as he blows out the candles. Immediately, life begins to travel in reverse. Otto wraps up his gifts and hands them back to his friends. The second hand on his new watch ticks backward.
The next day at school, they start with mess-up time. Otto can’t get used to sliding UP the slide, and he’s so tired at the end of the day, he just wants to eat breakfast and get to bed. And going to the bathroom? Nasty business. (Nasty, hysterical business to my kids.)
Otto’s parents soon return Anna to the hospital and she disappears. Otto rejoices. But strangely, time doesn’t move forward again, it just keeps unraveling. Otto celebrates his fifth birthday, his fourth, his third…and he realizes that he may disappear, too! He’s slowly losing the words he needs to make his new wish come true: OTTO BIG!
Call it a dark comedy for kids. Scott Magoon’s film noir feel strikes the right balance between humor and horror. Dark shadows and warm colors mimic Otto’s flip-flopping emotions. (And hey, did you notice all the character names are palindromes? Another cool touch, huh?)
I won’t tell you where it ends—or where it begins—but let me just say: every editor who sent Mr. Sussman a rejection probably wishes they could make time go in reverse, too.
Otto Grows Down
Story by Michael Sussman
Illustrated by Scott Magoon
Sterling, February 2009
Want it? Get it!
P.S. Author Heather Ayris Burnell interviewed Michael Sussman on her blog–plus she’s giving away a copy of the book!
Tammi Sauer is the author of Cowboy Camp, a knee-slappin’, whip-snappin’, giddyup of a picture book.
I predict you’re going to be hearing a lot about Tammi soon. With several gotta-read-’em titles on the way–including Chicken Dance, Mostly Monsterly and Princess-in-Training–we can all say we knew her when!
Tammi is moseyin’ over to my blog today to talk about her trail ride from writer to published author.
Tammi, how did Cowboy Camp gallop from your desk to the bookshelves?
Cowboy Camp didn’t start at my desk, it started on my front porch.
One evening, there was an unexpected knock at the door. I opened it and was greeted by a young boy. He was selling newspaper subscriptions in an effort to go to…COWBOY CAMP. I looked at this kid with his everywhere hair and thick glasses and uncowboy-like everything and knew I had a story.
I wrote the manuscript, revised it, and sent it out in under a week—my fastest ever. Early on, Cowboy Camp made its way to three acquisitions meetings. Oh, the joy. But each time the manuscript was returned to me with regret. Oh, the agony. Many personal rejections rolled in as well. Then I discovered a house that was just starting up a picture book line. I thought, “Maybe this is it!”
I sent Cowboy Camp to Sterling Publishing. Within two weeks, I learned the manuscript was going to acquisitions. Shortly thereafter, the editor emailed and told me the acquisitions team loved the manuscript, but the house wanted to find the perfect illustrator before offering me a contract. Yes, more joy. More agony.
Months went by. I decided to send Cowboy Camp to SmartWriter’s first W.I.N.! (Write It Now!) Competition. Cowboy Camp ended up placing second in the picture book division out of more than 400 entries. I shared the news with my editor contact at Sterling. Within weeks, I had an offer. Yee-haw!
You said Cowboy Camp was your “fastest ever.” How many picture book manuscripts did you write before Cowboy Camp? Are any of those slated for publication?
I’m not sure how many picture book manuscripts came before Cowboy Camp. Maybe four or five? I do know that they were collectively awful. I consider them my “practice manuscripts.” And ha! No, none of those early works are slated for publication.
So how long had you been writing for children when you got the contract for Cowboy Camp?
In 2000, I started toying with the idea of writing children’s books (this meant I would write for a couple of hours one day and not write another word for the next, oh, ten months or so). I didn’t get serious about writing children’s books until the spring of 2003 when an illustrator paid a visit to my daughter’s preschool. Seeing a real live person who was involved in the creation of children’s books was the push I needed to make writing a priority in my life. I received Cowboy Camp’s offer the following year.
You have five books slated for release. Do you have an agent now, or are you continuing to submit on your own?
I have an agent. In August of 2005, after much agent research, I sent Laura Rennert at Andrea Brown Literary Agency a query for a humorous, contemporary teen novel. It wasn’t long before she asked for the manuscript. The next thing I knew, she wanted to call me. Eek! Fortunately, a miracle occurred and the phone call went well…so well in fact that I KNEW I found the right match for me and my work.
Around the time that I signed, my PB writing started to take off. And that teen novel of mine? It was getting revision request after revision request after revision request to infinity. I made the decision to put the novel on hold and focus on what I loved and did best–PBs. Laura fully supported me on my decision.
You obviously have the talent to succeed in novels. How did you come to the realization that you were a PB-writer at heart? Do you think you’ll ever go back to that YA novel?
PBs just felt more right.
I don’t think I will ever go back to that novel. There was a lot that I loved in that manuscript (the characters, the humor, the voice). But one day it occurred to me that if I was going to have a novel Out There, I’d want it to be someone’s favorite. I would want others to feel about my book the same way I had felt when I read A Crooked Kind of Perfect by Linda Urban. My manuscript was nice, but it didn’t have that kind of wow factor.
What do you love most about writing picture books? Is there a particularly satisfying challenge? Are you thrilled to see your words come to life through each illustrator’s interpretation?
I can’t think of the one thing I love most. Coming up with a good idea is awesome. So is finding the perfect word, creating just the right story arc, and discovering new ways to build heart and humor into a manuscript.
As for satisfying challenges? I would have to say getting the “Yeah, baby!” from my critique partner Cynthea Liu is one of the hardest things to come by and therefore one of the most satisfying of challenges. The “Yeah, baby!” is what we give one another when a manuscript is decidedly brilliant and ready to be sent agent-ward. Believe me, getting the coveted “Yeah, baby!” is worthy of fanfare.
It has been a real thrill to see my words come to life through each illustrator’s interpretation. In Chicken Dance, Dan Santat created an Elvis Poultry that absolutely floored me. I recently received Scott Magoon’s sketches for Mostly Monsterly and I was equally amazed. Scott’s take on the main character and her story was better than I had ever imagined. I feel honored to be working with such talented people.
One way for children’s authors to promote their books is with school visits. You just got back from a school visit in Texas. Can you tell us about that? What is a typical Tammi Sauer visit like for the students?
I absolutely love doing school visits–especially when schools work hard to make the day an event. On my web site, I list some tips for a successful school visit and Holliday Elementary certainly made the most of it. The kids–as well as some of the faculty and staff–gussied up in their best cowboy and cowgirl gear. Cowboy grub was served. Stick horse races took place in the gym. Bandana-wrapped trail mix was passed out. A guess-the-number-of-beans contest was held in the library media center… It was truly a cowboy-themed day.
I always strive to make my school visits fun, engaging, and informative. I offer a lot of opportunities for audience participation, perform a couple of magic tricks and/or an impromptu theater experience, and do what I can to really connect with the kids. Creating a memorable and meaningful experience for students is my top goal.
Yee-haw, honey! That sounds like a rootin’-tootin’ good time!
Once your picture book is accepted, the publisher has to find an illustrator. How much input do you give your editor regarding illustrator choice?
Some houses ask for illustrator input. Some don’t. I was thrilled when my editor at Simon & Schuster asked me for an Illustrator Wish List. So fun! One of the names at the very top of my list was Scott Magoon. I was astounded when Scott signed on for Mostly Monsterly. Total writerly dream come true!
I am happy to say I have formed good email relationships with Dan Santat and Scott Magoon. They are both so funny and brilliant and beyond what I had ever hoped for as partners for my books.
How do you stand the wait until your book is released? Most picture books take 1-2 years to hit the shelves!
I WISH it only took 1-2 years! Chicken Dance will hit the shelves three years after I received the offer. Mostly Monsterly debuts two and a half years post-offer. The waiting is pretty horrible–especially since I am not a patient person. At all.
But, wow, when little bits of news trickle in—like finding out who will illustrate an upcoming book or receiving preliminary sketches or seeing the final art for the first time–it makes for some really nice moments along the way.
Tammi, thanks for sharing your story. Before you ride off into the sunset, what’s your best piece of advice for aspiring picture book authors?
My best piece of advice for new writers who dream of becoming published picture book authors is to read–and study!–as many picture books as possible. Knowing picture books inside and out–their feel, their rhythm, their language–is the very first step in creating quality picture books of their own.
OK, cowpokes! You heard Tammi! Now get on back on yer saddle! Read and write!
And don’t forget to visit Tammi’s blog! You can order Cowboy Camp or pre-order Chicken Dance via Amazon.
I met author-illustrator Steve Ouch on Twitter several weeks ago and was immediately impressed by his 5,000 followers. (Which has now topped 10,000.) Just who is this guy? Why had I never heard of his book SteamPotVille?
The easy answer is that Steve wrote, illustrated, and published SteamPotVille himself. And now he’s a one-man marketing juggernaut, making connections with parents, teachers and fellow writers through social media.
Smart? You bet. His book, released in early January, already garnered 19 five-star reviews on Amazon. The word-of-mouth is spreading…and spreading fast.
Fascinated by his approach, I had to learn more about Steve and his creation.
SteamPotVille is a topsy-turvy romp through a fantastical dreamland. The illustrations feature animals in impossible situations–a lion riding a pony, a monkey swinging from a straw–created by photomontage. Steve, one has to wonder, what came first? The pictures or the text?
The text came first. Just as in the development of a movie, I changed some of the script as images came to life. Each page has about 150 hours of illustration time. When you spend that much time on one piece, the characters start their improvisations. Adjusting the text to express this phenomena makes the book a better read. That’s a flexibility that comes with being the author and the illustrator.
Wow! 150 hours! Truly a labor of love. And that shows not only through your elaborate, whimsical illustrations, but in the way you’re marketing SteamPotVille via social media.
Can you tell us why you decided to release your book as an independent title? Did you have a viral marketing campaign in mind all along?
I did a logic problem and this is what I discovered:
a. I shouldn’t spend all my time looking for an agent and a publisher when I could be trying to make money selling books.
b. By enacting my own campaign and getting the book viewed, I’m doing a service to a publisher by testing how the product will be received on the market.
c. Once SteamPotVille is established then I can meet with publishers for wider/deeper distribution. I like the idea of getting things done. It’s really taxing to forge new paths all the time, but that’s life. As far as a viral campaign: I don’t see it as a campaign but more of an ongoing experiment.
And you’re definitely getting things done. How did you attract so many Twitter followers? What other kind of online promotion have you been involved in?
Twitter is parallel to human society. All of the general rules of socializing apply to this medium, so I get out there and socialize. The more I do it, the more popular I become.
Online I’m trying to get in the Guinness Book of World Records for the most cousins on FaceBook (add me as a friend and I will make you my cousin). That’s a slow and long term promotion. The other promotions happening at the moment are my inefficiency campaign and sending bottles of the Internet to people who can’t get access.
Ha! And let’s not forget about blog interviews!
Some may call you brilliant and yet others might be cynical about your publisher-come-to-Mohammed approach. What do you have to say to the skeptics?
:chuckle: I wonder if Mohammad had a hard time finding a publisher? That would be a fun story.
I never place judgment on what others choose to do for themselves. Each of us have our own path to go down. I am not saying that mine is the best nor is it right. I am just doing what seems to be right for me for the time. Whether it works to deliver SteamPotVille in the right hands will be like a bad mini-series (to be continued). For now though, I am enjoying the opportunities to chit-chat with people like you and that makes me happy enough.
Thanks, Steve. No wonder you’re so popular!
Can you tell us a little about your photomontage process? How do you start illustrating a spread? Do you make a rough sketch first, or does it all come together on the computer screen?
I spend time breaking apart a scene I have developed in my head, then I rough it out on paper. Next, I take pictures and apply them to the layout on my Mac, over and over, until I feel like the image is strong enough to stand on its own.
Are you working on another book now?
I finished writing my next work. I hope to get started on the montage at the end of the year.
Have you approached traditional booksellers about carrying your title? Will be you making any appearances to promote your book?
I have yet to approach any traditional booksellers, know any buyers? Speaking of, anyone who would like to get my book into any store or chain, I would offer a commission of the sale.
I plan on doing a book tour this summer/fall! If it happens, it will be pretty interactive from a web perspective. 😉
What advice do you have for other authors who are interested in publishing and marketing their own title? Is there anything you know now that you wish you knew when you started?
I would advise anyone who is going to setup their book “indie style” to begin marketing your book before you are done. I wish I knew that one.
I think that’s good advice for any author. Thanks, Steve! Good luck with your books!
Check out SteamPotVille and follow Steve Ouch on Twitter for his book updates.
Random comments on the children’s book industry from editors and agents attending the NJ-SCBWI mentoring workshop on February 22:
On THE ECONOMY:
“Things are getting tighter with budgets. As hard as it was to get published, it’s even harder now.”
“Bookstores are cutting down on their inventory. We can’t get as many books in, so we’re not buying as many books.”
“This is not just a correction of the marketplace, it’s a correction of the mind.”
“We’re going to be seeing far fewer advances for mediocre books.”
“But if you’re a new author, you don’t have a poor track record to hurt you.”
“We may see a return to house authors. Authors and publishers will enter a partnership. They’ll help nuture one another and careers will have a steady progression. If you find a house that loves you, they will love you long time!”
On MARKETING & PROMOTION:
“Learn how to market your books. Do school visits. Use social networking tools. Talk to other writers about your book. Talk to everyone about your book.”
“Get to know your publicist and marketing director. They are your friends. But don’t overwhelm them with 17 email messages a day. Let them know you’re their partner.”
“Realize that the books you see up front in the stores are paid for by the publishers through co-op marketing. If they have a talking slip? Paid for. If they’re on an end-cap? Paid for.”
“Become friends with your local librarian and your local bookstores. But always keep your publicist informed about what you’re doing. Don’t go over their head. Don’t go over your editor’s head, either. That’s bad business for everyone involved.”
“Don’t waste people’s time. Don’t send chocolate to all the Borders buyers in the country.”
“With school visits, you’re a celebrity to those kids. Get yourself out there. Build word-of-mouth.”
“Temper your expectations. If you wrote a teen non-fiction book, the big retailers aren’t going to carry it. That’s not their market.”
“Don’t follow today’s trends. Writing for the market in general is a terrible idea.”
“If you’re a picture book writer, don’t start writing a YA about vampires just because it’s popular.”
On EDITORS:
“Editors are always in the market for a well-written book. But I can’t define for you what that is. I know it when I see it.”
“Know what your editor likes. Know who you’re submitting to. I don’t like gross stories.”
“But I do! Send them to me!”
“We like authors who are agented because the work comes in polished.”
Editorial Anonymous provided a great explanation of basic picture book construction a few months ago.
At that time, I skimmed the info. Today, I’m studying it.
Why? An editor asked me to make page breaks on my current manuscript. And know what? I had more page breaks than a 32-page picture book would allow! Whoops. I knew that my manuscript had to fall within the 500- to 800-word length, but I had neglected to pay attention to logical page breaks.
The editor said, “Page turns can make or break a book, and it can be helpful to an editor to see how you envision the text.”
In a 32-page picture book, you don’t actually have 32 pages for your story. You only have 24 pages since 8 are used for the book ends, copyright and title. And 24 pages translates to 12 spreads (an illustration that spans the two opened pages in a book).
Self-ended means that the printed book block serves not only for the story, but also for the end pages. No additional paper is used to form the book. The printed book block is pasted directly onto the cover.
Another common format is colored ends. This means colored paper (different from the printed book block) is used for the end pages. With colored ends, you’ll gain an additional 2 1/2 spreads since more of the printed book block is available for story.
Some picture books have single-page illustrations instead of spreads. One of my favorite devices is when a group of three things are illustrated on one page. But this isn’t done on every page. A debut author’s work might be laid out only in spreads to save on costs (it’s less illustrations to produce), so you may want to think mostly in spreads. As always, publishing is a subjective industry, so this will vary by editor.
You may be asking, why do I need to know this? Won’t the editor and illustrator figure out the page breaks? Sure, they will. Some may not even ask for your page-break input. However, you can write a more appealing picture book if you understand the format for which you’re writing. Knowing the page turns will improve your story’s pacing. You’ll realize which scenes may have too much text. You can make page turns surprising and fun.
So give it a try. Take your current PB and plug it into the format. Does it fit?
I just took a random sampling of 7 picture books from my collection. Interestingly, none had self-ended construction. They all had colored ends. Here’s how they broke down:
I don’t think I’ll ever look at a picture book the same way again. My kids are going to be frustrated if I count spreads while I read to them!
It’s interesting to note that Cowboy Camp and Spaghetti Eddie are both by debut authors. Cowboy Camp is illustrated in spreads, whereas Spaghetti Eddie is told with mostly single-page illustrations. This “illustrates” that publisher preferences vary (as do manuscripts)!
Keep in mind that when you submit your manuscript, you should do so in the standard format, unless the submission guidelines specifically request that you mark page breaks.
Some editors will never ask you for page breaks, some will insist upon them. Remember that this is a subjective industry where there are many rules to follow but many places to break them, too.
Writing for Kids (While Raising Them) 