Thank you, Tara, for allowing Meg and I to reveal the super duper, mega official, cover of our book, LUCY LOVES SHERMAN (Sky Pony Press, 2017)! It’s very kind of you to host us, (and we didn’t even have to hypnotize you!). We’d like to share a behind the scenes sneak-peak of how our cover came to life. Meg will kick it off with her amazing illustrator insights,
An Illustrator’s Eye…
In March of 2015 I was contacted by Julie Matysik, then a senior editor at Sky Pony Press (SSP), the children’s imprint of Skyhorse Publishing. Julie and SSP editor Nicole Frail, had acquired a wonderful picture book text written by Catherine Bailey, called LUCY LOVES SHERMAN. Julie had kept a promotional postcard of mine that she had picked up from a NJ-SCBWI Fall Workshop and thought, based on the postcard artwork, my illustrative style might be a good fit for this new project. Although I have been an illustrator and designer for a long time, and attended SCBWI events for years, this was the first picture book I have illustrated. I was beyond thrilled, and couldn’t wait to illustrate Catherine Bailey’s fun characters and bring her wacky story to life.
Julie sent me the LLS manuscript and I began creating sketches of Lucy and Sherman and thumbnails of the story. Lucy loves polka dots, and loves that Sherman also “wears” polka dots. So I wanted to incorporate dot graphics on the cover, as well as Lucy’s clothes. I also liked that the polka dots resembled water/bubbles. Blub, blub!
The final cover artwork was due to SPP January 2016.
But—as so often happens in publishing—there was a change after the deadline.
In March of 2016 the SPP Marketing Department wanted to move the book release date to coincide with Valentine’s Day to play up the LOVE in LUCY LOVES SHERMAN. They asked me to recreate the cover with more red and add hearts. Marketing also asked that I move an illustration that was on the title page onto the cover. The illustration showed Lucy and Sherman hugging. Here is previous title page art:
I created several new looks for the cover and after a few rounds of edits, here is new Valentines-ish cover March 2016.
Then the publication date was switched to March of 2017. Since the focus was no longer a Valentine’s day release, we were able to go back to the original blue/turquoise background. SPP only asked that I still keep the characters hugging on the cover. And so, here she is – the final, final cover:
Sky Pony Press’s Nicole Frail and Julie Matysik, and Catherine, have been fantastic to work with throughout this whole process. I am thrilled for the March 2017 launch of LUCY LOVES SHERMAN!
The Author’s Note…
I am so glad to talk about the cover design of this book, largely because people always ask me if I draw my own pictures. After a resounding “Nope,” I get the follow-up question about how much input that I—as the author—have in the book’s artwork. That answer is usually “Not a whole heck of a lot.” And that’s fine with me! I love that talented artists like Meg add new layers and depth my stories.
However, the wonderful Sky Pony folks invited my feedback on early drafts of LUCY LOVES SHERMAN. I was super flattered and excited. I poured over the images for days. Seriously. At one point my husband threatened to lock my laptop in the trunk of his car. But I couldn’t help myself. Meg did such a great job!
Then, as Meg mentioned, there was a big shift towards a more “Valentine’s” feel during the cover design process. My editor, Nicole, emailed me the revamped design. It was very red, very adorable, and very perfect for the holiday. But. (Oh yes, there’s a but!) I worried that Sherman’s red shell would get lost against the scarlet background. So I very carefully and very politely voiced my concerns. Nicole really took them to heart, but her hands were tied. The red had to stay but there was talk about adjusting the shade, which I thought was a great compromise. And then—lo and behold—the publication date was pushed back and the problem solved itself. The cover went back to primarily turquoise.
So there you have it. A blow-by-blow of our mini-rollercoaster ride towards the final cover for LUCY LOVES SHERMAN, which splashes out from Sky Pony Press this March. I think Meg and Nicole and Julie totally nailed it. And I hope you to do too!
Pssst! It wouldn’t be a cover reveal without a free giveaway (Free! Everybody loves free!).
Just leave one message in the comments below and you will be entered to win a 20-minute Skype visit with author Catherine Bailey. The visit can be used either by a teacher/media specialist as a school visit, or by aspiring authors who’d like to chat about writing and publishing.