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Welcome to picture book cover reveal headquarters! TA-DA!

Today I’m welcoming writer Laura Gehl and illustrator Joshua Heinsz, the team behind EXCEPT WHEN THEY DON’T, a light-hearted look at gender stereotypes. Coming in May 2019, the book celebrates the idea that children should feel free to be exactly who they are.

I asked Laura and Joshua to interview each other, so without further achoo…

Joshua: Laura, when did you first get the idea to write EXCEPT WHEN THEY DON’T, and what inspired you?

I always pictured myself as the kind of parent who would support and encourage my kids in all directions, no matter what. The kind of parent who wouldn’t push my kids to conform to gender norms. But that turned out to be harder than I thought (just like every single other aspect of parenting). Yes, I’ve done countless art projects with my sons, and played football with my daughter. And yet…I also discouraged my oldest son from buying the pink boots he liked, thinking other kids might tease him. And I gave away most of our toy vehicles when my three sons outgrew them, assuming my daughter wouldn’t have an interest (wrong—it turned out she loved playing with cars and trucks). So I was re-examining my own assumptions. And I was thinking about all the kids out there who might feel like they didn’t fit in the roles they were assigned by society—or even by well-meaning parents.

Joshua: Were there any particular challenges you faced as your worked on the manuscript?

Writing in rhyme is always challenging. After Charlie, our editor at Little Bee, acquired EXCEPT WHEN THEY DON’T, he wanted me to write a new section transitioning between the first part of the book (which highlights gender stereotypes) and the end of the book (which encourages kids to be exactly who they are). I was terrified that I wouldn’t be able to write a brand new section in rhyme that worked as a smooth transition. But I was really happy with how that section turned out, and so was Charlie! Phew!

Joshua: What was your favorite part of the writing process for this one?

I like to share my work with my own kids, and I read this book out loud to my daughter. As you know, the first few lines all put children in gender stereotypical roles. So I read those first verses…

Boys play monster trucks with glee.
Girls bake cakes and serve hot tea.
Girls like pompoms, pink, and jewels.
Boys like fighting pirate duels.

And my daughter looked at me, wrinkled up her nose, and demanded, “SAYS WHO?!”

“That’s the whole point,” I told her. “Just wait a few more lines.”

In the end, she loved the book and its message. I hope every kid who reads it feels the same way.

Laura: Joshua, what were your thoughts when Charlie first approached you about illustrating this book?

I was so thrilled! The topic of gender stereotyping is one I’ve been passionate about for a very long time, and is one I had been specifically looking to address in my published work. I was the boy growing up playing with tea sets and dolls, and it’s really great to illustrate a book that would have been so exciting for me to have as a kid myself.

Laura: What was your first step in terms of thinking about how you wanted to do the art?

The biggest thing for me was to showcase as much diversity as possible and to make all of the characters in the book feel relatable to anyone. I knew I wanted the art to be particularly colorful as well so that whatever colors kids may not usually associate with would still feel very inviting and inspiring. Lastly I really love playing with shape language, so I knew I wanted to play around with simplifying the design in some ways I hadn’t tried before.

Laura: What was your process for designing the cover? Did you sketch out a bunch of different possibilities before hitting on a winner?

Truthfully, the cover was the toughest nut to crack for me on this project. I went through several rounds of sketches to find the best way to showcase the message of the book without crafting any sort of narrative or scene. There was a lot of playing around with which characters to include on the cover, and for a while I really had it in my head that I wanted a plane on the cover, although I couldn’t really say why–haha. I’m really happy with where we landed in the end, though.

Thank you, Laura and Joshua!

You can enter to win an F&G (folded and gathered advance copy) of EXCEPT WHEN THEY DON’T by making a comment below. One comment per person, please.

A winner will be randomly selected before the end of December.

Good luck!


Laura Gehl is the author of picture books including One Big Pair of Underwear, the Peep and Egg series, I Got a Chicken for My Birthday, and My Pillow Keeps Moving. In addition to Except When They Don’t, spring 2019 releases include Baby Oceanographer and Baby Astronaut, illustrated by Daniel Wiseman; and Dibs!, illustrated by Marcin Piwowarski. Laura lives in Maryland with her family and a large stash of dark chocolate. Visit her online at lauragehl.com and follow her on Twitter @AuthorLauraGehl.

Joshua Heinsz is the illustrator of A Paintbrush for Paco. He has a love for bright and whimsical imagery with a flair for the fantastical and an air of nostalgia. When not drawing or painting, Joshua can be found working as a personal trainer and group fitness instructor. He currently lives in Chicago, Illinois. See more of his work at joshuaheinsz.com and follow him on Twitter @JCHeinsz.

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