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by David Michael Slater

My picture books are nearly all the product of a love affair with words. I listen and they bring me ideas:

THE RING BEAR was born when my sister told me that her five year-old caused a ruckus at a wedding after she whispered to him that the ring bearer was about to come out. He heard it wrong. And panicked.


CHEESE LOUISE! was born after I heard someone say that “everyone has holes,” meaning “no one’s perfect.” Which lead me to wonder whether Swiss Cheeses mind having lots of problems.


NED LOSES HIS HEAD is about a boy who…loses his head. (Mom told me I’d lose mine if it wasn’t attached.)


7 ATE 9 was born after my five year-old told me the old joke: “Why is 6 afraid of 7? Because 7 ate 9!” And I had to ask why. (It’s just a joke, Dad!)


THE SHARPEST TOOL IN THE SHED is about a saw who isn’t, well, the sharpest tool in the shed. Until he is.


But idioms, misunderstandings, jokes, and silly expressions generate ideas, not stories. How do we get from one to the other? A great idea, while exciting, can actually be paralyzing, so it’s helpful to understand the distinction between a simple and a fertile premise.

Idea: A story about a slice of Swiss who doesn’t like having holes.
Problem: There are an infinite number of possible story paths.

Let’s pause for a moment to discuss structure. I believe that understanding traditional story structure is wise. And so does screenwriting guru, Robert McKee:


And so remember this from school?


You know: set up/complications/climax/resolution. It helps. A lot. But this helps even more…




And watch this…


Linking (one way or another) the incident that sets your protagonist off on his/her quest for change to the climax of the story creates a powerful effect. Ideally, this effect:


So back to this:


Now let’s adjust.


A fertile premise requires an Inciting Incident, which means we need to determine what causes our cheese to dislike her holes. There are many possibilities of course, but the choices are manageable. (Decision: she gets teased.)

And our knowledge of structure tells us that, one way or another, in the climax, she must use her holes to “save the day.” (Decision: she uses them to outwit the one-eyed cat in the kitchen.)


The traditional structure imposed limits that guided these choices, but these limits were helpful:


If this feels formulaic during your drafting…hang in there. You are yet to internalize the traditional structure. Once it’s instinctual this isn’t something you consciously consider as you write. Yet it’s nearly always detectible in the final product, even if it has been creatively altered. (For example, Cheese Louise! employs two superimposed story arcs.)

Keep in mind that the subject matter of your story is not original (sorry). What should be original is the specific way you package and present it. Here is Mr. McKee to the rescue one more time:


I’m hoping that the story of coming to believe one’s flaws can be one’s strengths has never been told in the context of refrigerator life. Similarly, that blending families can be fraught with misunderstandings has never been conveyed via a story about a boy who intentionally turns himself into a bear to wreck his mother’s wedding.

Can one reject traditional story structure entirely and still produce a successful story? Of course, though in my opinion doing so pretty much guarantees a limited audience. Unless you hold the trump card.


Not that one.

This one:


If you are hilarious, no one cares what happens in your story. But guess what the hardest thing to do in writing is?

PiBoIdMo is a gift because the more ideas you can muster the better. You never know which one will be the one that blooms.

Good luck!

SlaterCartoonDavid Michael Slater is an acclaimed author of books for children, teens, and adults. His work for children includes the picture books Cheese Louise!, Flour Girl, The Boy & the Book and the on-going teen series, Forbidden Books, which is being developed for film by a former producer of The Lion King. David’s work for adults includes the hilarious comic-drama, Fun & Games, which was included on Steven Spielberg’s start-up magazine, Heeb’s, Best Books of the Year list. David teaches in Reno, Nevada, where he lives with his wife and son.

You can learn more about David and his work at

bookofnonsense  boyandhisbook

PrizeDetails (2)

David is giving away one of two prizes, your choice:

  • either a free Skype session for a classroom/group
  • or a picture book critique.

Leave a comment below to enter. One comment per person, please.

This prize will be given away at the conclusion of PiBoIdMo. You are eligible for this prize if:

  1. You have registered for PiBoIdMo.
  2. You have commented ONCE ONLY on today’s post.
  3. You have completed the PiBoIdMo challenge. (You will have to sign the PiBoIdMo Pledge at the end of the event.)

Good luck, everyone!

david-michael-slater-mayby David Michael Slater


My name is David Michael Slater. As an author of 20+ books (for children, teens, and adults) I am always interested in new ways of reaching readers. Self-publishing has never appealed to me. I have nothing whatsoever against it, but the sky-high pile of self-published titles one must compete with is simply too daunting, especially when so many people report not wanting to take the time to sift through that pile for the gems. The traditional route is as daunting as ever, but I do not bash it either. But it is a rough go, especially with a project that seems risky in any way.

Enter Inkshares.


My newest picture book, Hanukkah Howie vs. Santa Claus, recently launched with this newfangled “crowd-directed” publisher. Inkshares makes final decisions about projects based on pre-sales. This is a fascinating new approach that, thus far, I find extremely reasonable.



First, I can understand Inkshare’s desire to minimize their risk by taking on properties with proven market appeal (via pre-sales). What publisher wouldn’t? The result has been my working my tail off trying to secure these pre-sales, and I must admit it’s fairly exhausting.

What’s the payoff?

How about 50% of gross revenues and a non-exclusive contract?

Hard to argue that both sides don’t benefit from such an arrangement.

HoweyCharacterThe process is simple, you approach Inkshares with your project. In my case, I came to them with the finished text and an illustrator (the awesome UK artist Andy Catling) already on board. The Inkshares team evaluates your project, and if they deem it’s potentially viable, they will guide you through the steps of setting up a project page and then a launch.

They do help with social media marketing during the funding period, but mostly it’s up to you. So far so good. We’re a week in and funding at 23%.

You can learn much more at If you are interested in my project, you can read the entire (500 word) text, see the hilarious art, and note the exceptional blurbs (like the ones below) coming in from popular and bestselling authors at

Good luck on your on publishing paths, wherever they may take you!

“A new holiday tradition deserves a new holiday classic read aloud, and David Michael Slater has delivered just that, right to our door, by sleigh and by Hanukkopter.”
–David Lubar, Author of Hidden Talents and Sleeping Freshmen Never Lie

Hanukkah Howie vs. Santa Claus “could bring about world peace, but only if you do your part.”
–Heeb Magazine

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illus by Ross MacDonald
Little, Brown
April 26, 2022

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