Now that you have your ideas written down, it’s time to flesh them out.
Need help deciding which ideas have potential?
Check out Laura Purdie Salas’s post Seeds vs. Pebbles.
And Laura Gehl’s Diagram Method.
Plus, if you’ve registered and signed the Storystorm Pledge (posted January 31), you’re eligible to be randomly chosen for a Grand Prize.
The Grand Prizes for Storystorm are feedback on your best five ideas from one of these amazing picture book literary agents! So start expanding those ideas into elevator pitches. Don’t know how to do that? Check this out:
Without further ado…which is certainly NOT about nothing…let me introduce the Grand Prize agents to you.
Holly M. McGhee, President and Creative Director, Pippin Properties
Holly M. McGhee still carried MADELINE around in 3rd grade—until Mrs. Carrier, her school librarian, tricked her into reading longer books by giving her one with her name on it, HOLLY IN THE SNOW. After college, Holly headed straight into the book world of New York City, where she has enjoyed being a secretary, an advertising manager, a sales rep (for one month), and in the six years prior to opening the doors at Pippin, an executive editor at HarperCollins.
Now, as the President and Creative Director of Pippin she is dedicated to shepherding books that make a difference into the world.
Ammi-Joan Paquette, Senior Agent, Erin Murphy Literary Agency
Ammi-Joan Paquette is a senior agent with Erin Murphy Literary Agency, representing all types of children’s and YA literature. She is also the author of the Princess Juniper series, the MG novel The Train of Lost Things, and picture books including Ghost in the House, Elf in the House, Bunny Bus, and The Tiptoe Guide to Tracking Fairies. With acclaimed author Laurie Ann Thompson, she is also the co-author of the “nonfiction with a twist” series, Two Truths and a Lie. In her agent acquisitions, Joan is particularly drawn to richly voiced, unforgettable characters and settings, as well as tightly-paced, well-plotted stories with twists and turns that keep you guessing right until the end. Visit her on the web at: ajpaquette.com. (P.S. Joan represents Tara.)
Tricia Lawrence, Agent, Erin Murphy Literary Agency
Tricia is the “Pacific Northwest branch” of EMLA—born and raised in Oregon, and now lives in Seattle. After 22 years of working as a developmental and production-based editor (from kids books to college textbooks, but mostly college textbooks), she joined the EMLA team in March 2011 as a social media strategist.
As agent, Tricia represents picture books/chapter books that look at the world in a unique and unusual way, with characters that are alive both on and off the page, and middle grade and young adult fiction and nonfiction that offers strong worldbuilding, wounded narrators, and stories that grab a reader and won’t let go.
Tricia loves hiking, camping out in the woods, and collecting rocks. She loves BBC America and anything British. She has way too many books and not enough bookshelves. You can find Tricia’s writing about blogging, Tweeting, Facebooking, and other social media topics (for authors and the publishing industry at large) at authorblogger.net and tricialawrence.com.
Erin Murphy, President, Erin Murphy Literary Agency
Erin was born and raised in Arizona, and founded EMLA in Flagstaff in 1999. She cut her teeth in regional publishing at Northland Publishing/Rising Moon Books for Young Readers, a beloved decades-old Flagstaff company that was bought out in 2007, where she was editor-in-chief. As founder of EMLA she has focused not just on publishing books, but on building careers—and creating a sense of community, as well. In 2016, she relocated the agency headquarters to southern Maine.
Erin represents writers and writer-illustrators of picture books, novels for middle-graders and young adults, and strong nonfiction. Her favorite reads feel timeless, have strong voices, and express unique creative visions. Because of her full client list, she rarely signs new writers or illustrators, but she is particularly interested in adding cultural diversity to her client list. In addition to reading, her interests include traveling, knitting, walking, kayaking, watching movies, and figuring out How People Work.
Liza Fleissig, with her partner Ginger Harris-Dontzin, opened the Liza Royce Agency (LRA) in early 2011. A cross-platform company providing development, representation, and strategic career management for clients in all media, their goal is to represent clients in all stages of their careers, from the most established to those developing their craft, as well as debuts. Both former partners in NYC based litigation law firms, Liza and Ginger bring a combined 40 years of negotiating experience to the field. This background, along with connections rooted in publishing, movies and television, allowed them to focus and build on a referral based clientele.
From picture books through adult projects, fiction and non-fiction, screenplays to stage works, LRA welcomes strong voices and plot driven works. Their inaugural books became available in stores January 2013. Their first was an Edgar nominee, another was an Indie Next Pick, and two others were optioned for film. LRA’s success began right out of the gate. Here’s to more great projects!
Linda Epstein, Agent, Emerald City Literary
Linda is the eyes and ears of Emerald City Literary Agency in the east. Even though she’s a life-long New Yorker, her breath is still taken away every time she sees the New York City skyline. Besides being an agent, she’s also hard at work writing manuscripts of her own.
Linda represents picture books, middle grade and young adult fiction, as well as children’s nonfiction. She does not represent adult literature. Since joining the agency she has toyed with the idea of adding a G to the beginning of her name, but has come to the conclusion that she’s not exactly the good witch.
The archive of Linda’s blog, theblabbermouthblog.com, will give you a good sense of who she is, and you can follow her on Twitter @LindaEpstein, and at Manuscript Wish List. (P.S. She is not currently open to submissions.)
Victoria Selvaggio, Literary Agent/Partner, Storm Literary Agency
Victoria Selvaggio, previously with The Jennifer De Chiara Literary Agency, was drawn to the publishing scene first as an author. She is a prior Regional Advisor for SCBWI: Northern Ohio, where her desire to help writers and illustrators reach their publications goals inspired her to become an agent.
With over twenty-five years as a business owner, Victoria is excited to help grow the agency’s client base with talented writers and illustrators, while also helping build the agency from within with motivated agents who possess the same ideals, literary interests, goals, and approaches to the industry.
As a frequent presenter at conferences, library events, contests, etc., Victoria is always interested in meeting writers and illustrators, and hearing about unique projects!
A sincere THANK YOU to all the participating agents!
Storystormers, get down to work refining, polishing and fleshing out your best ideas so you will be ready if you are randomly selected a Grand Prize Winner! Prizes will be announced next week!






Hello Storystormers!!! You did it! You’re rounding the bases, and it’s time to bring it home. Can’t you hear the roar of the crowd cheering you on??


A few years ago, I had a pun-filled, garden-themed short poem published in Highlights magazine. It was one of my favorites. I liked it so much, I thought, hey, maybe I can recycle this idea into a picture book. And that’s when I began to write “Goodnight Veggies.” The new manuscript was also pun-filled and garden-themed, but it had all the elements one commonly finds in a picture book (story arc, take-away message, enough room left for illustrations, etc.). I’m happy to say it will be published by HMH in 2020, and illustrated by the amazing Zachariah OHora. I was recently reviewing rough illustrations and noticed that Zach placed the garden on an urban rooftop. I thought that was brilliant! So I took THAT idea and wrote another short poem about a child planting a garden on his roof. Double recycling! Yet another time, I took a short High Five poem that I wrote (“Four Fun Chicks”) and re-imagined it as a goodnight/counting concept book (FIVE FUZZY CHICKS, Imprint/Macmillan, 2020). Again, this meant starting from scratch and adding things like a climax, and giving thought to page turns and so on. It’s not just a matter of slapping a different label on it. But if you have favorites in one genre, see if you can rework them to fit into another.
Diana Murray is the author of over a dozen books for children, including CITY SHAPES (Little, Brown, 2016), GRIMELDA THE VERY MESSY WITCH (Tegen Books/HarperCollins, 2016), NED THE KNITTING PIRATE (Roaring Brook/Macmillan, 2016), PIZZA PIG (Step-into-Reading/Random House, 2018), and UNICORN DAY (Sourcebooks, 2019). Her award-winning poems have appeared in magazines such as Highlights, High Five and Spider. Diana grew up in NYC and still lives nearby with her husband, two very messy children, and a motley crew of pets. Visit her at 
Julie Gribble produces works for children and the children’s literature community in both the United States and Great Britain. While a Children’s Literature Fellow at Stony Brook Southampton, she founded KidLit TV to help inspire children to learn and read. Julie is also founder of the upcoming TeenLit TV which will feature video programs for YA fans. Julie has been nominated for two Emmy Awards and is a multi-award-winning writer, screenwriter, filmmaker, and producer. Her charming picture book, Bubblegum Princess, is based on a true story about Kate Middleton and was released on the day the first royal baby, who we now know as Prince George, arrived. Copies of the book have been donated to underprivileged children in the US and to children’s hospices in the UK. In addition to producing KidLit TV’s original shows, Julie co-produced Who Killed Nelson Nutmeg, a feature film shot in Dorset, England with Bonnie Wright of Harry Potter fame, and DOG BOWL, a short film by Gordy Hoffman which premiered at the 2015 Raindance International Film Festival in London. Julie sits on the Children’s Committee of the British Academy of Film and Television Arts: BAFTA-NY and is a member of the National Association of Latino Independent Producers, New York Women in Film and Television, and the Society of Children’s Book Writers and Illustrators. She has presented at the Texas Library Association Annual Conference, NYC School Library System Spring Institute, Connecticut Library Association, the Society of Children’s Book Writers and Illustrators, and the 21st Century Children’s Nonfiction Conference.


Juliet Clare Bell (always called Clare, just to confuse people) is the author of five picture books with more on the way (including a very exciting narrative non-fiction project which she hopes she can talk about soon). She also teaches writing picture books to adults, does professional critiques, writes for the joint blog Picture Book Den, runs creative writing sessions with children and does numerous author visits. She’s been heavily involved with SCBWI British Isles for fourteen years. Visit her at
I recently celebrated my 20th anniversary as a children’s book editor. (Still loving it as much as ever!) One of the questions I am still asked most often is why an author and illustrator so rarely collaborate directly. Why WOULDN’T it be a great thing for the two creative parents to discuss and brainstorm? Why don’t I encourage lengthy Skype chats about their amazing book-to-be? What’s up with those control-freak publishers anyway?!










Alli Brydon is a freelance children’s book editor, writer, and lifelong New Yorker who has recently moved to the UK with her family. She is the editor of the #1 New York Times bestselling picture book Last Week Tonight with John Oliver presents A Day in the Life of Marlon Bundo and writer of nonfiction books for Scholastic, Lonely Planet, Quarto, and NatGeo Kids. She is always adding to her list of ideas and crafting them into picture book manuscripts. With nearly 15 years of experience developing, editing, writing, and selling books with almost every US publisher, Alli has spent a large part of her career nurturing authors and illustrators to improve their craft and create outstanding children’s books. Please drop in at 







Pam Calvert is the author of seven picture books. Her most recent title is BRIANNA BRIGHT, BALLERINA KNIGHT illustrated by Liana Hee (Two Lions), about a spunky princess who’s trying to find her talent. Pam is well-known for her award-winning PRINCESS PEEPERS books as well as her math adventure series and is happy to announce that her newest title, FLASH: THE LITTLE FIRE ENGINE, is forthcoming in November 2019! She offers a free picture book workshop, 


Julie Segal Walters is the author of THIS IS NOT A NORMAL ANIMAL BOOK (illustrated by Brian Biggs) (Simon and Schuster 2017). She lives in Washington, DC, with her husband, son, and pesky cat. Before writing for children, Julie was a lawyer and advocate for civil rights and civil liberties, and an international democracy and civil society development specialist. These days, she can be found advocating for her many favorite children’s books to anyone who will listen. Julie is fluent in Spanish and loves to cook, but not bake. She thinks baking has too many rules. You can find her online at 













