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This is the fifth in a series of posts about the 2008 Rutgers University Council on Children’s Literature One-on-One Mentoring Conference. Click the RUCCL tag above to read them all.
How does a manuscript become a book? Four RUCCL mentors offered their experience from four unique perspectives:

Chad Beckerman, Molly O'Neill, Lisa Cheng, Lisa Sandell
- Lisa Ann Sandell is a Senior Editor with Scholastic, but she has also written three young adult novels, so she answered wearing her published-author hat.
- Lisa Cheng, Associate Editor at Margaret K. McElderry Books, talked to us an editor who has fallen in love with a new manuscript and wants to take it further.
- Molly O’Neill from The Bowen Press came to the editorial side from school library marketing and has a knack for looking beyond the artsy part of writing to the business part.
- Chad Beckerman of Abrams BFYR and Amulet Books presented the art direction angle (and made us laugh).
My mentor, agent Alyssa Eisner Henkin, introduced the panel. There she is. She is one of the sweetest people I’ve ever met. I’ve never seen someone smile so much when giving constructive criticism!
First up was the extraordinarily talented Lisa Ann Sandell. She had an idea for a novel brewing in her head for seven years, so she finally sat down to write it. When she finished, she polished it up and sent it out to agents. She received revision requests from an agent, took a few months to revise, and sent it back out.
Let me pause for a moment and fast-forward to the five-on-five discussion I had later that day. Editor Erin Molta cautioned us against submitting a revision request the very next day. “Umm, did you even think about it?” Erin said, recalling when a writer got back to her too quickly. Note how Lisa took a few months. I know we’ll be extremely fired up once we get that request, but take the time to consider the editor’s suggestions. Don’t rush it. If they’re interested now, they’ll be interested in a few months.
Back to Lisa. She was asked to revise again, so she did. And then her agent sent it out. When the book sold to Viking within a few weeks (WOW!), there was more editing to do. Not only did her editor present her with a line edit to smooth out the language, there were the copyeditor’s marks, too. She had to address both sets of comments. “Because I’m an editor, I can be a little more easy going about this process than others,” she said.
In conclusion, don’t expect the final draft of your manuscript to be the final. There will be more revisions necessary as you secure your dream agent and sell to the publisher. But remember, everyone who has a hand in the revision process has the same goal as you: to make your book the best it can possibly be.
Lisa Cheng is up next in another post! Stay tuned!
This is the fourth in a series of posts about the 2008 Rutgers University Council on Children’s Literature One-on-One Mentoring Conference. Click on the RUCCL tag above to read them all.
Vivian Grey, accomplished author and founder of the RUCCL conference welcomed attendees to an “extraordinary creative collaboration.” Why did she use those three words? The RUCCL is unlike any writing conference of its kind, matching new and aspiring authors with experienced professionals for an in-depth discussion of children’s literature—on whatever topic the mentee wishes to explore.
“Use this day to move your writing career forward,” Ms. Grey said. “The RUCCL pioneered and developed the one-on-one format and helped launch the careers of many well-known authors: Marcie Aboff, Laurie Halse Anderson, Denise Lang, Pamela Curtis Swallow, Kay Winters, and Rita Williams-Garcia.” (And I’m sure I didn’t catch them all!)
When Vivian Grey approached legendary Rutgers President Mason Gross in 1970, he enthusiastically supported her idea and assured the conference a permanent home at Rutgers through a presidential charter. The RUCCL is the only group in the country to be recognized in this manner. Aspiring authors can be confident knowing that this organization will continue to inspire us year after year.
Ms. Grey left us with words of wisdom based upon our difficult times. “We live in an era of great confusion and agitation,” she said, referring to the upcoming election, our suffering economy, and the wars raging overseas. “Children are vulnerable and powerless. But we can listen to them and be their voice. We can help them understand this increasingly confusing world.”
She continued, “There’s no better time than now to be writing for children. The vision we create for children becomes their future.”
Bravo, Vivian. The vision you created for us will indeed become our future, too.
This is the third in a series of posts about the 2008 Rutgers University Council on Children’s Literature One-on-One Mentoring Conference. Click on the RUCCL tag above to read them all.
Author Kay Winters is a RUCCL success story. Who better to give the introductory speech? She attended the one-on-one conference three times before she was published, but now has 14 books in print with 5 more under contract. She came to inspire. And she did with this simple yet powerful statement: “I’m here to tell you: it can be done.”
Ms. Winters spoke of her journey to becoming an author, which began in childhood with a love of books. She always wanted to be a teacher, however, and that is what she became. But she still wrote for pleasure, penning articles, short stories and poems that never made much money. Writing to make a living didn’t seem possible.
She eventually co-authored a book about teaching. But the long hours writing plus being a teacher created a tiring pace that she could not sustain. When a local author visited her school, he told her, “Give yourself five years to break into the business.” She thought, “I need to get going!” Shortly thereafter, her school offered an early retirement package. Her letter of resignation was on the Principal’s desk the next day. She wanted to write full time.
“When I quit teaching, I worried that I would miss the hugging,” Kay said, referring to her students. “But children’s writers are hugging.” We all laughed. We know. She was already hugging us.
After her retirement, Kay took classes at The New School and spent afternoons at the Children’s Book Council reading every single picture book that they received. Thousands of them. She joined two writers groups. She subbed her manuscripts. Wolf Watch was rejected 17 times.
But she came to RUCCL with hope and left inspired. The encouragement she received at the event kept her spirits up despite the rejections. “I think I can” became “I know I can!”
And on her third trip to Rutgers, Kay’s agent-mentor took a look at her picture book manuscript and said, “This is publishable.” And then another. “This is publishable.” She left fired up!
It was soon thereafter that the offers came pouring in. They say good things come in threes. This was true for Kay, who sold Teeny Tiny Ghost to HarperCollins, and the oft-rejected Wolf Watch was snatched up by Simon & Schuster just two weeks later. Viking then offered a contract for Did You See What I Saw? Poems About School.
Kay now spends her time writing, speaking at conferences and making school visits. She especially loves hearing from her student-fans:
Dear Ms. Winters, thanks for coming to our school. Your assembly was awesome. I wasn’t there.
and another charming young man asked:
How old are you? Were you on the Titanic?
OK, she doesn’t have as much experience as that child thought, but she has been in this business long enough to impart three very important tips for all aspiring writers.
- Word Hard.
- Let your manuscript breathe. Don’t send it right out. Give it some time and revise.
- Have persistence. Because there is a lot of talent out there, but persistence is in shorter supply.
Kay ended with something a mentor once told her: “I’ve never known anyone who wanted to do this, who worked really hard, and didn’t succeed.”
Thunderous applause for Kay Winters! She gave us her own magical story.
Rules, Tara? Why are you writing about rules? K.L. Going just urged writers to shake off the rules and “step boldly across the lines.” We are creative souls! We don’t want more restrictions!
Ah, you are right. But remember, Ms. Going also said that writers need to be educated. Know those rules and understand why they are in place. Only then can you decide where to successfully break them. Then you don’t have to call them rules anymore—think of them more as suggestions.
Yesterday I met with Alyssa Eisner Henkin of Trident Media Group, an experienced professional who came to agenting via the editorial track. She knows this business. She knows what sells. So when she gave me five rules for picture books, I took careful notes.
Rule #1: Audience age is 2-6 years old
This one was a little surprising to me. I often see PBs categorized in three ways: baby board books, toddler books, and books for 4-8 year olds. But eight year-olds are not reading picture books. They may be classified that way for teachers who want to read aloud to their class. Unless you’re writing board books, think of your audience as 2-6 years of age. What situations will they relate to?
Rule #2: 500 Words is the Magic Number
Again, another suprise–somewhat. Yes, I’ve heard about that 500-word mark, but I’ve also heard about the 1000-word barrier. Most of the books I read my own children are closer to 1000 and sometimes more. Personally, I don’t often spend $16.99 on a 500-word three-minute experience. My children and I enjoy sharing stories at bedtime and a short one can sometimes leave us feeling short-changed. Ms. Henkin said she’s heard the same thing from many parents, so I asked, “Why is there this disconnect between parents and the industry?” It’s all about perception. The current industry perception is that today’s parents are busier than ever and they want short books to put their children to sleep quickly. OK, that’s not true in my house, but I’m a statistic of one. Publishers are buying 500 words or less. Repeat after me: 500 or less.
Rule #3: Make it Really Sweet or Really Funny
Maybe this isn’t so much a rule as a great suggestion. These kind of books are easier to sell. People get it. Elevate your “awww” factor. Make the laughs side-splitting.
Rule #4: Use Playful, Unique Language
When publishers say they seek a “unique voice” that doesn’t only apply to middle grade and young adult novels. The sounds words make are new and interesting to young children. Play it up.
Rule #5: Create Situations that Inspire Cool Illustrations
PB writers are told to leave enough unwritten so illustrators can tell half the tale. But that’s not enough to be thinking about. Go a step beyond. What story situation will inspire an unusual, unique illustration? Something you’ve never seen before? Don’t just leave room for pictures, leave room for AWESOME pictures. The cooler the art, the better the book.
Another thing that I brought home with me after our PB discussion was concept. Many times, I’ll get a spark of an idea and immediately sit down to write. I will start taking more time to develop that concept, thinking about all the rules above before ever putting pen to paper (or fingertips to keyboard). And then maybe I’ll decide to step over one or two of those lines. I’m a creative soul, after all.
This is the first in a series of posts on the 2008 Rutgers University Council on Children’s Literature One-on-One Mentoring Conference. (Because I have 20 pages of notes to share!)
Phew! What a whirlwind day! I mingled with editors, mixed with agents, and milled about with other aspiring authors at the RUCCL mentoring conference. My head is spinning with suggestions. So where to start? Well, I’ll begin at the end, with keynote speaker K.L. Going. The author of Fat Kid Rules the World and The Liberation of Gabriel King wrapped up the event with an inspiring speech about “writing across the lines.”

Agent Linda Pratt introduces K.L. Going
K.L. began by telling us what we already know: as writers, we have many, many rules to follow. Manuscript length. Formatting. Submission guidelines. Avoid passive voice. Don’t write didactic tales.
“But writers are creative souls,” she said. “It’s hard for us to color within the lines.”
She stopped her speech and asked everyone to stand up. And then she told us to shake off those rules! So I grabbed my friend Jill by the shoulders and shimmied her around. She returned the favor. Wubba wubba wubba! Boy, that felt good!
“Despite what anyone else says,” she said, “there are times you must step across those lines.” She relayed her early writing experience, sitting on the floor of her sparse employee housing at Mohonk Mountain House, typing away on her laptop. It was the happiest time in her life because she wrote without rules. She didn’t care if anyone read her work, she simply wrote because that’s what brought her the most joy. She wasn’t thinking about marketability, high-concept hooks, or the current list of best-sellers. However, it was also the least productive time in her life since she wasn’t writing with that intention to sell.
So how can writers be both happy and productive? You need to choose which lines you’re willing to cross while staying inside others. With Fat Kid Rules the World, she wanted to create a character that wasn’t familiar. Troy is dirty, smelly and raw. And to some, offensive. That was a line she was willing to cross, potentially alienating some readers. But, she still wanted Troy to be lovable by the end of the book. She could not compromise on that essential rule of writing: creating likeable characters.
“You need to write what you want regardless of whether you think anyone else ‘gets it’,” she said. “But writing what you desire is always a risk.” With Fat Kid, she didn’t necessarily cater to the reader. There’s a hunk of bleeding leg and splattering of fat when Troy envisions the results of his own suicide, and some people may put the book down at that point. (In fact, her book was banned in some areas.) But others will stick with it and read on. If the reader’s journey isn’t easy, maybe it will be more redemptive and satisfying by the end.
She cautioned us further: you need to balance your risks. Troy may be unusual, but his emotional struggles are immediately known in the first chapter. Readers may not relate to his appearance, but they can relate to the critical inner voice we’ve all had whispering in our ears at some time in our lives.
K.L. told us it’s important to know the rules. Because you can only make educated decisions about your manuscript when you have knowledge of the industry. “But don’t forget that creativity has its own demands. Don’t be afraid to try something different. Step boldly across the lines!”
So, where are the lines for you?
Last week Nathan Bransford asked blog readers to tell him about the worst piece of writing advice they ever received. I didn’t participate because I couldn’t think of anything. Sure, there was the critique partner who rewrote my manuscript in her own style. Yeah, I’ve been told a story was ready for submission only to realize, months later, that it needed more work. And a writing professor once banned the entire class from killing off characters. He didn’t want us to come to a rough patch in our story and take the easy way out. I didn’t agree with the rule, but it was understandable.
I don’t consider any of that bad advice. Poor judgment, maybe, but not faulty guidance (especially since I didn’t follow it).
The best advice is not really advice at all, but when a publishing professional relates his or her own experience to an aspiring author. Advice is subjective; it’s based upon personal circumstances. If you don’t know the story behind the advice, then it’s impossible to gauge whether or not that advice will work for you.
So don’t give advice. Tell others what you’ve learned and how you’ve learned it. Share your experience.
The children’s writing world is filled with many generous professionals who volunteer their time to assist those of us starting out. Never before have I met such a kind and welcoming group of people. I have to say that no one has given me a bad piece of advice yet. And hopefully I won’t steer you wrong, either.
Hooray! More notes from the September NJ-SCBWI first page session!
Those familiar with peer critiques know the “sandwich” method: begin with what you liked, then move onto what needs work, and end by pointing out the manuscript’s merits. The editors followed this method well and offered compliments to soften the criticisms. Everyone must have left feeling good about an aspect of their writing. But we still have plenty to work on.
Some common suggestions:
- Rhyme carefully. Rhyme should have a consistent beat and meter. The editors easily picked out when a rhyme stretched to make it work. There was only one rhyming manuscript that worked. The other manuscripts felt limited by rhyme, and one in particular featured subject matter for an older audience, so the rhyme felt out of place. There’s a lot to live up to if you’re going to rhyme, so read many rhyming picture books to get a sense of how it all fits together. It’s not impossible, but great skill is required. They advised rewriting in prose and suggested using alliteration, which can be as fun as rhyming, without the restrictions. But use alliteration in moderation! (Umm, I didn’t mean to rhyme there…)
- Amp up the humor. The editors felt picture book laughs weren’t taken far enough. They wanted the stories to go from simply funny to outrageous. There’s always room for more humor. Make it crazier and more outlandish.
- Avoid common themes. Pets dying. New babies in the family. Monsters. Imaginary friends. First words. Retellings of The Three Little Pigs. These have all been done before, and done well. Stories on these subjects need to dig deep to find something new to say. Stand out, don’t blend in.
The editors also discussed avoiding clichés, clarifying the conflict on the first page, and cutting text to move action along faster. Out of 26 manuscripts, only two or three were considered strong contenders as written, and even so, they still required a little tweaking.
[An interesting tidbit for all you artists: if you’re an author/illustrator, consider yourself at an advantage. An editor is attracted to working with you since they skip the difficult step of matching your PB manuscript with an illustrator. Instead of communicating with two professionals to produce a book, the editor works directly with just one person—you.]
My friends and I thought that for the most part, both editors agreed on the manuscripts. However, one editor thought they didn’t agree very much at all!
But I think we can all agree that we need to work smarter. Some questions to think about as you work on your manuscript:
- Why should a publisher choose your story? What makes it unique and appealing, different from any other book in the marketplace?
- Why should a publisher spend tens of thousands of dollars, work several months (and in the case of PBs, years), and utilize the resources of a dozen or more staff members to produce your book?
- Is this truly the best story you can write? How can you make it even better?
The New Jersey Chapter of SCBWI was treated to an afternoon of professional first page critiques yesterday in Princeton. (Heck, we even felt smarter just being on the campus of Princeton University!)
Editors Connie Hsu and Kate Sullivan from Little, Brown shared their literary insights with 30 aspiring authors. Manuscripts ranged from a whimsical picture book about goldfish to a compelling young adult novel set in a foreign village under siege.
After each first page was read aloud, the editors provided their immediate impressions of the manuscript–what worked, what didn’t.
Some helpful advice included:
- Use first person point-of-view to your advantage. It helps the reader get into your character’s head, so if there’s too much dialogue on the first page and not enough introspection, you’re not using that device to its full potential.
- Make sure the voice fits the genre. This is a common critique I’ve heard repeated at every first-page session. Some picture books were wordy, with long sentences and adult sensibilities. If it takes the entire first manuscript page to set up the story, then you need to cut, cut, cut. Little kids beg their parents to turn the page, so you must get to the story quickly. The first manuscript page needs a clear story arc. Regarding books for ‘tweens and teens, a young adult novel should have longer sentences and be more gritty than middle-grade. In general, the editors said an MG voice can sometimes be classified as “whiney,” whereas a YA voice is angrier and angst-ridden. Yes, let that YA voice curse and swear.
- Make room for illustration in a picture book. You don’t have to describe every detail. Instead of saying, “the girl’s hair was red and wavy like her mother’s red, wavy hair,” try instead, “the girl’s hair was just like her mother’s.” This provides the double benefit of cutting words and leaving the family’s appearance to the illustrator’s interpretation. (Read Linda Urban’s interview with illustrator Marla Frazee regarding The Seven Silly Eaters by Mary Ann Hoberman. Great example of how an illustrator fleshes out the story.)
- Don’t try to surprise your reader on the first page. It can lead to confusion instead. Some stories left important details aside (who/what/why/where) and forced the reader to guess what was happening. You don’t want your reader to guess wrong! If they do, then when the correct information is revealed, they will be confused. You want the reader to move forward, not double-back to re-read.
- Set the scene. The setting provides a clear context for your character’s actions and emotions. Again, don’t make the reader guess where your character is. Show the reader. Immerse the reader in your world.
One of the funnier moments occured when the editors cautioned against using the word “puberty” in a middle-grade work. It guarantees giggles of embarassment among that age group. “It’s a word no ‘tween wants to admit exists,” said Kate Sullivan.
While the insights above were specific to the pages submitted, they can be applied to your own manuscript. Keep in mind that rules can be broken, but it typically takes an experienced, talented author to make the unconventional work.
Want to read more about first pages? Check out these previous posts:
How do I choose which manuscript to submit to the next first page session? I’ve been going back and forth, trying to decide which one showcases my best work. And yet, the two manuscripts I am considering are so very different.
One is a clever tale of a boy with an unusual name–a name that creates a lot of confusion. This picture book is in the boy’s voice, told from his point of view. Yet the illustrations will show something very different happening around him. I have repeatedly heard editors say that a PB must leave enough unsaid for the pictures to comprise half the story, and I think this tale accomplishes that.
Then I have a fractured fairy tale. With pizzas. Glorious, cheesy pies! What kid doesn’t like pizza? A familiar story with a unique new twist might take the cake. Err, I mean, pie.
I admit, I’m getting a little too hopped up for a first page session. I shouldn’t expect anything to come from it other than a lot of good advice. I listen carefully to each page and then when the editor or agent gives his thoughts, I take a lot of notes, hoping to learn from all the manuscripts, not just mine.
Unfortunately, I don’t think everyone has this attitude. Last time a woman in front of me drew doodles on her paper throughout the two-hour session. And when it was over, she complained that the professionals didn’t like her story because they didn’t understand or appreciate rhyme. That may be true, as the editors worked in middle-grade and not picture books, but I had an entire page of notes on her story, while she went home with a lot of squiggles and stick figures.
There’s two ways to approach a first-page session: as a way to grab the attention of an editor or agent, or as an opportunity to receive professional feedback. It’s important to remember that if your work doesn’t impress the editors, all is not lost. Be inspired to work harder. Editors and agents volunteer their time to these events, and we should all be grateful. They don’t owe us anything. But we owe them our very best work.
How do you know when your manuscript is ready for submission? For some, it’s a gut feeling. But just how do you learn to trust your writer’s intuition?
The support and encouragement of my writing group has helped. I run a picture book manuscript by them three or four times until there’s not much more to be gussied up. And then I tuck that story in my back pocket and wait, creating distance. Weeks later, I iron out the creases.
Months pass. I flip sentences around. And then I flip over in bed all night, over-analyzing the story. I consult the thesaurus and exhaust the synonyms. I belt out the story in my best character voice and listen to how it flows (and someone please tell me why I always slip into a southern accent?). I love reading aloud. That’s the best way for me to check the authenticity of the kid voice, y’all (there I go again). And then, when all that’s left to edit is interrobangs, just when I think I can play endlessly with it for lack of anything better to do, I think it’s time to let it fly.
Or is it?
I understand when experienced authors suggest new writers to take an apprenticeship of two years. Writing improves with practice, and the children’s market has its own set of rules. Moreover, it’s an extremely competitive field with many successful, established authors. To break in these days, not only does your writing have to be crisp, the idea has to be unique. So much has already been done—and done well.
Now, you may believe you have extraordinary talent (don’t we all), but don’t skimp on those two years. Immerse yourself in writing. Read books on the craft, attend conferences, join a critique group, take classes, read best-sellers in your genre. That will always be time well spent, creating a solid foundation from which to launch a career. Think of it as a sling shot: the further you pull yourself into the craft, the further you’ll fling yourself forward.
I subbed four manuscripts out this summer and the rejections are trickling in. Did I submit too early? I admit, I didn’t complete the full two-year apprenticeship before letting go of my stories. Thankfully, I didn’t submit far and wee (little nod to e.e. cummings since it’s so puddle-wonderful outside). I kept the list very small so I could gauge response. And the response tells me I have to improve my gut.
I’m working on it.
I’ve already revised two PBs with a new critique partner, one who really pushes me. I believe in her talent, and she believes in mine. Maybe two guts are better than one.















