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Random comments on the children’s book industry from editors and agents attending the NJ-SCBWI mentoring workshop on February 22:
On THE ECONOMY:
“Things are getting tighter with budgets. As hard as it was to get published, it’s even harder now.”
“Bookstores are cutting down on their inventory. We can’t get as many books in, so we’re not buying as many books.”
“This is not just a correction of the marketplace, it’s a correction of the mind.”
“We’re going to be seeing far fewer advances for mediocre books.”
“But if you’re a new author, you don’t have a poor track record to hurt you.”
“We may see a return to house authors. Authors and publishers will enter a partnership. They’ll help nuture one another and careers will have a steady progression. If you find a house that loves you, they will love you long time!”
On MARKETING & PROMOTION:
“Learn how to market your books. Do school visits. Use social networking tools. Talk to other writers about your book. Talk to everyone about your book.”
“Get to know your publicist and marketing director. They are your friends. But don’t overwhelm them with 17 email messages a day. Let them know you’re their partner.”
“Realize that the books you see up front in the stores are paid for by the publishers through co-op marketing. If they have a talking slip? Paid for. If they’re on an end-cap? Paid for.”
“Become friends with your local librarian and your local bookstores. But always keep your publicist informed about what you’re doing. Don’t go over their head. Don’t go over your editor’s head, either. That’s bad business for everyone involved.”
“Don’t waste people’s time. Don’t send chocolate to all the Borders buyers in the country.”
“With school visits, you’re a celebrity to those kids. Get yourself out there. Build word-of-mouth.”
“Temper your expectations. If you wrote a teen non-fiction book, the big retailers aren’t going to carry it. That’s not their market.”
“Don’t follow today’s trends. Writing for the market in general is a terrible idea.”
“If you’re a picture book writer, don’t start writing a YA about vampires just because it’s popular.”
On EDITORS:
“Editors are always in the market for a well-written book. But I can’t define for you what that is. I know it when I see it.”
“Know what your editor likes. Know who you’re submitting to. I don’t like gross stories.”
“But I do! Send them to me!”
“We like authors who are agented because the work comes in polished.”
Editorial Anonymous provided a great explanation of basic picture book construction a few months ago.
At that time, I skimmed the info. Today, I’m studying it.
Why? An editor asked me to make page breaks on my current manuscript. And know what? I had more page breaks than a 32-page picture book would allow! Whoops. I knew that my manuscript had to fall within the 500- to 800-word length, but I had neglected to pay attention to logical page breaks.
The editor said, “Page turns can make or break a book, and it can be helpful to an editor to see how you envision the text.”
In a 32-page picture book, you don’t actually have 32 pages for your story. You only have 24 pages since 8 are used for the book ends, copyright and title. And 24 pages translates to 12 spreads (an illustration that spans the two opened pages in a book).

Self-ended means that the printed book block serves not only for the story, but also for the end pages. No additional paper is used to form the book. The printed book block is pasted directly onto the cover.
Another common format is colored ends. This means colored paper (different from the printed book block) is used for the end pages. With colored ends, you’ll gain an additional 2 1/2 spreads since more of the printed book block is available for story.

Some picture books have single-page illustrations instead of spreads. One of my favorite devices is when a group of three things are illustrated on one page. But this isn’t done on every page. A debut author’s work might be laid out only in spreads to save on costs (it’s less illustrations to produce), so you may want to think mostly in spreads. As always, publishing is a subjective industry, so this will vary by editor.
You may be asking, why do I need to know this? Won’t the editor and illustrator figure out the page breaks? Sure, they will. Some may not even ask for your page-break input. However, you can write a more appealing picture book if you understand the format for which you’re writing. Knowing the page turns will improve your story’s pacing. You’ll realize which scenes may have too much text. You can make page turns surprising and fun.
So give it a try. Take your current PB and plug it into the format. Does it fit?
I just took a random sampling of 7 picture books from my collection. Interestingly, none had self-ended construction. They all had colored ends. Here’s how they broke down:

I don’t think I’ll ever look at a picture book the same way again. My kids are going to be frustrated if I count spreads while I read to them!
It’s interesting to note that Cowboy Camp and Spaghetti Eddie are both by debut authors. Cowboy Camp is illustrated in spreads, whereas Spaghetti Eddie is told with mostly single-page illustrations. This “illustrates” that publisher preferences vary (as do manuscripts)!
Keep in mind that when you submit your manuscript, you should do so in the standard format, unless the submission guidelines specifically request that you mark page breaks.
Some editors will never ask you for page breaks, some will insist upon them. Remember that this is a subjective industry where there are many rules to follow but many places to break them, too.
Thanks to everyone who entered the Toni De Palma Under the Banyan Tree giveaway and the Corey Rosen Schwartz Hop! Plop! giveaway!
The winner of a signed copy of Under the Banyan Tree is Susan (The Book Chook)!
The winner of an autographed Hop! Plop! is Kristi Valiant!
Congratulations! I’ll be contacting you shortly!
And just a reminder, we have another book giveaway–technically, a four-book giveaway–going on now with author/illustrator Aaron Zenz.
…let it be Jarrett Krosoczka’s hilarious writer’s block adventure.
Starring Tomie dePaola, Jeanne Birdsall, Mo Willems, Jane Yolen, Grace Lin, John Scieszka, Adam Rex, and many others!
BOOK BY BOOK: the making of a monkey man from Jarrett Krosoczka on Vimeo.

Yeah, I changed the name of my February blogfest. Mostly because “Children’s” didn’t fit on the candy heart generator. Oh, the sacrifices we make for our art.
Here’s a sneak peek at the upcoming author interviews…

Jessica Burkart, author of the brand new tween series Canterwood Crest, billed as “The Clique” meets “The Saddle Club.”

Toni De Palma, author of Under the Banyan Tree, an Association of Booksellers for Children Best New Voices pick.
Lisa Mullarkey, author of the new Katharine the Almost Great chapter book series from Magic Wagon.
Steve Ouch, author/illustrator of SteamPotVille, a little independent title making big Tweets.

Aaron Zenz, author/illustrator of HICCUPotamus and the groovy dad behind Bookie Woogie book reviews.
Plus authors Jennifer Brown, Brenda Reeves Sturgis, Mary Ann Scott, Corey Rosen Schwartz…and I’m working on a few more.
And now the prize announcements!
Each comment you leave in February counts as an entry to win a $25 gift certificate to the bookstore of your choice. (Be sure I can reach you via your comment link. Comment as many times as you wish, but only one comment will count per blog post.) If your choice is your local independent bookseller like The Bookworm in Bernardsville, NJ, you’ll win a $35 gift certificate. 
The winner will be chosen out of a hat, which may or may not be an actual hat. Probably a melamine mixing bowl like one of these:
Plus, some of our featured authors will be giving away autographed copies of their books! Woo-hoo!
I’m having a blast putting this together, learning a lot from these new authors and getting inspired. I hope you will be, too!
Ah, February. The month of love.
I love that December’s bills have been paid off. I love that I don’t have to worry about fitting into a bathing suit quite yet. I love dreaming of ways to spend my tax refund (which has already been spent). And I love gettin’ cozy in front of the fire with my daughters and a good book.
So this February I’m hosting a celebration of children’s authors, new and old. (Well, maybe not old. Established.) It will be 28 days of author interviews, book reviews and giveaways beginning on February 1st.
And what would February be without chocolates? Besides the quintessential heart-shaped box, February 1st was the day Willy Wonka invited five kids to tour his chocolate factory for the very first time…
Do you have a new book coming out? Recently snagged your dream agent? I’m still looking for writers to feature, so please get in touch by leaving a comment!


In our home, we’ve surrounded ourselves with books. We have six book cases in our living room, a wall of shelves in the girls’ room, a case full of magazines and non-fiction in the boys’ room, three full bookcases in my studio including one stuffed in a closet due to the lack of room. On top of that, we usually have 30-40 books checked out from the library at any given time. The kids have always been surrounded by books, and they just think it’s natural and normal.
Aaron Zenz is the author/illustrator of Hiccupotamus and he’s the hip, groovy dad behind
The
Over the years I continued to write and draw. I came up with scores of
For stories that are character-based, like with Howie, I’ll spend my first energies doing
After all the doodling, I make 
I suggest making sure that you keep your creative endeavors fun. Don’t get caught up in checking off x-number of items on a list in order to obtain a successful career. Create what you love because you love it.
Me, too!
Corey is generously giving away an autographed copy of Hop! Plop! 














