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Two years ago at NJ-SCBWI, someone mistook Tory Novikova for my daughter.
Eek! Am I that OLD? No, really, Tory is quite young, so let’s just say that if I were a teenage bride, it could be a possibility. I mean, look at those eyes and hair! Totally plausible.
While Tory’s definitely not my daughter, she does work with her mom, and that’s pretty cool.
Her mom played a heavy role in inspiring the styles for Tory’s own fashion company, Torynova Couture.
“The woman had me drawing as soon as possible, so kudos to that child-rearing dedication. She’s a fashion designer, graduated from Moscow’s Textile Institute and had worked for the top fashion houses there and also made costumes for theater and ballet. Even my great grandparents worked on costume and stage production for the Bolshoi Theater, so one could say appreciation for the classics runs through my blood.”
With Tory’s talent and drive—she also illustrates for video game, comic and apparel companies—I knew picture books couldn’t be far behind for this Pratt Institute 2010 BFA. Flash forward to NOW and her book TUKE THE SPECIALIST TURTLE is swimming your way!
Tory, how did you land the job illustrating TUKE?
I was approached really out of the blue (for me, anyway) by Jim Ritterhoff about illustrating this children’s book he had written and meant to publish through his company, Chowder Inc. Profits were to benefit CCMI, the Central Caribbean Marine Institute and the Central Reef Conservancy, a nonprofit dedicated to sustaining coral reefs in the Caribbean. He seemed really dedicated to the marine ecology of the reefs, being a diver himself. So I came on board and drew him Tuke.
Your illustrations for TUKE are so vibrant and fun. They really bring the ocean and Tuke’s personality to life. Could you give us a little background on your process for creating the art?
I think there is a natural juiciness to my color palette and aesthetic, no matter how far I try to run away from it. It must be a side effect from having my eyes stuck to the TV, growing up watching too many cartoons for it to be healthy. Thankfully, it came in very handy with Tuke because the story takes place in the Caribbean Reef. Though I’ve never seen it in person, I’ve researched enough about it to know that it’s riddled with colors beyond imagination. In fact, the very first spread I finished in full color was the entire reef, which comes in right after the introduction. The reaction I got from Jim, who is an avid diver and knows the reef so well, was pretty much like—YES! This totally works! So after that point, there were no doubts about color constraints. Though, I did get to play around with different depths of blues, which was lovely.


As far as my process goes. The entire book, 60+ pages, was laid out in clean pencil sketches like a storyboard. And for me, clean is a relative term…since my lines are pretty gestural and loose (I really dislike the look of pencil lines that have been traced over lovely loose sketches). Anyway! After each page or spread was drawn, I went over it with an ink brush, picking up and adding textures that I could snap up and use later for the finish. Eventually these were all scanned and saved for later. Then came the flat vector shapes. I really enjoy drawing freehand in Illustrator – is that strange? There is a satisfying gravity about a solid mass that contorts to form the daintiest of details. The expressions of the animals were probably my most favorite parts to draw!


And finally, the image is completed in Photoshop, all the bits are assembled, and the color is fully applied. It may be a little tedious of a process, but it lent itself a lot to the look of the book, and Tuke! And of course there were many moments of going back into inks, rescanning, and altering the finished pages by administering bits of texture for the final polish.


So, what’s next for you, Tory?
Hmmm…what IS next?!?! Well for starters, I’m about as knee-deep into education and new media as I’ll ever be. In fact, I’m currently involved in the creation of an entire educational game world revolving around children’s books and characters due for release in 2014. So I’m definitely still deep in pursuit of creating for kids—video games, books, products, cartoons—you name it! But it’s always been a dream to illustrate picture books. So I’m very much looking forward to the next opportunity that comes my way! 🙂 Any takers?!
Well, I’ll bet there will be plenty of takers for our special TUKE giveaway!
One lucky blog reader will win a custom sketch of Tuke made especially for them! You can even enter twice!
Comment or leave a question for Tory here on the blog for one entry, then Tweet or Instagram an image of the book with hashtag #TuketheSpecialistTurtle and tag @torynova for another entry. Contest ends September 21st and a winner will be announced shortly thereafter.
For more about Tory and her various projects, visit ToryNova.com.
by guest blogger Julie Falatko
In 2011, after several months of taking picture book writing seriously, I heard about PiBoIdMo and thought, “Sure, why not?”
If I’d realized how much Picture Book Idea Month would change everything, I might not have been so glib about it. But at the time I didn’t realize that the work done during PiBoIdMo would get me an agent and a book deal.
That year, I came up with 48 ideas, one of which was good. I didn’t realize that at the time. At the time I thought they were all good. But as I wrote them up, I learned that sometimes what seems like a good picture book idea…maybe isn’t. Or at least not for me. I thought a story about a stalk of depressed broccoli would be great (spoiler: it wasn’t). A girl who puts on ridiculous clothes every morning? Snore. How about a kid who wants to be a writer? How about I bonk the reader on the head with boring bricks?
But PiBoIdMo 2011 took a wrench to an Idea Faucet that was rusted shut in my head, loosened it up, and oiled it with a big can of Pay Attention.
After that November, the ideas kept coming—drip, drip, drip—slowly, and, in most cases, terribly. But I like my brain. And I trust it enough to listen to it. So when it told me an idea, no matter how ridiculous, I wrote it down.
On November 1, 2012, I started my second year of PiBoIdMo. What I didn’t know was that my brain had gotten a much bigger wrench for the occasion. And instead of opening up the Idea Faucet a little more, my brain clean knocked the whole faucet off—THWACK!—and let the ideas spurt up like a fountain at the park.
November 2012 I got 30 ideas. Four were good. One I wrote up immediately and it was better than anything I’d written before. Something was happening.
And then one night in late November I was making dinner, thinking about how I like books that let kids know we trust them and think they’re smart. And FWOOSH there it was, an idea, but more than an idea, the entire story, not just the plot, but the words, dumped into my head.
I ran. Bolted from the kitchen, so afraid of losing the sentences swimming in my head. I yelled to my husband that he had to finish dinner, and typed up my story as fast as I could. It was exhilarating and maybe a little scary.
When I was done, I had SNAPPSY THE ALLIGATOR (DID NOT ASK TO BE IN THIS BOOK). Snappsy was the story I sent to Danielle Smith at Foreword Literary. She liked it and asked for more—I sent her the story from the one good idea from PiBoIdMo 2011 and the other good one I’d written during PiBoIdMo 2012. She became my agent. And SNAPPSY was my first book deal, on July 16. It’ll be published by Viking Children’s in the summer of 2015.

Snippets from Julie’s idea notebook
Since November, the ideas have kept coming. None have come out as quickly as SNAPPSY, but some have been close. I keep notebooks and pencils everywhere. And I still write down everything my brain tells me to in my PiBoIdMo notebook. Because while some may seem like a random string of words (“accidental octopus/Georgie, oh Georgie”), or just my brain having fun (what am I supposed to so with “Mr. Codfish is quite pleased with his new trousers,” exactly?) those ideas pave the way for the ones that become good stories.

Well, Julie, hat stories have been very popular lately
Writing is practice. Preparing for writing takes practice too. PiBoIdMo forces you to play. Thirty ideas is a lot of ideas. Not all of them are going to be brilliant or fully formed. Probably very few of them will be. But you write down what you can, and you teach yourself to look for ideas in the world around you and to listen to your brain when it whispers in your ear. PiBoIdMo is fast, but writing well can take time. Keep at it. Don’t give up. Take yourself seriously, and trust in the process.

Highlights submission?
Thanks for sharing your success, Julie, and congratulations on SNAPPSY, which I cannot wait to read!
I hope many of you will join us for the 5th Anniversary of PiBoIdMo this November!
Julie Falatko lives in Maine, where she works tirelessly trying to bribe her four children into doing housework so she can spend more time writing. In the end, they just bake cookies and call it a day. She blogs at worldofjulie.com, tweets @JulieFalatko, and reviews picture books for Katie Davis’s Brain Burps About Books podcast. She can often be found transcribing her brain’s random word association games into her PiBoIdMo notebook.
Welcome back, Mira, now where were we? Oh yeah, that exclusive… Cookie and I have been real patient. Animal, well, not so much. Drum roll, please.

First off Tara, I’d like to respond to some of your comments regarding what can happen after you are published.
Oh, the suspense!
Getting a review in any of the top review journals is really tough because they get so many submissions and only have space for a few. Also the publisher’s marketing/publicity folks (often just one person) are so overworked and overwhelmed it really is up to the author and illustrator to get the word out these days. It also helps if you can make personal connections with their marketing/PR peeps to inspire them to help get the word out for you. Have you made a trailer for the movie? If you aren’t video savvy, Katie Davis’s video course, which I’ve taken, is terrific: VideoIdiotBootCamp.com. I’m also hoping that folks share the video of your book that we posted yesterday to help get the word out. It really is an exponential numbers game of people sharing.
I know how much heart and soul and time and sweat goes into writing a good manuscript and then the emotional ups and downs of actually getting it published only to have it fall through the cracks of the biggest retail chain because of negotiation issues that have nothing to do with you. Aaargh. It’s heartbreaking. Also I loved what you had to say about your relationship with your illustrator. You do have to trust and most times what they do far exceeds anyone’s imagination or expectations.
In terms of an exclusive offer… Here’s what I’d like to give your wonderful readers, many of whom I know ☺.
- I’d like to provide the opportunity to register with the early bird special price of only $249 (regular price $289) for the upcoming Craft and Business of Writing Children’s Picture Books e-course starting August 26th, with this link: https://www.e-junkie.com/ecom/gb.php?c=cart&i=1111301&cl=210181&ejc=2.
- …or the Big Bonus Craft and Business of Writing Children’s Picture Books for $279 (regular price $325) with this link: https://www.e-junkie.com/ecom/gb.php?c=cart&i=1156535&cl=210181&ejc=2. The e-course includes over 30 lessons and more goodies than you can shake a stick. The Big Bonus includes interactivity with our Facebook group and live webinars. The offer is time-sensitive, so you need to sign up before July 29th to take advantage of it.
- In addition, I’d like to offer an exclusive opportunity for 5 people to pitch a picture book manuscript to me at Hummingbird Literary. To win the pitch contest all you need to do is suggest some creative marketing strategies in the comments below and help to get the word out for THE MONSTORE (yes I love Tara and her book). And of course Tara gets to choose the winners ☺ (deadline July 29th). The winners will receive a special priority email address from Tara for you to send a manuscript and pitch letter describing your other projects. For ethical reasons, students who take any of my personally taught course have to wait 6 months following a course before submitting to Hummingbird Literary, but I will make an exception if any of my former or near future students win here. Also because I want to give my heart and soul to my new clients, I won’t be teaching many more of the PBA courses myself and they will either be self-paced or have guest instructors. I’ll be sad but my new venture is also VERY exciting.
For more information on the courses, check out http://www.picturebookacademy.com/writing-childrens-picture-books.html.
Mira, that’s a terrific offer, thank you! You are so generous! Thank you so much for helping me get the word out about my book, and for helping other authors polish and sell their work. This really demonstrates what a big-hearted community we have in kidlit.
Before you go, Mira, I think one of the most interesting and telling things about an agent is their list of favorite all-time children’s books. Which PBs really stand out for you and why? What about them makes them special and inspiring?
This is such a hard question to answer. I have tons of video reviews over at the Picture Book Academy in the Blog section of books that I love, but all time favorites… Wow!!
I love Yuyi Morales’s JUST A MINUTE because it’s fun, soulful, and has a fabulously powerful elderly female protagonist who outsmarts Señor Death. Besides being a counting book, it has many other layers of meaning and importance. I also love how despite being repeatedly told that no-one would ever publish a picture book with death as a main character, Yuyi believed in her story, persisted, and eventually went on to win all sorts of awards for it. The book launched her career.
I’m a huge fan of Nicoletta Ceccholi’s art, which is positively luminous in A DIGNITY OF DRAGONS: Plural Nouns for Mythological Beasts, which has minimal, elegant text in a non-fiction format. It also has a multicultural aspect, which I love and is just so exquisitely done.
Another favorite is VOICES IN THE PARK by Anthony Browne, which I consider a perfect book for way too many reasons to describe, Mo Willems’ LEONARDO THE TERRIBLE MONSTER for its simplicity, cleverness and underlying meaning, I SEE THE RHYTHM, another near perfect book that works on multiple layers.
I think I’m quite promiscuous when it comes to having favorite books as there are so many more that I adore.
And these are some of the many books by my super talented former students!

Also, I’m doing a free writing workshop/webinar this Wednesday with Mark Mitchell of Make Your Splashes at 6PM Pacific Standard time here: http://makeyoursplashes.com/a-writing-workshop-with-mira/. I’ll try and include these books and other favorites as part of it. If you are interested, do sign up for it soon as the webinar space can only hold a limited number of people.
Tara, what are some of your faves? I know you have a wicked sense of humor so I imagine there will be some funny ones in there from you.
Yes, I love the quirky picture books. I adore THIS RABBIT BELONGS TO EMILY BROWN by Cressida Cowell, ARNIE THE DOUGHNUT by Laurie Keller and OTTO GROWS DOWN by Michael Sussman. They are all funny, layered stories with smart kid sensibilities that are a bit longer in length than some of the more recent hits. I like more meat in my picture books. One of my favorite non-fiction picture books is by Shana Corey—THE MERMAID QUEEN. Corey, also an editor at Penguin Random House, focuses her stories on little-known but important women in history.
And finally, Mira, how would you describe your ideal client?
My ideal client with be tall and tan and young and lovely, wait, that’s a song. No. I love working with people who are smart, fun, soulful, in touch with the emotional core of their stories or art (i.e. character-driven), able to let go of their egos to work gently and collaboratively doing whatever it takes to make the story or art be the best it can be if needed, playful, culturally sensitive, warm, loving, diverse, interested in all sorts of things including non-fiction, either non-rhyming or a professional poet, a skilled artist open to possibly writing, a skilled writer open to possibly illustrating, and someone who really wants to work with me and has the patience to see the long term goals. Another quality that my ideal client will have is an appreciation for community as Hummingbird Literary will also be a community for its clients with our own group blog, our own secret social media space where folks can critique each others work and support each other with a spirit of camaraderie and celebration of creativity and life!
Before I go, I wanted to share something from my office.

On Saturday I refinished this file cabinet with rice paper to hold Hummingbird Literary files and it’s named “The Karen” after my mentor, Karen Grencik. With time, I’ll be collaging images from our client’s books all over it. It was exciting to make.
Wow, Tara, this post turned out a bit epic. I sure had fun doing it with you and send my love to you and your readers. I look forward to see the practical and creative approaches to promoting THE MONSTORE ☺!
Thank you, thank you, Mira! I know you’re going to have a long and successful career as an agent, and I know so many people who would benefit greatly from your guidance. My best wishes to you in all your endeavors!
Do you know Mira Reisberg? You should! She’s the brainchild behind The Picture Book Academy, teaching kidlit writers the finer points of the craft. And now, Mira’s got exciting news. She’s launching Hummingbird Literary next week!
Mira, why did you decide to become a children’s book agent?
Well Tara, it’s kind of a wild story. I started off on the creative production end—illustrating and writing picture books—and had some success. Then I started teaching children’s book illustrating and writing at UC Berkeley Extension and San Francisco City College Extension. Some of my students ended up becoming very successful and my own books continued to sell well. I was invited to Washington State University to give some presentations and school visits and then got talked into moving there to do a PhD. It was truly the hardest thing I’ve ever done, but it prepared me for everything that has come since. After teaching children’s literature, writing and illustrating, and art education in universities for 7 years, I realized I hated the grading and how confining institutions can be and left. I decided to start my own school, The Picture Book Academy, which has turned out to be very successful with 11 students receiving 15 contracts so far just in the last 10 months. It’s been pretty amazing.
Wow, 15 contracts in under a year is pretty amazing! That success cannot be ignored. What happened next?
The beautiful Karen Grencik from Red Fox Literary and I got talking and she told me that she thought I’d make a great agent and offered to mentor me. Her agency is closed to submissions except through referrals and conferences etc., so she decided to invest in me so that more people could have a shot at getting quality work out to publishers and into children’s hands. I feel like a series of doors have opened for me that I’ve walked through. Karen has been an incredibly generous door opener for me and as this is most likely the only time that she will put this much time and effort into training someone, I want to make her proud. It helps that I also see myself as a door opener too. I also see you as a huge door opener with PiBoIdMo. Tara, can you talk about how you came to start your own journey as a children’s book author leading up to the publication of your wonderful book, THE MONSTORE, and how you came to launch Picture Book Idea Month (PiBoIdMo)?
Being a children’s book author is what I always wanted to do, but I didn’t have the timing right until my second daughter was born. There were other things dominating my time before then—competing in figure skating on the National level, establishing a career in high-tech—but once I had my girls and I was staying home, I was immersed in children’s literature and my old feelings bubbled to the surface. I read to my kids constantly! And I finally made the time to write seriously. So I started by joining a critique group. I read hundreds of books, attended SCBWI events, studied craft guides, and began this blog in late 2007.
So when November 2008 rolled around, I read blogs of writer friends and got all jealous over NaNoWriMo. I didn’t write novels! Where was the inspirational event for picture book writers?
Well, there were none in November. So I created one. Honestly I thought only a handful of people would participate, but I suppose other PB writers were as eager as I was to have our own month-long event, because by 2012, PiBoIdMo had 750 participants! There’s also been more than a dozen contracts signed from participants’ PiBoIdMo ideas, and I’m so happy to have played a role in getting great books for kids into the world.
So Mira, what is the name of your new literary agency, and, speaking of doors, when do yours swing open? And what specifically are you seeking in submissions?
First off, Tara, yay to PiBoIdMo, where you host a month of inspiration and support for people to write a month’s worth of picture book ideas! It’s a wonderful group on Facebook and via your website and one that I love being a part of. Thank you.

The agency is called Hummingbird Literary. After wrestling with myself about doing this, I came up with a whole bunch of names including this one but didn’t want to use it because it’s a long name and I wanted something short. At the same time, an exquisite hummingbird kept coming right up to my window over and over, being extremely insistent, so it pretty much named itself. I also love the symbolism of hummingbirds as bringers of joy and good news and as small miracles able to travel great distances very fast, despite their tiny size. I’m also very small in size. Right now, I am particularly interested in author/illustrators, stunning illustrators, and non-fiction that hooks me in and keeps me there. Doors are opening July 28th on Beatrix Potter’s birthday (please read the submissions policy). Beatrix Potter was not only a wonderful children’s book author and illustrator, but she was also an early environmentalist, which is reflected in her books. I have a sweet spot for books that help make a better world in playful ways.
Tara, I recently did a video review of The Monstore where I spoke about how well you’ve done at keeping the text smart, fun, and succinct and let the illustrations convey a lot of information. How was this process for you and did you have any illustrator notes for James or have a say in who illustrated your book? Also another thing that I wanted to talk with you about is how your book is doing given Barnes and Nobles political situation and how it affects your book. I wanted to find out because a) I’m curious and b) I thought it might be helpful to give your peeps a peek at what can happen even after you get a contract.
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There were exactly two illustration notes, both in the very beginning, describing the eat-your-food-under-the-table monster and the glow-in-the-dark monster. Never a note about what they looked like, just about what they did. You’ve got to trust the illustrator because their visual interpretations are far more perfect that we can ever imagine.
I did have a say in who illustrated the book. And the say was, “OMG, YES! HIRE JAMES BURKS!” after my editor and art director showed me his online portfolio.
The Barnes & Noble thing is a real sore spot. Like a bruise. If I don’t touch it, I don’t notice it’s there. But when I press it, I feel all OUCHIE.
When I signed the contract with Aladdin—the “commercial” imprint at Simon & Schuster—there was never a doubt in my mind that B&N and Borders would carry THE MONSTORE. Of course, Borders is now gone, and the B&N/S&S dispute is extremely unfortunate timing. I know sales must be suffering, despite my best efforts to promote the book online and off.
Lots of strange things happen once a book is out. You’re so happy when you sign the contract, you don’t think about this post-release stuff. Professional reviewers don’t review your book for unknown reasons, some pan it, and those pubs who give positive reviews write them like plot summaries.
I realize I should be grateful for any reviews, but I’m beginning to believe the professional reviews don’t matter as much as general public opinion. And the feedback for the book has been tremendous. Readers really love it. That’s all I ever hoped for. I’ve already received fan mail! When I hear a kid is asking their parents to read it over and over (and the parent obliges without being annoyed), I get all warm and fuzzy inside, like being tucked into a down blanket on a snow day. Knowing a book I created is welcomed in someone’s home is a pretty cool feeling.
Hopefully word of mouth will negate any damage from the B&N situation. Maybe B&N will realize they NEED this book for the Halloween and end-of-year gift-giving season. There’s still hope, right?
Mira, I promised my blog readers an exclusive offer from you. What did you have in mind?
I’d love to Tara but our conversation is so juicy—can we continue it tomorrow?
Oh, what a cliffhanger! OK, I’ll just sit here and wait. Good thing I’ve got Cookie Monster here to keep me company.

Wow, we had a lot of giveaways recently…so I’ve grouped all the winners into one fireworks bonanza of a post!

OK everyone, check your tickets! Drumroll please…
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The winner of Farhana Zia & Ken Min’s HOT HOT ROTI FOR DADA-JI is:
Cathy Biggerstaff!
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The winner of PENGUIN ON VACATION by Salina Yoon is:
Michelle Levin!
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The winner of Dan Krall’s THE GREAT LOLLIPOP CAPER is:
Aimee!
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And the three winners of Charise Mericle Harper’s BEAN DOG AND NUGGET prize packs are:
Terri, Dawnyelle Moore and MegWrites!
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Be on the lookout for an email from me.
Congrats, everyone! And don’t worry if you didn’t win…more giveaways are coming soon!






by 


In the picture book 

Thanks, Kristi, for giving us a glimpse into your process! 

But, once you’ve read
Thank you! I have dogs. I realize there are few readers who will say “Oh, how COOL that Audrey Vernick is!” when I reveal that I often talk in my dogs’ voices. I give them words, and I am confident that I give them the right words, and the right tone of voice, too. I do think some readers might nod and say “Well, duh, of course. Me too.”
Well, yeah, but I happen to think you’re darn smart, too, Audrey, my new NOSE FRIEND!
I’ve been flipping a coin, trying to decide if I should post this. The coin rolled into my bathroom, spun beneath the toilet tank, and landed on tails, but I decided to post anyway.
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