You are currently browsing Tara Lazar’s articles.
Every SCBWI first-page session I’ve attended has had one thing in common: picture book manuscripts about new babies in the family. At least two or three are submitted each time. Editors and agents respond by warning new writers: “The market is saturated with mom-is-having-a-baby books. If you’re going to write about a new sibling, the idea must be unique to stand out.”
I remember a harsh moment. After reading the first page of a new baby tale, an editor said, “This isn’t special enough to continue.”
Daunting, isn’t it? Makes you want to toss your baby—erm, your manuscript—out the window!
So when they say the idea has to be unique, what do they mean?
In a perfect world, they’d whip out Michael Sussman’s Otto Grows Down. Illustrated by Scott Magoon, it’s a tale of a boy who wishes his baby sister Anna was never born. “Be careful what you wish for” might be a cliché, but trust me, Otto Grows Down is an uncommon cautionary tale.
Otto makes his Anna-be-gone wish on his 6th birthday as he blows out the candles. Immediately, life begins to travel in reverse. Otto wraps up his gifts and hands them back to his friends. The second hand on his new watch ticks backward.
The next day at school, they start with mess-up time. Otto can’t get used to sliding UP the slide, and he’s so tired at the end of the day, he just wants to eat breakfast and get to bed. And going to the bathroom? Nasty business. (Nasty, hysterical business to my kids.)
Otto’s parents soon return Anna to the hospital and she disappears. Otto rejoices. But strangely, time doesn’t move forward again, it just keeps unraveling. Otto celebrates his fifth birthday, his fourth, his third…and he realizes that he may disappear, too! He’s slowly losing the words he needs to make his new wish come true: OTTO BIG!
Call it a dark comedy for kids. Scott Magoon’s film noir feel strikes the right balance between humor and horror. Dark shadows and warm colors mimic Otto’s flip-flopping emotions. (And hey, did you notice all the character names are palindromes? Another cool touch, huh?)
I won’t tell you where it ends—or where it begins—but let me just say: every editor who sent Mr. Sussman a rejection probably wishes they could make time go in reverse, too.
Otto Grows Down
Story by Michael Sussman
Illustrated by Scott Magoon
Sterling, February 2009
Want it? Get it!
P.S. Author Heather Ayris Burnell interviewed Michael Sussman on her blog–plus she’s giving away a copy of the book!
I love picture books with a touch of magic, so I was thrilled to speak with Patricia Storms, illustrator of the whimsical Edward and the Eureka Lucky Wish Company by Barbara Todd. Edward wishes he could fly, and by chance he gets three wishes–but he doesn’t use them wisely.
What a fun challenge to illustrate the Skyhopper 2000, a flying bike! Patricia, how did you land the contract to work on this book?
I’ve been very fortunate when it comes to getting book illustration jobs. Most of the time, publishers have approached me. If memory serves me correctly with the Eureka book, I had sent off a pamphlet of my recent work to various publishers in North America, and as luck would have it, Kids Can Press just happened to be looking for a humorous illustrator for this project. I believe they had been considering my work, since they were already familiar with my art (it’s a small world in Canadian publishing). My portfolio pamphlet just helped to seal the deal.
How did you get started illustrating children’s books?
Well, it was a very slow process for me. I always enjoyed drawing (especially cartoons) and took art all through high school, but for various reason (fear of failure being the big one) I initially took a different path, and studied to work in libraries instead (being a bibliophile and all, and settling for more ‘secure’ work).
But I continued to draw when I could, and slowly started selling art on the side, while working full-time in libraries. I ended up working for the Toronto Public Library cataloguing of all things–children’s books! That’s when I started dreaming about how it would be so much more enjoyable to illustrate the books, rather than catalogue them. Eventually in my mid-30s I went back to school and became a graphic designer, still selling the cartoon/humor work on the side.
About 6 years ago my freelance work really started to increase, mainly because I began putting my work online. My first few picture book illustration jobs were work-for-hire jobs, doing illustrations for the educational kid’s book market. In all those cases, I was approached by the publishers. I enjoyed doing the educational illustration but I really wanted to get into trade book illustration, because I knew I would have a much wider audience.
My first trade illustrated book was 13 Ghosts of Halloween, published by Scholastic Canada. Once again, they approached me. My upcoming illustrated picture book, The Pirate and the Penguin, which is completely my creation, will be my third trade picture book, and I hope I can do more in the future.
This job, more than anything else I have ever done, feels so right for me. Because for me, it’s not just a job. It is who I am. I view myself as a bit of a ‘late bloomer’ in this field. I still feel like a newbie in the kid’s book industry – there are many people my age (45) who have been doing it for 20 years or more. I have so much to learn. I hope I can continue to learn and grow in this industry, if the gods will allow it.
What is the biggest challenge when translating someone else’s words into pictures? How much input does the editor have? Do you ever speak directly with the author?
I guess finding that perfect balance in which the editor and author are happy, but also where I get to add my own personal flavor without completely taking over the story…yet at the same time, where I’m not just being a “hired hand” doing grunt work.
How much input the editor has in developing the art for the story really depends upon the publisher and editor with whom you are working. Some editors will give some basic guidelines and then just let you fly, while others are much more hands-on, giving lots of direction and feedback. It’s never been the exact same experience for me.
The only time I’ve spoken directly with the author is when I have been illustrating the story written by me. It’s actually kind of hard to get away from myself. 😉
Generally, editors prefer to keep the author and the illustrator apart until the project is done. I’m not entirely sure of the reasons for doing this, but I suspect it is because they fear a) the author and illustrator will conspire together to give the editor and publisher grief or b) the author and illustrator will hate each other with a passion and disagree on everything and kill each other thus giving the editor and publisher grief.
It’s a tough, time-consuming (and expensive!) job creating a picture book so the last thing anyone working on the project needs is any added emotional stress.
The way I understand the process is that once the story has been accepted, the editor will work with the author to fine-tune the words, and then when the story is pretty much polished, that’s when the artist comes in to illustrate said words. By this point, the editor and art director work together to communicate with the illustrator concepts for the vision of the story, and of course the illustrator provides feedback, too. The script may still get edited a bit at this point, because once the pictures come into the equation, one discovers that very often the images can take the place of any extraneous words.
Once rough sketches are satisfactory for the editor and art director, they are shown to the author, just to make sure that the author doesn’t totally hate the artist’s vision. I’m pretty sure that if the author really were upset with the art, that something would have to be done, but once again, it all depends upon the publisher working on the project.
I only met the authors of my first two trade picture books AFTER the books were complete. Thankfully, both authors were happy with the final product. I do find it a stressful, worrisome experience, wondering whether or not the author is happy with my art. But I am a bit of a neurotic worry-wart, so I tend to let these things eat away at me.
How and when did you make the decision to morph from illustrator to author-illustrator? Can you tell us about The Pirate and the Penguin, your first book as both author and artist?
Well, I’ve always enjoyed writing as well as drawing. As a kid I wrote and illustrated many comic strips, some of which were quite detailed, chock full of numerous characters. English and Art were my two favorite subjects all through school, and well, they still are! I think as soon as I realized that it was possible for me to get work in children’s book illustration, I knew in the back of my mind that I would eventually want to write my own stories. A lot of this stuff has been bouncing around in my head for a long time, and I really needed to let it out! That’s one of the reasons I started a blog a little over 4 years ago.
I became more determined about becoming an author/illustrator about two years ago. I began reading a lot online and in books about writing picture books, and of course, I read lots and lots of picture books that I brought home from the library. Around this time I joined an online critique group which was very helpful. Then about a year ago I took a “writing for children” course, which was also very helpful in teaching me about what worked in my writing, and what didn’t. During this time I would meet up with a wonderful writer friend of mine, Liam O’Donnell, from time to time. He writes pictures books and graphic novels and he’s just a really cool guy.
I was in one of my crabby moods, and I was kvetching to Liam about how tough it is to get published in the kid’s book biz. I made a flippant comment to him, something to the effect of, “If someone really wanted to cash in on two popular icons in kid’s books, they would write a story about a pirate and a penguin!”
Liam, being much smarter than me, actually thought it was a cool idea for a story, and urged me to write this crazy idea. I didn’t follow up on his suggestion right away, but every now and then he’d ask me “how’s that Pirate and Penguin story going?” So I figured I’d better do something.
When I finally thought of the story idea, I thought it was just too silly, but I mentioned it to Liam, and he loved it, and encouraged me to pursue it. So I did. And that’s how my upcoming picture book The Pirate and the Penguin came to be.
Of course it’s a fun story, because pretty much everything I write and draw is somehow touched by my wacky sense of humor. It’s a silly version of the classic The Prince and the Pauper, except that it involved a Penguin who hates the South Pole and a Pirate who can’t stand life on a pirate ship in the Caribbean. When they meet, lots of interesting stuff happens! And that’s all I’m going to say about the story for now, other than to say that I owe so much to Liam O’Donnell, and I’m eternally grateful to him for his guidance and encouragement.
There are many factors that come to play in getting published–knowledge, talent, perseverance, luck and patience. But it sure doesn’t hurt to have friends who are right there behind you, pushing you, rooting for you, and guiding you towards your dream.
That’s terrific advice! Thanks, Stormsy! (You don’t mind if I call you Stormsy, do you? No? Thanks.)
Patricia is generously giving away an autographed copy of Edward and the Eureka Lucky Wish Company!
Please leave a comment to be entered into the drawing.
Blog or Tweet about the interview and get another two entries–just let me know here or on Twitter. Winner will be picked by Random.org one week from today! Good luck!
“Pooh-pooh on the blue,” Barnaby said.
“I’m Barnaby Bennett and I only wear red.”
Young children declare their emerging independence in many ways. They don’t cling to Mom and Dad so tightly. They insist on doing simple tasks by themselves. And they choose their favorite things—a huggable stuffed toy, a cherished blanket, or a bright, cheery color.
Come on, what kid doesn’t have a favorite color? Every morning my toddler asks to wear “pretty purple.” My Kindergartener’s closet is filled with “Shrek green.” So when we read Barnaby Bennett for the first time, we instantly understood Barnaby’s passion for pigment.
With a jaunty rhyme, author Hannah Rainforth dresses Barnaby Bennett in toe-to-head red. But there’s a problem: Barnaby wears the same red clothes every day. He loves them so much he won’t take them off. His shirt, shorts and socks get stinky. (Let’s just say we’re happy this isn’t a scratch-n-sniff book!)
Barnaby’s family tries to convince him to change colors. Dad thinks navy is nice. Sissy’s keen on green. And Bro? He’s mellow for yellow. But Barnaby is no chameleon!
Then Barnaby’s clever Aunt finds a creative way to break Barnaby of his crimson obsession. Does he become partial to pink? Go ga-ga over gold? Get smitten with silver? You’ll just have to read it to find out!
Ali Teo’s mixed-media illustrations combine quirky cartoon characters and photographed elements—blue jeans, fabric patterns, toys—resulting in something “real” to discover on every spread. The pages seem textured; alive. Even the words jump out with clever use of funky fonts. “Yanked” stretches across the page and “sludge” squirms.
Originally published in New Zealand, Star Bright Books recently brought this colorful Kiwi to the US. (Thanks, Star Bright!) This vibrant tale will knock your socks off, even if they aren’t red. Now if you’ll excuse me, I have to jump into my cherry jammies and read Barnaby with the kids.
Barnaby Bennett
Story by Hannah Rainforth
Illustrated by Ali Teo
Star Bright Books, November 2008
Want it? Get it!
- “What did you do in school today?” elicits complete silence or the popular refrains, “I don’t know” and “I don’t remember.”
- You are the “only mommy” who did not pack a lunch dessert for your child. Apparently, strawberries don’t qualify as dessert, especially not if your child cannot open the Ziplock baggie in which they were stored.
- Your child must have a backpack even though they don’t have books or papers to carry back and forth on a daily basis. Carrying an empty backpack is completely normal and necessary.
- The details you do learn of your child’s day are superfluous: “My teacher wears high heels!”
- Smiling while looking at the camera is an endeavor more difficult than the decathalon.
- Stopping to chat with other mothers for only a minute or two turns into over an hour and you wonder if you will soon be referred to as a yenta.
- Even though your child concedes that the Dora the Explorer pillow you provided for naptime is not actually alive, Dora still managed to grab and pull your child’s hair with malicious intent.
- Your child whines of hunger the second you pick them up. Refer to #2 above.
- Once greeted by six hours of free time (even though that free time is spent with a 10 month-old baby) you should not start promising owners of Gymboree franchises that you will teach infant classes three days a week.
- Do not provide your child with the coolest new underwear from the most popular new Disney movie if you do not want her lifting her dress every five minutes to show her classmates.
- You can get up at 6:30am without being a zombie—just go to bed at 6:30pm.
- If you send your child to school in sandals, they will return home with black feet.
- Never before have six hours gone by so slowly…and yet so quickly.
Rarely do I stray into my mommy life on this blog, but if I’m writing for kids while raising them, then a little parenting humor has its place. Enjoy, mommies! (P.S. This article may or may not be based on actual events!)
This is for all the stay-at-home mothers who are exhausted at the end of the day only to be greeted by the words:
“What did you do all day long?”
I realize our husbands work hard so that we may stay home and care for our families, and I appreciate their sacrifices. They sit in traffic jams, discuss process and procedure at redundant meetings, and stress over outsourcing and layoffs. They eat lunches of bland, bark-dry chicken and imagine the blissful hours we spend in the safe, comfortable confines of our own home, children playing happily at our feet while we page through the latest romance novel.
Umm…no.
To dispell the soap-opera-and-bon-bon-eating-couch-dweller myth of stay-at-home mothers I present to you an average day in husband perceived time (herein referred to as HPT, not to be confused with home pregnancy test) versus actual time.*
Task: Wake children and get them bathed
HPT: 30 minutes
Actual Time: 60 minutes
First child wishes to remain in the bed she so desperately tried to avoid the night before. While removing second child’s diaper, she pees all over herself, your pajamas, and the floor. Throw pajamas in the wash, scrub floor with antibacterial yet environmentally-friendly cleanser, and place children in bath. Second child makes poop-ready face, so she immediately must come out of bath water with shampoo still in hair. Wrestle new diaper on, rinse hair, clothe her, bathe first child. Slip on floor, ice sore ankle, let first child run around wet and naked.
Task: Feed children breakfast (and yourself if you have the chance)
HPT: 15 minutes
Actual Time: 45 minutes
First child refuses to eat and throws food on floor. Sit child in time-out. Clean floor. Second child spits food out like a machine gun. Clean floor. First child returns to table, lifts cereal bowl to drink like cat, spills milk. Calm tears. Clean floor. Remove second child from highchair, half the breakfast you thought was eaten falls to the ground. Slip on floor, ice sore ankle, let baby lick crumbs off ceramic tile.
Task: Take preschooler to school
HPT: 10 minutes (even though school is 15 minutes away)
Actual Time: 70 minutes
Spend 15 minutes getting shoes and jackets on children and buckling into Houdini-quality childseats. Drive to school. Wrestle stroller out of car, get baby into stroller, carry backpack, lunchbox, stuffed animal du jour and walk (limp) child to classroom. Get stopped by parent #1 requesting an RSVP to their child’s birthday party. Get stopped by parent #2 requesting a playdate. Get stopped by parent #3 requesting you chair a PTA fundraiser. Preschool director says you did not sign a precious piece of paperwork. File into her office and wait 10 minutes while she finds crucial document: a pledge to provide a peanut-free lunch.
Task: Put baby down to nap
HPT: 5 minutes
Actual time: 30 minutes
Baby fights sleep. A cough appears out of nowhere, causing her to awaken just as she is about to fall asleep. Get in car and drive around neighborhood.
Task: Free time while baby naps
HPT: All day long
Actual time: 37.2 seconds
Chores done in beat to William Tell Overture: sort clothes for laundry, run a wash, put this morning’s soiled jammies in dryer, empty the dishwasher and reload, make yourself a sandwich, go through mail, schedule a doctor’s appointment, return phone calls to your mother-in-law, your babysitter and the YMCA for swim lessons that have been cancelled and rescheduled for a day and time that is most inconvenient for you. Sit and eat lunch. Thirty seconds of bliss. Bite into sandwich as baby wakes from carseat flashnap.
Task: Pick-up preschooler from school
HPT: 0 minutes (you mean she doesn’t take a bus?)
Actual Time: 45 minutes
Preschooler is starving when you arrive. Examine lunchbox. Entire lunch remains. Sit at school while child eats lunch that should have been consumed three hours ago.
Task: Play with kids
HPT: 60 minutes
Actual Time: 60 minutes
Draw with chalk on driveway. Skip. Roll on grass. Blow bubbles. Have tickle contest. Giggle and make goofy faces. Collect acorns; plant them.
Task: Make dinner
HPT: 30 minutes
Actual Time: 60 minutes
“Hey honey, how come Rachael Ray can do it in 30 minutes?” Like Jane Jetson, you press a button on a little silver box and dinner magically appears in a cloud of steam, hot and ready, on a table already set with placemats, forks, knives, spoons, napkins, plates, glasses and everyone’s favorite beverage.
Task: Prepare for tomorrow
HPT: 0 minutes (what, can’t you do that tomorrow?)
Actual Time: 60 minutes
Make lunch and pack it. Check weather report and take out clothes for tomorrow, jackets, gloves, hats, boots, gloves. Throw out junk mail, sort bills, tack invitations on the fridge and check calendar. Make grocery list. Fold laundry. While helping first child go to the potty, baby grabs pile of laundry. Refold laundry. Put laundry away.
I’ll skip bedtime and instead point you to this poignant little ditty on YouTube. This husband’s inner HPT clock is working perfectly.
So, let’s add it all up for the day…drumroll please…
Husband Perceived Time of All Tasks: 1 hour (only playing with the kids counts)
Actual Time of All Tasks (including 30 minutes potty time): 7.7 hours
Hmmm, out of an eight-hour day, that gives us exactly 18 minutes to blog.
*Please note that HPT exists in households where mothers work outside the home as well. In this case, the HPT may be even more distorted.
Last week I interviewed author-illustrator Steve Ouch about his indie picture book, SteamPotVille. I had discovered Steve on Twitter in January with 5,000 followers, 19 five-star reviews on Amazon, and a passion for promoting his book.
Today he may have made Twistory by selling 200 copies of SteamPotVille, enough to reach #208 in Amazon’s ranking system, just behind one of Rick Steves’ travel books. What inspired the push? Steve’s banker had promised him a book tour loan if he could sell 200 copies today. So that’s just what he did.
Steve remained on Twitter for 15 hours and made hundreds of posts pushing his book. With over 10,000 followers now, he only needed 2% of them to buy. And they did. He Tweeted when someone made a purchase and promoted that person. He excerpted lines from the book. Suggested adults would love it as much as kids. Offered it as a St. Patrick’s Day gift idea. There wasn’t a sales angle he missed.
If you want to learn something about marketing and self-promotion, follow Steve Ouch on Twitter.
Today literary agents Lauren E. MacLeod and Colleen Lindsay hosted “QueryFail” on Twitter. Several agents and editors joined in by sharing the worst query lines from their slush piles.
The intention wasn’t to mock writers, but to educate them. “I know writing and querying are hard,” wrote Ms. MacLeod. “So my queryfails have been chosen from people who did not follow submission guidelines.”
Originally I had reposted many of the QueryFail examples here. But after hearing from several writers who were upset by the event, I have removed the specific entries. Instead, I’ll focus on what I learned by following QueryFail.
I apologize to those writers who felt disrespected. My intention in reposting was to share what I thought was good information. I still think it’s good information. But if you know me personally, you know I’m an empathetic soul and I don’t wish to cause another writer distress. Frankly, we’re distressed enough.
So onto what I learned, sans examples…
1. Failure to follow directions is an automatic rejection.
Agents receive hundreds of queries a week. Their submission guidelines help them work efficiently. If you don’t follow those guidelines, it takes more time to read and respond to your query. The easiest solution is therefore not to bother.
2. Don’t include anything in your query other than what is requested. (Typically a one-page letter and first page(s) writing sample.)
What sells a book? The writing. The same goes true for your query. The writing sample’s the thing. Don’t include food, photos, scented paper, stickers, alcohol or anything else. This distracts from your writing, the one thing that will win the agent’s attention.
3. An agent makes a living by selling books. If you don’t have a book available to sell, you shouldn’t be querying.
Do not query until your book is finished, polished and ready for sale. Agents do not write for you, so don’t send ideas you want them to complete. Don’t contact an agent if you have something already published but nothing new to sell.
4. Only include relevant, professional publishing credentials in your query.
If you are writing a middle grade novel, your articles for a food packaging trade magazine aren’t relevant. Neither is adult fiction, unfortunately. And if you don’t have any credentials, don’t apologize. Simply list your membership in a writer’s organization, like SCBWI. Remember, your writing is what matters. Experience is good, but not a requirement.
5. Submit a novel with a unique idea, not a bizarre one.
You may write well, but is your book marketable? Remember, an agent’s job is to sell books.
6. Don’t toot your own horn.
Confidence is an attractive quality. Arrogance is not. Know the difference.
7. Remember correct punctuation and grammar.
If your one-page query contains mistakes, the agent can assume that your manuscript is flawed, too.
8. Use the correct salutation.
Call the agent by their name. They want to know that you know who they are! If they are agent #47 in an email blast, they know you haven’t done your research. Don’t call a female agent “sir.” And don’t address your query “to whom it may concern.”
After all those fails you may be wondering, what is a Query Win?
- First sentence hook
- Wordcount/genre
- One- or two-paragraph blurb
- Relevant writing credits/background
- Polite closing
- Solid writing sample
If you want to read more, search TweetGrid.com for #queryfail.
One last tip from Query Fail: “If you must scream about your rejection, do so into a pillow, not on your blog.”
Tammi Sauer is the author of Cowboy Camp, a knee-slappin’, whip-snappin’, giddyup of a picture book.
I predict you’re going to be hearing a lot about Tammi soon. With several gotta-read-’em titles on the way–including Chicken Dance, Mostly Monsterly and Princess-in-Training–we can all say we knew her when!
Tammi is moseyin’ over to my blog today to talk about her trail ride from writer to published author.
Tammi, how did Cowboy Camp gallop from your desk to the bookshelves?
Cowboy Camp didn’t start at my desk, it started on my front porch.
One evening, there was an unexpected knock at the door. I opened it and was greeted by a young boy. He was selling newspaper subscriptions in an effort to go to…COWBOY CAMP. I looked at this kid with his everywhere hair and thick glasses and uncowboy-like everything and knew I had a story.
I wrote the manuscript, revised it, and sent it out in under a week—my fastest ever. Early on, Cowboy Camp made its way to three acquisitions meetings. Oh, the joy. But each time the manuscript was returned to me with regret. Oh, the agony. Many personal rejections rolled in as well. Then I discovered a house that was just starting up a picture book line. I thought, “Maybe this is it!”
I sent Cowboy Camp to Sterling Publishing. Within two weeks, I learned the manuscript was going to acquisitions. Shortly thereafter, the editor emailed and told me the acquisitions team loved the manuscript, but the house wanted to find the perfect illustrator before offering me a contract. Yes, more joy. More agony.
Months went by. I decided to send Cowboy Camp to SmartWriter’s first W.I.N.! (Write It Now!) Competition. Cowboy Camp ended up placing second in the picture book division out of more than 400 entries. I shared the news with my editor contact at Sterling. Within weeks, I had an offer. Yee-haw!
You said Cowboy Camp was your “fastest ever.” How many picture book manuscripts did you write before Cowboy Camp? Are any of those slated for publication?
I’m not sure how many picture book manuscripts came before Cowboy Camp. Maybe four or five? I do know that they were collectively awful. I consider them my “practice manuscripts.” And ha! No, none of those early works are slated for publication.
So how long had you been writing for children when you got the contract for Cowboy Camp?
In 2000, I started toying with the idea of writing children’s books (this meant I would write for a couple of hours one day and not write another word for the next, oh, ten months or so). I didn’t get serious about writing children’s books until the spring of 2003 when an illustrator paid a visit to my daughter’s preschool. Seeing a real live person who was involved in the creation of children’s books was the push I needed to make writing a priority in my life. I received Cowboy Camp’s offer the following year.
You have five books slated for release. Do you have an agent now, or are you continuing to submit on your own?
I have an agent. In August of 2005, after much agent research, I sent Laura Rennert at Andrea Brown Literary Agency a query for a humorous, contemporary teen novel. It wasn’t long before she asked for the manuscript. The next thing I knew, she wanted to call me. Eek! Fortunately, a miracle occurred and the phone call went well…so well in fact that I KNEW I found the right match for me and my work.
Around the time that I signed, my PB writing started to take off. And that teen novel of mine? It was getting revision request after revision request after revision request to infinity. I made the decision to put the novel on hold and focus on what I loved and did best–PBs. Laura fully supported me on my decision.
You obviously have the talent to succeed in novels. How did you come to the realization that you were a PB-writer at heart? Do you think you’ll ever go back to that YA novel?
PBs just felt more right.
I don’t think I will ever go back to that novel. There was a lot that I loved in that manuscript (the characters, the humor, the voice). But one day it occurred to me that if I was going to have a novel Out There, I’d want it to be someone’s favorite. I would want others to feel about my book the same way I had felt when I read A Crooked Kind of Perfect by Linda Urban. My manuscript was nice, but it didn’t have that kind of wow factor.
What do you love most about writing picture books? Is there a particularly satisfying challenge? Are you thrilled to see your words come to life through each illustrator’s interpretation?
I can’t think of the one thing I love most. Coming up with a good idea is awesome. So is finding the perfect word, creating just the right story arc, and discovering new ways to build heart and humor into a manuscript.
As for satisfying challenges? I would have to say getting the “Yeah, baby!” from my critique partner Cynthea Liu is one of the hardest things to come by and therefore one of the most satisfying of challenges. The “Yeah, baby!” is what we give one another when a manuscript is decidedly brilliant and ready to be sent agent-ward. Believe me, getting the coveted “Yeah, baby!” is worthy of fanfare.
It has been a real thrill to see my words come to life through each illustrator’s interpretation. In Chicken Dance, Dan Santat created an Elvis Poultry that absolutely floored me. I recently received Scott Magoon’s sketches for Mostly Monsterly and I was equally amazed. Scott’s take on the main character and her story was better than I had ever imagined. I feel honored to be working with such talented people.
One way for children’s authors to promote their books is with school visits. You just got back from a school visit in Texas. Can you tell us about that? What is a typical Tammi Sauer visit like for the students?
I absolutely love doing school visits–especially when schools work hard to make the day an event. On my web site, I list some tips for a successful school visit and Holliday Elementary certainly made the most of it. The kids–as well as some of the faculty and staff–gussied up in their best cowboy and cowgirl gear. Cowboy grub was served. Stick horse races took place in the gym. Bandana-wrapped trail mix was passed out. A guess-the-number-of-beans contest was held in the library media center… It was truly a cowboy-themed day.
I always strive to make my school visits fun, engaging, and informative. I offer a lot of opportunities for audience participation, perform a couple of magic tricks and/or an impromptu theater experience, and do what I can to really connect with the kids. Creating a memorable and meaningful experience for students is my top goal.
Yee-haw, honey! That sounds like a rootin’-tootin’ good time!
Once your picture book is accepted, the publisher has to find an illustrator. How much input do you give your editor regarding illustrator choice?
Some houses ask for illustrator input. Some don’t. I was thrilled when my editor at Simon & Schuster asked me for an Illustrator Wish List. So fun! One of the names at the very top of my list was Scott Magoon. I was astounded when Scott signed on for Mostly Monsterly. Total writerly dream come true!
I am happy to say I have formed good email relationships with Dan Santat and Scott Magoon. They are both so funny and brilliant and beyond what I had ever hoped for as partners for my books.
How do you stand the wait until your book is released? Most picture books take 1-2 years to hit the shelves!
I WISH it only took 1-2 years! Chicken Dance will hit the shelves three years after I received the offer. Mostly Monsterly debuts two and a half years post-offer. The waiting is pretty horrible–especially since I am not a patient person. At all.
But, wow, when little bits of news trickle in—like finding out who will illustrate an upcoming book or receiving preliminary sketches or seeing the final art for the first time–it makes for some really nice moments along the way.
Tammi, thanks for sharing your story. Before you ride off into the sunset, what’s your best piece of advice for aspiring picture book authors?
My best piece of advice for new writers who dream of becoming published picture book authors is to read–and study!–as many picture books as possible. Knowing picture books inside and out–their feel, their rhythm, their language–is the very first step in creating quality picture books of their own.
OK, cowpokes! You heard Tammi! Now get on back on yer saddle! Read and write!
And don’t forget to visit Tammi’s blog! You can order Cowboy Camp or pre-order Chicken Dance via Amazon.
February is over, but fear not, kidlit lovers!
“Love a KidLit Author Month” will continue through March.
That means more interviews with children’s authors and illustrators, both new and established…
…and more chances to win autographed books…
…and don’t forget that gift certificate when the series is done! So remember to leave a comment to be entered!
While you wait, please go vote in Fuse #8’s Top 100 Picture Books poll! Choose your 10 favorites of all time. Deadline is March 31! Go vote now!
I met author-illustrator Steve Ouch on Twitter several weeks ago and was immediately impressed by his 5,000 followers. (Which has now topped 10,000.) Just who is this guy? Why had I never heard of his book SteamPotVille?
The easy answer is that Steve wrote, illustrated, and published SteamPotVille himself. And now he’s a one-man marketing juggernaut, making connections with parents, teachers and fellow writers through social media.
Smart? You bet. His book, released in early January, already garnered 19 five-star reviews on Amazon. The word-of-mouth is spreading…and spreading fast.
Fascinated by his approach, I had to learn more about Steve and his creation.
SteamPotVille is a topsy-turvy romp through a fantastical dreamland. The illustrations feature animals in impossible situations–a lion riding a pony, a monkey swinging from a straw–created by photomontage. Steve, one has to wonder, what came first? The pictures or the text?
The text came first. Just as in the development of a movie, I changed some of the script as images came to life. Each page has about 150 hours of illustration time. When you spend that much time on one piece, the characters start their improvisations. Adjusting the text to express this phenomena makes the book a better read. That’s a flexibility that comes with being the author and the illustrator.
Wow! 150 hours! Truly a labor of love. And that shows not only through your elaborate, whimsical illustrations, but in the way you’re marketing SteamPotVille via social media.
Can you tell us why you decided to release your book as an independent title? Did you have a viral marketing campaign in mind all along?
I did a logic problem and this is what I discovered:
a. I shouldn’t spend all my time looking for an agent and a publisher when I could be trying to make money selling books.
b. By enacting my own campaign and getting the book viewed, I’m doing a service to a publisher by testing how the product will be received on the market.
c. Once SteamPotVille is established then I can meet with publishers for wider/deeper distribution. I like the idea of getting things done. It’s really taxing to forge new paths all the time, but that’s life. As far as a viral campaign: I don’t see it as a campaign but more of an ongoing experiment.
And you’re definitely getting things done. How did you attract so many Twitter followers? What other kind of online promotion have you been involved in?
Twitter is parallel to human society. All of the general rules of socializing apply to this medium, so I get out there and socialize. The more I do it, the more popular I become.
Online I’m trying to get in the Guinness Book of World Records for the most cousins on FaceBook (add me as a friend and I will make you my cousin). That’s a slow and long term promotion. The other promotions happening at the moment are my inefficiency campaign and sending bottles of the Internet to people who can’t get access.
Ha! And let’s not forget about blog interviews!
Some may call you brilliant and yet others might be cynical about your publisher-come-to-Mohammed approach. What do you have to say to the skeptics?
:chuckle: I wonder if Mohammad had a hard time finding a publisher? That would be a fun story.
I never place judgment on what others choose to do for themselves. Each of us have our own path to go down. I am not saying that mine is the best nor is it right. I am just doing what seems to be right for me for the time. Whether it works to deliver SteamPotVille in the right hands will be like a bad mini-series (to be continued). For now though, I am enjoying the opportunities to chit-chat with people like you and that makes me happy enough.
Thanks, Steve. No wonder you’re so popular!
Can you tell us a little about your photomontage process? How do you start illustrating a spread? Do you make a rough sketch first, or does it all come together on the computer screen?
I spend time breaking apart a scene I have developed in my head, then I rough it out on paper. Next, I take pictures and apply them to the layout on my Mac, over and over, until I feel like the image is strong enough to stand on its own.
Are you working on another book now?
I finished writing my next work. I hope to get started on the montage at the end of the year.
Have you approached traditional booksellers about carrying your title? Will be you making any appearances to promote your book?
I have yet to approach any traditional booksellers, know any buyers? Speaking of, anyone who would like to get my book into any store or chain, I would offer a commission of the sale.
I plan on doing a book tour this summer/fall! If it happens, it will be pretty interactive from a web perspective. 😉
What advice do you have for other authors who are interested in publishing and marketing their own title? Is there anything you know now that you wish you knew when you started?
I would advise anyone who is going to setup their book “indie style” to begin marketing your book before you are done. I wish I knew that one.
I think that’s good advice for any author. Thanks, Steve! Good luck with your books!
Check out SteamPotVille and follow Steve Ouch on Twitter for his book updates.
Writing for Kids (While Raising Them) 