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Today literary agents Lauren E. MacLeod and Colleen Lindsay hosted “QueryFail” on Twitter. Several agents and editors joined in by sharing the worst query lines from their slush piles.
The intention wasn’t to mock writers, but to educate them. “I know writing and querying are hard,” wrote Ms. MacLeod. “So my queryfails have been chosen from people who did not follow submission guidelines.”
Originally I had reposted many of the QueryFail examples here. But after hearing from several writers who were upset by the event, I have removed the specific entries. Instead, I’ll focus on what I learned by following QueryFail.
I apologize to those writers who felt disrespected. My intention in reposting was to share what I thought was good information. I still think it’s good information. But if you know me personally, you know I’m an empathetic soul and I don’t wish to cause another writer distress. Frankly, we’re distressed enough.
So onto what I learned, sans examples…
1. Failure to follow directions is an automatic rejection.
Agents receive hundreds of queries a week. Their submission guidelines help them work efficiently. If you don’t follow those guidelines, it takes more time to read and respond to your query. The easiest solution is therefore not to bother.
2. Don’t include anything in your query other than what is requested. (Typically a one-page letter and first page(s) writing sample.)
What sells a book? The writing. The same goes true for your query. The writing sample’s the thing. Don’t include food, photos, scented paper, stickers, alcohol or anything else. This distracts from your writing, the one thing that will win the agent’s attention.
3. An agent makes a living by selling books. If you don’t have a book available to sell, you shouldn’t be querying.
Do not query until your book is finished, polished and ready for sale. Agents do not write for you, so don’t send ideas you want them to complete. Don’t contact an agent if you have something already published but nothing new to sell.
4. Only include relevant, professional publishing credentials in your query.
If you are writing a middle grade novel, your articles for a food packaging trade magazine aren’t relevant. Neither is adult fiction, unfortunately. And if you don’t have any credentials, don’t apologize. Simply list your membership in a writer’s organization, like SCBWI. Remember, your writing is what matters. Experience is good, but not a requirement.
5. Submit a novel with a unique idea, not a bizarre one.
You may write well, but is your book marketable? Remember, an agent’s job is to sell books.
6. Don’t toot your own horn.
Confidence is an attractive quality. Arrogance is not. Know the difference.
7. Remember correct punctuation and grammar.
If your one-page query contains mistakes, the agent can assume that your manuscript is flawed, too.
8. Use the correct salutation.
Call the agent by their name. They want to know that you know who they are! If they are agent #47 in an email blast, they know you haven’t done your research. Don’t call a female agent “sir.” And don’t address your query “to whom it may concern.”
After all those fails you may be wondering, what is a Query Win?
- First sentence hook
- Wordcount/genre
- One- or two-paragraph blurb
- Relevant writing credits/background
- Polite closing
- Solid writing sample
If you want to read more, search TweetGrid.com for #queryfail.
One last tip from Query Fail: “If you must scream about your rejection, do so into a pillow, not on your blog.”
Random comments on the children’s book industry from editors and agents attending the NJ-SCBWI mentoring workshop on February 22:
On THE ECONOMY:
“Things are getting tighter with budgets. As hard as it was to get published, it’s even harder now.”
“Bookstores are cutting down on their inventory. We can’t get as many books in, so we’re not buying as many books.”
“This is not just a correction of the marketplace, it’s a correction of the mind.”
“We’re going to be seeing far fewer advances for mediocre books.”
“But if you’re a new author, you don’t have a poor track record to hurt you.”
“We may see a return to house authors. Authors and publishers will enter a partnership. They’ll help nuture one another and careers will have a steady progression. If you find a house that loves you, they will love you long time!”
On MARKETING & PROMOTION:
“Learn how to market your books. Do school visits. Use social networking tools. Talk to other writers about your book. Talk to everyone about your book.”
“Get to know your publicist and marketing director. They are your friends. But don’t overwhelm them with 17 email messages a day. Let them know you’re their partner.”
“Realize that the books you see up front in the stores are paid for by the publishers through co-op marketing. If they have a talking slip? Paid for. If they’re on an end-cap? Paid for.”
“Become friends with your local librarian and your local bookstores. But always keep your publicist informed about what you’re doing. Don’t go over their head. Don’t go over your editor’s head, either. That’s bad business for everyone involved.”
“Don’t waste people’s time. Don’t send chocolate to all the Borders buyers in the country.”
“With school visits, you’re a celebrity to those kids. Get yourself out there. Build word-of-mouth.”
“Temper your expectations. If you wrote a teen non-fiction book, the big retailers aren’t going to carry it. That’s not their market.”
“Don’t follow today’s trends. Writing for the market in general is a terrible idea.”
“If you’re a picture book writer, don’t start writing a YA about vampires just because it’s popular.”
On EDITORS:
“Editors are always in the market for a well-written book. But I can’t define for you what that is. I know it when I see it.”
“Know what your editor likes. Know who you’re submitting to. I don’t like gross stories.”
“But I do! Send them to me!”
“We like authors who are agented because the work comes in polished.”
Editorial Anonymous provided a great explanation of basic picture book construction a few months ago.
At that time, I skimmed the info. Today, I’m studying it.
Why? An editor asked me to make page breaks on my current manuscript. And know what? I had more page breaks than a 32-page picture book would allow! Whoops. I knew that my manuscript had to fall within the 500- to 800-word length, but I had neglected to pay attention to logical page breaks.
The editor said, “Page turns can make or break a book, and it can be helpful to an editor to see how you envision the text.”
In a 32-page picture book, you don’t actually have 32 pages for your story. You only have 24 pages since 8 are used for the book ends, copyright and title. And 24 pages translates to 12 spreads (an illustration that spans the two opened pages in a book).

Self-ended means that the printed book block serves not only for the story, but also for the end pages. No additional paper is used to form the book. The printed book block is pasted directly onto the cover.
Another common format is colored ends. This means colored paper (different from the printed book block) is used for the end pages. With colored ends, you’ll gain an additional 2 1/2 spreads since more of the printed book block is available for story.

Some picture books have single-page illustrations instead of spreads. One of my favorite devices is when a group of three things are illustrated on one page. But this isn’t done on every page. A debut author’s work might be laid out only in spreads to save on costs (it’s less illustrations to produce), so you may want to think mostly in spreads. As always, publishing is a subjective industry, so this will vary by editor.
You may be asking, why do I need to know this? Won’t the editor and illustrator figure out the page breaks? Sure, they will. Some may not even ask for your page-break input. However, you can write a more appealing picture book if you understand the format for which you’re writing. Knowing the page turns will improve your story’s pacing. You’ll realize which scenes may have too much text. You can make page turns surprising and fun.
So give it a try. Take your current PB and plug it into the format. Does it fit?
I just took a random sampling of 7 picture books from my collection. Interestingly, none had self-ended construction. They all had colored ends. Here’s how they broke down:

I don’t think I’ll ever look at a picture book the same way again. My kids are going to be frustrated if I count spreads while I read to them!
It’s interesting to note that Cowboy Camp and Spaghetti Eddie are both by debut authors. Cowboy Camp is illustrated in spreads, whereas Spaghetti Eddie is told with mostly single-page illustrations. This “illustrates” that publisher preferences vary (as do manuscripts)!
Keep in mind that when you submit your manuscript, you should do so in the standard format, unless the submission guidelines specifically request that you mark page breaks.
Some editors will never ask you for page breaks, some will insist upon them. Remember that this is a subjective industry where there are many rules to follow but many places to break them, too.

Tammi Sauer
In 2000, I started toying with the idea of writing children’s books (this meant I would write for a couple of hours one day and not write another word for the next, oh, ten months or so). I didn’t get serious about writing children’s books until the spring of 2003 when an illustrator paid a visit to my daughter’s preschool. Seeing a real live person who was involved in the creation of children’s books was the push I needed to make writing a priority in my life. I received Cowboy Camp’s offer the following year.
I WISH it only took 1-2 years! Chicken Dance will hit the shelves three years after I received the offer. Mostly Monsterly debuts two and a half years post-offer. The waiting is pretty horrible–especially since I am not a patient person. At all.
February is over, but fear not, kidlit lovers!
I met author-illustrator Steve Ouch on Twitter several weeks ago and was immediately impressed by his 5,000 followers. (Which has now topped 10,000.) Just who is this guy? Why had I never heard of his book SteamPotVille?
Twitter is parallel to human society. All of the general rules of socializing apply to this medium, so I get out there and socialize. The more I do it, the more popular I become.
If you could describe your
Also I can run on less sleep than I ever dreamed possible. Baby Liu has trained me well!
How old is your bunny Snoop, and where did he come from?
Great question. In some ways, it has opened my mind to new ways of writing, but I’m not sure it has influenced my own that much. Writing style is your unique fingerprint. It’s like you can’t do anything to change that unless you perform major surgery or something. My crit partner Tammi has her own fingerprint as does my other crit partner Beverly. I’ve seen many, many prints, but that doesn’t really improve the way I write. If I see something really good, I just feel depressed about it. I promptly proclaim, Why can’t I write like that?!
Did you travel to China as part of your writing process for The Great Call of China?
To win an autographed copy of The Great Call of China, please leave a comment by 11:59pm (EST) tonight, February 19th. I, Snoop, will draw a winner with the help of 
In our home, we’ve surrounded ourselves with books. We have six book cases in our living room, a wall of shelves in the girls’ room, a case full of magazines and non-fiction in the boys’ room, three full bookcases in my studio including one stuffed in a closet due to the lack of room. On top of that, we usually have 30-40 books checked out from the library at any given time. The kids have always been surrounded by books, and they just think it’s natural and normal.













