by Diana Murray, who picks the freshest ideas

Congratulations! You made it through Storystorm. Instead of simply waiting for ideas to come to you, you went out there and actively churned them up, sought them out, and grabbed them! An idea may just be a word or short phrase. It may not seem like much, but really, it’s the beginning of everything! An overwhelming thought. Which idea do you choose? How do you proceed?

First, Marinate!
I urge you to proceed slowly and let your ideas fully develop. While you’re going about your usual business of walking the dog, running errands, or even sleeping, your brain is actually hard at work, with creative juices flowing. Feel free to jot a few notes down to keep track of things, but don’t rush into committing to a story. This marination phase has already been happening all through Storystorm and there’s no need to stop the process quite yet. For example, my book “Unicorn Day” sprouted from the idea of dolphins having a party in the ocean. I got the seed of the idea while observing dolphins down in Florida. But I didn’t start writing as soon as I had the idea. I let the idea sit around in my mind for a few weeks. I kept thinking about how majestic dolphins seemed, as if they were unicorns of the sea. Eventually, “Dolphin Party” evolved into “Unicorn Day”. If I had started writing the story immediately, I may have never made that mental leap.

What’s fresh?
If you had to choose between limp, out-of-season asparagus and crisp zucchini fresh from the farm, which would you choose? Probably the latter. If there have been a million books about a particular idea lately (especially bestsellers), and it seems the topic has been done to death, maybe now is not the time. Maybe you put that idea aside, at least temporarily, and work on a “fresher” one instead. Aside from what other books are out there, it’s also a matter of what feels fresh to YOU. For example, when I was brainstorming “Goodnight” books, I had many ideas that seemed like they had been done quite often, but when I wrote “Goodnight, Veggies” on my list of options, it made me chuckle a bit to myself. I thought it sounded a little odd and unexpected. That’s why it stood out to me. It should be noted that “Goodnight” books in general have been done a million times. So I’m not saying you should rule out everything that’s already been done. I mean, chefs aren’t going to stop making spaghetti with tomato sauce. There’s a reason people like that dish. But chefs who want to get noticed will put a unique twist on this old favorite. And most importantly, choosing something that feels fresh to YOU will help keep YOU interested and having fun. When the writer is having fun, it comes across on the page.

What are you in the mood for?
How do you decide what to make for dinner? Often, it’s just about what you’re in the mood for. Perhaps you’ve been craving tacos all day long. Why fight it? It’s the same with ideas. There is often one idea that is constantly calling to you. If it’s constantly popping in your head, no matter how hard you try to wait or to think about another idea on your list, then that’s it. That’s the one you should go with. Tacos it is! And that’s another good reason to try to wait and marinate in the beginning. It makes it easier to notice which idea is screaming for your attention more than all the others. This also comes down to personal preferences and experiences. No matter how fresh it is, you probably aren’t going to cook with zucchini if zucchini just isn’t your thing. On the other hand…

Try something new
If you’ve been eating nothing but tacos day after day, maybe it’s time to expand your horizons. On cooking shows, the judges always praise the contestants who reach past their comfort zone. And I can see why. Even the best chefs are always growing and learning and trying new things, even if that means they’re taking more risks. Trying something new is another way to keep things fresh and fun for yourself. Do you have a non-fiction idea but that’s not what you usually write? Give it a shot. Never wrote a concept book? Maybe now’s the time. When I wrote HELP MOM WORK FROM HOME!, I specifically wrote it in second person because I had never tried that before and I thought it would be fun. So when you’re choosing an idea from your list, maybe you try something different. Zucchini pizza, anyone?

Once you’ve chosen your well-marinated main ingredient, the idea, it’s time to start cooking! Don’t forget to taste often, add spices as needed, and have some other tasters (i.e., critique partners) on hand, too. Enjoy!

I also want to take a moment to thank Tara. I have been a huge fan of Storystorm since it first began and I’m so grateful for the feast of inspiration!

Diana Murray is the author of over twenty books for children (board books, early readers, and picture books), both published and forthcoming. Her books include the National IndieBound Bestseller UNICORN DAY and its sequels, UNICORN NIGHT and UNICORN CHRISTMAS, as well as HELP MOM WORK FROM HOME!, GOODNIGHT VEGGIES, GROGGLE’S MONSTER VALENTINE, and PIZZA PIG. Diana’s poems have appeared in many children’s magazines and anthologies. She grew up in New York City and still lives nearby with her firefighter husband, two children, and a dancing dog. To learn more, you can visit her website at dianamurray.com or follow her on Facebook, Instagram: @dianamurrayauthor, or Twitter: @DianaMWrites.