It’s exciting to see new picture book covers since I can’t view them in the bookstore or library. (I know we all miss that!)
So today it’s time for Milly to make her entrance. She’s a donkey with dreams of attending the prestigious unicorn school. But when she’s accepted, she must make it through without anyone realizing what she really is: a donkey in a party hat. (Ha!!!)
Jess, how did you get the idea for FIRST DAY OF UNICORN SCHOOL?
On one level, the idea for this book came from watching my kids fight over a cardboard tube. Each of them wanted to use it as a unicorn horn. My daughter grabbed the tube and told my son, “You’re not a unicorn! You’re just a horse!” Boom. Instant story.
On another level, this book came from conversations I’ve had with other grown-ups. It seems like no matter where we are in our lives or careers, most of us feel like we’re totally faking it and live in fear of the day someone notices we aren’t special, we aren’t unicorns—we’re just donkeys in party hats. It made me realize that everyone feels like that sometimes. Normalizing imposter syndrome makes it feel less scary when it happens, and I think that’s a message both kids and adults could benefit from.
Absolutely! Every writer has suffered from feeling like a poser.
What hurdles, besides your own imposter syndrome, did you have to leap over while making this book?
This book almost didn’t happen! By December of 2018, I’d been working toward publication for six very long years and had racked up HUNDREDS of rejections from agents, writing contests, editors, mentoring contests, etc. If they were in publishing and could tell me no, they probably had. (In fact, my agent Rena Rossner rejected me twice on different projects before offering on UNICORN SCHOOL.) The night before a big Twitter pitch event, #PitMad, I decided enough was enough. It wasn’t going to happen for me. I scheduled some pitch tweets and if nobody liked them, I was done.
The next day, my pitch for UNICORN SCHOOL got over a dozen agent likes, more than 300 retweets, and a ton of comments offering encouragement. I didn’t get an agent from the experience, but it made me see that what I was doing had market appeal and was worth pursuing. The dream wasn’t dead yet!
It took another six months and joining an awesome critique group to get my “yes” from Rena, but even then, it was still touch and go with UNICORN SCHOOL. In the 18 months I spent querying the book, the market was flooded with unicorn stories. Every rejection we got from editors was some version of “nice, but we’ve already got one.” I was content to shelve it until unicorns stopped being the picture book version of YA vampire novels, but Rena was convinced it was different enough to sell. And thank heavens, she was right.
And here’s the cover! The book releases January 1, 2021 from Capstone:
The cover is total happy-making, with eager Milly and a bright palette. Can you tell us about the illustrations?
When I was a kid, I read a lot of the classic picture books—Dr. Seuss, Eric Carle, Leo Lionni, H. A. Rey—and while they were great, the artwork didn’t really blow me away.
Then, as a teenager, I came across RED RANGER CAME CALLING by Berkeley Breathed. And I fell in love. The art was dynamic, hilarious, and felt almost three dimensional. So when my editor at Capstone asked me if I had any kind of vision for the illustrations, I knew exactly what style I wanted. And wow, did Mariano Epelbaum deliver. His work is fresh, fun, and full of life. I can’t wait for you all to see the interior, too!
Ooh, can we get a sneak peek?
So cute! Love the family portraits.
Now let’s hear from Illustrator Mariano Epelbaum..,.
The cover is a bright and colorful invitation to a cute magical world where anything can happen.
Milly—the new student—wishes to be part of this ideal place, to be someone else.
Jess Hernandez invented a funny story full of messages about beauty, appearance, prejudice, and diversity—all human concepts but with imaginative wildlife characters where I feel so comfortable to show children that a better world is possible.
Thanks for stopping by, Jess and Mariano!
The creative duo behind Milly are giving away an ARC (F&G) of the book before it’s released!
Just leave one comment below to enter.
A random winner will be selected in a couple weeks!
Good luck!
Mariano Epelbaum is an illustrator and character designer from Buenos Aires. He enjoys trying different styles of illustration, as he is inspired by each project he works on. Mariano worked as art director and character designer on the animated movie Underdogs. He has published books in the US, UK, Spain, Argentina, and Puerto Rico. When he´s not working, he likes playing with his two daughters, watching movies, and going for outdoor walks. Visit him online at mariano.artstation.com, and follow him on Instagram @mariano.epelbaum!
Jess Hernandez has spent her grown-up life working with kids and books—as a teacher, a children’s librarian, a mother, and a picture book author. Her debut book, FIRST DAY OF UNICORN SCHOOL, illustrated by Mariano Epelbaum, comes out January 1, 2021 from Capstone. Jess lives in a very small, very LOUD house in Washington with her husband, their three children, a blind Labrador, and seven chickens. Find her on Twitter at @FinkHernandez, on Instagram @JessHernandezWrites, or at her website jesshernandezwrites.com.
73 comments
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August 4, 2020 at 8:03 am
Lynne Marie
Another one of those “why didn’t I think of that?” LOL Best of luck to you on this fun idea!
August 4, 2020 at 8:16 am
teacherwriteracker
I love it 😍
August 4, 2020 at 8:27 am
Sheri Dillard
So fun! I think this would be a big hit at my preschool’s storytime. Congrats to you both! 🙂
August 4, 2020 at 8:40 am
Janet Smart
The cover is wonderful. Your journey to getting published encourages me to continue my writing journey, too. Congratulations!
August 4, 2020 at 8:41 am
Mary Warth
Millie sounds amazing! Congratulations!
August 4, 2020 at 8:45 am
Andrea Denish
Adorable! Can’t wait to read it. Congrats!!!
August 4, 2020 at 8:58 am
Kim Larson
Adorable pictures and creative story line. It’s sure to be a winner! Congratulations to you both!
August 4, 2020 at 9:01 am
Lisa P
Love this idea! And thanks for sharing your journey; inspiring when I feel like throwing in the towel!
August 4, 2020 at 9:09 am
Sheri Radovich
What a fun idea and so real the struggle to find a home for it and the right illustrator. Good luck on more books coming out.
August 4, 2020 at 9:18 am
Krista Harrington
This post is what I needed. Very encouraging to us pre-published ones.
Thank You So Much!
This looks so cute! Can’t wait to get my hands on it:)
August 4, 2020 at 9:46 am
Karin Larson
Congratulations, Jess. Persistence pays, and it was so encouraging to read about your journey. Love the cover!
August 4, 2020 at 9:50 am
Noelle McBride
Thank you for sharing your stories. It’s an excellent model for persistence, and a declaration that we will never have enough unicorn stories!
August 4, 2020 at 9:58 am
Lisa Perron
I can’t wait to read this. And the illustrations are so full of personality! Congrats!
August 4, 2020 at 10:09 am
Cheryl Johnson
Sounds like a great story! Thanks for sharing your journey and your pitch.
August 4, 2020 at 10:10 am
goodtimegreatstory
Can’t wait to read this! Looks like so much fun!
August 4, 2020 at 10:14 am
Judith Wright Aplin
What a fun book! I’m sure it will be loved by all kids(and grown-ups) who have wanted to try out being someone or something else during their lives.
Unicorns are magical creatures beloved by many children. Your book is sure to be a hit:)
August 4, 2020 at 10:42 am
katiemillsgiorgio
How fun…love hearing of Twitter pitch success! Thanks for sharing!
August 4, 2020 at 10:42 am
danielledufayet
Inspiring journey – thanks for sharing and congrats on your fun book!
August 4, 2020 at 11:14 am
Deslie
Your inspiration is what I needed to hear, Jess. A unicorn main character as a donkey sounds improbably perfect and I look forward to reading Milly’s story.
August 4, 2020 at 11:25 am
Laurel Ranveig Abell
Fantastic idea!! wish I had thought of it!!
August 4, 2020 at 11:34 am
Evelyn Bookless
Congrats on your unique and fun unicorn story! It was lovely to learn about your path to publication too!
August 4, 2020 at 11:36 am
Ashley Congdon (@AshleyCCongdon)
Congratulations Jess! This was always a fun tweet to see in contest for many people. I think it’s going to be well received by everyone. I can’t wait to read it.
August 4, 2020 at 12:25 pm
kiwijenny
You are Jess…Jess what I needed. I’ve had hundreds of rejections too. I even followed my husband’s advice and threw in the picture book towel…but that reminded me of a good story and I started up,again… I love this premise
God bless you with it and I will be buying a copy for my 4 year old class. Hugs
August 4, 2020 at 12:37 pm
Angie
So cute! This sounds like a fun book to read. Can’t wait! And thanks for sticking with it through the LONG process of publication. Congrats!
August 4, 2020 at 12:57 pm
Sandra McGraw
Looks to be an adorable book that will be loved by many!
August 4, 2020 at 12:57 pm
colleenrkosinski
wonderful idea!
August 4, 2020 at 1:08 pm
Mark Ceilley
This looks like a fun book! I love the illustrations!
Congratulations!
August 4, 2020 at 1:10 pm
TerriMichels
Tara, the plain and simply truth…you really do a nice job for all of us.
August 4, 2020 at 1:13 pm
Sandie Sing
What a delightful story. It’s a great story for a child who is unique…perhaps, an immigrant /English Learner, a special ed. child, or any child entering a new school. Your story sends a powerful message.
August 4, 2020 at 1:42 pm
Sarah Meade
Congratulations! I look forward to reading this book. It looks like a lot of fun!
August 4, 2020 at 1:45 pm
Thelia Hutchinson
This books sounds awesome. I love unicorn stories.
August 4, 2020 at 2:03 pm
Lisa Riddiough
Congratulations, Jess! This book sounds fantastic!!
August 4, 2020 at 2:40 pm
Ellen Leventhal
What a sweet and fun idea! I can’t wait to read this to my unicorn obsessed granddaughters!
August 4, 2020 at 2:50 pm
Dina Hodara
Great pre-publishing story. This looks really cute and funny! Congratulations on your debut!
August 4, 2020 at 2:52 pm
Michelle Garcia Andersen
This book sounds hilarious! I’m adding it to my list and will be first in line come the new year. Congrats, Jess!
August 4, 2020 at 3:59 pm
Mary Bleckwehl
Love the story and illustrations and like shoes, one can never have enough unicorn stories!
August 4, 2020 at 4:08 pm
Charlotte Offsay
I have been following your journey for a while now and am thrilled for you! This sounds fab!! Congrats!
August 4, 2020 at 4:08 pm
supermario6
Love that even though it was a unicorn story, you didn’t give up!
August 4, 2020 at 4:24 pm
katiefischerwrites
What a cheerful looking cover! I’m glad you stuck with your story and kept going with it.
August 4, 2020 at 7:19 pm
Beth Charles
Oh my gosh, a unicorn in a party hat! I love the idea. And I admire that you never gave up on your story even after all the rejections. Congratulations on this great story!
August 4, 2020 at 7:56 pm
Kaye Baillie
I can relate to all those rejections, Jess! Persistence pays off. Congratulations on your terrific new book!
August 4, 2020 at 9:59 pm
marty
Wow, your persistence and success are an inspiration, Jess. And Mariano, love your cover. Milly is adorable!
August 4, 2020 at 10:52 pm
Judy Sobanski
Such a cute premise for a PB! Congratulations, Jess and Mariano!
August 5, 2020 at 1:23 am
Carole Calladine
Great concept and the art work is special. Thanks for sharing your debut story.
August 5, 2020 at 4:03 am
Scott silverman
Amazing idea. Can not wait to show this to my daughter!
August 5, 2020 at 5:27 am
Mary Worley
What a fun story! Congratulations. Thanks for sharing the details of your journey. It’s inspiring.
August 5, 2020 at 7:18 am
kathydoherty1
I taught school for 38 years. I would have loved to have had Milly as a student!
August 5, 2020 at 8:28 am
Kristal Kelly
Kudos on the cover reveal! Reading about your journey gives me hope and continues to reinforce that you’ll hear a lot of “No’s”, but all it takes is one “Yes!” Congrats.
August 5, 2020 at 9:33 am
north4woods
So encouraging. Can’t wait to read it! ☺️
August 5, 2020 at 9:50 am
Mary York
Congratulations, Jess and Mariano! I love the universal theme of wanting acceptance. You’ve shown me that persistence pays off!
August 5, 2020 at 10:09 am
Christina Shawn
I love this idea so much! What a creative twist on a popular theme! I can’t wait to read it.
August 5, 2020 at 10:16 am
David McMullin
So much fun!
August 5, 2020 at 11:40 am
Susan Johnston Taylor
Congrats, Jess! So cool to see that Twitter pitch.
August 5, 2020 at 12:48 pm
LenoraBiemans (@BiemansLenora)
I remember retweeting your pitch!! Congratulations and thanks for sharing your journey.
August 5, 2020 at 2:03 pm
Kassy Keppol
Thank you for sharing
August 5, 2020 at 2:53 pm
Sylvia Mary Grech
A fun story! Congratulations on your book!
August 5, 2020 at 4:13 pm
Nancy Riley
Love the cover and hearing your journey to publication! Congratulations!
August 5, 2020 at 7:00 pm
Mirka
Thank you for your encouraging story. 🙂 Helps me press on.
August 6, 2020 at 12:56 am
Rebecca Van Slyke
Congratulations on being persistent! Just echos Phillip Pullman’s advice this weekend: Publication is 1/3 talent, 1/3 persistence, and 1/3 luck. And persistence is the only thing we have control of.
August 7, 2020 at 2:01 pm
Kathleen Wilford
Wow, what a great example of perseverance paying off!
August 8, 2020 at 1:40 am
Janet Frenck Sheets
I am so glad that your six years of effort paid off! This looks like a great book.
August 8, 2020 at 7:48 am
saputnam
Great post, Jess!! Thank you for giving us a peek at your writing journey and for sharing your Twitter #PitMad pitch.
I love unicorn stories and can’t wait to read FIRST DAY OF UNICORN SCHOOL!!
August 8, 2020 at 11:23 am
Gail Atherley
Sounds like some messages we can all absorb while having fun. Thank you for your persistence!
August 8, 2020 at 2:26 pm
Bonnie Auslander
Inspired by your persistence…and look forward to the book; it sounds great!
August 8, 2020 at 4:31 pm
joycekls
Bless you for persevering! I love this idea! And, yes, I think all writers, especially, understand well the “impostor posture.” How true it is that the best books we can write are the ones we’ve lived to one extent or another.
August 9, 2020 at 2:42 am
Linda
What an adorable premise for a book.
August 9, 2020 at 4:44 pm
Nancy Ferguson
This sounds great! Normalizing our impostor syndrome! Your persistence is inspiring!
August 9, 2020 at 6:57 pm
chardixon47
Congrats Jess and Mariano! You inspire! Thank you for sharing your persistence.
August 10, 2020 at 7:51 pm
Stephanie Lau
Thanks for sharing your story! (And it’s good you didn’t quit!)
August 11, 2020 at 12:21 am
Cristin
So cute! I love the artwork and the idea!
August 20, 2020 at 3:31 pm
Stephen S. Martin
Time to put on my Party Hat !
August 21, 2020 at 1:16 pm
Jennifer
This story idea is cute!
January 6, 2021 at 12:03 pm
tracivw
So much fun! And what a twisty windy tale of getting there. Thanks for the inspiratioin!