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I’m in the throes of marketing madness. It’s a whirlwind. The view from the eye of the cyclone is breathtaking! Ideas are swirling all around. Each wind gust propels me forward. However, promoting 10 TURKEYS IN THE ROAD is not something I have done alone. I’m certainly glad that I started the process a year ago, because marketing takes on a life all its own, and it’s imperative to have innovative and trustworthy people in your corner.
What did I write? Who was I? What did I stand for? What did I have to offer? These questions were always in the forefront of my mind. I wanted people to know exactly what they’d be getting from my book, a critique, or an author visit from me.
Each step has been its own adventure. All writers must walk their own steps, sing their own song, and dance their own dance. What I’ve learned over the past several months, as I’ve prepared for the release of my book, is that you can NEVER start marketing early enough. EVERYTHING takes a tremendous amount of time, along with a conscious effort and many different resources. I’ve met and worked with some of the best people in this industry over the last year—top-notch, top-of-the-line creators!
After assessing my web presence, I realized that the first thing that needed a complete overhaul was my website. My website is my business card. I surmised that it is my introduction to the literary world. Through it, librarians, teachers, editors, and parents would catch a glimpse of my life and my writing style.
I held to the old adage, “You never get a second chance to make a first impression,” and I kept that close to my heart. I needed and wanted to put my best professional foot forward, and so for me, this meant a completely fresh design.
I wanted a site that was colorful and fun in the same taste as the art of 10 TURKEYS, illustrated by the talented David Slonim. I turned to Donna Farrell who executed exactly what I needed and wanted. She did a superb job. We had the same vision, and she didn’t disappoint. She goes over and above for her clients, and each website she designs is unique in its own right.
Marketing takes money, and you’ll want to make sure that you plan accordingly. I was fortunate to find talented people along the way that added a sprinkle of magic to everything that was created for my site. My teachers’ guides were written by my daughter-in-law, Whitney Reeves, a stupendous and creative educator and inventor. Whitney is not only a fabulous writer but also co-creator and founder of Bitzy Baby, a revolutionary company that provides safe sleeping and innovative crib bumpers for infants.
My friend, critique partner, and the very talented author/illustrator Carrie Clickard (Victrica Malica, Flashlight Press, 2012), created my puzzles, puppets, book trailer, and also my sorting game, along with some snappy songs. Carrie has a plethora of advertising knowledge, and she helped me compose fun activities for children of all ages.
I hired Renee Gray-Wilburn of A Way With Words to proof and copy edit content. Renee questions every comma and picks up on every grammatical error! I was determined to give 110% to my site, just as I do to my writing because it is all interconnected. If you want your site to be the best it can be, you must seek out those who can add their own brand of magic to your work.
I made contacts with The National Circus Federation and The National Wild Turkey Federation, and I contacted reviewers. I also hired master marketer Kirsten Cappy of Curious City to help implement a strategy.
When I was not writing, I was planning and researching where I could market next, and every day I stepped on new stones. I kept climbing and continued plodding along the windy path.
My business cards were ordered through Vista Print with the cover of my book on the front of the card, along with a QR code, which links directly to my site. On each puzzle and activity page, not only was my QR code for Amazon added, but also my QR code for my website. When children bring home activity pages, I wanted their parents to have a way to wave their smart phone and order TURKEYS if they were so inclined.
In marketing, people want to purchase something WHEN they want it. It is my job to make it easy for them to say “YES” without facing lots of unneeded clicks and unnecessary steps.
We’re all busy, and there are numerous wonderful books out there from which to choose. As a professional writer, I want to satisfy my audience, and so I think about ways to make EVERYTHING easiest for them.
Every day is a day for marketing madness. I’ve had fun, learned a lot, met great people, and have loved every second of bringing 10 TURKEYS IN THE ROAD to you! I appreciate all of you who have helped me in this endeavor. Just as it takes a village to raise a child, it takes a village to raise a reader. I am sincerely and eternally grateful to each one of you that I now call friend!
Brenda is giving away a signed copy of 10 TURKEYS IN THE ROAD! Leave a comment to enter and a winner will be selected in one week!
As a child, Brenda Reeves Sturgis fell asleep with picture books in her hands and a thumb in her mouth. Now she’s a picture book author who recently won a Mom’s Choice Award. She lives on a lake in Maine with her husband Gary. When Brenda’s not busy enjoying life, she’s researching and writing, writing and reading, and she’s very busy grandparenting. Learn more about her books, school visits and critique services at http://www.brendareevessturgis.com.
Get Out and Live, Your Stories are Depending on You
Ideas are endless, and everywhere! You can find ideas on a backyard walk, or at a trek to the zoo. You can find them in the news, or in the newspaper. Keep your eyes open and really look around. Listen to the chatter of little children, look at the bark of trees. Discover life around you through the eyes of a child.
Trees have faces if you look closely enough. Clouds can create castles. And in the humdrum of everyday activities, you can find a story just waiting to be told. While on my way to take my daughter to school, I was delayed by turkeys in the road. Instead of allowing a panic mode to overtake me (because we were going to be late), I simply enjoyed that moment.
And my debut picture book, 10 Turkeys in the Road, Marshall Cavendish, 2011, was born. I stopped to smell the roses, or better yet, to watch the turkeys. Soon after, I was awakened with the story of the turkeys in my head.
And after 3 major revisions and a year later, editor Margery Cuyler discovered 10 Turkeys at the RUCCL conference.
A trip to the zoo resulted in my story waiting to be sold, My Gorilla Brother, and an afternoon outing to watch my nephew play football, resulted in my story Touchdown! which won first place in the 2007 Smart Writers Contest judged by Verla Kay.
You can find ideas everywhere! A sight, or a smell, or a sound triggers them, but you must to get “out,” and experience life to find them.
One place that most initial ideas will not be found is in front of a blank computer screen. Ideas must first take root in your soul, and then once they are rooted, they are ready for watering, shaping, and pruning.
Yes ideas are endless, and they are anywhere and everywhere you can possibly imagine. Your stories are waiting for you, so get busy and get outside. Live and enjoy your life so you can first imagine, and then write your stories, as only you can.
Brenda Reeves Sturgis began her writing career four years ago, after meeting Lynn Plourde at a school visit. She bought every one of Lynn’s books and asked the question that would change her life, “How do I become a writer?”
Lynn directed Brenda to the CWIM (Children’s Writer’s Illustrator’s and Market Guide book, by Alice Pope), and also to SCBWI (Society of Children’s Book Writer’s and Illustrator’s). One of Brenda’s favorite sayings is, “When the student is ready– the teacher will appear!”
Brenda is generously offering a picture book critique as one of the PiBoIdMo prizes. Finish 30 ideas in 30 days to become eligible to win!
Want a great piece of writing advice? As a new writer, surround yourself with more experienced professionals. You’ll grow and learn far more quickly than if you remain in a critique group comprised of writers on your level.
Unfortunately, it’s not always easy to find an experienced critique group. However, paid critiques are one way to gain access to knowledgeable professionals and speed-up your learning curve. You can receive paid critiques at SCBWI conferences and through independent editors, and once in a while critiques go up for auction to benefit good causes. But these critiques, while thorough and worth every penny, can sometimes cost a lot of pennies.
I met award-winning author Brenda Reeves Sturgis at the 2008 Rutgers One-on-One Plus Conference and we had instant chemistry. Easy-going, lovely, and full of fun, Brenda possesses a great personality and a penchant for picture books. Her debut TEN TURKEYS IN THE ROAD releases fall 2011 with Marshall Cavendish, and her poetry appears in the SWEET DREAMS anthology later this year from Blooming Tree Press. And guess what? OK, you’ve guessed it, she has begun a new critique service for picture book writers (and for not that many pennies).
Hey–did you notice–critique service, Reeves Sturgis. That rhymes! Well, kind of. Maybe just a little? Huh?
But believe me, her critiques are far better than my rhymes.