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Back in 2010, Wharton Professor Adam Grant made a financial mistake that he still regrets—failing to invest in billion-dollar eyewear juggernaut Warby Parker when offered a pre-launch opportunity. This tale of optic, myopic oversight begins his book ORIGINALS. Wanting to know if there were signs he missed, details alluding to Warby Parker’s future success, Grant dissects the traits and actions of the company’s founders, his former students.

The results surprise him. He discovers unexpected characteristics associated with highly successful entrepreneurs across all fields, from science to music. Original thinkers aren’t that different from the rest of us. They aren’t fearless risk-takers. They don’t rush to be first to market. They aren’t necessarily members of Mensa.
After reading ORIGINALS, I asked Professor Grant how his research findings could be applied to writing great children’s literature.
TL: Every writer in children’s publishing is trying to be the next J.K. Rowling, Jeff Kinney or Mo Willems. We all want to create a book that captivates millions of readers. That’s one reason why I run the annual STORYSTORM challenge, for writers to develop one story idea daily for a month. For every thirty ideas, five might be good, but ONE might be the next big thing—NY Times bestseller, movie deal, merchandise galore. So we’ve got the idea generation part covered; we churn out many ideas to get to the good ones. According to your research, what can we do to identify that one GREAT idea and nurture it to fruition?
AG: I love your focus on developing one idea daily for a month. There’s a wealth of evidence that the most creative writers, musicians, artists, scientists, and inventors don’t have better ideas than their peers on average—they just have more of them. The best way to find a great idea is to generate more ideas. But then we have a challenge: it can be hard to judge our own ideas and we often fall in love with the wrong ones. My former student Justin Berg, now a Stanford professor, has some fascinating new research asking people to rank their ideas from best to worst. He finds that the most creative idea is typically the one we rank not first but second. We’re too easily blinded to the flaws of our pet story, and we have just enough distance from our second pick to improve it—while also still bringing a great deal of passion to it.
TL: I’ve always been a procrastinator. I procrastinated sending you these questions. But procrastination is an essential habit of ORIGINALS. How so?
AG: I’ll tell you later.
Actually, it really irked me to find virtues of procrastination, but I eventually came around. I explained why in my TED talk last year.
TL: I cringe when an aspiring author tells me they quit their day job to tackle writing full time. I’ve been at this nine years and this is the first year I made a decent income—and by decent, I mean about as much as my teenage daughter’s part-time babysitting gig. People assume that focusing just on writing will help achieve their goal of publication faster. But why is it beneficial to keep a day job while pursuing your creative goals?
AG: It turns out that entrepreneurs who keep their day jobs are 33% less likely to fail than those who quit their jobs to start their businesses. I think the same is likely to be true for writers—it worked for Stephen King and T.S. Eliot (who held onto his day job as a bank clerk for decades even after achieving eminence as a poet. Note to self: convince more bank clerks to try their hand at iambic pentameter). Why? One: it provides financial security, making it easier to focus on writing without worrying. Two: as Scott Adams of Dilbert fame can attest, a miserable day job can be a fountain of creative inspiration. And three: it keeps us open to tinkering with new ideas, as opposed to feeling pressure to push forward with our idea that’s most developed or most directly aligned with what our audience seems to want.
TL: There seems to be a hive mind in children’s publishing. Suddenly you see umpteen books about narwhals on the shelves—or Yetis, or armadillos—when just a year ago, there were none. Writers who have been working on that amazing armadillo idea may then just give up. But armadillo aspirations don’t have to die! Your research shows that being first to market doesn’t mean being best. Can you elaborate on that?
AG: Being original isn’t about being first—it’s about being different and better. Creating a market from scratch is a lot harder than entering a market that already exists. Imagine if J.K. Rowling had said, “Well, C.S. Lewis already wrote about kids doing magic.”

©2015 George Lange
Adam Grant is Wharton’s top-rated professor and a leading expert on how we can find motivation and meaning, and live more generous and creative lives. He has been recognized as one of the world’s 25 most influential management thinkers and Fortune’s40 under 40.
Adam earned his Ph.D. in organizational psychology from the University of Michigan, completing it in less than three years, and his B.A. from Harvard University, magna cum laude with highest honors and Phi Beta Kappa honors.
He is the author of two New York Times bestselling books translated into 35 languages.

One Storystormer will win a copy of Adam Grant’s ORIGINALS: HOW NON-CONFORMISTS MOVE THE WORLD.
Leave ONE COMMENT below to enter. You are eligible to win if you are a registered Storystorm participant and you have commented once on this blog post. Prizes will be given away at the conclusion of the event.
Good luck!
by S.britt
When Tara initially asked me to be a guest writer for Storystorm, I was flattered. When she then suggested I write about how motorcycles influence my artwork (and vice versa), I was intrigued. I suppose I had never really thought about the connection in great detail before, other than the fact that I rather enjoy riding and restoring vintage British motorcycles and working them into my artwork when I can. In fact, a tiny tiger riding a lil’ Triumph motorcycle can be spotted in the jungle jamboree spread in Tara’s NORMAL NORMAN.

I first began doodling shortly after I was able to grasp my first red Crayola. Not long after that, I remember my father plopping me on the gas tank of his gold Honda CB and taking me on long rides throughout the countryside of Louisiana. It wasn’t until my early adolescence that I first set foot on a motorcycle of my very own, an early 70s baby blue and white Honda Super Cub. I clocked a lot of miles on that little scooter ’til the day a crash rendered it far too expensive to fix and it was sent to the great motorcycle scrapheap in the sky.

After that, I turned my attention to restoring vintage cars, specifically late 60s and early 70s Volkswagens, many of which began appearing as backdrops in my illustrations. However my lifelong passion for old VWs was cut short with a move to Minnesota in late 2012. After witnessing firsthand what ice and salt does to vintage tin, I wasn’t about to see my beloved 1969 VW Fastback (named Jaunty) dissolve before my eyes, so I sold it to a retired teacher in upstate New York. A short time passed and I once again began to feel that familiar itch for something to wrench on, so I headed down to the local dealership and picked up a brand new red and white Triumph Bonneville motorcycle. Thus rekindling my childhood love affair with two-wheeled transportation and I haven’t looked back since (unless a cop is issuing me a speeding ticket!).

At this point, you may be asking yourself “what does any of this vehicular nonsense have to do with children’s books?!?” Well, I’ll tell you.
Before I start any illustration project, I either like to go for a long ride or drive to clear my head and allow new thoughts and ideas to percolate and germinate; to ping-pong inside my empty brain like a giant popcorn popper on wheels. Right after I get home and scrape the bugs out of my teeth, I jot down as many ideas (good and bad) as I can before they disappear back into the ether. There’s just something about careening through bucolic backroads and twisty tarmac at 70 mph that really gets the creative juices flowing! The same can be said for simply taking a break from painting to put down a brush and pick up a socket wrench. To me there’s nothing more satisfying than restoring a rusted-out, dinged-up, long-neglected piece of machinery back to its former showroom glory. Each one of these old metallic souls has a unique personality and a story to tell. It just takes the right person to come along and to coax it out of them. And there’s as much art to that as any children’s book in your library.
I’m currently illustrating my next book for Clarion Books and restoring a 1964 Triumph Cub Trials motorcycle. And to me, both are of equal artistic merit and personal gratification.
View S.Britt’s art and find out more about his work at sbritt.com.

Tara and S.Britt are giving away a copy of their book NORMAL NORMAN.

Leave ONE COMMENT below to enter. You are eligible to win if you are a registered Storystorm participant and you have commented once on this blog post. Prizes will be given away at the conclusion of the event.
Good luck!
Most of my picture book ideas have come from my own children. Unfortunately, they are getting older so I am a little short on material lately. I can no longer rely on them to say things like “Mommy, come quick, Josh is in the oven!” or “Today my class is going to a burrito farm!” (Best I can tell, that was a trip to an arboretum?)
Now that eavesdropping isn’t effective anymore, I need other strategies for generating ideas. One method I frequently employ is titlestorming. I sit down with my writing partner, Becky Gomez, and we try to come up with a list of fun titles.
I am a very language-driven writer (as opposed to plot or character-driven) so very often these titles incorporate wordplay.
There are all sorts of ways to play with words.
Clever Combos
One option is to create a new word by combining two existing words. Tara, the queen of wordplay, did this with her debut title THE MONSTORE. Other fun fusions include ORANGUTANGLED by Sudipta Bardhan-Quallen, THE HICCUPOTAMUS.by Aaron Zenz, and MOOSETACHE by Margie Palatini.


Hokey Homonyms
Another way is to replace a word with its homonym. In 2009, I came up with the idea TYRANNOSAURUS WRECKS. But I didn’t move quickly enough. Sudipta beat me to it. Other examples of this include Keith Baker’s LMNO PEAS and Tara’s upcoming 7 ATE 9.

Go for the Rhyme
This, of course, is my favorite technique. In 2010, I came up with GOLDI ROCKS & THE THREE BEARS and TWINDERELLA: A FRACTIONED FAIRY TALE. But it also works with stories that are not fractured fairy tales. Here are just a few that come to mind:
- CRANKENSTEIN
- MICE SKATING
- TRUCK, TRUCK, MOOSE.
- LITTLE RED GLIDING HOOD
- MARY HAD A LITTLE GLAM
- CINDERFELLA
- THE PLOT CHICKENS
Get Crazy Creative
Then there are all sorts of crazy ways to get creative that defy categorization. Invent words. Experiment with spellings. Play with pronunciations. Take a figure of speech and make it literal.


So, give those titles a twist. Let the syllables slip, slap, slide off your tongue and see what sort of fun comes out.
Corey Rosen Schwartz is the author of several rhyming picture books and fractured fairy tales., HENSEL & GRETEL: NINJA CHICKS, in which two chicken sisters defeat a fox and rescue their parents, is the latest of her punny titles. Corey has no formal ninja training, but she sure can kick-butt in Scrabble. She lives with three Knuckleheads in Warren, NJ.
Visit her online at coreyrosenschwartz.com and follow her on Twitter @CoreyPBNinja.

Corey is giving away a signed copy of HENSEL & GRETEL: NINJA CHICKS.

Leave ONE COMMENT below to enter. You are eligible to win if you are a registered Storystorm participant and you have commented once on this blog post. Prizes will be given away at the conclusion of the event.
Good luck!
This past November, the world shifted. For some, that feels like a good thing—they see things in our world that frighten or disgust them and believe that huge changes are needed to set us back on the right course. For others, it feels just the opposite—this new world looks like a dark, dangerous place that threatens to undo much of the progress that has been made. Whichever side of the political divide you find yourself on, one thing is certain: the times, they are a changin’.
Children are feeling those changes, too. Even prior to the election, Time magazine reported that “anxiety and depression in high school kids have been on the rise since 2012 after several years of stability.” And shortly after the election, the Southern Poverty Law Center’s Teaching Tolerance project conducted an online survey of K-12 educators from across the United States. Of the more than 10,000 respondents, “A full 80 percent describe heightened anxiety and concern on the part of students worried about the impact of the election on themselves and their families.”
As artists, we tend to be even more sensitive to what’s going on around us, and these unsettling times are impacting us as well. I’ve heard many of my colleagues say they don’t know what to write about anymore—that their old ideas feel irrelevant in today’s view. Or they’re worried about how the changing publishing market will value the work they are creating now. Or they wish there was something more important they could contribute to push things in the direction they wish them to go.
Fortunately, as writers, we have a superpower: the ability to make our readers feel, and it is through the experience of those feelings that hearts and minds—particularly those of young readers—are forever changed. Story can serve as a mirror, after all, helping the reader validate and make sense of their own experiences. Or it can function as a window, allowing readers, in the words of Joyce Carol Oates, to “slip, involuntarily, often helplessly, into another’s skin.” Both can be invaluable in shaping who those readers ultimately become.
They say, however, that with great power comes great responsibility. Does that mean we all need to start writing about heavy, serious topics, to make kids understand? No, absolutely not! In 1968, E.B. White told The Paris Review, “A writer should concern himself with whatever absorbs his fancy, stirs his heart, and unlimbers his typewriter. I feel no obligation to deal with politics. I do feel a responsibility to society because of going into print: a writer has the duty to be good, not lousy; true, not false; lively, not dull; accurate, not full of error. He should tend to lift people up, not lower them down. Writers do not merely reflect and interpret life, they inform and shape life.”
Does it mean we have to write happy books with no undue stresses or negativity? Again, no! As Maurice Sendak said, “You must tell the truth about a subject to a child as well as you are able, without any mitigating of that truth. You must allow that children are small, courageous people who deal every day with a multitude of problems, just as adults do, and that they are unprepared for most things. What they yearn for most is a bit of truth somewhere.” (from The Art of Maurice Sendak, by Selma G. Lanes)
What is your role as author, then? To connect with your own deepest emotions and find a way to share them with your readers. You can start by choosing any emotion—happy, sad, scared, angry, excited… you name it (you can even pick a random one from the list here)—then make a list of everything that makes you feel that way and why. Or, simply notice whenever you’re struck by an emotion as you’re going about your day. In either case, ask yourself: Is there a story here?
Once you’ve collected those story ideas, be fearless. Do the work. Grapple with the feeling until you begin to understand it. Write unabashedly from your heart. Be as honest as possible with whatever you are writing, honor the universal humanness of your stories, and make your readers feel the emotions that you feel, whether that’s silly or serious, confident or broken, skeptical or curious, hopeless or optimistic… or the messy reality of experiencing all of those emotions mixed together at the same time. Then leave room for readers to meet you halfway and take whatever they may need from you at the time.
This makes your writing stronger, too. You may be writing about fuzzy bunnies, but your story will only work when you add real human emotion to it. You may be retelling a fairy tale, but readers will only care if they can relate it to their real lives. You may be writing narrative nonfiction, but pieces of why it matters to you–and your reader–must still shine through. The best stories give us something to think about long after we close the book because they gave us something to feel.
My first two books, EMMANUEL’S DREAM and BE A CHANGEMAKER, are quite serious and earnest. My third book, MY DOG IS THE BEST, is a lighthearted, funny picture book about a boy and a dog with mismatched energy levels. I wrote all of them, and I think they work because they reveal some of my deepest feelings, which happen to be feelings most of us can relate to on some level. It can be terrifying to put ourselves out there in that way, but I’ve come to believe it’s worth it. We write, after all, because we have something to say, whether we realize it or not.
So create boldly, share generously, and connect fearlessly. I think having a child connect with and remember our work is ultimately why we do what we do, and that connection might be just what a young reader needs to see the world in a different light. As Jeanette Winterson said in an interview on CBC Radio, “Art can make a difference because it pulls people up short. It says, don’t accept things for their face value; you don’t have to go along with any of this; you can think for yourself.”
And isn’t that the most important gift you could ever give to anyone?
Photo credit: Mary Balmaceda
Laurie Ann Thompson writes for children and young adults to help her readers–and herself–make better sense of the world we all live in, so we can contribute to making it a better place for all of us. She strives to write nonfiction that gives wings to active imaginations and fiction that taps into our universal human truths, as seen in her books BE A CHANGEMAKER: HOW TO START SOMETHING THAT MATTERS, a teen how-to guide filled with practical advice and inspiration for young social entrepreneurs; EMMANUEL’S DREAM: THE TRUE STORY OF EMMANUEL OFOSU YEBOAH, a picture book biography of a young man who changed Ghana’s perception of people with disabilities; MY DOG IS THE BEST, a fiction picture book about the bond that exists between a child and a beloved family pet; and the upcoming TWO TRUTHS & A LIE: IT’S ALIVE! (co-authored with Ammi-Joan Paquette), which seeks to help readers learn to recognize the difference between hard-to-believe truths and outright lies. Learn more at lauriethompson.com and on Twitter @lauriethompson.

Laurie is giving away two copies of BE A CHANGEMAKER.

Leave ONE COMMENT below to enter. You are eligible to win if you are a registered Storystorm participant and you have commented once on this blog post. Prizes will be given away at the conclusion of the event.
Good luck!










Debbie Ridpath Ohi is the author and illustrator of 








Keith Allen is a Senior Product Designer for American Greetings in Cleveland Ohio. He is the co-founder of By the Bay Books and owner of the independent publishing company, 5am Press, LLC.
A good example of this cross-pollination is 7 ATE 9—a picture book written by Tara Lazar that I was lucky enough to illustrate. It’s a hilarious story of a private ‘I’ who is baffled by the age-old mystery of why 6 is afraid of 7 (spoiler alert—it’s because 7 ate 9!!!). When I was reading Tara’s manuscript, a vision popped into my head of 19th century wood type letters and numbers coming alive and sprouting little arms and legs and fedoras and bow ties. Luckily I have a letterpress shop full of 19th century wood type, so I was able to play around with the idea. And whaddaya know—it was just crazy enough to work!


Ross MacDonald’s illustrations have appeared in the New York Times, the New Yorker, Rolling Stone, Harper’s, and Atlantic Monthly, and he is a contributing artist for Vanity Fair. He has written and illustrated several children’s and adult humor books.
When I want a new cookie flavor, I first find a familiar, tried and tested recipe, like this original recipe for 

Veronica Bartles, author of THE PRINCESS AND THE FROGS (PB), and TWELVE STEPS (YA), has spent most of her life wondering “What If?” She believes there are many sides to every story, and she’s determined to discover every single one of them. Veronica believes every princess deserves a frog, because princes aren’t pets. And she’s an incurable optimist who loves gray, drizzly days because that’s when rainbows come out to play. Visit her online at 


Karen and I received immediate responses (within a day or two) regarding this manuscript. And within 6-weeks, STILL A FAMILY was sold to Albert Whitman & Co, this is record speed in the land of publishing. The manuscript changed a LOT, it was revised and revised, rewritten and tweaked, it went from rhyme, to prose. I had never written in prose before and it was a scary process for me, but I listened intently to my editor, Andrea Hall, and I was able to write the story (which took just about a year of revision) and is now being released on January 31st.

Brenda Reeves Sturgis is the author of 10 TURKEYS IN THE ROAD, illustrated by David Slonim, THE LAKE WHERE LOON LIVES, a cumulative rhyming book, illustrated by Brooke Carlton, and TOUCHDOWN, illustrated by Trey Chavez.
Sense of humor is one answer. I think I’m irrevocably scarred … sorry skewed—(either works actually) from years of designing weird sets and goofy props. Late night humor and the way the writers craft their comedy has had a big influence on me.
I think the biggest takeaway has to do with pace. I’ve got one book out on the shelves (go get yourself a copy) and more to come but I still can’t get over the difference in pace between writing/illustrating a picture book and making a daily television show. It really messes with me.
Here’s the bio I told you about at the beginning. I knew you’d make it.














