Recently, I taught a picture book workshop to my local SCBWI chapter. One of the exercises I had workshop participants do was to create jacket flap copy (JFC). Normally, the marketing and sales department of your publisher handles writing that short blurb that describes your picture book. So why bother? Here are three compelling reasons why writing jacket flap copy can make you a better author.
1. Know Your Content
Have you ever heard of the elevator pitch? It’s that 30 second “commercial” that allows you to describe your product or service in a concise manner. JFC is exactly that. When people pick up your book, they open it up and read the JFC. That brief description will let them know if the content of the book appeals to them.
Writing your jacket flap copy, even as an exercise, will allow you to truly know the content of your picture book and be able to pitch it to anyone, anywhere, at any time.
2. Know Your Hook
A hook is a literary technique in the opening of a story that “hooks” the reader’s attention so that he/she will keep reading. Ideally, the hook will happen within the first sentence or two of the picture book. Do you know the hook of your story?
Your hook will also translate into copy on the jacket flap. Your JFC should hook readers into reading and/or purchasing the book.
3. Know Your Audience
We obviously know that picture books are aimed for 3 to 8-year-olds. However, the reality is that picture books can appeal to a wide audience. Do you know the audience for your picture book? Are you targeting 1 to 2-year-olds, as with a board book? Or are you targeting 8 to 9-year-olds as with a folktale retelling? Perhaps you are targeting boys with a sports or transportation picture book. Whatever your audience, you need to know whom you’re targeting with your story. Writing jacket flap copy can help you target your audience.
Here is some homework. Pick up any picture book. Read the jacket flap copy. Ask yourself these questions:
- Does the JFC reveal the content of the book?
- Does the JFC reveal a hook of the story?
- Does the JFC specify the target audience?
What else do you notice about the JFC? Practice writing jacket flap copy for your next picture book project. Develop an “elevator speech” so that you can describe your picture book whenever, wherever.
Writing JFC will help you improve yourself not only has an author but as a bookseller. Ultimately, I think all authors are booksellers. After all who knows a book better than its author? So write that JFC with TLC and then treat yourself to KFC. ☺
Dianne de Las Casas is an award-winning author, storyteller, and founder of Picture Book Month. Her performances, dubbed “revved-up storytelling,” are full of energetic audience participation. The author of 25 books, Dianne was named the first International Reading Association LEADER Poet Laureate. Her children’s titles include The Cajun Cornbread Boy, There’s a Dragon in the Library, The Little “Read” Hen, The House That Santa Built, and Cinderellaphant. She is the Fairy Organizer of Once Upon a Storage and has a YouTube channel dedicated to home organization, home décor, and DIY. Dianne is also the proud mom of 15-year-old Kid Chef Eliana, an award-winning cookbook author, radio show host, and celebrity chef.
Visit Dianne’s website at diannedelascasas.com. Visit Picture Book Month at PictureBookMonth.com. Twitter & Instagram: @AuthorDianneDLC. Facebook: fanofdianne.
Dianne is generously giving away a copy of THE HOUSE THAT SANTA BUILT! Perfect for the upcoming holiday season!
Leave a comment below to enter. One comment per person, please.
This prize will be given away at the conclusion of PiBoIdMo. You will be eligible for this prize if:
- You have registered for PiBoIdMo.
- You have commented ONCE ONLY on today’s post.
- You have completed the PiBoIdMo challenge.
Good luck, everyone!
272 comments
Comments feed for this article
October 31, 2015 at 8:07 am
Jane Heitman Healy
This is a good exercise that I am going to try! Thanks for the tips, Dianne!
October 31, 2015 at 8:10 am
Shelly Hawley-Yan
Thank You – great points!
October 31, 2015 at 8:12 am
Jim Chaize
Very helpful advise. Thanks.
October 31, 2015 at 8:17 am
vickireinhardt2014
I love doing this! When I get ideas, that’s how I try to write them up, as a hook, so when I go back through them, the more alluring summaries are the ideas I pick to work on. I was so excited to read your article on jacket flap covers this morning! It’s a great exercise, for sure!
October 31, 2015 at 8:25 am
ritaborg
I am learning every day that we should know our story so much we could write about it with the smallest amount of words.
October 31, 2015 at 8:29 am
Sharon J Wilson
Great article. I work to be able to describe my story in one sentence. It helps be keep what is important in front of me.
October 31, 2015 at 8:31 am
Laura K Zimmermann
Thanks for the great advice!
October 31, 2015 at 8:33 am
Annelouise
Thank you Dianne for your post and the fantastic homework suggestion. I truly appreciate it. I never thought to do a JFC before.
October 31, 2015 at 8:37 am
Sue Poduska
Good things to remember! Revved up to put them into practice.
October 31, 2015 at 8:41 am
Darlene
Fantastic idea! I’m going to do this. Thanks so much for sharing.
October 31, 2015 at 8:49 am
amysase
I was just thinking about this topic yesterday, wanting to learn more, and here was the information I needed. Thanks!
October 31, 2015 at 8:51 am
pathaap
Great idea!
October 31, 2015 at 8:55 am
iamteresabeeman
These suggestions are great. They point out the steps necessary to get the best results. I’m creating a checklist to refer to. These will definitely be on it. Thanks!
October 31, 2015 at 8:56 am
Teresa Robeson
I’ve heard the jacket flap copy advice before but haven’t done it yet. Dianne gives good, compelling reasons why I should!
October 31, 2015 at 8:56 am
gweddle
Great suggestions! Thank you.
October 31, 2015 at 8:57 am
Kristen C. Strocchia =)
KFC! Yes. Of course, will want some napkins too. No grease on the stack of JFC I need to write. =)
October 31, 2015 at 8:58 am
Rebecca E. Guzinski
Thanks for pointing out all of the essential elements for JFC! I’m also very interested in looking into Picture Book Month.
October 31, 2015 at 9:03 am
Ann Kelley
Thank you, Dianne, for all the great tips!
October 31, 2015 at 9:05 am
Barbara Cairns
I would have loved to attend your workshop! Thanks for sharing all the great tips.
October 31, 2015 at 9:09 am
kathalsey
Great reasons for us to write jacket copy, Dianne! I do this with my serious projects that I feel will develop into something. It is an art and helps me see if I lived up to what I thought I wrote. TY for this great post.
October 31, 2015 at 9:13 am
Christine Connolly
Sage advice – makes you take a step back and really think of what and who you are aiming for in your book making!
October 31, 2015 at 9:15 am
Robyn Campbell
Hi, Dianne, so nice to see you here. Fabulous tips. We have to know our stories inside and out, or we don’t have a story. Thanks for stopping by and lending your expertise. 🙂
October 31, 2015 at 9:16 am
Janet Smart
Wow, loved this post. I’m going to go and write a JFC for my picture books today.
October 31, 2015 at 9:18 am
Katie Engen
Great exercise for triggering new perspectives & pointing out ‘gaps’ in PR. Plus, acting like a graphic designer is just a fun variation on our work.
October 31, 2015 at 9:19 am
ManjuBeth
I agree that writing JFC is an important skill, since the same info is needed in a query.
October 31, 2015 at 9:25 am
Linda Baie
Thanks for sharing a great first step!
October 31, 2015 at 9:31 am
Lori Dubbin
Thanks for these great tips for honing in on our content, hook, and audience! Now when I open a picture book, I am going to read and study the jacket flap first.
October 31, 2015 at 9:35 am
Lois Wickstrom
My life is becoming an elevator pitch.
October 31, 2015 at 9:36 am
erikammon
JFC! Gonna pick a story and work on it today 🙂 Adding it to my To Do List …NOW!
October 31, 2015 at 9:36 am
Debra Shumaker
This is great advice. It’s a bit similar to being able to “pitch” your PB in a Twitter party – boiling down your PB to 140 characters or less. I love the idea of writing a JFC – must try that now with all my projects! Thanks!!!!!
October 31, 2015 at 9:41 am
supermario6
Helpful advice!
October 31, 2015 at 9:42 am
Carolyn Rohrbaugh
Very helpful. I will print it to keep in my folder.
October 31, 2015 at 9:44 am
Susan Schade
This is a great exercise! Thank you.
October 31, 2015 at 9:45 am
Polly Renner
I have heard that your JFC should be used in your Query. It would be great to hear her presentation.
October 31, 2015 at 9:53 am
Joan Waites
Great advice to remember to include your “hook” in the first one or two
sentences of your story.
October 31, 2015 at 9:54 am
Lynne Marie
Fabulous, Dianne — as always I appreciate your caring sharing nature and am glad to have been able to meet you in person! Wishing you continued success!
October 31, 2015 at 9:54 am
tinamcho
Thank you for sharing this JFC exercise. I’ll have to try it.
October 31, 2015 at 9:57 am
Monique
Thank you for the great advise.
October 31, 2015 at 9:59 am
lindaschueler
Very cool. I’ll try these exercises.
October 31, 2015 at 10:15 am
teresa m.i. schaefer (@TMISchaefer)
Oh I am totally going to go find THE LITTLE READ HEN! Oh, and thanks for the tips.
October 31, 2015 at 10:17 am
writerjodimoore
Great suggestions…and yes, no one should be able to “sell” one’s book better than the author! Thanks for the inspiration. Hugs! 🙂
October 31, 2015 at 10:17 am
Garnett Natasha
Helpful! Concise. Appreciated.
October 31, 2015 at 10:22 am
Nancy Churnin
Thanks, Dianne, these are great tips that help both with the story and the query letter.
October 31, 2015 at 10:24 am
Tina L. Wheeler
I’ve never realized the importance of a jacket flap copy for a picture book. I’ve always thought of them as important for longer works, but this advice makes so much sense! Thanks!
October 31, 2015 at 10:38 am
Doreen E. Lepore
Great advice! Thanks! 🙂
October 31, 2015 at 10:41 am
lizbedia
Great suggestions. Thank you!
October 31, 2015 at 10:44 am
Lynn A. Davidson
I like this tip. I think it would be interesting to write the JFC when starting work on a story idea – capturing what it looks like in our minds. Then write it again once finished the book to compare the before idea with the finished product. Just a thought.
Thanks for the suggestion, Dianne, to help us with focus.
October 31, 2015 at 10:51 am
Sharalyn Edgeberg
Great idea! I know this might also help write the query or cover letter? I guess that was a question. I’ll try this for the JFC! Thanks again for the tips.
October 31, 2015 at 10:52 am
Kara
Writing a book jacket! Why didn’t I think of that?? We has to do that in school for reports. And they are hard. But I never thought if doing that with my own book. Great advice!
October 31, 2015 at 10:53 am
Carol Gwin Nelson
This is a great way for me to focus on my story. Thanks!
October 31, 2015 at 10:55 am
Juliana Lee
Wonderful writing exercise! It’s similar to writing your pitch first to keep you focused on your story. Of course if your pitch, or JFC, sounds better than your story it’s time to revise! 🙂
October 31, 2015 at 10:56 am
danielledufayet
Little Read Hen, how clever! Love the advice. Passing the jacket flap test lets you know you’re on the right track!
October 31, 2015 at 11:01 am
Rebecca Colby
Good idea! Thanks for the advice!
October 31, 2015 at 11:06 am
theresastales
A great idea, something to think about when writing our stories. It will help me a great deal.
October 31, 2015 at 11:06 am
Leslie Leibhardt Goodman - Writer
Wonderful advice. At a writer’s retreat, the instructor suggested we write the JFC before writing the book. Her logic: to know if you have a viable story.
October 31, 2015 at 11:13 am
storyfairy
Great post, Dianne de Las Casas. Making a book jacket sounds like it would be very helpful.
Oh, and I loved hearing about your Kid Chef daughter! That’s awesome, and it makes me want to share with you my middle grade novel idea. It’s about a king who likes to cook.
Take care! 🙂
October 31, 2015 at 11:18 am
Louann Brown
Writing a jcf a great exercise in seeing where you need to tweak. I like to try to get it all in one sentence too. It’s amazing what you can reveal about the story in a brief description.
October 31, 2015 at 11:18 am
bleakx
I love the KFC reward for this incredibly thoughtful part of the process. Thank you.
October 31, 2015 at 11:20 am
Debbie Austin
Dianne, thank you for this post. I’m going to give it a try. Thanks for sharing the JCF for The Little “Read” Hen. It “cracked” me up! 🙂
October 31, 2015 at 11:32 am
rupalimulge
Wow, just reading the list of your titles was inspiring. Off to write a JFC….
October 31, 2015 at 11:39 am
Rosi Hollinbeck
This is an excellent exercise. Thanks for the post.
October 31, 2015 at 11:43 am
Christie Allred
Thank you for the reminder. Knowing how to write this little blurb is such a challenge for me, but so essential. Best wishes to you 🙂
October 31, 2015 at 11:50 am
Teresa Daffern
Such a great exercise for honing story concepts and boiling them down to their most crystallized form. Thank you!
October 31, 2015 at 11:53 am
Sherri Jones Rivers
That is a great idea. Putting your idea in the fire to get rid of the dross, helping it to come forth shining as gold.
October 31, 2015 at 11:53 am
Kari Benjamin
Good reminder to include a hook…
October 31, 2015 at 11:54 am
Susan Cabael
LOL, I’ll pass on the KFC, but will get to my JFCs ASAP. Your bio is ‘WOW’ & Eliana’s cookbooks may be my go-to gift this Christmas.
October 31, 2015 at 11:57 am
Buffy Silverman
Great idea–thank you!
October 31, 2015 at 11:58 am
Judy Cox
Jacket flap copy or elevator pitches are a great way to discover what your story is really about. I also like creating a movie poster “tag line”.
October 31, 2015 at 11:59 am
Mary Jane
This is a post I won’t forget. A great way to prepare an answer for when anyone asks “So what’s your book about?”
October 31, 2015 at 12:04 pm
Carrie Charley Brown
Great exercise! Thanks so much, Dianne!
October 31, 2015 at 12:07 pm
kevanjatt
Seems so obvious…why have I never thought of this! Thank you, Dianne!
October 31, 2015 at 12:11 pm
laura516
Thanks for the homework! Love your books 🙂
October 31, 2015 at 12:22 pm
Lisa Connors
Lisa Connors Useful advice for tightening one’s pitch! Thanks.
October 31, 2015 at 12:23 pm
rjgomez08
I always like to “blurb” my manuscripts in order to get a feel for whether the story is working or not. Great advice!
October 31, 2015 at 12:24 pm
Beth Blee
Great ideas and exercise. Thanks for your time and info.
October 31, 2015 at 12:31 pm
sunroksus
Dianne, This is just what I needed. Thank you. I will write a JFC, my hook and determine for whom I write each concept, during PiBoIdMo. This is so exciting.
October 31, 2015 at 12:33 pm
Chris Regier (@cmregier)
Great idea! Thank you.
October 31, 2015 at 12:42 pm
skeerswriter
Fun writing exercise! Thanks for the idea!
October 31, 2015 at 12:45 pm
Li'vee Rehfield
Thank you so much…1, 2, 3, Go…What a great thing, to put these three together will keep the ideas in perspective and organized…
October 31, 2015 at 12:46 pm
garyalipio
love it. i attended Dianne’s workshop in LA and worth every penny of insightful info. listen to those who’ve been there, done that. their wisdom is yours.
gary
October 31, 2015 at 12:50 pm
amymariesmith
Great tip. Thank you!
October 31, 2015 at 12:51 pm
rythmicrhyme
Thank you for modeling “fairytale personification”…bringing sparkle, price charming, princess, the importance of storage organization and recycling and “happily ever after” all alive and into everyday life. And yes I’ll write those JFCs.
October 31, 2015 at 12:54 pm
Joanne Sher
Great thoughts – will DEFINITELY have to try this. Thanks!
October 31, 2015 at 12:59 pm
Bethany Roberts
Thanks for sharing. Writing JFCs sounds like a great exercise!
October 31, 2015 at 1:00 pm
Heather Pierce Stigall
Great tips — thank you!
October 31, 2015 at 1:02 pm
viviankirkfield
It doesn’t matter how many posts I read of yours, Dianne…I always takeaway something of great value! Writing the Jacket Flap Copy is an exercise that is well worth the time and effort we need to invest in doing it right…and I love that you gave us ‘homework’…I really do need to take each of my polished pieces and write a JFC for all of them.
Oh, and I’ll take my KFC extra crispy, please. 😉 😉 🙂
October 31, 2015 at 1:04 pm
Vicky Wirkkala
This is such wonderful advice!! I will definitely be remembering and using this! Thank you!
October 31, 2015 at 1:07 pm
katmaz2012
Thanks for the inspirational advice. Today is the perfect rainy day to “visit” a few manuscripts.
October 31, 2015 at 1:08 pm
Alice Fulgione
Thanks for the great advice!
October 31, 2015 at 1:13 pm
LovableLobo
Great advice on creating the perfect PB JFC, Dianne.
October 31, 2015 at 1:25 pm
Bethanny Parker
Great tips. Thank you.
October 31, 2015 at 1:29 pm
Sharon Nix Jones
Thank you for the advice! I love to read about how authors work.
October 31, 2015 at 1:30 pm
Janet Halfmann
Such a great suggestion! Thanks!
October 31, 2015 at 1:34 pm
mariagianferrari
Thanks for the advice, Dianne :)! I’ve had fun writing jacket flap bios too!
October 31, 2015 at 1:57 pm
JEN Garrett
Great exercise! I often read jacket flap copy, but these questions will help me focus on what’s working.
My kids and I, love to reduce picture books to “six word novels.” That helps me get the keywords when I pitch my own stuff. Now, I’ve got to see if those keywords are in the JFC!
October 31, 2015 at 2:14 pm
kateywrites
Great ideas, Diane!! Thank you.
October 31, 2015 at 2:15 pm
Marty McCormick
Diana, I can’t wait to try this out on my PB ideas! And I love the JFC for THE LITTLE “READ” HEN!! I’m buying it! Love puns and this looks delightful. Thanks for your great post!!!!!!!
October 31, 2015 at 2:29 pm
jennfowler
Excellent advice.
October 31, 2015 at 2:37 pm
mwebb32
Love your ideas! Thanks!
October 31, 2015 at 2:45 pm
mollywog2015
Really helpful advice! Thank you Dianne!
October 31, 2015 at 2:54 pm
Dayne Sislen, Children's Book Illustrator
Great suggestion!
October 31, 2015 at 2:54 pm
Carole Calladine
Thank you for sharing this helpful post on jacket copy and hooks.
October 31, 2015 at 3:22 pm
LeeAnn Rizzuti
Having your PB boiled down to JFC is the first step. Being able to actually remember it and rattle it off smoothly when you need it is the step I find challenging. But I’m working on it.
October 31, 2015 at 3:25 pm
sschwartz28
Thanks for the suggestion. I plan to put it into practice in the future…after first going back and applying it to stories already written!
October 31, 2015 at 3:27 pm
LaurenKerstein
Thank you for this helpful post!
October 31, 2015 at 3:30 pm
lindamartinandersen
Jacket flap copy seems like an exercise every writer should try! Thanks for the suggestions.
October 31, 2015 at 3:49 pm
Maureen
great advice
October 31, 2015 at 3:55 pm
Jill Richards Proctor
Thank you for your great advice!
October 31, 2015 at 4:04 pm
Barb Nypaver Kupetz
Your suggestions are great – takes some practice to get them done well but important to keep working at them. Thank you
October 31, 2015 at 4:10 pm
Elizabeth Brown
Great post! Thank you!
October 31, 2015 at 4:11 pm
tanyakonerman
Wow…what a great idea. With my background in advertising I had never even thought of this. I’ll take it a step further and write some ad copy too!
October 31, 2015 at 4:30 pm
tinawissner
I own over 400 chidren’s books, so I’ll need a lunch break KFC in the middle of my FJC:) Great fun!
October 31, 2015 at 4:33 pm
Linda Hofke
JFC sounds like a great idea. I’ll give it a try with my W.I.P.
October 31, 2015 at 4:33 pm
Sue Morris @ KidLitReviews
I rewrite jacket flap copy with every review but never thought about who actually wrote it. Now I’ll think about writing some myself, though not for a review. 🙂 Thanks so much for the grand idea.
October 31, 2015 at 4:34 pm
Linda Carpenter
Thank you Dianne…great points for beginning. It has prompted me to go back in and rewrite the opening!
October 31, 2015 at 5:50 pm
Emily Wayne (@emilywayneart)
great exercise! I think I’ll try some JFC on my WIP!
October 31, 2015 at 5:54 pm
Gabi Snyder
Thanks, Dianne, I will try this!
October 31, 2015 at 5:56 pm
Lynette Oxley
Thanks for your post, Dianne. JFC = succinctly written elevator pitch. Now to practice it!
October 31, 2015 at 6:00 pm
aallen6
Heading over to Picture Book Month and thank you for the JFC tip!
October 31, 2015 at 6:15 pm
Laurie L Young
What a great exercise! Thanks!
October 31, 2015 at 6:47 pm
thduggie
Great ideas – I could even see writing the JFC as a great exercise when stuck on the project itself, just to change perspective.
October 31, 2015 at 6:47 pm
pearlz
Reblogged this on Pearlz Dreaming and commented:
A wonderful workshop or personal development exercise – writing a jacket flap! Thanks Dianne. I think the hook especially is so important.
October 31, 2015 at 6:54 pm
Maria Marshall
Dianne, thank you for the push. Sometimes, getting homework is all it takes to overcome inertia. 🙂
October 31, 2015 at 7:01 pm
ptnozell
Great advice, Dianne! While I’ve tried to craft a pitch around an idea if I’m stuck while writing the story, going back afterwards & trying to write the jacket flap will definitely help ensure that the hook & other elements I thought were there, truly are. Many thanks!
October 31, 2015 at 7:21 pm
Genevieve Petrillo
What a fun idea. I’m going to fire up my eggPad and try that. 🙂
October 31, 2015 at 7:51 pm
angiecal76
This is a valuable exercise. Writing succinctly is challenging!
October 31, 2015 at 8:05 pm
Hélène Sabourin
I like the idea. Good advice!
October 31, 2015 at 8:11 pm
Caroline
Thanks for sharing this tips to really narrow/specify the flap copy and our hooks! I’ll definitely being going through that for my manuscripts.
October 31, 2015 at 8:11 pm
Kim
Thanks for this advice.
October 31, 2015 at 8:16 pm
Donna Carey
This will help with my query letter. Thanks!
October 31, 2015 at 8:21 pm
Pamela Haskin
Dianne, this is a great idea! I do it too, and it really helps sharpen your focus. Thanks for sharing!
October 31, 2015 at 8:42 pm
csheer18
I wish I had “The Little ‘Read’ Hen” available when I was doing writing workshops with my fifth grade class!
Great exercises…your SCBWI chapter is lucky to have you!
October 31, 2015 at 8:45 pm
Jennifer May
Great advice! I’m off to read some JFC right now.
October 31, 2015 at 8:52 pm
LJ Laniewski
I’m going to love this JFC homework. Headed off to get started… Thanks for the idea.
October 31, 2015 at 8:54 pm
Chrisynthia
Cinderellaphant……I am looking for this book to purchase right now!! Thanks for the ideas today. I would never of thought of doing this exercise to gain experience.
October 31, 2015 at 9:01 pm
Deborah Allmand
I have taken several intensives with SCBWI and each stressed the JFC idea. Love the homework! Thanks!
October 31, 2015 at 9:17 pm
Melanie Ellsworth
Dianne – I’ve been paying more attention to jacket flap copy recently, so this post hits home. I like the way you break down JFC into 3 components to help us write our own.
October 31, 2015 at 9:31 pm
Karen Lawler
This is a new thought for me . I will do my best and pay more attention and try to write a jacket cover myself!!! Thanks 🙂
October 31, 2015 at 9:31 pm
Brenda Huante
This is a very helpful idea. Thank you!
Brenda Huante
October 31, 2015 at 10:02 pm
Anna Smith
Thanks for the great idea. Focusing on the hook and content is a good way for me to stay on track.
October 31, 2015 at 10:20 pm
Laura Purdie Salas
Great exercise, Dianne! Thank you:>)
October 31, 2015 at 10:29 pm
Beth Gallagher
Great great GREAT post! Thanks for this, as it comes at the perfect time! 🙂
October 31, 2015 at 10:31 pm
Rona Shirdan
Enjoyed the tips!
October 31, 2015 at 10:34 pm
Rebecca G. Aguilar
Terrific exercise for developing a picture book idea, Dianne! I have considered doing something similar… a 140-character Twitter pitch… but I may prefer writing JPC. More space than a tweet is necessary as you consider the content, hook and audience of your picture book. Thank you!
October 31, 2015 at 10:43 pm
Debra Katz
I am going to do that with my picture book manuscripts.
October 31, 2015 at 10:57 pm
Alexia Andoni
Great tips. Thanks!
October 31, 2015 at 11:28 pm
Donna L Martin
I enjoy writing JFC as it helps hone my twitter pitching skills…;~)
October 31, 2015 at 11:34 pm
Amy Bradshaw
Great idea. I’m trying this right now! Thanks!
October 31, 2015 at 11:45 pm
Mike Newman
Mike Newman
November 1, 2015 at 12:03 am
cbcole
Thanks for the advice. This is similar to coming up with a tweet about my PB.
November 1, 2015 at 12:15 am
yetteejo
Good advice. I think writing a jfc would help zero in on the theme of the book. Thanks for the idea. Yettee
November 1, 2015 at 12:34 am
newjerseycoed
This advice is spot on!
November 1, 2015 at 12:35 am
Ali Earle Pichardo
Thanks for the great advice Dianne.
November 1, 2015 at 12:38 am
Naana Kyereboah
Great tips for knowing and pitching a picture book
November 1, 2015 at 12:47 am
saundrasstudio
Great advice! Thanks!
November 1, 2015 at 12:47 am
Artelle Lenthall
I have my elevator pitch, but had not included target age group. Time to revise. Thanks for the great advice, Dianne.
November 1, 2015 at 1:49 am
writersideup
I love this line of thinking. Always have. After all, it’s such excellent advice! 😀 Thanks, Dianne! Looking forward to all the posts on Picture Book Month! 😀
November 1, 2015 at 2:12 am
Keila Dawson
Indeed authors are salespeople, great advice. I’ll take Popeye’s, extra spicy cher. 🙂
November 1, 2015 at 2:27 am
Bruna De Luca
I’ll give the KFC a go, thanks!
November 1, 2015 at 3:37 am
Jill
Thanks for the advice!
November 1, 2015 at 4:32 am
Katelyn Aronson
Can’t wait to read Dianne de Las Casas’ books over here in France somehow!
November 1, 2015 at 6:39 am
Kathryn Kass
Thank you for the advice
November 1, 2015 at 7:51 am
Loni Edwards (@LoniEdwards)
Hi Dianne! Great to read your post. Love the advice. Thank you!
November 1, 2015 at 8:05 am
Alison Goldberg
Very helpful post. Thanks!
November 1, 2015 at 8:34 am
Kate Harold
Great advice here. I’ve been working on jacket flap copy recently. Thanks!
November 1, 2015 at 8:40 am
Kimberly Marcus
Thank you for the advice!
November 1, 2015 at 8:43 am
Jenna Woloshyn
I love homework. Not only will I try this. But I’m going to start reading PBs with a eye toward the hook to get a sense of what works and doesn’t. I think this is a place I need work on.
November 1, 2015 at 8:49 am
A. P. Alessandri
This is a great exercise! Thank you.
November 1, 2015 at 8:56 am
Alexis Larkin
Thank you for the article!
November 1, 2015 at 9:06 am
Helen Cooper
The JFC exercise is very enlightening – I’m going to use it on every project. Thank you! 🙂
November 1, 2015 at 9:09 am
mrsbulls2ndgrade
Good thoughts. Can’t wait to read The House Santa Built!
November 1, 2015 at 9:27 am
Andrea W.
Great ideas! I love writing pretend jacket flap copy 🙂
November 1, 2015 at 10:07 am
Reena Balding
Good advice. Especially the part where you should be able to pitch your manuscript anywhere to anyone.
November 1, 2015 at 11:01 am
Andrea Wang
It’s so helpful to have those three questions to guide my JFC writing exercise. Thank you!
November 1, 2015 at 11:44 am
Marileta Robinson
Great ideas for focusing your thoughts about your project. Thanks!
November 1, 2015 at 11:48 am
Heather Greene
Going to try this right now! Thanks!
November 1, 2015 at 12:00 pm
Pamela Courtney
This particular exercise is so difficult for me. I write the way I talk, TOO MUCH. This is one activity I’ll work on more. Concise writing takes practice.
November 1, 2015 at 12:29 pm
Micki Ginsberg
Thanks for sharing this super tool. Much appreciated!
November 1, 2015 at 12:30 pm
Dorothy Wiese
Thanks, Dianne At first I thought that I wasn’t read for writing a jacket flap comment, but your exercise was very valuable! Now the elevator speech doesn’t seem difficult.
November 1, 2015 at 1:18 pm
Tracey M. Cox
Thanks for encouraging us to narrow our focus with our writing project. I think once you can do this, you know the heart of your story and everything else will begin to fall in place.
November 1, 2015 at 1:30 pm
Kerry Aradhya
Thanks for your post, Dianne. I will be looking much more closely at jacket flap copy now!
November 1, 2015 at 1:39 pm
Traci Sorell
Perfect writing exercise. Thanks for sharing this, Dianne.
November 1, 2015 at 2:05 pm
Sheri Radovich
This is a writing exercise I have never done. Just read a few comparatives where the publisher wrote the summary and then there was a different one on the library site. I guess the author didn’t write the summary and left it up to them.
November 1, 2015 at 2:27 pm
Marilyn Garica
Sounds so easy. In reality this is so hard.It certainly forces you to define your story and use the best possible words to convey it.Thank you.
November 1, 2015 at 4:17 pm
nicolepopel
Such a short sentence, but oh, so significant!
November 1, 2015 at 4:23 pm
Kelly Hochbein
Thanks, Dianne! This is a wonderful exercise!
November 1, 2015 at 4:29 pm
Val McCammon
Terrific exercises — thanks much Dianne!
November 1, 2015 at 6:10 pm
Wendy Greenley
I have been doing this the past few days, making sure I have proper focus on the book I’m revising! Yes. Yes.
November 1, 2015 at 6:16 pm
mona861
Thank you, Dianne. I’ve not done this before, but truly will, “from now on”. I’m going to look at my current manuscripts and write jacket flaps.
November 1, 2015 at 6:26 pm
rgstones
What a great exercise- to write jacket flap copy. I’m going to try it. Thanks!
November 1, 2015 at 6:48 pm
Cathy Stenquist
Thank you for the smart advice. Intrigued with “The Little Read Hen”. Going to check that out.
November 1, 2015 at 7:01 pm
Joannie Duris
Thanks, for your post, Dianne. I always include elements of the JFC in my cover letters and queries. Summarizing a story in one sentence is a great goal for any writer, especially when you can end that sentence with the hook.
November 1, 2015 at 7:24 pm
Rachel Smoka-Richardson
Thank you for your interesting advice!
November 1, 2015 at 7:36 pm
Marcela
Diane,
Great advise! Thank you!
Marcela
November 1, 2015 at 7:58 pm
Debbie Meyer
Great advice, Dianne! Thank you!
November 1, 2015 at 8:03 pm
Monica Stoltzfus
Such great advice! I will be studying up on the jacket flaps in the upstairs libraries of my little ones!
November 1, 2015 at 8:19 pm
Yvonne Mes
Thanks Dianne, will be looking at JFC with a more discerning eye from now on!
November 1, 2015 at 9:01 pm
Charlotte Dixon
Thank you for the JFC advice and example, Dianne. I’m going to give it a try 🙂
November 1, 2015 at 9:11 pm
Christine
Thanks for the JFC pep talk! I’ve been forgetting to do this lately.
November 1, 2015 at 9:11 pm
Emily Goldstein
Good advice, thank you.
November 1, 2015 at 9:16 pm
Brook Gideon (@brookgideon)
An excellent way to know your book and learn your pitch! Thank you for the suggestions!
November 1, 2015 at 9:36 pm
Joanne Roberts
I’ve heard this advice before, but thank-you for narrowing down the goals of the copy. They’ll really help me zero in on the heart of my stories.
November 1, 2015 at 10:26 pm
nycalison
Thanks for the advice 🙂
November 1, 2015 at 10:36 pm
Kate Heling
Great suggestion for ‘studying’ other picture books and capturing the essence of my own ideas!
November 1, 2015 at 11:15 pm
Judiith Aplin
What great ideas….jacket flap copy here I come! It is precise!
November 1, 2015 at 11:16 pm
Leanne Shirtliffe
Hmmm. I’ve done this for finished manuscripts, but I wonder if this is a good idea for deciding which ideas are manuscript-worthy? Something for me to think about…
Thanks!
November 1, 2015 at 11:23 pm
Maria Bostian
I love the idea of writing a JFC to really know your book and who it is appropriate for. Thanks for sharing this idea.
November 1, 2015 at 11:44 pm
Susie Sawyer
Yes. This. Defining your content, hook and audience is SO important, and often overlooked. Thank you Dianne!
November 1, 2015 at 11:44 pm
Prairie Garden Girl
The JFC activity is brilliant. Thank you, Dianne for your ideas and words of encouragement.
~Suzy Leopold
November 2, 2015 at 12:01 am
Sharlin Craig
Great exercise to study other JFC. Thanks for the homework assignment!
November 2, 2015 at 12:07 am
Kirsten Bock
Great advice!
November 2, 2015 at 12:20 am
Damon Dean, SevenAcreSky
Unflappable advice…and condensing my story helps me tast the whole flavor of the book. Thanks for this great tip.
And…if I win this prize…could you help me ORGANIZE my office instead?
November 2, 2015 at 12:54 am
Lily LaMotte
Love the idea of writing jacket flap copy. Thanks for sharing.
November 2, 2015 at 1:14 am
Sandy Powell
Great exercises for us to do. Thank you!
November 2, 2015 at 1:30 am
wendymyersart
I like doing JFC. It really does help. Thanks for the reminder! And the good energy.
November 2, 2015 at 1:47 am
kdveiten
Thanks for a great post!
November 2, 2015 at 7:53 am
Nadine Gamble
Great advise which has often helped me figure out whether I “know” my story line and what my character wants.
November 2, 2015 at 8:00 am
Dianne de Las Casas
Thank you so much, everyone, for your wonderful comments. I wish I could answer you all individually but Picture Book Month has me so busy right now. Have an “unflappable time” writing your jacket flap copy. Here’s to your fabulous JFC!
November 2, 2015 at 8:42 am
Derick
Great post, Dianne – thanks! A wonderful exercise, and one that I’ve found helps confirm that I actually have a book-worthy concept. And, whether or not you actually join a Twitter Pitch Party, trying to boil your story down to 140 characters is another venture I’ve found “interesting”.
November 2, 2015 at 8:42 am
Kim Pfennigwerth
Dianne – this is such great advice – if we can’t succinctly tell what our story is about how will it ever become a book. Thank you Dianne!
November 2, 2015 at 9:26 am
Erin O'Brien
What a great exercise! Thank you!
November 2, 2015 at 10:12 am
nicole greci
Great advice!
November 2, 2015 at 10:51 am
tanjabauerle
Content, hook, audience. Gotcha. It’s tremendously helpful to have a quick check point like this as a guide. Thank you. T
November 2, 2015 at 11:20 am
Brianna Zamborsky
Never would have thought of this. Does not sound fun, but does sound helpful. Thanks!
November 2, 2015 at 12:32 pm
Kassy Keppol
Glad I found the missing E-mail, fun ideas.
November 2, 2015 at 12:39 pm
jeanjames
Great post with an excellent writing exercise. I loved the JFC of “The Little “Read” Hen”, and will be adding this book to the home library…so cute!
November 2, 2015 at 12:46 pm
Erin Nowak
Great ideas! Off to write some JFC for a dummy I’m working on and see what transpires!
November 2, 2015 at 1:37 pm
Anita Banks
Great homework idea!
November 2, 2015 at 1:38 pm
Gracie Idzal
I love this advice! Thank you for sharing it.
November 2, 2015 at 2:58 pm
Lauri Meyers
Great tip Dianne!
November 2, 2015 at 3:24 pm
Jilanne Hoffmann
I’ve always found distillation to be the most difficult part of the writing process. This is great advice! Thanks!
November 2, 2015 at 3:34 pm
Dee Knabb
This is a terrific piece of advice. I will do it! Thank you.
November 2, 2015 at 3:35 pm
artsyandi
Great advice, thanks!
November 2, 2015 at 4:29 pm
Jill Tadros
JFC is a new term for me, but I think this will really focus my ideas. Thanks!
November 2, 2015 at 4:40 pm
yangmommy
I worked in marketing for over 15 years and this is such a great tip! Your ideas also come in very handy when crafting the “dreaded” query letter!
November 2, 2015 at 5:10 pm
Cathy Stefanec Ogren
This was a great post! Good tips!
November 2, 2015 at 7:18 pm
Maria J Cuesta
Great pieces of advice. Thanks a lot!
November 2, 2015 at 9:09 pm
Jamie LB Deenihan
Thank you for challenging us Dianne! I always visualize what my published books would look like but never think to create a dummy. Congratulations on your continued success. Your books are awesome!
November 3, 2015 at 1:04 am
Caroline Lee Webster (@uncoverthepearl)
Thank you–a great step to include in the writing process!
November 3, 2015 at 7:18 am
Doris Stone
Wonderful post! Thank you!
November 3, 2015 at 7:57 am
aliciaminor
The magic three- content, hook, audience. Such excellent tip. Thanks for sharing.
November 3, 2015 at 10:21 am
Kelly Vavala
What a great exercise to write the JFC with TLC then KFC….love it and makes it an easy way to remember! Thank you for a great post
November 3, 2015 at 10:59 am
Holly Ruppel
Thanks for this great advice, Diana! I’ll give it a try!
November 3, 2015 at 11:21 am
Jill Edmonds
Great post!
November 3, 2015 at 12:03 pm
Donna Rossman (@RossmanDonna)
Great advice, Diana! Will add this to my process! 🙂
November 3, 2015 at 1:09 pm
Dawn Young
I’m looking forward to reading Read – it looks adorable. And I love a good pun or two!
November 3, 2015 at 2:36 pm
Carrie Finison
I often write pitches for my stories, but haven’t paid as much attention to the jacket flaps of published books. I will now!
November 3, 2015 at 3:10 pm
L. M. Quraishi
I love The Little Read Hen!
November 3, 2015 at 4:09 pm
Shirley
I’d never thought to do such a thing, thank you so much Diana..this is an incredible piece of advice/task to pursue!
November 3, 2015 at 4:29 pm
amyrosas
Great advice! Thanks!
November 3, 2015 at 8:05 pm
kmshelley
Thanks for this very helpful post! I’m going to try it out!
November 3, 2015 at 9:00 pm
Pam Miller
Excellent advice, Dianne, backed up with your genius examples. Thanks!!
November 4, 2015 at 2:35 pm
Kathy Cornell Berman
Thanks for pointing out the importance of jacket flap and our own pitch.
November 4, 2015 at 5:02 pm
Kelly Parker
I love this idea, really helps you to fully understand your story and what you want to say. I also think it would be especially useful in helping to get your word count down by knowing exactly what is important and relevant to your main point.
November 5, 2015 at 7:21 pm
Sarah Harroff
Thanks for the exercise, Diana. Think I’ll have to visit your DIY YouTube channel. Love that stuff. 🙂
November 5, 2015 at 8:28 pm
Sherry Alexander
Great tips. I think as I write down my idea for the day, I will try to do a jacket flap to pinpoint my idea and make it clearer when I have time to draft. Thank you.
November 5, 2015 at 9:15 pm
jan dolby (@jandolby)
Great word..”hook” it is now a large word on my desk. Thanks.
November 6, 2015 at 10:27 am
Mary Worley
Your post helped me see that I may have been overthinking the JFC. I should approach it like I’m doing a reader advisory for one of my students. Not sure why that hadn’t clicked for me before today!
November 6, 2015 at 12:55 pm
Rachel Anderson
JFC – a wordy weakness for me. I have to get better at this. Thanks for sharing.
November 6, 2015 at 1:31 pm
David McMullin
Thanks, Dianne. This is something I actually enjoy doing with my stories.
November 6, 2015 at 1:44 pm
angeladegroot8
Yes! I love posts that have an exercise or assignment.
November 6, 2015 at 7:00 pm
Laurie Swindler
This is harder to do than it seems, but so essential. Thanks for the tips. I’m going to try them out.
November 7, 2015 at 5:09 am
Fran Price
Great advice. I have been perfecting my JFCs and elevator pitch ready to send to an agent, so thank you, this really helps.
November 8, 2015 at 2:51 pm
Miki Bird
This is very practical and helpful advice. Thank you, Dianne.
November 11, 2015 at 3:47 pm
Meghan Daniels
It’s so hard to remember, but so important that we do know our content.
November 13, 2015 at 9:04 am
Indie Book Gal (@Indiebookgal)
Your Little Read Hen sounds like the perfect gift for very young writers! Love it! 💕
November 17, 2015 at 4:37 pm
darshanakhiani
Great tip Dianne! Will add it to my writing arsenal.
November 22, 2015 at 8:54 am
angelapadron
Great tips! Thank you so much
November 24, 2015 at 11:37 pm
Janice Brown
Thank you! Great advice.
November 26, 2015 at 12:05 pm
Keeping the Me in Mommy
Oh my gosh! The JFC on your Little “Read” Hen is so funny – love it! Good inspiration:)
November 30, 2015 at 9:54 pm
shirley johnson
This is so helpful. Thank you.
December 5, 2015 at 8:58 pm
Nancy Kotkin
I love writing jacket flap copy. Terrific example! I now have to read Little Read Hen.