So I love this coffee mug.

Everything about the title and cover design screams that it’s going to have something marvelous inside. (And that it’s HOT.)

Note the retro color scheme and bold lines representing books on a shelf.

I talked to the author of this mug, and she said she wanted to create it so avid readers could profess their love of books. And, oh yeah, to also bring in a few bucks for Reading is Fundamental (RIF), the national non-profit organization that puts books in the hands of underprivileged kids who otherwise wouldn’t have any books of their own.

Well, how did the author pull this off?

That’s right, she bugged her friend Carter Higgins, the writer and designer behind the popular blog Design of the Picture Book. Yes, the same person who designed the Picture Book Writing Pie.

And Carter delivered. Big time.

So head on over to the CafePress PiBoIdMo shop to grab your cuppa. (And there’s a shirta, too.)

All proceeds benefit RIF ($3 per purchase), so there’s a good cause behind a good design!