by Lynne Marie
For me, ideas often come in a brainstorm, which is why Storystorm month is one of my very favorite times of year! It’s an April shower for writers! But getting the ideas flowing is just the start of the process—they are seeds. Plant as many as possible—hopefully 31! Gently push them beneath the earth, give them sunshine, water, fertilizer, time, and let them grow! If, after some time, all or many peek through the earth and sprout into flowers, that’s great! But here comes the hard part. Which one do you pick?
It would be nice to pick a bouquet of ideas, but that’s just not feasible. When writing with an eye toward publication, focus can be key. So to maximize your success, you may want to pick the idea or top ideas that are most viable to focus on. How do you do that?
The first way is the Three Hooks Test. Make a list for each idea you are considering. Here are some examples…

For MOLDILOCKS AND THE THREE SCARES, illustrated by David Rodriguez Lorenzo (an actual PiBoIdMo 2015 idea!), I had an idea which was (1) a fracture of the Goldilocks and the Three Bears tale that had not been done before, (2) monsters, which are always a fan favorite for kids, (3) a clear Halloween tie-in, and (4) a unique angle for the tale in that it showcased a blended, diverse monster family and nodded to fostering/adoption.

For LET’S EAT! MEALTIME AROUND THE WORLD, illustrated by Parwinder Singh (Beaming Books, 2019), I had a non-fiction project that (1) explored the world, (2) showcased diverse children, and (3) shared the food that they eat. Another hook is market—kids on the younger end of the target age group can enjoy the text and it has sidebars that level up a bit to older readers.

For AMERICAN PIE, illustrated by Dea Lenihan (coming April 14, 2022), I had (1) a unique and accessible story about how to celebrate the Fourth of July, (2) a friendship tale, and (3) a food-related problem-solving component with an easy recipe for children to make.

For THE THREE LITTLE PIGS AND THE ROCKET PROJECT, (coming January 15, 2022), I had (1) a fun STEM component, (2) a unique fracture of The Three Little Pigs tale in which they get to build with their associated materials, and (3) a bullying/friendship aspect.
Of course, it is important to make your hooks as strong and clear as possible. Many authors even weave them into the title!
Think of it this way, when your book is considered, the publisher and even the bookstore buyers they consult, will need to know what the hooks are. When will they release the book (is there a specific seasonal tie-in)? Is there a holiday, anniversary, timeliness or other tie-in? Where will the book be placed? For example, with holiday books, books about a certain topic or event, STEM books, or books about a specific culture? WHAT ARE THE HOOKS?

The second way is the Has It Been Done Before? test. Research the market. Read, read, read! Read up to 100 books on the topic and theme to see if your idea is fresh and unique. For example, for THE STAR IN THE CHRISTMAS PLAY, with art by Lorna Hussey (Beaming Books, 2017), I read close to 100 picture books on the topics of nativity plays, Christmas, giraffes, self-esteem, body image, and school plays. I realized that my idea had not been done before and was viable. I wrote it and revised it many times, then put it away. And when Sparkhouse Family (now Beaming Books), had their 1st annual picture book contest, I took it out, dusted it off, explored their catalog, revised again, then submitted. This resulted in a sale. For more of my process with this book, you can watch this.
This reading research will prove valuable, so take extensive notes. Titles, themes, topics, publication date, publisher. These will tell you if the idea has been done before, whether the story had a similar theme, which publishers have already done a similar idea and when they had done it, and more! You will be surprised at how much you can learn about what to do and what not to do by reading similar books. It will help you to craft an idea that will stand up and out against the rest!
But for now, just write down those 31 ideas. Dance in the Storystorm rain and don’t stop til you’re done! Hopefully, good things will come of it!

Lynne Marie is the Owner and Administrator of rateyourstory.org and thepicturebookmechanic.com. She is the Spotlight Feature Editor at Children’s Book Insider and a CYBIL Fiction Picture Books and Board Books First Round Judge since 2016. She is the author of Hedgehog Goes to Kindergarten (Scholastic 2011), Hedgehog’s 100th Day of School (Scholastic 2017), The Star of the Christmas Play with art by Lorna Hussey (Beaming Books 2018), Moldilocks and the 3 Scares (Sterling/Scholastic 2019), Let’s Eat! Mealtime Around the World (Beaming Books 2019), The Three Little Pigs and the Rocket Project (Mac and Cheese Press 1/2022), American Pie (Dancing Flamingo Press 4/2022), There Was a Blue Whale Who Tangled with Plastic (Dancing Flamingo Press 4/2023) and another forthcoming. She currently lives on a lake in South Florida with her family, a Schipperke named Anakin and several resident water birds. Visit her at LiterallyLynneMarie.com. Lynne Marie is represented by Marisa Cleveland of theseymouragency.com.

Lynne Marie is giving away a digital copy of one of her books AND a ½ Zoom Consultation which can be used for a critique, mentoring, or career consultation. One winner will be chosen for both prizes.
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Tammi Sauer, a former teacher and library media specialist, is a full-time children’s book author who presents at schools and conferences across the country. She has more than 30 published picture books and has many others on the way. Her books have received awards, earned starred reviews, made lists, been made into musicals, and been translated into many different languages. Most importantly, kids really like her books! To learn more about Tammi and her books, please visit 

































Dianna Wilson-Sirkovsky has always been a passionate reader and animal lover. As a result, her children grew up in a house full of books and cats! She rediscovered her love of picture books reading to her children and it is the realization of a dream to now write for other children. She spent her childhood years on the Canadian prairies but she has lived in Montreal for many years, raising her family and working at McGill University. Writing for children is both a pleasure and privilege that she hopes to enjoy for as long as possible! Find out more about her debut picture book at 

Joana Pastro always wanted to be an artist of some sort. So, she became an architect. But once her first child was born, all the visits to the library, and the countless story times made Joana start dreaming of becoming a children’s book author. After a lot of reading, writing and revising, her dream came true. Her debut picture book, LILLYBELLE, A DAMSEL NOT IN DISTRESS, illustrated by Jhon Ortiz, was published by Boyds Mills Press in 2020. Her second book, BISA’S CARNAVAL, illustrated by Carolina Coroa will be published by Scholastic on December 7, 2021. Originally from Brazil, Joana now lives in Florida with her husband, her three extremely creative children, a rambunctious Morkie, and a needy Maltipoo. Visit her on Twitter 

Rosie J. Pova is a marginalized, multi-published, and award-winning children’s author, poet, speaker, and school presenter. She is also a Writing Instructor for the Dallas Independent School District, an instructor with Writing Workshops Dallas, teaching online picture book courses to children’s writers, and Rate Your Story judge.



Heidi didn’t want to be a writer when she grew up. In fact, after she graduated from college, she became a probation officer in Florida. It wasn’t until she was 28 years old that she gave in and joined the family business, publishing her first short story in a book called Famous Writers and Their Kids Write Spooky Stories. The famous writer was her mom, author Jane Yolen. Since then, she has published more than thirty-five books and numerous short stories and poems, mostly for children.


Karen M. Greenwald has a wide range of government, campaign, and branding experience. She’s won international awards for STEM creative, writing, video, rebranding, and self-promotion. Bylined credits include online, print magazines, and The Washington Post. Karen belongs to SCBWI, 12×12, and co-founded #SunWriteFun—a NF/Informational fiction summer contest that raises money for kidlit charities. Her picture book, A VOTE FOR SUSANNA, THE FIRST WOMAN MAYOR, debuted in October (Albert Whitman). It has held steady since February on two of Amazon’s Hot New Releases lists for kids. A Phi Beta Kappa, she earned undergraduate and JD degrees from Georgetown University. Before turning to branding, Karen worked as an attorney and focused on international environmental compliance issues. Follow her on Twitter 













