When I first began writing for children, my critique group invited an author to speak to us about the publishing process. But we hadn’t realized this author paid to be published with a vanity press. Was she an author? Technically, yes. But after listening to her story, we realized that she might have her name on a book, but she was definitely not an author.
Disclaimer: I am not suggesting everyone who publishes with a vanity press is not an author. Some are excellent authors who are commercially and critically successful. They have taken charge of their career and I applaud them.
But this is the story of the kind of person vanity presses take advantage of—or perhaps the kind of person who takes advantage of vanity presses. At the end, I’ll ask you—do you think she fits the definition of an author?
She began by touting how quickly she wrote her book. She admitted she didn’t think a traditional publisher would acquire it. “Random House? Simon & Schuster? I knew they wouldn’t want it.” So after a few Googles, she found a vanity press that claimed to screen submissions.
The week she submitted, they sent an enthusiastic message offering to publish her book. For a fee, of course. While she wouldn’t tell us exactly how much she paid, she admitted it was between $5,000 and $10,000, although she only had to pay that fee once. Each subsequent book she published would not cost her as much (although it would elicit other fees). More on the sequel later.
She handed out her book, a holiday title, and let us read it. The first few lines were a monologue—single words emphasized with exclamations—but no explanation. She intended those words to be said in disgust, but they were words that conjure excitement in children, so without any other clues, we interpreted them as positive statements. On the third page when the character finally elaborated on his hatred of the holiday, our group was thoroughly confused.
Could the story have benefitted from a critique or two? A revision or two? Certainly. But she didn’t belong to a writing group. She didn’t have the time. Her adult daughter corrected the story for grammar but those were the only changes.
She was very pleased with how “flexible” this publisher was and how much they listened to her illustrative input. (Well, if you’re paying thousands of dollars, you shouldn’t expect anything less.) She made the artist redraw her animal characters several times so they would exactly resemble her real-life pets, the stars of the story.
However, insistence on getting the drawings “just right” delayed the book and severely limited her sales window. The book released just 2-3 weeks prior to the holiday for which it was written. Her vanity press arranged a signing for her at a bookstore and she was thrilled when she heard herself referred to as “the author”.
But is she really an author, with all those missteps and instant gratification? In my opinion, no. One of my dear friends, whom I can hear in my head, is saying, “So if a book is what she wanted, why is that so bad? Be happy for her.”
OK, I can see that the book made this woman very happy. But honestly, her flippant attitude toward our craft irritated me. It’s so very different from what I’ve been taught about working hard for something, being professional, and the satisfaction of a job well done.
In a day when self-esteem is so highly regarded and protected, when we’re giving every kid on the team a trophy just for showing up, when party games like “pin the tail on the donkey” don’t have winners or losers, and “good job” is a common parent refrain even when the job is not good, vanity presses have slipped into the culture quite easily.
But the final part of her story is the most baffling. The vanity press expressed interest in releasing a series of books based upon her characters, and as mentioned previously, she would not have to pay the hefty initial publishing fee. Her response floored us.
“Well, I’m really busy right now, but maybe in a year or two.”
Huh? You mean you have a chance to actually sell more books and make back some of your money but you are “too busy”?
Five years later, a search for her name turns up just one book. No series ever materialized.
So my next question is—was she even a writer? I don’t know writers who are “too busy”—because we must write. It is what we do. We can’t NOT write.
We write for many reasons. Some are writing with the goal of publication. Some are writing for the sheer pleasure of creation. Why do you think this woman wrote? And is she an author?
44 comments
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April 4, 2012 at 6:51 pm
thiskidreviewsbooks
I’d like to ask a question,
What is a vanity press? I haven’t heard of this. Is it like LuLu?
Thank you,
Erik
April 4, 2012 at 6:58 pm
Tara Lazar
A vanity press is any publisher that has authors pay to have their books produced. This includes self-publishers…but some self-publishers publicize themselves as exactly what they are and the authors know that things like editing, layout, design, publicizing and marketing are up to them…while others claim to be “selective” like a traditional publisher and offer [questionable] services like editing and publicity. I tend to think of the “service” self-publishers as vanity presses because they tend to prey on a person’s vanity.
April 4, 2012 at 7:19 pm
thiskidreviewsbooks
This helped (I had to ask my mom what “vanity” was) now I think I understand. Thank you!
April 4, 2012 at 7:23 pm
Tara Lazar
*waving hello to your awesome mom*
April 4, 2012 at 7:03 pm
Bethany Telles
When I first began writing, I saw an ad for a “new” agent that read, “Are YOU a Children’s Book Writer? I want to read your manuscript!”
I was thrilled. Naive? DUH! I sent them my ms, and within two weeks, I found out that they had already found a “house” to publish my book! I flipped my lid! The Jiminey Cricket on my shoulder chirped loudly. I ignored him, and called everyone in my family. EVERYONE.
I was confused, though because I had not been contacted directly by the “agent” I submitted to. And I thought it was strange that they were asking me to find my own illustrator (when I called to inquire about that, they LITERALLY told me to go to my town’s local community college and find an art student who wouldn’t want to be paid the “big bucks”.). But still, I was going to be an author!
When I got the contract, I was given two options (options?). I could either 1) Pre-sale 100 copies of my picture book at, get this… $25 EACH. Or, 2) I could pay over $1,000 to get things going.
My brother looked them up, and it turns out that this “agency/publishing house” was being sued in 9 states, and even by the Governor of FL. They’d changed their company name over 33 times. Needless to say, I had a lot of embarrassing phone calls to make, and a very angry- almost threatening- email to send.
I say this LOOOOOOOOOONG response to say, NO. She is NOT an author. She got screwed, and it infuriates me. And to have her be so jubilant about it? Yuck.
April 4, 2012 at 7:10 pm
Tara Lazar
Bethany, thanks for sharing your story. It’s so important for new writers to know. There are a lot of predators looking to make a few bucks off our dreams.
April 4, 2012 at 7:06 pm
Kristi Bernard
You post has stated what I think about authors I have met in my corner of the world. One lady I met got screwed so royal she was mad at the world. Her book was not well thought out and was extremely disorganized within the pages. I offered her suggestions on how to spin it and possible sell more books but she didn’t want to be bothered with the marketing aspect that comes along with being a writer. Go figure. Thanks for sharing an the lady you speak of is NOT an author.
April 4, 2012 at 7:12 pm
karaparlin
I wouldn’t call this person an author. That’s like saying you’re a carpenter if you can hit a nail with a hammer. These terms imply skill and mastery (on some level) of a craft. I can certainly sew on a button, but I wouldn’t call myself a seamstress.
And to people who argue that it’s fine, she’s happy with herself and not really hurting anyone, I would argue that she’s hurting all true writers and authors. It perpetuates the illusion that anyone can write, which trivializes the work of a lot of great people.
April 4, 2012 at 7:23 pm
Tara Lazar
Well said, Kara.
April 4, 2012 at 7:26 pm
Sue Heavenrich
There’s a great difference in “getting a book published” and “being a writer”. I am a writer. I live to write (and hopefully publish). I have a lot of respect for a couple authors I know who self-published because they believed in their book and spent the time working on it. But most of the books I’ve seen from Vanity presses suffer from the lack of… editorial guidance, shall we say?
April 4, 2012 at 7:55 pm
orthodoxmom3
This person paid someone else to make copies of a story. That does not make one an author. Apparently she wrote it….so a writer? well, maybe but no more than a student in school. The person who goes out and throws one ball to start off the baseball season is not a professional ball player….or even an amateur. He or she is just a person with a ball.
April 4, 2012 at 8:08 pm
slpstanley
In my opinion, writing something down and then having it copied doesn’t make me a writer anymore than standing in a chicken house makes me a chicken.
April 4, 2012 at 8:30 pm
Jarm Del Boccio
What a sad story, Tara! Not only did she not care about the quality of her writing, but, she had no interest in continuing once she had a publisher’s attention. That doesn’t sound like a writer to me…
April 4, 2012 at 8:35 pm
Sharron
Today’s book market is hideous. There are so many people trying to get published (I’m one). I can’t disparage someone who takes what might be considered the easy way out. After the first rejection, it’s hard to get back up on your feet. It’s sometimes hard to even write again.
I can’t judge this woman. Perhaps she’d heard about the head-banging a writer has to go through to get rejection letters. Perhaps she’d read some of the drivel out there and decided hers was just as good, or better. (We tend to love our own work.)
It’s cultish out there in the real world. There are so many ‘titles.’ It makes me wonder. I’m a writer. I’m an author. I’m a published author. I’m an indie author. I’m a Harvard-style author. I’m a…..
I write. I love to write. I hope to be published tomorrow. (I can hope.) I have sent out a number of manuscripts and been rejected in very nice terms.
I now consider myself an author because I’ve tried. That doesn’t make me anymore of an author or writer or whatever than the next person. It’s just that I’ve tried. (And will continue to try.)
April 4, 2012 at 8:43 pm
Tara Lazar
Great comments, Sharron. Keep trying, you’ll get there.
April 4, 2012 at 8:56 pm
debmayhew
Well, it sounds like you definitely learned something from having this “author” speak to your critique group, even if it wasn’t quite the lesson you expected. I started out thinking self publishing was how everyone did it. Thank goodness a writer friend of my told me about SCBWI. Since then I’ve learned that a true writer cares enough about their craft to be educated and conduct themselves professionally in this industry. Technically, this woman can call herself an author, but what good is that if you can’t stand proudly behind the finished product?
April 4, 2012 at 9:10 pm
Terri
Yea!!!! to every word you wrote. You are absolutely right. I do think some people are writers while others are authors there is a difference but I agree I don’t think she is even a writer.
April 4, 2012 at 9:24 pm
Julie
I’m not sure this woman was taken advantage of. It sounds like she got just what she wanted – her name on a book. What upsets me about this is that there are a lot of hard-working, talented authors who want to self-publish for very legitimate reasons, and books like this woman’s perpetuate the stigma that self-published books are crap. They make it much more difficult to find the good ones.
I once looked into self-publishing one of my PBs, which I won’t go into now, but I decided against it after the printer sent me a “sample” of one of their books. The writing was just so godawful I decided that I couldn’t put my book in the same category. It just spoils the pond for everyone.
April 4, 2012 at 9:29 pm
Tara Lazar
You make a good point, Julie. There are some very good self-published books. The people who want to take a short cut and not care about their craft perpetuate the “crap” stigma. We should indeed be happy that technology has enabled us with more choices…but not everyone should take advantage of those choices. It makes it too easy for those who want it to be easy.
April 4, 2012 at 10:07 pm
cravevsworld
This post is like a soap opera… BOLD & BEAUTIFUL.
I liked it; I loved it.
Thanks for sharing!
April 4, 2012 at 10:40 pm
jackie
I think there a lot of authors who will never be published and a lot of writers who will never be authors.
In regards to this woman, I can’t judge her. What may be seen as ‘crap’ to one person, may be very meaningful to another. I myself am currently reading a self-published book by an excellent writer. Would it be something that a trad. publishing house would pick up? I can’t say.
But my friend is an author and a wonderful one at that. I admire people who believe in their work/craft and take pleasure from it. And though their art may be frowned upon by those who don’t publish, I wouldn’t necessarily say she isn’t an author. Who can be the judge of that? Yes, she paid for the process to happen, but it’s been done before, and well done, too.
April 4, 2012 at 11:41 pm
Ishta Mercurio
This woman sounds like someone who either has her hand in lots of pots and wants to try lots of things, or is lost.
Or maybe both.
And it is truly, truly sad that she didn’t bother to do this particular thing well. It’s sad that she takes the craft of writing so lightly.
But maybe it’s good that she didn’t take it any further.
April 4, 2012 at 11:51 pm
Sandi Hershenson
I am so glad that you posted this. I have had so many people that I know ask me why I don’t go this router. “After all, you could get your name out there.” For me, that is not the process that I want to take. It sounds like to me that this woman did it so that she could cross something off of her bucket list.
April 4, 2012 at 11:55 pm
myhappyhero
I am often grouped in the ‘Vanity Print’ category because I self-published my two children’s books, and I try not to let this get to me.
It upsets me greatly to be told by others how easy the ‘self-publishing’ route is, that the writing only takes a little amount of time and that the books will sell themselves, or that I did this to stroke my own ego…. none of which is anywhere near the truth.
I didn’t pay a publishing house, or organisation who did things for me. I set up a business (publisher), wrote the stories,did all illustrations, organised the graphics/layouts, sought printers (I print 3000 per print run), set up distribution, PR, Marketing platform, advertising etc…This pre-work took nearly 2yrs of hard work. I have continued to work in all of these areas now for four years. It is still an ongoing process but is rewarded with successful sale figures. I have sold over 10,000 copies of my printed books (they’re not e-books), and the demand is showing no signs of slowing down, I have just received my fourth print run of stock.
I have written many more picture books, and begun the illustrations, and I will eventually publish these too….but it is hard to juggle the business side and the pure joy of writing and illustrating (as well as my family!!)….I own 100% rights to my books, controlling all aspects of my branding with me being the publisher….. I consider myself to be an author who will continue to learn, develop and evolve just like everyone else – my journey hasn’t stopped because my books are in print…there is so much more I plan to create!!
April 5, 2012 at 7:58 am
Tara Lazar
Thanks for chiming in, Nicky, with how a self-published writer should approach the business. As you noticed, I included the disclaimer that my comments did not extend to all who are self-pubbed. It was just one story of one woman who gives self-publishing a bad name. Too many people out there who just want their name on a book to cross something off their bucket list.
April 6, 2012 at 11:10 pm
myhappyhero
Tara, I have just re-read my above comment and am worried that it may sound like I am suggesting your post has upset me…but NO no no….I agree with you – totally! and agree that there are some really successful Self-pubs out here (I am hoping to be one!!) and it is this type of self-publishing story (in your article) that upsets me, as I have had other self-publishers tell me how easy it is, that it only took them an hour to write the story etc… which diminishes all the hard work I have done!! I really hope that came through in my above comment! (Sorry if it didn’t!!)
OH, I was complimenting you on your comment! It was good to read how an author CAN self-publish the right way! True self-publishing *is* setting up your own business and getting your own ISBN. You came thru just fine–and best wishes to you! –Tara
April 5, 2012 at 4:12 am
Renee LaTulippe (@ReneeMLaTulippe)
As an editor who specializes in substantive editing (read: REWRITING) for non-writers who want to self-publish a book (mostly non-fiction), I can fully imagine what this woman’s unedited book looked like. I share your shudders and cringe when people say they self-published but didn’t have money to have the book edited first. The difference between these people and the folks I work with is that my clients KNOW they aren’t writers and are smart enough to get professional help to make their books the best they can be. The woman in your story is just arrogant and clueless.
As a writer who knows about craft and what’s good and what’s not, however, I can’t fall into the “all self-published people are hacks” camp. I think a LOT of them are hacks, maybe most, but not all, and unfortunately that small percentage of really good self-pubbed books is getting the shaft. In fact, I edited a novel by a Greek writer that is so so so gorgeous it SHOULD have been published traditionally, but you know how it goes. She decided to self-pub, and that may be a route I take eventually (though I would do print on demand, not vanity) — but not until my stuff is the best it can be and has been through a few rounds with an accomplished editor in my genre.
I really dislike depending on other people and the cosmos to determine the shape of my life and the heft of my wallet, so I am all for taking matters into your own hands — but I also believe that you’ve gotta be realistic about your talents and willing to do the work. The problem is that not everyone is as picky about what they attach their name to.
April 5, 2012 at 8:55 am
Tara Lazar
Thanks, Renee! Good to hear from the editorial side of things.
April 5, 2012 at 5:51 am
Beth G.
This is a very sad tale, in many ways. I guess she is an author, but not a writer. For me, writing is a daily part of my life and I love it, but I wouldn’t want to have to pay someone to like what I write. That said, I can’t judge someone else for whatever fulfills them. I do get a little exasperated with some of the “snobbiness” in the writing world. I believe that a writer is one who writes. I hope that she loves to write too. Otherwise, I guess she can cross this item off of her list of things to do!
Thanks for posting this really interesting subject!
April 5, 2012 at 9:17 am
Tara Lazar
Beth, I delayed posting this for a long time because I didn’t want to come across as being snobby. I do believe there is a time and place for self-publishing. It’s just that self-pubbing gets a bad rap from authors like this lady who did not hone her craft nor believe in it.
April 5, 2012 at 7:09 am
alison Hertz
I agree with what Julie wrote. I know two women who self pubbed picture books. i read them both. As a former literacy teacher, a mom, and a writer working hard to improve my craft, I was disappointed. Neither book should have gone to print unless they were just trying to make copies for friends and family. In that case, there are places like shutterfly to do that without spending thousands of dollars. When I asked what the target audience was for their books, theyboth told me ” My book is for all ages. Like Dr. Seuss.” Seriously? They totally missed the boat.
That said, I know several ya writers who self pubbed, did not spend a fortune, and are selling thousands of copies. I read their books, too. Some were very good but I found over a dozen spelling or grammatical errors that I would hope a professional editor would find. They might have been picked up if only those authors had the patience to query.
April 5, 2012 at 7:34 am
Karen
Thank you for sharing your crit group’s experience, Tara.
Thank you, Bethany, for sharing your personal experience. You are so lucky to have discovered the truth in time to preserve both your bank account and your dignity.
April 5, 2012 at 8:03 am
Carole Lindstrom
An author?? I should have a Pulitzer Prize then! HA!
April 5, 2012 at 8:58 am
marshariti
Great thought provoking post. I guess I would consider the woman in question an author by default alone. However, I would not consider her to be a writer, which I think is a more important title. A writer loves their craft and works hard to hone it.
April 5, 2012 at 9:12 am
Cathy Ballou Mealey
Loved the variety of comments here…it is murky in the world of self-publishing/vanity presses. One vanity press that irks me a great deal is promoted by their high school prodigy author who says: “This is my first book, and I needed someone to hold my hand. Secondly, I didn’t have enough experience to interest quality agents. I also was working with a tight budget and didn’t know what an agent would cost, so I played it safe and choose T*** Publishing, the best of both self and traditional publishing worlds.”
April 5, 2012 at 9:15 am
Tara Lazar
I really don’t get how T*** advertises their company as a self-publisher *and* a traditional publisher. You cannot be both.
I do know a few high-school authors who have interested agents and won traditional publishing deals.
BTW, I forgot to mention the NY Time article on parents paying to have their kids’ books published. Maureen Johnson had a great discussion about that on her blog.
April 5, 2012 at 9:22 am
Britton Minor
This post makes me re-appreciate the phenomenal books we read each day. When we come across mediocre ones, we then discuss what went wrong with the story, the illustrations, or both. I appreciate the contrast between good literature and bad, and use it with my kids to full advantage! Yet I am always dumbfounded when I read a story that doesn’t hang together yet was published. I usually assume the book was self-published, or as you’ve illuminated: vanity-published.
An author? Nope. Just like I, who cook meals for my family, am not a chef (and far from it).
April 5, 2012 at 11:18 am
valerierlawson
this is such a polarizing topic in our community right now. so great that you brought it up, tara. we have visitors come to our SCBWI schmoozes all the time who proudly show off their newly published books and tell all of us who are struggling to get published the traditional way that they took a whole day to write their books – all of which turn out to be from a vanity press. (they rarely come back after a couple of meetings when they realize they can’t sell their books through our chapter.) i can also see the purpose of self-publishing in some instances and know that it takes a lot of work to do it right. it’s extremely frustrating in part because most outsiders don’t understand the nuances of self-publishing and don’t see why it’s so difficult to get published when their grandma has a book published. it kind of stings a bit.
April 5, 2012 at 3:10 pm
Catherine Johnson
Thanks for the heads-up Tara. I don’t think I’d use a vanity press, my husband would never let us spend money like that to get published anyway. I am considering self-publishing the odd poetry book though. Happy Easter!
April 5, 2012 at 3:55 pm
Christie Wright Wild
My son’s school recently had an author visit by a local author (also a librarian). I was so excited; I really wanted to attend. Then I looked the author up. It’s a series based on her sister with a disability. Self-pubbed. Granddaughter did the illustrations. Cheesy, moralistic books. I couldn’t help but laugh. I didn’t get to attend the visit; I had to work. I couldn’t believe a librarian could write something like this. I also couldn’t believe that schools would actually invite her to speak. So shocking, but yet curious at the same time.
My son said it was actually pretty good. Yeah, well, “I” could have gotten him out of class, too!
April 5, 2012 at 7:59 pm
Sharon K Mayhew
I think it all depends what your goal is. If your goal is to publish a book, so you can say you have a book maybe that is the way to go. If your goal is to be a recognized author, this may not be the way to go.
I do know a few of our blog friends that have self published wonderful YA books because they after quite a bit of querying found that the market was saturated with their genre and they didn’t want to shelf the stories. I think the other well known blogger that has self published several books is taking it as a challenge to build a name for herself without a traditional publisher behind her.
For myself, I will wait until I am good enough to be published by a traditional publisher. I will write magazine articles and blog posts and call myself a writer until that time comes for me. 🙂
Great post.
April 6, 2012 at 10:20 pm
Hannah Holt
It’s probably just as well the “author” in your post didn’t pursue a series. She would have had to pay for more books up front, and I’m guessing her first book didn’t sell very well.
April 8, 2012 at 1:41 pm
pbgirl1
Anyone who writes is a writer. Anyone who publishes a book with a reputable publishing company is an author. This woman did not published a book, she had one printed. Therefore, she is a writer but not an author. I am a children’s book author published with several top publishing companies. When I began my writing career, I knew vanity publishing was available but it was not for me. I wanted to go the traditional route. Not only did I see it as a personal challege but wanted my words to be beautifully illustrated and packaged in a way that only a publishing company can create. It took long, hard work with over 300 rejections in 10 years time but things worked out for me. Some people just don’t want to go through what it takes to be published by a traditional publisher and that’s okay as long as they acknowledge the difference.
April 9, 2012 at 8:58 am
Mary Jeter
I’m insulted by the suggestion from the vanity press that told this writer to go and find an art student to do the illustrations. Sure, there are magnificent art students. However, to illustrate for a story is a unique art in itself and it can take a lot of hard work. I have accepted the fact that there will always be people who just won’t go through the hard work first and it shows little respect for the craft. It’s a big deal for me to call myself an artist and I’m trying to earn the right to call myself a writer through revising and getting feedback on my draft until it stands on it’s own as a strong story. Let’s face it, there are a lot of people who are looking for the quickest, easiest ways to see their names in print. Vanity is an appropriate name for it.