Kids love when they think they’re smarter than adults, don’t they? Try putting your shirt on as pants or wearing your shoe as a hat and they’ll double-over with laughter at your stupidity.

Similarly, in writing, having a clueless narrator produces sure-fire giggles. Knowing more than the protagonist is like being in on a secret joke with the author. It’s one of the keys to writing humor for children.

But one of the biggest mistakes in writing humor, according to Executive Editor Steve Meltzer, is random humor—humor that doesn’t serve to drive the story forward but exists merely as a gag. “Even the absurd needs to make sense and be believable,” said Meltzer. He then read BETTY BUNNY LOVES CHOCOLATE CAKE as an example of humor that feels effortless and works within the context of the story. When Betty Bunny’s parents tell her she’s a “handful” so often, she thinks it’s a term of endearment and tells her mommy she’s a “handful” right back. (Of course, I’m rushing out to buy the book right now! I know, I’m a handful!)

Remember when writing picture books for kids, your audience includes parents, too. Some humor should be for their benefit. Think of the old Bugs Bunny cartoons—watch them now and there are jokes that certainly went over your head as a child. Pixar films also have a unique way of delivering entertainment that parents enjoy. (Like in “Finding Nemo” when Nemo is waiting to sabotage the filter. The dentist goes to the bathroom and Peach says, “Potty break! He grabbed the Reader’s Digest! You’ve got 4.2 minutes!”)

Mr. Meltzer also reminded us to take advantage of page turns because “they’re the writer’s rimshot.” Page turns should be surprising and fun. They create suspense: “And then…” [page turn] “BAM!” Hit them with your best [rim]shot.

Audrey Vernick and Olugbemisola Rhuday-Perkovich also examined humor in picture books and suggested “take something we all know and insert something absurd that doesn’t belong…the unfamiliar in the familiar.” Audrey did just this in her debut IS YOUR BUFFALO READY FOR KINDERGARTEN?. The humor in the book happens when the buffalo goes to school, helping to ease readers’ fears about the first day of Kindergarten.

Other ways to add humor to your stories include having a funny sidekick, inserting a running gag, and taking the joke beyond the typical expectation of three. When the joke happens a fourth time, it’s hilarious because we already thought it was over after the third instance.

Misunderstandings, like those literal translations in Amelia Bedelia are also humor winners. Comic wordplay is another technique to try. Combine words, create new words, use funny sounds (onomatopoeia). My debut picture book is THE MONSTORE—a store where you buy monsters. The mashed-up title signals that this will be a funny book. (At least I hope you’ll think it’s hilarious!)

So, are there other humorous devices you like to use in your writing?