by Matt Forrest Esenwine
The great thing about Storystorm is that it spurs so many ideas! It also encourages one to simply brainstorm, without worrying about whether those ideas are any good or not. And it’s a very low-pressure sort of thing, as the honor system is pretty much the only rule we need to follow. It’s also free!
(OK, so apparently there are LOTS of great things about Storystorm.)
Ironically, even though Tara shares daily inspirational posts on her blog during Storystorm, it’s still sometimes difficult to nail down just where an idea came from. Take, for example, this particular success story:
My first poetry anthology!

During the last few days of Storystorm 2019, I was kicking around some possible concepts for a poetry collection. As someone who writes a lot of children’s poetry and whose picture books like “Flashlight Night” and “Once Upon Another Time” are very lyrical and poetic, I’m always on the lookout for new themes and angles around which I can develop a collection.

I have no idea if it was Lindsay Bonilla’s post about wild animals or my friend Diana Murray’s post about actively creating your own inspiration rather than waiting for it (something I wholeheartedly endorse), but the concept of rainbows and all the myriad forms they take suddenly came to me.
When I say “forms,” I don’t just mean normal rainbows, refraction, etc. I began thinking about creatures like the rainbowfish and rainbow lorikeet as well as natural wonders like Yellowstone’s Grand Prismatic Spring and the Rainbow Nebula in Orion. So I immediately jotted down “rainbow poetry collection” onto my Storystorm list as #30 out of an eventual 32 ideas.
A couple of weeks later, I was researching rainbows and discovered things I never knew existed like the Rainbow Mountain of Vinicunca, Peru and the amazingly-colored and bad-tempered peacock mantis shrimp.
It occurred to me that since rainbows are symbols of inclusion, hope, and pride…I should try to be as “inclusive” with these poems as possible! So rather than a collection of my own poems, I began my quest to develop my very first poetry anthology. Over the years, I’ve had nearly 40 poems published in numerous anthologies but never created one of my own! Who did I need to talk to first?
Lee Bennett Hopkins.
The late award-winning, Guinness record-holding anthologist had compiled more than 126 poetry anthologies over the course of his career, and having had the honor of working with him on several of them, I wanted to seek out some professional guidance.

So I called him up and we chatted on the phone at length about the rainbow poetry anthology, other projects we were working on, and life in general…and when we hung up, he had provided me with a great deal of advice and support, and had agreed to even contribute a poem.
Little did I realize it would be our last phone conversation.
Six months later, Lee’s friends received the news he had passed away. He never knew that a mere eight months later, in April 2020, I would receive an offer from Eerdmans Books for Young Readers to publish my proposed anthology. But I had done the legwork, research, and organization he had suggested and had a long list of poets and subjects ready to put this book together!
I couldn’t be more grateful to Lee for his guidance or to Tara for the environment she’s fostered that allows for the birth of ideas like this in the first place. I firmly believe that every idea opens the door for every idea that follows – so even if you think one of your Storystorm ideas isn’t worth writing down, WRITE IT DOWN, ANYWAY. That winning concept you’ve been struggling to find could be just another idea or two away!
It’s taken more than six years of contemplation, inspiration, and perspiration, but “A Universe of Rainbows: Multicolored Poems for a Multicolored World” finally arrives April 1! And because creativity begets creativity, I have a second anthology with Eerdmans, as well – and several others that are out on submissions.
Who knows where this new chapter of my career will lead?
Dunno.
But I do know it started with Storystorm!

A voiceover talent and commercial copy writer, Matt can be heard on commercials, animation, and corporate videos from Maine to Florida, from California to New Jersey, from the U.K. to Dubai. Over the years, Matt has had several adult poems published in independent collections, including the Tall Grass Writers Guild’s “Seasons of Change,” “The Licking River Review,” and the Donald Hall tribute anthology, “Except for Love” (Encircle, 2019), among others. In 2012, his poem, “Apple-Stealing,” was nominated by the Young Adult Review Network (YARN) for a Pushcart Prize.
His debut picture book, “Flashlight Night” (Boyds Mills Press, 2017), received a starred review from Kirkus and was selected by the New York Public Library as one of the Best Picture Books for Kids of 2017. You can find his children’s poetry in numerous anthologies including Lee Bennett Hopkins’ “School People” (Wordsong, 2018) and J. Patrick Lewis’ “The National Geographic Book of Nature Poetry” (National Geographic Children’s Books, 2015), as well as “Highlights for Children” magazine. Matt lives in New Hampshire with his wife and children. Visit him at MattForrest.com.

Matt Forrest Esenwine is giving away a signed copy of “A Universe of Rainbows” to one lucky winner.
You’re eligible to win if you’re a registered Storystorm 2025 participant and you have commented only once below.
Prizes will be distributed at the conclusion of Storystorm.


My inspiration frequently arises from the world around me. The concept of The Memory Quilt emerged during a dinner at a friend’s house, where they presented a memory quilt made by a quilter for the parents of their deceased son. Butterfly Ink was inspired by my daughter’s fascination with temporary tattoos. One day, an idea struck me: what if the tattoo possessed magical qualities? As for Angels in the Sand, it initially began as a picture book, but after receiving a request for a complete manuscript from an agent, I saw its immense potential and chose to transform it into a Middle-Grade novel. I discover magic in the everyday—where a brief, simple moment can evolve into an extraordinary story.
One effective method for brainstorming and developing those ideas is by creating a vision board. If you don’t already know, a vision board is a collage of images, words, and other materials that visually represent your goals, aspirations, and the themes you wish to explore in your stories. This creative process not only helps to clarify your thoughts but also serves as a source of inspiration and motivation.
Lori Keating is a versatile author who weaves tales across a multitude of genres. She is the proud winner of awards for her young adult novel Butterfly Ink and the picture book The Memory Quilt. Her latest middle-grade novel, titled Angels in the Sand, was released on January 7, 2025. Additionally, Lori hosts the podcast Kid Lit Meet N Greet on YouTube, where she interviews authors from various children’s literature genres.
Sales and marketing teams at publishing houses have a lot of experience with titles and may challenge your proposed title. My upcoming book, THE GREATEST RIVER, illustrated by Khoa Le and published by Harper Collins was originally titled ‘The Greatest Mother”. I loved my title because the story is about the Holy River of India that millions refer to as ‘Ma’ Ganga—Ma meaning mother. I was attached to the original title because of the spiritual significance, so when the sales team suggested a change, I was resistant. As I sat with their feedback, I realized that readers might not understand the mother reference and could be confused or misled. The publisher suggested we change the title to The Greatest RIVER and it occurred to me that this new title has more universal appeal. It creates a sense of curiosity while still fulfilling on the wider promise of the story—the power of nature to heal AKA my golden nugget.
Namita Moolani Mehra is an award-winning, agented children’s book author and the founder of social-impact business, Indian Spicebox, a company that has helped fund almost one million hot meals for underprivileged children in India. Namita’s published books include Veena And The Red Roti, The Light Within You, and Anni Dreams of Biryani. She has also authored children’s cookbooks, including The Magic Spicebox and Superfoods for Superheroes. Namita crafts delightful culinary experiences like cooking classes and street food pop-ups. She currently lives in Singapore with her husband, two children, and a dramatic doodle. Visit her online at 

Mary Boone has done just enough woodworking—and writing—to know that “polishing the wood” really does work. Her books include SCHOOL OF FISH (Albert Whitman & Co.), BUGS FOR BREAKFAST (Chicago Review Press) and PEDAL PUSHER (Henry Holt & Co.). FLYING FEMINIST (Andersen Press) and UNFATHOMABLE (Bright Matter) are set to release in 2026. An Iowa native, Mary now lives in Washington state’s Puget Sound region. To learn more about Mary and her books, you can 
Melissa does tell the story of how a seed grows, but she uses images of an actual seed in the soil. She explains what is happening in short, active words so that the young reader can really see what is happening as well as read it. Pretty cool idea. She is showing science in action in a BOOK!



Jennifer Swanson is the award-winning author of over 50 books for kids, mostly about science and technology. She is the creator and co-host of the 

Audrey’s sense of humor has helped her get through some really icky seasons in life. It’s also helped her write and publish a few books, including her debut picture book MOO HOO, illustrated by Ross Burach, A HAT FOR HOUSE, illustrated by Druscilla Santiago, and the upcoming companion to MOO HOO titled BAA HAA, launching on March 4, 2025. Audrey believes funny books are just as important as serious books and writes both in her North Carolina home. You can find more about her at 





Alan is a cartoonist and writer who loves making funny food books for kids. P is for PASTRAMI – The ABCs of JEWISH FOOD keeps company with MEET THE LATKES, MEET THE MATZAH and MEET THE HAMANTASHEN (Viking/ Penguin Random House). His new book, THE BAGEL WHO WANTED EVERYTHING will be published Summer 2025 followed by THE FALAFEL WHO FELT AWFUL in 2026.



















