When Tara asked me to write a blog post for Storystorm about Inspiration, I knew this would be my Finest Achievement Ever. I’m so excited to share with you my brilliant, awe-inspiring Process for Picking the Perfect Ideas.
Prepare to be Astounded!
Astonished!
Amazed!
Because I’m about to share a technique so Overwhelmingly Fabulous that it’s sure to leave you completely speechless!
Are you ready for this??
Creating new story ideas is just like baking cookies!
*sigh*
Okay … You’ve caught me …
I’m a total inspiration cheater.
Shh … Don’t tell Tara. She’s expecting me to share some brilliant tips with you, and I didn’t have the heart to tell her I’m a con-artist.
The truth is, I’ve never had a truly Original Idea. Instead, I spy, snoop, and steal from the things I read and my real-life experiences … Then I twist, combine, substitute, and reconfigure those ideas until I’ve come up with something sweet that I can call my own.
When I’m not writing, I spend a lot of time in the kitchen. I like to create new and delicious cookie recipes with unexpected flavor combinations to impress my friends and neighbors. But I’ve never created a brand-new cookie recipe entirely from scratch.
Yep. I cheat.
When I want a new cookie flavor, I first find a familiar, tried and tested recipe, like this original recipe for Nestle chocolate chip cookies. Then, I start making changes.
I usually put walnuts in my chocolate chip cookies, but what if I only have almonds? What if I’m making cookies for my friend on a gluten-free diet? Or what if I’m out of chocolate chips? Will craisins work? What if I accidentally spill some sage or basil into the batter? What would happen if I threw all of these changes together at once? Suddenly, I have a brand-new cookie recipe that looks totally original. And no one knows that I cheated. (Remember, this is our little secret. If you promise not to tell Tara, I’ll even share my recipe for Cranberry Sage Cookies with Almonds at the end of this post.)
I cheat the same way with my writing.
I’m constantly snooping, sneaking, and spying on my friends, family, and the total strangers I pass on the street. I keep files of my favorite fairy tales, inspirational quotes, and out-of-context bits of conversation.

For my debut picture book THE PRINCESS AND THE FROGS (Balzer & Bray, November 15, 2016), I totally cheated.
I started with one of my favorite fairy tales, “The Frog Prince.” In the original story, the princess is rather spoiled and selfish, who only wants to marry the perfect prince and live happily ever after in the lap of luxury. And she nearly misses her Happily Ever After when she resists kissing the frog, who can’t transform into a prince without a proper smooch. But I believe that most people are truly good at heart, so I wanted to rewrite her story.
I remembered tromping through the fields behind my house when I was a little girl, searching for toads to play with. I remember catching dozens of toads, and building little houses for them with my friends. I thought about the little girls I know, who love dressing up in fancy, frilly dresses with sparkly jewels and hair clips or tiaras. Most of these part-time princesses will happily lace up their worn-out sneakers with their fancy dresses, so they can be ready for whatever adventure they may find.
And I couldn’t help but wonder: What if there was a princess who just really, really loved frogs? What if she doesn’t want a prince? What if she’d rather have a frog? But what if she kept kissing them anyway (because she loved them so much, she couldn’t resist a little goodnight smooch), and she ended up with a castle full of princes, all proposing marriage?
Starting with familiar characters and stories is like starting with a familiar recipe in baking. I can bend and twist and substitute ingredients until the story is uniquely delicious, and if it flops (as sometimes happens both in baking and in writing), I can go back to the “reset point” (the original story, recipe, or real-life event) and try again.
Cranberry Sage Cookies with Almonds

1 c. butter
1 c. brown sugar
½ c. sugar
1 ½ tsp. rubbed sage
1 ½ tsp. basil
2 eggs
½ tsp. salt
1 tsp. baking soda
1 ½ tsp. vanilla extract
4 Tbsp. cornstarch
2 1/3 c. Gluten-Free All-Purpose Flour (or omit the cornstarch and use 2 ½ c. plain all-purpose flour, if gluten isn’t a concern)
1 c. craisins
½ c. sliced almonds (opt.)
- Cream together butter and sugars.
- Add eggs, baking soda, salt, sage, basil, vanilla extract, and cornstarch. Beat until light and fluffy.
- Mix in flour.
- Stir in craisins and almonds. Chill dough 1-2 hours.
- Preheat oven to 350 degrees Fahrenheit.
- Portion dough into 1-inch balls, and place on parchment-lined baking sheets. Bake 12-15 minutes until lightly browned. Remove to a wire rack to cool.
Veronica Bartles, author of THE PRINCESS AND THE FROGS (PB), and TWELVE STEPS (YA), has spent most of her life wondering “What If?” She believes there are many sides to every story, and she’s determined to discover every single one of them. Veronica believes every princess deserves a frog, because princes aren’t pets. And she’s an incurable optimist who loves gray, drizzly days because that’s when rainbows come out to play. Visit her online at vbartles.com, her I Am So Grateful Blog, Facebook, Twitter @vbartles, Pinterest, and GoodReads.

Veronica is giving away one signed copy of THE PRINCESS AND THE FROGS plus a set of 5 custom buttons featuring the original artwork from the book … & a TWELVE STEPS postcard that features the recipe for Giant Brownie Sundaes that Andi and Jarod (aka “Prince Charming”) enjoy.

Leave ONE COMMENT below to enter. You are eligible to win if you are a registered Storystorm participant and you have commented once on this blog post. Prizes will be given away at the conclusion of the event.
Good luck!

They say, however, that with great power comes great responsibility. Does that mean we all need to start writing about heavy, serious topics, to make kids understand? No, absolutely not! In 1968, E.B. White told The Paris Review, “A writer should concern himself with whatever absorbs his fancy, stirs his heart, and unlimbers his typewriter. I feel no obligation to deal with politics. I do feel a responsibility to society because of going into print: a writer has the duty to be good, not lousy; true, not false; lively, not dull; accurate, not full of error. He should tend to lift people up, not lower them down. Writers do not merely reflect and interpret life, they inform and shape life.”
Does it mean we have to write happy books with no undue stresses or negativity? Again, no! As Maurice Sendak said, “You must tell the truth about a subject to a child as well as you are able, without any mitigating of that truth. You must allow that children are small, courageous people who deal every day with a multitude of problems, just as adults do, and that they are unprepared for most things. What they yearn for most is a bit of truth somewhere.” (from The Art of Maurice Sendak, by Selma G. Lanes)
My first two books, EMMANUEL’S DREAM and BE A CHANGEMAKER, are quite serious and earnest. My third book, MY DOG IS THE BEST, is a lighthearted, funny picture book about a boy and a dog with mismatched energy levels. I wrote all of them, and I think they work because they reveal some of my deepest feelings, which happen to be feelings most of us can relate to on some level. It can be terrifying to put ourselves out there in that way, but I’ve come to believe it’s worth it. We write, after all, because we have something to say, whether we realize it or not.

Karen and I received immediate responses (within a day or two) regarding this manuscript. And within 6-weeks, STILL A FAMILY was sold to Albert Whitman & Co, this is record speed in the land of publishing. The manuscript changed a LOT, it was revised and revised, rewritten and tweaked, it went from rhyme, to prose. I had never written in prose before and it was a scary process for me, but I listened intently to my editor, Andrea Hall, and I was able to write the story (which took just about a year of revision) and is now being released on January 31st.

Brenda Reeves Sturgis is the author of 10 TURKEYS IN THE ROAD, illustrated by David Slonim, THE LAKE WHERE LOON LIVES, a cumulative rhyming book, illustrated by Brooke Carlton, and TOUCHDOWN, illustrated by Trey Chavez.
Sense of humor is one answer. I think I’m irrevocably scarred … sorry skewed—(either works actually) from years of designing weird sets and goofy props. Late night humor and the way the writers craft their comedy has had a big influence on me.
I think the biggest takeaway has to do with pace. I’ve got one book out on the shelves (go get yourself a copy) and more to come but I still can’t get over the difference in pace between writing/illustrating a picture book and making a daily television show. It really messes with me.
Here’s the bio I told you about at the beginning. I knew you’d make it.

Marcie Colleen has been a teacher, an actress, and a nanny, but now she spends her days writing children’s books. Her debut picture book, LOVE TRIANGLE, illustrated by Bob Shea (Balzer + Bray/HarperCollins, Fall 2017) sold in a five-house auction. It is about best friends Circle and Square, and Triangle who comes between them. Other upcoming picture books include THE ADVENTURE OF THE PENGUINAUT (Scholastic, Fall 2018) which will be illustrated by Emma Yarlett. Marcie is also the author of the 







Colby Sharp is a third grade teacher in Parma, Michigan. He is the co-founder of 






Julie McGann is an internationally award-winning creative photographer and digital artist who brings children’s imagination to life through Illustrative Portraiture. Part painting, part photograph, her whimsical dream portraits have captivated families across the globe. Julie is well-known for her ability to turn ordinary personal photos into extraordinary imaginary masterpieces.

When she’s not shredding her family’s New York Times, Chana Stiefel is writing books for kids. Her debut picture book, DADDY DEPOT (Feiwel & Friends), hits bookshelves on May 16, 2017. Chana’s book about creepy critters will be coming out from NatGeoKids in 2018, and 
Now I didn’t realize I had come up with a picture book idea when I decided to write an article about a fascinating play, “The Signal Season of Dummy Hoy,” that was being produced at a local high school in Garland. I was intrigued with the subject of a baseball player who was deaf and taught signals to major league umpires so he could play the game he loved. But once the article was written and published, I moved on to other articles. After all, I write several articles a week and I’ve learned to go go go, so I don’t fall behind.
John Lennon once wrote, “Life is what happens to you while you’re busy making other plans.” Yes, you’re busy, but don’t forget that life and ideas are waiting like treasures in plain sight to be discovered and savored while you’re shushing the distractions that, in the end, may turn out to be the best part of your day. Slow down and think twice—or thrice!—about all the off topic observations, off track remarks and the many moments between the boxes you check off on your to-do list. Consider that the busy job you have that steals your writing time may also be a repository of ideas!
Nancy Churnin is the theater critic for The Dallas Morning News and the author of THE WILLIAM HOY STORY, How a Deaf Baseball Player Changed the Game (Albert Whitman & Company, March 1, 2016). 




Christopher Polentz graduated with honors from Art Center College of Design in 1985 earning his BFA degree. After a long career as a freelance artist working with clients such as; Atlantic Records, MGM/UA Entertainment, Mattel Toys and Reebok, Chris returned to college earning his MA degree from Syracuse University in 2001. Chris now pursues gallery work and has exhibited with galleries including; CoproNason Gallery-Santa Monica, La Luz de Jesus Gallery-Culver City, Sparks Gallery- San Diego and Cannon Gallery-Carlsbad. He continues to teach, and likes to think of himself as more technician than artist, working traditionally in his preferred medium of graphite and acrylic. Chris has been teaching art for over thirty years, including twenty years at both Art Center College of Design and Palomar Community College.
Salina Yoon is an award winning author and illustrator of over 160 books for young children, including the popular Penguin picture book series and the new Duck Duck Porcupine beginning reader series. She was the featured author for the 2016 Kohl’s Cares Summer Campaign, and her awards include the 2015 Award for Excellence in a Picture Book for FOUND, by the Children’s Literature Council of Southern California, the 2015 International Literacy Association’s Children’s Choice Reading List for FOUND, and much more.













