by Dana Wulfekotte
A brief look into how I come up with my story ideas:
A lot of my ideas come from my own childhood in some way. My upcoming book, MABEL’S MUSEUM OF WONDERS, was inspired by the “museum” my best friend and I created in my basement. We took all of the things we had amassed over the years and put them on display (Happy Meal toys, Play-doh sculptures, mostly a lot of weird junk). I remember my mom indulging us by walking through the museum, pretending it was all very interesting, and then buying something at the gift shop for a dollar.
I’ve been a collector since I was a kid. My aunt has been giving me rocks and crystals since I was a kid. If we went to the beach, my pockets would be weighed down with shells by the end of the day. When my husband and I bought our house from my father-in-law, he left behind his jars of marbles for us (which also make an appearance in the book).
So I used these memories as a starting point for my story. But I needed some kind of conflict. What if Mabel didn’t have a best friend yet, and creating this museum was her way of trying to connect with others? And what if most of the kids thought she was kind of strange, but maybe one of them understood her? The rest of the story came together quickly from there.

I drew this sketch back in 2019 before I had started working on this story. Since then, Mabel’s friend has changed from a girl to a boy to a badger, but the heart of the story was still captured in this image. Keeping a sketchbook has been tremendously helpful for me when it comes to developing ideas. My sketchbooks are not made for Instagram. They’re full of drawings I’d be embarrassed to show other people, but I think that’s kind of the point. Most of the characters and ideas in them will never grow into full stories, but that doesn’t mean that it’s wasted effort.
As I wrap up revisions on my current project, I’m starting to think about what my next one will be. Maybe it’ll be something that’s been sitting in my sketchbook for years, or maybe I’ll come up with something entirely new. Either way, I’m going to embrace the process and try to skip Step 3 this time around. Hopefully you all will do the same!
Dana Wulfekotte is an author-illustrator and animator. She was born in South Korea, grew up in New Jersey, and currently lives in New York with her husband and two rabbits. She illustrated the Schneider Family Honor book THE REMEMBER BALLOONS (written by Jessie Oliveros). Her new book, MABEL’S MUSEUM OF WONDERS, is coming out on June 30, 2026. You can find her online at DanaWulfekotte.com and on Instagram and BlueSky @danawulf.

















25 comments
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January 20, 2026 at 8:42 am
tinamcho
Dana, I love the story behind your story! And I LOVE that sketch of Korean you. Maybe she will have her own book! I peeked at your cover of Mabel’s Museum of Wonders. Very cute! Congrats!
January 20, 2026 at 8:43 am
sullyweston
Super post, Dana – and wise words…”embrace the process”, for sure. Thanks for sharing!
January 20, 2026 at 8:50 am
Jennifer
How fun that you created a museum when you were little! My sister and I created a lot of different “set ups” (as we called them), but never a museum. And thinking about our set ups is definitely bringing some ideas to mind!
January 20, 2026 at 8:57 am
marty
Hi Dana, This sounds like a great book for collectors and seekers of a best friend=every kid out there! I love the image of your mom as museum goer and gift shop browser. It’s very kind of you to hope we all skip the despairing part of the process. Thank you for posting how you use your sketch book full of characters and ideas just waiting to become books someday.
Thank you, Tara, for inviting Dana to be in the eye of the storm.
January 20, 2026 at 8:58 am
pathaap
“How I come up with my story ideas” made me laugh. While I’m not an illustrator, I can definitely relate! Thanks for the inspiring post, Dana!
January 20, 2026 at 8:58 am
Claudine Pullen
I love this inspiring post. Congrats on your new book it sounds marvelous.
January 20, 2026 at 9:05 am
Leslie Leibhardt Goodman - Writer
After reading your post, I am fondly reminded of the little rock shop I set up in the hallway when I was about six. I offered a variety of granite pieces, dried cement chips, and pebbles I found around the house. My parents also looked at my collection with interest and bought some for quarters and dimes. Thank you for jogging a favorite memory.
January 20, 2026 at 9:08 am
Robin Brett Wechsler
Thank you for sharing your (relatable!) process with us, Dana, which I find encouraging. Congrats on MABEL’S MUSEUM OF WONDERS. I’m excited to check it out!
January 20, 2026 at 9:16 am
Susan Burdorf
great ideas!
Susan Burdorf
January 20, 2026 at 9:25 am
Elizabeth Volkmann
Thank you so much for this post and wonderful reminder!
January 20, 2026 at 9:32 am
Sallye O'Rourke
I enjoyed seeing your process…and the advice to never despair!
January 20, 2026 at 9:34 am
dlapmandi
Thank you for the post. Great ideas about using treasures from childhood.
January 20, 2026 at 9:53 am
kathalsey
Dana, I’m just beginning a sketchbook habit, learning to used watercolors! This advice really resonated with me.
“Keeping a sketchbook has been tremendously helpful for me when it comes to developing ideas. My sketchbooks are not made for Instagram. They’re full of drawings I’d be embarrassed to show other people, but I think that’s kind of the point. Most of the characters and ideas in them will never grow into full stories, but that doesn’t mean that it’s wasted effort.”
Congrat on Mabel, too!
January 20, 2026 at 10:06 am
bookclubhbhs
Thank you for today’s Storystorm inspiration, and MABEL’S MUSEUM OF WONDERS looks absolutely adorable and heartwarming. I’m going to get mining!
January 20, 2026 at 10:22 am
Teddie
I liked the story about your museum and that your mom walked through and bought something from the gift shop. Sweet mom! I like your process and I’m going to sketch a character today. I’m just learning but I won’t get better if I don’t practice. Thanks for your encouragement and wise words.
January 20, 2026 at 10:23 am
L. Hofke
i love this post, especially the part about the friend’s “museum”. Our childhood experiences can be great inspiration
January 20, 2026 at 10:35 am
Becky Scharnhorst
Great post, Dana! My process is very similar to yours. Though I’m also going to try skipping that third step. It’s such a bummer! 🙂 Looking forward to reading Mabel’s Museum of Wonders!
January 20, 2026 at 10:35 am
Janice Woods
I love this! Thanks for 🙂
January 20, 2026 at 10:38 am
lodobocreates
A museum in your basement – fun and creative! Thanks for sharing your process for which step 3 is important to experience every once in a while.
January 20, 2026 at 10:53 am
literacylizlazar
I love hearing about where the idea for this book came from! It reminds me so much of my son right now.
January 20, 2026 at 10:57 am
literacylizlazar
I love hearing about how your museum story is rooted in the treasures of your past. (And all the collecting sounds just like my son.) I always pull story ideas from my past or my kids, but then struggle to decide what to do next. Thank you for simplifying the process!
January 20, 2026 at 11:08 am
marshaelyn
Dana, Oh, how often I’ve hung my head, believing that my storytelling “career” would never launch into the real world. I chuckled when I saw your “Step 3: Despair” sketch. That’s me! We’ve got to keep believing in ourselves and in what we’re doing. Yes! “Embrace the process.” Congratulations on your new book. I’ll recommend it for our library. Sending you “joy” to help keep your head facing forward on your next venture…
January 20, 2026 at 11:10 am
Helen M. Waters
I’ll be looking for Mabel’s Museum of Wonders! It sounds like a fun story. And thanks for the encouragement – I should look back at my notebooks and sketchbooks more often, I think.
January 20, 2026 at 11:15 am
Christine Van Zandt"s HOT DOG! = 2026 JLG gold-standard selection
Love the 2019 sketch!
January 20, 2026 at 11:18 am
Karin Larson
“Embrace the process” is a great motto!