by Sara Weingartner
Before we dive into creative inspiration, I want to take a moment to check in with you all. How are you, emotionally? I’m in Minneapolis. The weight of the world is overwhelming—with fear, anger and sadness for what is happening to Minnesotans, my neighbors, the businesses, our schools, our whole community.
If even a little bit of this resonates with you, take a moment. And breathe. In times like this, the act of writing and art making can be our place for peace or meditation. What we create can also become a moment of calm, or hope, or joy for anyone who sees it.

(Thanks for letting me be real for a moment. Now onto the inspiration part…)
As an artist, I’ve always loved brainstorming and creating characters and imaginary worlds. So, when I discovered Storystorm back in 2013 (when it was PiBoIdMo) even though I hadn’t declared myself a writer yet, my journey as a PB writer began.
For me, PB ideas often begin with a character that I’ve drawn or one that is stuck in my head, pleading to come out on paper. As I play around with animal vs. human, body shape, clothes and accessories, it slowly reveals its personality.
It’s wonderful to be able to draw out my first impressions of a character. But I often don’t have a clear picture or direction of whom this character is, its hobbies, friends or setting.
That’s when “branching” ideas can be super helpful.
Here’s how it works:
- (RED) Draw a circle in the middle of your paper and choose a character you’re interested in (animal, person, object, place),
- (BLUE) Branch out and draw three (or more) circles. Think up characteristics or qualities (realistic or imaginary) about this character.
- (GREEN) From those three words, branch out again, but this time, with two circles each. Fill with 1) the opposite, and 2) the extreme versions of each quality/characteristic.
- (PURPLE) Last branching, add two more circles each, and fill with nouns that also possess this quality or characteristic.
I hope I didn’t lose you. (Download Sara’s Branching Template here.)
Here’s my quick branching example of an alligator for clarity:
Now comes the fun, brainstorming part! Combine these words to create new character(s), a possible setting, even a friend. So, instead of my initial idea of a (boring) long, snappy, scary alligator, I’ve just imagined a mini alligator fashionista who goes everywhere with her teddy bear, who might be best friends with a confident mouse artist, and maybe this story takes place in a peaceful meadow.

You’re welcome! Now you give it a try!
But first, a few tips:
- TIP 1: Set a timer. Maybe 5-10 mins. Because with a tick-tocking clock, we tend to think quicker and avoid self-editing.
- TIP 2: Use a thesaurus! Choosing words from a list, speeds up your process, and offers multiple meanings of a word. (Note my “stylish” word choice above.)
- TIP 3: I’ve attached a blank branching template PDF if you think it’s more fun to fill in circles.
After you come up with a potential character with weight, dive deeper:
- WHO are they?
- WHAT do they really want?
- HOW are they going to get it?
- WHAT is at stake if they don’t?
- WHERE does this story take place?
- and ask WHAT IF? (if you get stuck along the way).
As an added BONUS, challenge yourself to draw your character! And I already don’t believe you if you say, “But I can’t even draw a stick figure.” YES YOU CAN! Just try.
But most of all, enjoy the creative flow because this is what we are made to do! Thank you, Tara, for this opportunity to share, and for all of you for choosing to be on this journey, too.
Sara Weingartner has illustrated nine books (PBs and an early chapter) and is currently submitting her author-illustrator dummies to agents. She works in mixed media (traditional and digital) and is a graphic designer who has designed tons of PBs for a local publisher. Sara is happiest when she’s creating things, being active, and filling her world with color. She also loves throwing pottery (on a wheel!), pickleball, baking and running. She dreams of an inclusive world, believes in magic, and wishes animals could talk. Living in Minnesota, Sara and her husband have two kids (an adult art teacher and teen) and a very spoiled pooch.
Visit her at SaraWeingartner.com or on Instagram @sarajweingartner and Bluesky @saraweingartner.


















58 comments
Comments feed for this article
January 19, 2026 at 8:37 am
Jany Campana
I’m branching and brainstorming!
January 19, 2026 at 8:42 am
sullyweston
Fun post, Sara! And love your art..thanks for sharing both!
January 19, 2026 at 9:06 am
Elizabeth Volkmann
Very fun! I like that this exercise could be done anywhere/anytime – waiting room, on hold, while a pot boils! 🙂 But could also be really helpful to beat writer’s-‘block’. I did a quick first pass and can see the benefit of using a thesaurus – my favorite book! There were some words I put down that were ‘meh’ and didn’t lead anywhere but I know there are better words to found! Thank you for this prompt!
January 19, 2026 at 9:18 am
maureenegan
Take care of yourself! With you in spirit.
Branching looks very cool, thank you!
January 19, 2026 at 9:18 am
maureenegan
Take care of yourself! With you in spirit.
Branching looks very cool, thank you!
January 19, 2026 at 9:32 am
Rona Shirdan
I’m sure this exercise will produce fun results. I will give it a try. Thanks for sharing!
January 19, 2026 at 9:34 am
lodobocreates
Hugs and peace, Sara! I appreciate the branching and brainstorming concept. I’ll give it a whirl and see where it leads. Thanks!
January 19, 2026 at 9:35 am
Bhandi
Oh thank you for the downloadable graph, I was going to use a screen shot!
I’m in Maryland so not near everything that is going on but it has been upsetting. Social media and the news is terrible and has put a dark cloud over the beginning of this year. Stay strong. 💖
January 19, 2026 at 9:35 am
Matt Forrest Esenwine
What a fun way to discover new characters! Thanks, Sara, and please know we’re all with you and your neighbors in spirit.
January 19, 2026 at 9:45 am
tanjabauerle
Oooh, I love your brainstorming branches. I can’t wait to start exploring
January 19, 2026 at 9:41 am
debbuschman
Thanks Sara. What a clever way to discover a character.
January 19, 2026 at 9:41 am
asiqueira1307
What a great idea to create characters. I will be using it for a new story. I will even try to draw. And yes, I can’t draw a square, but I will do it.
January 19, 2026 at 9:49 am
Leslie Leibhardt Goodman - Writer
Thank you for including your handy dandy template! Your process for creating characters and settings speaks to my curious and creative side.
January 19, 2026 at 9:52 am
dlapmandi
Thank you for the post. Can’t wait to use the branching exercise.
January 19, 2026 at 10:03 am
eleanorannpeterson
Your illos. are beautiful Sara. I loved your tips, thanks for the download.
January 19, 2026 at 10:09 am
Claudine Pullen
Thank you for this awesome technique. I’m going to dive in.
January 19, 2026 at 10:11 am
kathalsey
Hi Sara,
We used to call this mind mapping when I was teaching seventh grade English.
I appreciate the idea of seeing it as branching. Thank you for the downloads, too. I am just beginning to dabble with watercolors again and maybe as I’m trying to understand color theory I will think of characters of books I’m working on now and what color they would be.
That way one form of art can inform the other. Love the alligators,by the way. Praying and protesting for Minnesota and us all. Happy Dr. King Day.
January 19, 2026 at 10:12 am
pathaap
Such a helpful post, Sara! I will definitely be putting your template to use. Thank you!
January 19, 2026 at 10:31 am
Tracey Kiff-Judson
Sara, absolutely fabulous! I am going to give it a try right now. Thank you for your generous sharing.
January 19, 2026 at 10:31 am
sburdorf
So needed that breathing space. Thank you. It is hard to be hopeful in a world full of such chaos. Thank you for sharing your thoughts and process.
Susan Burdorf
January 19, 2026 at 10:43 am
bookclubhbhs
Thanks for the emotional check in, wishing you a peaceful day! And thank you for the branching template. I always do my best work with mind maps like these and haven’t done one in far too long! Even your bio is so creative and fun and inspiring!
January 19, 2026 at 11:05 am
Karin Larson
This is FUN! I’m going to give it a try today. Thank you for sharing your process and branching exercise. Wishing you much peace.
January 19, 2026 at 11:18 am
Kim A Larson
Thanks for the template and instructive post! Looks fun!
January 19, 2026 at 11:21 am
amybeth349
Thanks for checking in with our feelings. It is definitely a more scary time. I hope you stay strong and feel great, too. I love a good graphic and coloring it out is cool. I keep thinking draw a character and this works with ideas, and questions. Thank you!
January 19, 2026 at 11:46 am
marty
Hi Sara,
Thank you for telling us where you were from. These days I’ve left my heart in Minneapolis. It goes out to you and all Minnesotans.
Thank you for the handy dandy template to explore character. It’s such an adventuresome gift! I am going to use it today. I love the serendipity of stylish and alligator that resulted for you. I wish you buckets of brilliant ideas and the nibbles you are looking for as an author illustrator out on sub.
Thank you, Tara, for inviting Sara to the storm.
January 19, 2026 at 11:50 am
Teddie
So I didn’t didn’t read through to the “set a timer” part, but I had fun creating this morning and will use the template again, for certain. I’ve also been drawing and doodling for years ( just for myself) and will try to draw my new character for fun. Thanks so much!
January 19, 2026 at 11:50 am
anakellyinla
Can’t wait to give this a go! Thank you, Sara!
January 19, 2026 at 11:59 am
marshaelyn
Sara, I think about Minnesotans all the time as they fight for our values. My prayers are with you all. Sarah Aronson’s Monday Motivation blog spoke of “Hunkering Down”: “It is impossible to be creative when we are simultaneously terrified… And yet, we must. This is why art is so vital. Because when times are tough, art gives us hope. Art gives us direction. Art reminds us of our values. Friends, what we are making right now is ESSENTIAL.” Perhaps Sarah’s words will embolden you.
Thank you so much for your templates and for reminding me of the key questions to ask while exploring a story idea. If I can’t answer those questions, I probably don’t have an idea worthy of a story…yet.
Sending you hope and strength in a troubling time…
January 19, 2026 at 12:00 pm
Laurel Ranveig Abell
I LOOOOOOOVE this exercise and know already that it’ll generate ideas for me! Thank you!
January 19, 2026 at 12:02 pm
Christine Van Zandt"s HOT DOG! = 2026 JLG gold-standard selection
Thanks for the reality part and for showing us a new way to brainstorm our PBs.
January 19, 2026 at 12:08 pm
Carol Porter
I am praying for your city and all of us. Great graphic organizer! You are at least one part a teacher. We love to use these with our kiddos. TY!
January 19, 2026 at 12:08 pm
Pam Barton
Love this idea! Thank you so much for sharing.
January 19, 2026 at 12:12 pm
brisklyd47fd463d1
I loved thinking of the opposites of the exercise, it really helped me to add some dimension and the time limit also made it fast and fun to come up with a new idea.
January 19, 2026 at 12:36 pm
widgetgeneral588d3baf5c
Such a fun exercise, thank you. And I appreciate you mentioning MN, my sister lives there and it’s terrifying seeing all of this violence.
January 19, 2026 at 12:36 pm
dgottier
Such fun, I love this idea! Thanks for sharing!
January 19, 2026 at 12:37 pm
robineditorial
Lots of potential—thanks.
January 19, 2026 at 12:43 pm
maramarakay
Fun! Thank you!
January 19, 2026 at 12:53 pm
serendipityinstars
Thank you for your branching example and tips. Off to branch and brainstorm. I might even doodle a character or two. So fun!
January 19, 2026 at 1:17 pm
Rebecca Colby
Love you fashionista alligator! This is so fun! Thank you!
January 19, 2026 at 1:26 pm
Cynthia Leavitt
Love this exercise!! I have been stuck on a character (my nemesis) and I am looking forward to apply this and see what unfolds.
Love the alligator!
January 19, 2026 at 1:29 pm
SydnieK
Thanks for the idea web. Cool beans!
January 19, 2026 at 1:33 pm
Marie Prins
Your post zips into my inbox at just the right time to help me sort out multiple ideas for a story I want to write but can’t find a way forward yet. I think I need to zero in on my MC’s voice. So I’m going to use your exercise today. Thank-you!!!!!
January 19, 2026 at 1:41 pm
Michelle Dragalin
I teach writing, and character development is consistently challenging for my students. This is really helpful — thank you for the ideas.
January 19, 2026 at 2:08 pm
karenleewyoming
I love the idea of how to do this branching ideas, and I love that you say “yes you can!” when some of us say we can’t (draw, be that creative, whatever). I needed that today. Yes, I’m aghast and overwhelmed by the actions of our dictator, er…president. I’m hoping prayers help.
January 19, 2026 at 2:10 pm
debi36ff5e8247b
What a fun activity, I’ve already started branching! Next I’ll try the drawing part. Thanks for sharing, Sara.
January 19, 2026 at 2:10 pm
bevbaird
What a fun way to create or expand on a character. Thanks for the great suggestion.
January 19, 2026 at 2:28 pm
Mary Zychowicz
Great! Fun exercise. Thank you.
January 19, 2026 at 2:36 pm
nrompella
Fun way to brainstorm! Thanks!
January 19, 2026 at 2:37 pm
sheriradovich0384
This is a building activity to do something more than just write a picture book and leave it. Thinking about what it will look like and what figure the m.c. will be is different and interesting to try. And may lead to re-writes and changes to make it more interesting. Thank you Sara.
January 19, 2026 at 2:45 pm
tinefg
Fantastic!! such a wonderful exercise especially for us visual thinkers — not to mention a great way to dispel all “Bogeymen” presently taking up so much space in my brain these days. Thank you Sara, good luck with your dummy subs, stay safe ❤ .
January 19, 2026 at 2:54 pm
writeremmcbride
Sara, my heart goes out to you and all the residents of Minnesota! Thank you for still channeling your creativity and sharing your process for inventing/inviting characters into your imagination. Blessings to you.
January 19, 2026 at 2:56 pm
Julia Wilder Banta
I love this unique and fun way to delve into our characters!!! I will definitely try it! Thanks!!!
January 19, 2026 at 2:59 pm
L. Hofke
interesting method. Thanks for sharing. I’ll give it a try.
January 19, 2026 at 3:16 pm
bkidd8
What fun~What fun~What FUN! Thank you, Sara, for sharing this with all of us. I may even try to flesh out my stick figure drawings.
January 19, 2026 at 3:25 pm
Laurel
I was skeptical and then surprised as I found: an aging grapefruit terrifying some sassy young oranges. It’s somewhere to start!
January 19, 2026 at 3:34 pm
Becky Ross Michael
First off, take care, there in Minneapolis, Sara! Such scary and horrible times. Yes, writing seems like a solid escape. As a non-artistic person, I love this idea of branching as another way to make a visual for planning a story. Thank you!
January 19, 2026 at 3:38 pm
rindabeach
I loved this so much that I copied and saved it in my classes file. I have 2 story ideas that could benefit from branching, and I can pull out my stick figure drawing skills! Thanks for being my teacher today!
January 19, 2026 at 3:39 pm
Claire A. B. Freeland
Sending hugs to you and all our Minnesota brothers and sisters on the front lines. Taking deep breaths with you!
Thanks for the fun and useful method for character and story development. This one’s a keeper!