by Heidi E. Y. Stemple
I’m a big fan of flavor. Besides writing, I love cooking. And eating. I know that some dishes are best served right out of the oven and some should rest. Some, like soups and stews, bolognese, and even the cranberry sauce I make at thanksgiving—those dishes need to sit. The flavors become deeper, richer, more complex. The waiting gives it time to build layers.
Oh, I also love a good metaphor.
Like the flavors of food, some ideas need time to sit. Though writing can be immediate gratification, usually it takes time and fresh eyes to really get the best out of a story. I collect ideas. Tons of ideas. Often I have many of them in notebooks, post-it notes, and in a file aptly named “ideas” on my computer. Sometimes one pops like a starting pistol and I am off at a run—trying to follow that first blush of infatuation about a character or situation. But, usually that is a sprint with no destination. (More metaphor!) Lucky, my many years of experience has mellowed me. If I cannot find the story or plot, I don’t worry. Time to let that idea marinate. Sometimes all it takes is a hot shower, a walk in the woods, a car ride… and the story untangles, a plot reveals itself, or my brain starts following paths until my fingers on the keyboard find the right one. But, this isn’t always the case. Sometimes, like that metaphorical casserole, you need to cover that idea with a tight lid, put it in the back of the fridge, and let it marinate on its own. Sometimes for a long long long time.
OK, that’s not a perfect metaphor. Maybe it’s tin foil? Maybe it’s the freezer? But, you see what I’m getting at…

I live on a farm so there is always something interesting out there—a predator alarming the crows and blue jays (they made it into my verse novel THE POETRY OF CAR MECHANICS), a nest with baby birds squawking and parents flitting in and out (WREN’S NEST), a friend’s backhoe digging up the farmland for a new crop (Book #2 of The AVIAN ADVENTURERS)… but sometimes, even though the idea is obvious, the story doesn’t preset itself right away. One day, around 2014, I looked out my window, across the expanse of the back acres of our farm. There are always deer back there and a regular bobcat. I also have fox and coyote and some really fat groundhogs. But, on that day I saw something completely different. Bigger. MUCH bigger. A young moose! I had never seen a moose in the wild before—let alone in my own backyard. I grabbed my binoculars and raised them to my eyes yelling what everyone yells when they see a moose, “that thing is ENORMOUS!” My writer brain, though, was not satisfied with that. It started playing around with the word.
Enormous…
Enorm-Moose…
E-Norm-Moose…
E. Norm Moose…
Now THAT sounded like a title!
But a title is not enough.
Who is E. Norm Moose?
Hmmmm… her full name is… let me think.
Ernestine Norman Moose. Her family didn’t intend to name her after her uncle Norman, but when she was born, she just looked so much like him—all knees and knuckles.
I’m finding my character.
Just like Uncle Norm, she is a klutz.
So, what is true about moose? After a year or two, they leave their mother and start a more solitary life. My daughter had just left for college and I worried about her out on her own. And I missed her so much. But, this isn’t Norm’s mother’s story… maybe I’m too close to that emotionally right now. Oh, and I’ve always read stories in the local newspapers about young moose showing up in cow pastures trying to make friends with the cows. How do the cows feel about this?
I’ve got some fun ideas here… but no real story. Is the story Norm? Is it about a cow? Is it about growing or loneliness? I didn’t know. I set it aside.
That’s fine. I wasn’t ready for it. Norm would have to wait until I was ready.
I checked back in on Norm every once in a while over the next bunch of years. Nothing sparked. I’d tweak the beginning and rewrite a bit. Then set her aside promising to come back soon. I felt a bit bad that I didn’t know what Norm wanted to do yet. But, she was patient. I was patient.
Then one day, I opened E.NormMoose.doc on my computer and I read the beginning. This time, Norm became quite clear. She took her first steps out into the world with me leading and following her. We fell into a mud puddle and off a boat. We found our way into a pasture… I won’t tell you more because E. Norm Moose comes out in fall 2026 with art by Annie Gregoire—her first book! I’m so excited to be part of her illustration journey! It took the right editor to love the story and then bring Annie on board. If I had just written Norm’s story that very first day, none of this would have happened. I am glad that I am patient with myself and my stories. Beautiful things happen when you wait and bring new eyes, a fresh take, and, because time away means you have grown as a writer—become more seasoned, if you will—better writing skills to a story. Don’t be afraid to step away. You may be surprised what flavors and layers you can bring out of your own writing if you are just willing and patient enough to let them marinate.
OK—all this talk of marinating is making me hungry. You go write and I’m going to make some pasta!
Heidi E. Y. Stemple didn’t want to be a writer when she grew up. In fact, after she graduated from college, she became a probation officer in Florida. It wasn’t until she was 28 years old that she gave in and joined the family business, publishing her first short story in a book called FAMOUS WRITERS AND THEIR KIDS WRITE SPOOKY STORIES. The famous writer was her mom, author Jane Yolen. Since then, she has published more than 50 books (a few of which are still in the pipeline) and numerous short stories and poems, mostly for children.
Heidi lives and writes on a big old farm in Massachusetts that she shares with a dozen deer, a family of bears, three coyotes, two bobcats, a gray fox, a red fox, tons of birds, and some very fat groundhogs. Once a year she calls and counts owls for the Audubon Christmas Bird Count.
















145 comments
Comments feed for this article
January 5, 2026 at 8:37 am
melissajmiles1
Oh, this is fun! I can’t wait to see how Norm develops!
January 5, 2026 at 8:40 am
Jany Campana
Thanks Heidi for inspiring me to marinate.
January 5, 2026 at 8:42 am
thecrowsmap
It’s so hard to wait sometimes! But marinating always helps. Thanks, Heidi, for reminding me to be patient.
Gail Hartman
January 5, 2026 at 8:46 am
Elizabeth Volkmann
First, I cannot wait to meet E. Norm Moose! Second, thanks for this timely post. I’ve been wrestling with the spark of an idea for a bit but just can’t get it to ‘gel’. My resolution this year was to ‘finish what I start’ but there is a lot of wisdom in letting an idea intentionally be put aside v. drop it like a hot potato for the shiny object up ahead (aka best idea EVER). Thank you for sharing this post and the beauty of your farmland.
January 5, 2026 at 8:54 am
amyhouts
I like your “step away” phrase because it sounds like you’ll be back soon. You’re not leaving or forgetting or abandoning your story, but for now, you’ll step away. I’m looking forward to learning what happens to E. Norm Moose. Thank you so much for sharing your process. Best wishes.
January 5, 2026 at 8:57 am
Bhandi
I do this when I go to the gym. Need to map out a story? Go on the elliptical, lift some weights 😂
January 5, 2026 at 9:09 am
naturewalkwithgod
I like this idea of marinating ideas. Thank you for sharing with us, Heidi. –Kim
January 5, 2026 at 9:26 am
bgonsar
I often felt like stepping away from something that wasn’t working or didn’t move was a sign that it didn’t work. But I 100% agree that coming back to it later could spark something new. Letting something sit is great advice.
January 5, 2026 at 9:26 am
bgonsar
I often felt like stepping away from something that wasn’t working or didn’t move was a sign that it didn’t work. But I 100% agree that coming back to it later could spark something new. Letting something sit is great advice.
January 5, 2026 at 9:36 am
anchance
I love reading about how you came up with your story idea. Thank you for the advice!
January 5, 2026 at 9:46 am
debbuschman
Marinating can be hard but I totally agree that when I come back to a story I see it with new eyes and can make revisions. Thanks for the reminder.
January 5, 2026 at 9:46 am
JF Hall Writes
Thank you, Heidi! This is both validating and inspiring. Can’t wait to read Norm’s (first!) story.
January 5, 2026 at 9:56 am
Robin Brett Wechsler
Excellent reminder (and metaphor), Heidi! I’m excited to check out E. Norm Moose fall 2026.
January 5, 2026 at 9:59 am
cindyjohnson2013
Thanks for this reminder, Heidi! and the wisdom that we mature as writers as our ideas marinate!
January 5, 2026 at 9:59 am
storyfairy
This is something I tell people about my writing, specifically the villains (I love villains) I create for my stories: “My villains are growing inside my head, like potatoes under the ground. They’ll pop up when they’re ready. All of them, like the ‘Jurassic Park’ dinosaurs, are female unless otherwise noted or changed.”
January 5, 2026 at 10:01 am
margaretsmn
I’m a big fan of your mother’s work and began following you a few years ago. What a fun title! E. Norm Moose. Thanks for sharing your process. Sometimes it’s hard and frustrating to wait for the right time for a story. Your post calmed me down about it and also inspired me to look back at a story storm idea from last year that might be ready.
January 5, 2026 at 10:08 am
Teddie
Thank you for this post. I have a (silly) moose story that’s been marinating a long time. I think I’ll lift the lid on it and take a peek. Congrats on E. NORM MOOSE coming out this year. 🙂
January 5, 2026 at 10:09 am
nrompella
Thanks for sharing your story. Excited to see your new book. I will say, it is hard not to “open the oven” too early and not let the idea bake sometimes. I guess that’s why it’s good to always be working on something else.
January 5, 2026 at 10:15 am
angelamsteffen924
Heidi, this post and your inspiring words couldn’t have come at a better time for me. I have a story that has been “marinating” for some time and I just can’t figure out how to move forward with it. This year, I’m trying to tell myself to slow down and trust the process of slowing down. Thank you for your words. Best of luck to E. Norm Moose!
January 5, 2026 at 10:19 am
Joyce P. Uglow
Heidi, your wisdom shines in all that you do. Thanks for reminding us to slow down and step back. You’ve shown that if an idea is worth the time it takes, it will grow into a story. 🙂
January 5, 2026 at 10:24 am
Joy Wieder
I love a punny name for a character. Can’t wait to meet E. Norm Moose! My Hanukkah book about Kitty Katz just came out this fall after marinating since 2001!
January 5, 2026 at 10:30 am
kcollazo
What a delightful post! I’m so excited for E. Norm Moose to bound into the world. How fun to know the back story. Time to go lift a few lids and see how the marinating is going!
January 5, 2026 at 10:30 am
bookclubhbhs
My daughter and I love books by you and your mother. Many thanks for today’s Storystorm inspiration and for past 12×12 Challenge inspiration and Scholastic Storyvoice lives my household has watched you both on previously!
January 5, 2026 at 10:31 am
Lucretia Schafroth
Thanks for sharing your writing journey with E. Norm Moose, Heidi. Allowing ideas to marinate–and knowing when that’s necessary instead of stirring the “word stew” to no avail–is a timely reminder for me. I have my own version of such a manuscript that’s been marinating for years; just yesterday, I was thinking it might be time to revisit it. Congratulations on bringing Norm out of your pasture and into the pb world!
PS I’m one of your mom’s former students from back in the days when she taught at Smith–was then a biochem nerd, now an aspiring writer. Please give her my warm regards!
January 5, 2026 at 10:38 am
kathleengauer
Thanks for this tried-and-true recipe for creating a story using the ideas we collect. Looking forward to reading your delicious, well-marinated tale about E.NormMoose!
January 5, 2026 at 10:42 am
lodobocreates
I can’t resist a cute moose story!
You’ve encouraged me to revisit my PiBoIdMo and Storystorm ideas from 2017 to present. My brain is popping with excitement. Thanks for a motivating post.
January 5, 2026 at 10:43 am
sullyweston
Hi Heidi! Your metaphors, and story, were the perfect way to start the day. Thanks for sharing!
January 5, 2026 at 10:46 am
bevbaird
Loved the growth of your moose story – congratulations! Can’t wait to read it. I’ve had a few stories marinating a while – off to see what I can bring to them now. Thanks!
January 5, 2026 at 10:51 am
lisakdaviswriting
I love the metaphor and the hope that a project isn’t dead, just adding flavor!
January 5, 2026 at 10:59 am
Laurel Ranveig Abell
Can’t wait to meet Norm in person next year!
January 5, 2026 at 11:02 am
Becky Ross Michael
Love hearing your thought process on this, from just a name to a story. Looking forward to reading the book!
January 5, 2026 at 11:02 am
eleanorannpeterson
Wow, you’re so lucky to live on a farm with wild animals. I would probaly pet everyone of them and take them home, although it wouldn’t be the right thing to do. Imprinting is not a good choice for wildlife. I liked your tip about-Don’t be afraid to step away. You may be surprised what flavors and layers you can bring out of your own writing if you are just willing and patient enough to let them marinate. Yes, I agree. I sometimes find myself so involved in the story that I can’t let it sit long enough for it to make sense. We must all let it sit as you mentioned. As for marinating, yes, like a roast that has marinated overnight, once cooked it’s delicious. When a story keeps popping into your mind, maybe, just maybe you have a great story to tell. Thanks for the tips Heidi.
January 5, 2026 at 11:10 am
Kathryn LeRoy
Thank you for the reminder of patience and the power of stepping away and coming back with more skills and rediscovering the heart of a story.
January 5, 2026 at 11:11 am
karammitchell
Love this! I think my story ideas take so much marinating! This makes me feel better about it.
January 5, 2026 at 11:14 am
sallymcclure
Love. This breakdown of the development of an idea!
January 5, 2026 at 11:15 am
brennajeanneret
Such great advice! I am getting better at being able to walk away from a story for a bit the longer I do this but this is a great reminder.
January 5, 2026 at 11:30 am
Dayne Sislen, Children's Book Illustrator
Thank you for sharing your process. I also like to let things simmer or marinate a while before diving in.
January 5, 2026 at 11:35 am
Pam Barton
I agree that sometimes you have to put ideas and writing aside for awhile and come back later with fresh eyes! Thanks for sharing your process!
January 5, 2026 at 11:35 am
rachelcritchleya061056d76
i loved your process if letting a story wait. The way it would have been initially isn’t what it was after a simmering period. Thanks.
January 5, 2026 at 11:40 am
marty
Hi Heidi,
Your zesty metaphor-rich post is just the concoction I need to nibble on. Letting stories marinate, ferment and simmer is something I want to become more comfortable doing. Inspiration as an unexpected moose in the backyard? Could there be a better jumping off point for a Storystorm post? Thank you Heidi and Tara for the forecast and the storm.
January 5, 2026 at 11:43 am
dgottier
Thanks so much for sharing your inspiration and marination process!
January 5, 2026 at 11:53 am
leahmoserwrites
Love learning about your process!
January 5, 2026 at 11:54 am
karenrafeedie
Heidi – I loved this post and your metaphor was right on. I need to give myself permission to not have EVERYTHING all figured out at the onset. From now on I’ll embrace marination!
January 5, 2026 at 11:55 am
Tracey Kiff-Judson
Thanks so much, Heidi! Your post inspired me to revisit a few ideas that have been sitting in garlic and soy sauce for quite a while!
January 5, 2026 at 11:56 am
Mona Pease
Can’t wait to meet E(rnestine)! Congratulations! Oh to just let my stories marinate…while I stew! Thanks Heidi.
PS and thanks again Tara for starting our year off with different people with different thoughts to keep us thinking and writing!
January 5, 2026 at 11:57 am
kellyclasenwriter
I love the rural themes in the stories you describe, and I look forward to reading E. Norm Moose. Congrats!
January 5, 2026 at 12:00 pm
Cynthia Leavitt
I love the journey the sighting of a moose took you on…Congrats! Can’t wait to raed.
January 5, 2026 at 12:01 pm
Julia Wilder Banta
Hi Heidi, I had the good fortune to spend time with you at Highlight’s summer retreat in northern PA and loved listening and talking to you about the writing experience!! Your presentations were wonderful as was the environment!! Thank you for sharing your patient process. I’ve found myself being in hurry, but stories have a way of slowing us down so we get it right. They seem to know more than we do, and thank goodness they do!!! Thanks again, Heidi, for your insights!!
January 5, 2026 at 12:05 pm
Annelouise Mahoney
Hi Heidi. Thank you for sharing and inspiring us. I appreciate the reminder that some stories need to marinate a bit longer than others. Congratulations on your upcoming book, E. Norm Moose. I can’t wait to read it!
January 5, 2026 at 12:09 pm
Annie Lynn
congratulations to all involved working on E. Norm Moose. I like your idea of allowing ideas to marinate. It’s funny how one day a person can think what they write is brilliant and the next day they look at it and think it’s horrible. I am glad that I have years of story storm books to refer to, and I even found two different storylines and ideas that worked very well together, but they were from two years apart. I urge everyone to go back and look at these notebooks if you saved them, Which you know you did. Thank you for sharing your process with us Heidi. Stay well and creative everyone. Peace, Annie Lynn🎶📚
January 5, 2026 at 12:22 pm
roundswrite
Thanks for making me laugh (first day back to school after the winter break) and making me think. I love the idea of bringing those old stories and ideas back for another look! It’s good to know that they don’t have to work at the moment you first write them as an idea or begin to write them as a story.
I think I’ll go back into my Storystorm notebook from last year!!
Can’t wait to read E. Norm Moose! Sounds hysterical!
January 5, 2026 at 12:26 pm
robineditorial
I love titles based on puns and wordplay 🙂
January 5, 2026 at 12:32 pm
reluctantspy
thanks for a glimpse into your adventures.
January 5, 2026 at 12:51 pm
Megan McNamara
I think the metaphor works quite well! It’s just that waiting is so hard! I am continually trying to get better at it.
January 5, 2026 at 12:54 pm
Poupette
This is a beautiful exposition and so relatable. Thanks for the reminder to chill.
January 5, 2026 at 1:01 pm
Kathy Doherty
Thanks, Heidi. I also need to let ideas simmer and stew. By the way, you and your mom are amazing!
January 5, 2026 at 1:01 pm
katecarroll11
Thanks, Heidi. I love this post and I learned something about me as a writer and patience. Thanks for sharing so many thoughts to ruminate on.
January 5, 2026 at 1:20 pm
instantfreely29b51b7a71
Hi, Heidi. Thank you for this post, which offered a great reminder and made me hungry. I also was delighted to see you were the blogger, since I woke up thinking about your mom and am hoping she is doing well.
Karen Gardner
January 5, 2026 at 1:33 pm
rindabeach
Thanks for reminding me that sometimes a story has to find itself. I’ve been waiting for one about the grandma I never met. She died when my mom was 2. I think I’m edging closer to finding our story. Time will tell me where this should go.
January 5, 2026 at 1:39 pm
anakellyinla
E. Norm Moose!!! What a name. Love it. Looking forward to meeting Ernestine in 2026.
January 5, 2026 at 1:43 pm
marshaelyn
Heidi, how lucky to live on a farm with such rich fodder for story ideas. Marinating is a test of my patience. When an idea pops, my brain begins to “see” and “hear” my characters and off I go drafting, which doesn’t always translate into a structural narrative on paper. Instead of feeling frustrated, I’ll remember your words “Beautiful things happen when you wait” and not give up but give my story time to percolate. Thank you! Sending your joy and energy for your next adventure…
January 5, 2026 at 1:47 pm
Melissa Valente
this rings so true for me at the moment. I have several MSs that I just know have a certain incarnation that’s meant for them and I have to unlock them. They’ve been in a file called ‘the drawer’ marinating for a while! But also returning to old ideas lists, as I do at the start of the year, is so inspiring 🙂 thanks for the reminder – patience is a virtue!!
January 5, 2026 at 1:48 pm
bkidd8
May all your marinated ideas/recipes be as tasty as you imagine. Thanks for sharing this post.
January 5, 2026 at 1:59 pm
Christine Letizia
Great reminder to step back from our work sometimes. I always want to go full steam ahead, but it’s so true that letting things sit makes it better!
January 5, 2026 at 2:10 pm
Cathy Stefanec Ogren
What a fun post! I love the metaphors. I can’t wait to read E. Norm Moose.
January 5, 2026 at 2:11 pm
Matt Forrest Esenwine
Great advice, Heidi. Sometimes we’re cooking orzo and it’s done in a few minutes, while other times we’re cooking lasagna noodles, which needs salt and more time and –
Oops, you’ve got me doing it now.
January 5, 2026 at 2:12 pm
Colleen Owen Murphy
Congratulations on getting Norm book ready! I will try to follow your advice. Clearly, allowing a story to marinate allows more flavors to seep into the final product, but that takes patience. Sometimes I am just too hungry and feel like I have to produce something in the moment, as opposed to waiting for it to develop.
January 5, 2026 at 2:12 pm
kimpfenn
Great reminder to marinate – and I am looking forward to E. Norm Moose!!
January 5, 2026 at 2:20 pm
serendipityinstars
I often have a title pop into my head, and then nothing else. I have to remember to be patient and check back in with those titles/ideas. The story will be ready at just the right time. Looking forward to E. Norm Moose!
January 5, 2026 at 2:39 pm
kirstenbockblog
Norm sounds adorable! I can’t wait to read about her
January 5, 2026 at 2:41 pm
effiekoliopoulos
This is so true thank you for sharing and how lovely to be around all those animals/nature.
January 5, 2026 at 2:57 pm
bethsbiblio
I enjoyed the food metaphor and the evolution of the E. Norm Moose story. Thanks so much.
January 5, 2026 at 2:58 pm
pathaap
So true, Heidi! When an idea pops in my head, I want to be off and running with it, but that’s when I hit a dead end. Waiting for a bit has always worked better for me. Can’t wait to read E. Norm Moose!
January 5, 2026 at 3:00 pm
Robin Currie
Looking forward to E Norm Moose!
January 5, 2026 at 3:01 pm
rosecappelli
Thanks, Heidi! Looking forward to meeting E. Norm Moose.
January 5, 2026 at 3:09 pm
sburdorf
Sometimes Ideas are just fanciful thoughts. I love this article so much. Thank you for sharing it and cannot wait to meet E. Norm Moose.
Susan Burdorf
January 5, 2026 at 3:30 pm
heatherstigall
Yes, all stories marinate in their own time. Looking forward to reading E. Norm Moose!
January 5, 2026 at 3:34 pm
Charles Trevino
Chocolate Mousse marinating!
Thinking out loud!
January 5, 2026 at 3:34 pm
karenleewyoming
Thanks, Heidi! Sounds like a wonderful story–I can’t wait to read it! I’m a moose lover in Wyoming, and I’m impressed by the way your first sighting turned in to E. Norm Moose! So clever! I’ll have to play with words more this year. Thanks, and all the best to you and your amazing mom this year!
January 5, 2026 at 3:37 pm
Valarie Giogas
Thank you for sharing your process. Norm sounds awesome & I cannot wait to read her story. I especially love the twist of making her a girl.
January 5, 2026 at 3:52 pm
Linda B
Thanks for the reminder. Can’t wait to read Norm’s story.
January 5, 2026 at 3:58 pm
Shirley fadden
I look forward to your book and thank you for talking about marinating. I’ve been thinking about the ideas that sit on my back burner and this is a good reminder that this is a normal and good thing, because even though I know the story will come… the doubt.
Also, a moose in your backyard! Incredible!
January 5, 2026 at 4:11 pm
Farida Zaman
Looking forward to your book, Congrats! Love the humour in the title and the feel of the story!
January 5, 2026 at 4:24 pm
joanswanson58
I love the idea of letting it rest, putting the lid on it till it is ready. Thank you 🙂
January 5, 2026 at 4:25 pm
Marie Prins
I have many stories marinating. Some may have congealed. I’ll have to add some heat to get them percolating again. 🙂
January 5, 2026 at 4:29 pm
Cheryl A. Johnson
Thanks! Exactly what I needed to read for the start of the year.
January 5, 2026 at 4:30 pm
Rona Shirdan
Wonderful post, Heidi! Thanks so much for sharing. I have a story that has been marinating for months and it’s time for that casserole to go in the oven to bake. Thanks for the nudge!
January 5, 2026 at 4:38 pm
Melissa Stoller
Hi Heidi – thanks for the reminder to sometimes step away and let stories marinate! I look forward to reading more about your Moose!!
January 5, 2026 at 4:52 pm
sheriradovich0384
Thanks for the idea to play with the idea and let it sit for awhile after an initial thought or start and come back to it later. I need to go back to stories I wrote last year and think about them some more or rewrite better versions.
January 5, 2026 at 5:06 pm
Kaye Baillie
Thank you for the encouraging post, Heidi. I needed that reminder to push on with the ‘what ifs’ as I tend to abandon ideas a little too quickly.
January 5, 2026 at 5:10 pm
zoodocwrites
More often than not, when I finish a draft, I need to “put it away for a while” or, as you say, let it marinate. Good news is, the way to work out what wasn’t working always comes to me…..the bad news is that it usually comes to me at 4am. Oh, well…..better at 4am than not at all.
Can’t wait to read about the adventures of Ernestine Norman Moose!
January 5, 2026 at 5:12 pm
Claire A. B. Freeland
Sage advice! Thank you!
January 5, 2026 at 5:12 pm
L. Hofke
Thanks for sharing your process, Heidi. You did a great job of showing us how letting the ideas “marinade” can pay off. I love your Norm character.
January 5, 2026 at 5:14 pm
Tina Hoggatt
What a terrific post! Another reminder to take the time you need to make the art you must.
January 5, 2026 at 5:20 pm
Gabi Snyder
Fantastic advice, Heidi! And I can’t wait to read E. Norm Moose!
January 5, 2026 at 5:43 pm
stmercer
I think I’ll look back over some of my past Storystorm ideas. Maybe one, or more, has marinated long enough.
January 5, 2026 at 5:50 pm
marywarth
Thanks Heidi! I have quite a few of my own E. Norms to revisit.
January 5, 2026 at 6:26 pm
Alicia Shawn Gagnon
Thank you. Even your bio at the end gave inspiration! 🙂
January 5, 2026 at 6:38 pm
bookfish1
Thanks for sharing your thoughts. There is a great deal of wisdom in your words and it takes that same wisdom to let an idea marinate instead of pushing forward and getting lost in the story and not being able to see it clearly. I’m speaking from experience. I’m a high repetition learner so I am starting to see the wisdom in stepping back. Thanks again.
PS: I would love to see a Moose. Your upcoming book sounds so cool, Can’t wait to read it.
January 5, 2026 at 6:51 pm
Erik Ammon
I love how that simple exclamation about a moose turned into- eventually- such a great idea! Hmmmm…what other exclamations about animals can spurn an idea, eventually.
January 5, 2026 at 6:59 pm
Angela De Groot
Excellent advice, Heidi. I’m excited to read E. Norm Moose.
January 5, 2026 at 7:03 pm
widgetgeneral588d3baf5c
Definitely have to read this one!
January 5, 2026 at 7:14 pm
Sue Heavenrich
I love the cooking metaphor. So much good stuff comes out of the kitchen: cookies, ideas, stew, half-baked novels… And yeah, there’s a huge difference between “edible” and “delectable”
January 5, 2026 at 7:48 pm
Karin Larson
Amazing and sage advice, thank you so much! Excited to read E. Norm Moose when released.
January 5, 2026 at 7:51 pm
Andrea Mack
Thank you, Heidi! I love hearing about your ideas and how they need to simmer. It makes me feel better about the notebooks of ideas I haven’t gotten back to. Looking forward to reading your moose story one day!
January 5, 2026 at 8:12 pm
Deena V
This is a good reminder to pop back into my old started drafts….
January 5, 2026 at 8:16 pm
Lisa Williams
Looking forward to seeing E. Norm Moose come out!
January 5, 2026 at 8:19 pm
Dawn Prochovnic
Thank you for sharing how you kept thinking about/returning to your character … and what you knew to be true about moose … and what the story was about … as you let the story idea marinate. Thank you also for reminding us to being patient with ourselves during the process, and for sharing the positive spin to all of the waiting/marinating!
January 5, 2026 at 9:06 pm
tinamcho
Great post, Heidi! Love the metaphors and hearing the back story of E. Norm Moose! Congratulations!
January 5, 2026 at 9:08 pm
mrbellasgmailcom
You had me at marinades, love to cook, and a hot shower! I can relate to all and often times, I “write” a scene while taking a hot shower. Thanks for sharing! You are gifted! Best, Mari
January 5, 2026 at 9:24 pm
Helen Waters
Thank you so much for this reminder! And of course, the metaphor about food, which I deeply resonate with! Also a hot bath – maybe I’ll soak a few ideas there for a bit. 🙂 Oh, and can’t wait to read about E. Norm Moose!
January 5, 2026 at 9:43 pm
syorkeviney
Marinating… what a wonderful analogy! I have so many manuscripts… I am hoping to review and revise this year! Thanks for the inspiration to go back to move forward!
January 5, 2026 at 9:45 pm
apichardo56
Thank you Heidi for validating that story ideas some times need to simmer. Until the idea shows you where their journey may take you.
January 5, 2026 at 9:57 pm
claireannette1
E. Norm Moose sounds wonderful! Thanks for the reminder that patience is often a necessary part of the writing process.
January 5, 2026 at 10:10 pm
Rose
Cant wait to read about E. Norm Moose! I hear so often ideas get put aside for some time until its ready to be thought about again. It’s good to know no one in alone in this process. Reading the part about the farm sparked an idea for tonight!
January 5, 2026 at 10:11 pm
Jennifer
Thanks for sharing E. Norm Moose’s journey! I love that she came from a real moose sighting–how lucky–and that you made her a she.
January 5, 2026 at 10:22 pm
Jessica Iwanski
Oh Heidi, I can’t wait to meet E. Norm Moose! I love that she took her time in coming to you. She sounds worth the wait! It’s so true that some stories need time to marinate. And sometimes…WE need time to marinate! That can feel so frustrating but at the end of the day, I truly want to be the best writer I can be for my stories. And sometimes that means I need to wait.
January 5, 2026 at 10:35 pm
Cindy Greene
Love this! Thanks for the inspiration. Congrats on E. Norm Moose – I look forward to meeting her.
January 5, 2026 at 10:48 pm
brightwishbooks
this is fantastic advice! I love letting ideas marinate. I work at a school and when our students are thinking we ask if they are marinating their ideas too haha!
January 5, 2026 at 11:23 pm
lucystaugler
Heidi,
You continue to be a fountain of inspiration for our writing community!! Thank you!!
Keep spreading your magic marinate!!
Lucy
January 6, 2026 at 12:19 am
schellijo
So many ideas! Will be looking for your book! Thanks.
January 6, 2026 at 12:25 am
seschipper
Thanks so much for sharing and inspiring us to marinate those ideas❣️
January 6, 2026 at 12:39 am
cynthia2337
(Bobcat, too? Oh my…)
Looking forward to Norm’s story this year, Heidi. Numerous ideas sparked last year and this month in Storystorm are still simmering. You’ve stirred our pots by pointing out the need for setting time. Thanks for sharing.
January 6, 2026 at 2:55 am
Varda Livney
Solid advice,
and so sweet.
January 6, 2026 at 6:57 am
ejessmurray
Thanks, Heidi! Loved hearing about your process and all the wildlife at the farm.
January 6, 2026 at 8:01 am
susanjobskya73d148763
I’m not a patient person. I’m a finish this or forget it kind of person. Maybe I should drag out my “forget it” stories and see where they take me. My do it now side is anxious to read your new story, though!
January 6, 2026 at 10:17 am
Sonja McGiboney
I have a very similar mindset, but I try not to use the word impatient. I’ve got at least 30 stories on my computer in various states of completion. I’d rather think of myself as a goal setter and achiever. I wrote a story. Done. You just have to visualize your new goal. This article helps you realize that those forgotten stories need a new goal.
January 6, 2026 at 10:12 am
Writer on the run
I have a couple of stories that have been marinating, although I made the mistake of thinking I was abandoning them. Not so much! Every now and then, I return to that page and have new inspiration. Time to reframe the attitude- those stories need more time- just not quite ready! Thanks Heidi
January 6, 2026 at 10:12 am
Sonja McGiboney
As a self published author of ten years, I have fallen into the trap of publishing a story too soon. I look at some of my early stuff, and wonder, “What was I thinking?” Thanks to StoryStorm and 12 x 12, I am taking time with my new story ideas and getting more eyes on them. They are better for it.
January 6, 2026 at 10:15 am
Sallye O'Rourke
hot showers, walks, always helpful! As is letting an idea marinate.
January 6, 2026 at 10:20 am
Prairie Garden Girl
Thank you for the reminder to allow stories to marinate, Heidi.
I look forward to reading your story about E. Norm Moose.
Suzy Leopold
January 6, 2026 at 10:27 am
Laura Purdie Salas
This sounds amazing, Heidi! Also, as much as I prefer a tool/exercise that promises to help me find the story immediately, it’s SOOOO true that every story emerges on its own schedule (if it ever does emerge). Thanks for the reminder.
January 6, 2026 at 10:59 am
billcurtisd1acc48aad
There is a stop named Lily Pond on the Kancamagus Highway in northern New Hampshire where allegedly you are likely to see moose. I have stopped there numerous times and never once seen a moose. I imagine they hide during tourist season and laugh at all the visitors with binoculars. A story idea?
January 6, 2026 at 2:42 pm
Susan Wroble
What a great post! I am looking forward to NORM, and will delight in telling people the backstory. That reminder to let ideas sit (and sit and sit) is so reassuring.
January 6, 2026 at 3:32 pm
Celeste
Heidi this was definitely a olde to letting creativity find where it wants to emerge. The way the name developed wouldn’t happen if you were trying. Bravo.
January 6, 2026 at 3:32 pm
Jenn
Thanks for the reminder – which also reminds me that I don’t revisit my old storystorm ideas that DIDN’T push their way to the front. Time to pull out my old notebooks and revisit some ideas to see if they take a new shape!
January 6, 2026 at 3:52 pm
emmiewerner
Thank you Heidi❤️. Love this ideaSent from my iPad
January 6, 2026 at 4:12 pm
lindacwhalen
Wow! What a great idea to have a two-word list! This will help me a lot when life gets hectic.
Thank You
January 6, 2026 at 4:47 pm
lindacwhalen
Just what I need to be reminded of:
“The waiting gives it time to build layers.” Patience…a tough one for me.
January 6, 2026 at 5:20 pm
Janice Woods
A reminder that I often need repeated! Thanks, Heidi!
January 6, 2026 at 5:29 pm
Rebecca Colby
Agree! Some ideas need to marinate. Love how your own idea morphed. Thanks, Heidi!
January 6, 2026 at 6:06 pm
judy14051
Love this, Heidi! So much detail, such a delicious marinade for us to add to our own stews…:-)
January 6, 2026 at 8:03 pm
Maria Marshall
Heidi, I am dying to read E. Norm Moose; it sounds so intriguing. Thanks for sharing its path of marination. 🙂 Okay, now I am hungry too!
January 6, 2026 at 8:36 pm
8catpaws
“When you go to the store, bring back a dozen, dear.” And when he returned, he set down a giant cardboard container with antlers poking through the lid. “Here’s the dozen deer you asked for.”
January 6, 2026 at 10:33 pm
writeremmcbride
Thank you for your encouragement to be patient with our ideas and ourselves! It is so easy to become frustrated with an idea’s incompleteness. And…those Snowy Owls! They are just starting to show up on their migration route this winter! This is the week we will be heading out to check our favorite spots for viewing.