Random comments on the children’s book industry from editors and agents attending the NJ-SCBWI mentoring workshop on February 22:

On THE ECONOMY:

“Things are getting tighter with budgets. As hard as it was to get published, it’s even harder now.”

“Bookstores are cutting down on their inventory. We can’t get as many books in, so we’re not buying as many books.”

“This is not just a correction of the marketplace, it’s a correction of the mind.”

“We’re going to be seeing far fewer advances for mediocre books.”

“But if you’re a new author, you don’t have a poor track record to hurt you.”

“We may seeĀ a return to house authors. Authors and publishers will enter a partnership. They’ll help nuture one another and careers will have a steady progression. If you find a house that loves you, they will love you long time!”

On MARKETING & PROMOTION:

“Learn how to market your books. Do school visits. Use social networking tools. Talk to other writers about your book. Talk to everyone about your book.”

“Get to know your publicist and marketing director. They are your friends. But don’t overwhelm them with 17 email messages a day. Let them know you’re their partner.”

“Realize that the books you see up front in the stores are paid for by the publishers through co-op marketing. If they have a talking slip? Paid for. If they’re on an end-cap? Paid for.”

“Become friends with your local librarian and your local bookstores. But always keep your publicist informed about what you’re doing. Don’t go over their head. Don’t go over your editor’s head, either. That’s bad business for everyone involved.”

“Don’t waste people’s time. Don’t send chocolate to all the Borders buyers in the country.”

“With school visits, you’re a celebrity to those kids. Get yourself out there. Build word-of-mouth.”

“Temper your expectations. If you wrote a teen non-fiction book, the big retailers aren’t going to carry it. That’s not their market.”

“Don’t follow today’s trends. Writing for the market in general is a terrible idea.”

“If you’re a picture book writer, don’t start writing a YA about vampires just because it’s popular.”

On EDITORS:

“Editors are always in the market for a well-written book. But I can’t define for you what that is. I know it when I see it.”

“Know what your editor likes. Know who you’re submitting to. I don’t like gross stories.”

“But I do! Send them to me!”

“We like authors who are agented because the work comes in polished.”